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Country Report

Supermarkets in

Supermarkets in Colombia

42 pages, Jan 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Targeting specific market segments

Amidst the strong offer in modern grocery retailing, supermarkets, as one of the oldest channels, noticed that it could not continue to offer the same products as its competitors, instead differentiating through price. Players have come to understand that it is a key priority to focus on particular niche areas to offer an adequate supply of their products to specific segments with different concepts.

Building loyalty through collaboration with other markets

The leaders of two different, but complementary markets tend to work together to mutual benefit. They have strengthened their alliance using a customer loyalty programme and offer a new scheme called Puntos Colombia, which uses a conversion rate to equal the points of Bancolombia, the financial sector leader, and those of the supermarket chain Éxito.

Keeping home delivery tradition, but now ordering directly through supermarkets

Traditional grocery retailing in Colombia is known for is its home delivery service, which is usually fast, free of charge and fairly affordable. Players in supermarkets have noted that home delivery is a service that Colombians frequently take advantage of, and that they need to implement a similar option.

COMPETITIVE LANDSCAPE

Higher number of renovations and greater moderation in new openings

The arrival of new and aggressive players such as discounters, has resulted in the leading supermarkets moderating their expansion plans, instead, deciding to renovate their current locations throughout the country. Therefore, players are still carrying out investment plans for new openings, but with an even more aggressive remodelling plan, which will be the key to competing with other channels.

Small chains of regional supermarkets gain momentum to compete

There are several small chains of supermarkets in different areas of the country, where their close proximity to neighbourhoods, prompt product offers, low prices and good service, have allowed them to gain a presence in the competitive landscape of supermarkets and strengthen themselves regionally. Their performance has been so successful that leading supermarkets have proposed to buy them as part of their expansion plans.

Theft causes huge problem for supermarkets

Lack of security encompasses all areas of retailing; however, external and internal theft of food and basic goods is the main problem that supermarkets face. Reasons include the migration of Venezuelans to the country, the decrease in the use of plastic bags because of the tax that makes theft easier, and the economic situation of the country.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Report format: PDF

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Market statistics: Excel workbook

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Overview

Discover the latest market trends and uncover sources of future market growth for the Supermarkets industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Supermarkets industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Supermarkets in Colombia market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic number of stores, selling space and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Supermarkets in Colombia?
How are supermarkets being affected by the growth of other grocery channels?
Are supermarket operators moving into other grocery channels?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

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Supermarkets in Colombia - Category analysis

HEADLINES

PROSPECTS

Targeting specific market segments

Building loyalty through collaboration with other markets

Keeping home delivery tradition, but now ordering directly through supermarkets

COMPETITIVE LANDSCAPE

Higher number of renovations and greater moderation in new openings

Small chains of regional supermarkets gain momentum to compete

Theft causes huge problem for supermarkets

CHANNEL DATA

Table 1 Supermarkets: Value Sales, Outlets and Selling Space 2013-2018
Table 2 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 3 Supermarkets GBO Company Shares: % Value 2014-2018
Table 4 Supermarkets GBN Brand Shares: % Value 2015-2018
Table 5 Supermarkets LBN Brand Shares: Outlets 2015-2018
Table 6 Supermarkets LBN Brand Shares: Selling Space 2015-2018
Table 7 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 8 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Retailing in Colombia - Industry Overview

EXECUTIVE SUMMARY

Positive consumer confidence leads to greater stability within retailing

Dynamic proposals that add value to Colombian retailing

Variety of formats that aim to take benefits from others’ characteristics

Digital ecosystem emerging within national retail

Shopping experiences go beyond the acquisition of products

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type

Physical retail landscape

Cash and carry

Table 9 Cash and Carry Sales: Value

Seasonality

Mother’s Day
Father’s Day
Love and Friendship´s Day
Back to School or University
Children’s Day
Christmas

Payments and delivery

Emerging business models

MARKET DATA

Table 10 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 11 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 12 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 13 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 14 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 15 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 16 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 17 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 18 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 19 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 20 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 21 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 22 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 23 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 24 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 25 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 26 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 27 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 28 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 29 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 30 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 31 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 32 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 33 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 34 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 35 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 36 Retailing GBO Company Shares: % Value 2014-2018
Table 37 Retailing GBN Brand Shares: % Value 2015-2018
Table 38 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 39 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 40 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 41 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 42 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 43 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 44 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 45 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 46 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 47 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 48 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 49 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 50 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 51 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 52 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 53 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 54 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 55 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 56 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 57 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 58 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 59 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 60 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 61 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 62 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 63 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 64 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 65 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 66 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 67 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 68 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 69 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 70 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 71 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 72 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 73 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 74 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 75 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 76 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 77 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 78 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 79 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 80 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

Megatrends

Country Report

Supermarkets in Colombia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Targeting specific market segments

Building loyalty through collaboration with other markets

Keeping home delivery tradition, but now ordering directly through supermarkets

COMPETITIVE LANDSCAPE

Higher number of renovations and greater moderation in new openings

Small chains of regional supermarkets gain momentum to compete

Theft causes huge problem for supermarkets

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Supermarkets in Colombia - Category analysis

HEADLINES

PROSPECTS

Targeting specific market segments

Building loyalty through collaboration with other markets

Keeping home delivery tradition, but now ordering directly through supermarkets

COMPETITIVE LANDSCAPE

Higher number of renovations and greater moderation in new openings

Small chains of regional supermarkets gain momentum to compete

Theft causes huge problem for supermarkets

CHANNEL DATA

Retailing in Colombia - Industry Overview

EXECUTIVE SUMMARY

Positive consumer confidence leads to greater stability within retailing

Dynamic proposals that add value to Colombian retailing

Variety of formats that aim to take benefits from others’ characteristics

Digital ecosystem emerging within national retail

Shopping experiences go beyond the acquisition of products

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DEFINITIONS

SOURCES

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