Australian supermarket giant Coles has announced a pick-and-collect service that takes less than 60 minutes, shaving 30 minutes off its existing promise. Customers will be able to order up to 40 items from a list of more than 20,000 products online, then drive to one of 400 Coles supermarkets offering the Rapid Click & Collect scheme to collect their groceries within the hour.
The leading player in supermarkets, Woolworths, put around AUD40 million extra into e-commerce, advanced analytics and digital demand generation capabilities in the first half of its financial year. The investment covered improvements to its subscription e-commerce delivery business, its new Q-Retail business unit with Quantium, and attracting digital and data talent more broadly.
The pandemic has changed Australians’ expectations and needs, and supermarkets will need to find new ways to capture, as well as satisfy, customers, by improving the overall store experience. The second player in supermarkets, Coles, made significant investments in improving in the customer experience 2022, and this is set to continue over the forecast period.
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Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See All of Our DefinitionsThis report originates from Passport, our Supermarkets research and analysis database.
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