While supermarkets is projected to see healthy, steady retail value (constant 2022 prices) growth, the channel is expected to remain below, albeit slightly, the 2019 pre-pandemic level at the end of the forecast period. Nonetheless, retail value (constant 2022 prices) growth is set to be boosted by the moderate, but steady increase in the number of outlets to quickly exceed the 2019 level.
It is expected that supermarkets will continue to launch seasonal products to attract customers to stores, in addition to creating more demand with the offer of higher-value products. For example, Foodland takes the opportunity to sell more plant-based meat products during “Vegetarian Festival Week” in September, not least by introducing new products to customers who want to cook vegetarian food at home.
The potential for supermarket players to develop non-grocery sales has been undermined by the accelerated expansion of e-commerce since the pandemic, with the online channel making considerable advances in sales across many non-grocery product categories, including apparel and footwear, consumer electronics and beauty and personal care.
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Understand the latest market trends and future growth opportunities for the Supermarkets industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.See All of Our Definitions
This report originates from Passport, our Supermarkets research and analysis database.
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