Sustainability in retail is a trend with its origins in the changes in consumer habits in recent generations. Taking into account the changes in customer preferences, and the fact that at least 20% of the packaging on the market can be reused, supermarkets increasingly have the goal of involving and connecting the customer with sustainability strategies.
Based on the data collected in different forms, through which a data analytics programme has been developed in cooperation with the Dunnhumby agency, the Colombian retailer Grupo Éxito seeks to generate an in-store advertising offer. The platform aims to enable retailers to build and extend their retail media capacity and scale and maximise retail media revenue, while allowing advertising partners to collaborate and plan, book, measure and pay for campaigns both online and offline.
Much of the strategies of supermarkets is based on the food supply. The growth plans for a large share of supermarket brands is based on food assortments.
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Understand the latest market trends and future growth opportunities for the Supermarkets industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.See All of Our Definitions
This report originates from Passport, our Supermarkets research and analysis database.
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