Competitive Landscape
Tops Market Consolidates Leadership as Villa Market Expands in Affluent Urban Zones
Supermarkets in Thailand remain moderately concentrated in 2025, with Central Retail Corp (Tops Market) holding a significant lead at 18% share, far outpacing the next competitor, CP Axtra Public Co Ltd, at 7%. The industry has become slightly more concentrated at the top end, as Tops Market increased its share while several mass-market players saw stagnation or decline.
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Overview:
Understand the latest market trends and future growth opportunities for the Supermarkets industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Supermarkets in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Supermarkets in Thailand?
- Which are the leading retailers in Supermarkets in Thailand?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Supermarkets in Thailand - Category analysis
Key Data Insights
Lotus’S and Tops Market Reshape Shopper Choice as Smaller Formats Gain Relevance
Lotus’S and Tops Market Reshape Shopper Choice as Smaller Formats Gain Relevance
Tops Fine Food Attracts Affluent Shoppers as Value and Premium Trends Diverge
Players Elevate Digital Convenience to Keep Pace with Changing Demands
Affluent Shoppers Drive the Development of Premium Supermarkets as Everyday Shopping Trips Become Localised
Retailers Invest in Omni-Channel Tools as Further Polarisation Is Anticipated
Tops Market Consolidates Leadership as Villa Market Expands in Affluent Urban Zones
Retail in Thailand - Industry Overview
Slower Growth Reflects Weak Consumer Sentiment as Retail E-Commerce Gains Traction
Key Data Insights
Slower Growth Reflects Weak Consumer Sentiment as Retail E-Commerce Gains Traction
Retail Convenience Is Redefined by Rapid Fulfillment and Digital Touchpoints
Tiktok Shop and Temu Disrupt through Social Commerce and Price Competition
Chinese Sellers Set New Price Standards as Discounters and Premium Outlets Widen the Gap
Retail Chains Leverage Micro-Fulfilment and Social Commerce to Outpace Traditional Formats
Cp All Pcl?Leverages Its Broad Network and Digital Delivery to Hold Leadership
Temu and Central Park Transform Retail Experience and Consumer Expectations
Informal Retail
Opening Hours for Physical Retail
Seasonality
Payday shopping
Mid-year and year-end sales
Back-to-School
Valentine’s Day
Thai Mother’s Day
Thai Father’s Day
Country Reports Disclaimer
Supermarkets
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Supermarkets research and analysis database.
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