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Country Report

Supermarkets in

Supermarkets in Colombia

42 pages, Jan 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Access to a varied offering with diverse prices

The expansion of the product offering in supermarkets has been a way to respond to the limited variety offered in discounters. Supermarkets have opted to increase their product range in each category in order to offer products in diverse quantities and prices, from which consumers can choose (sometimes up to 10 different brands).

Online commerce and the possibility to buy in one place – a commercial proposal meant to differentiate

Discounters offer cheap products, which has impacted different grocery retailers. Despite this, supermarkets did not stay quiet and lose sales; on the contrary, they launched a commercial offensive that combines two concepts: that they are a one-stop-shop for food shopping, and the implementation of click-and-collect in their online platforms.

Concern about the high rate of theft in supermarkets

The decreases in supermarket inventories are not necessarily being caused only by higher sales, but also being strongly affected by a high theft rate, which has players in the channel worried. The concern is not necessarily the theft itself, but the fact that more than half of thefts are committed by employees, or with their complicity.

COMPETITIVE LANDSCAPE

Tax reform modifies the strategies of supermarkets

A relevant factor that started in 2017 in retailing and affected the products sold in supermarkets was the increase in prices as a result of the tax reform, which increased VAT by three percentage points on virtually all products. This factor added to the upwards inflation rate and the slowdown of the economy.

Consumers increasingly compare the offers of supermarkets

In the slow economic context, with increased unemployment, taxes and prices, more informed consumers increasingly compared supermarket services, so the competition amongst them to retain customers or attract new customers is in presenting themselves as offering the best benefits. Days of special discounts are offered by Éxito and Carulla.

Moderate expansion plans to consolidate against the competition

Growing just for growth’s sake is not the premise in supermarkets. Although supermarkets have expansion plans, this comes after consolidation.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Report format: PDF

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Market statistics: Excel workbook

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Overview

Discover the latest market trends and uncover sources of future market growth for the Supermarkets industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Supermarkets industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Supermarkets in Colombia market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic number of stores, selling space and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Supermarkets in Colombia?
How are supermarkets being affected by the growth of other grocery channels?
Are supermarket operators moving into other grocery channels?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

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Supermarkets in Colombia - Category analysis

HEADLINES

PROSPECTS

Access to a varied offering with diverse prices

Online commerce and the possibility to buy in one place – a commercial proposal meant to differentiate

Concern about the high rate of theft in supermarkets

COMPETITIVE LANDSCAPE

Tax reform modifies the strategies of supermarkets

Consumers increasingly compare the offers of supermarkets

Moderate expansion plans to consolidate against the competition

CHANNEL DATA

Table 1 Supermarkets: Value Sales, Outlets and Selling Space 2012-2017
Table 2 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 3 Supermarkets GBO Company Shares: % Value 2013-2017
Table 4 Supermarkets GBN Brand Shares: % Value 2014-2017
Table 5 Supermarkets LBN Brand Shares: Outlets 2014-2017
Table 6 Supermarkets LBN Brand Shares: Selling Space 2014-2017
Table 7 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 8 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022

Retailing in Colombia - Industry Overview

EXECUTIVE SUMMARY

A complex situation for retailing within an uncertain scenario

Omnichannel becomes more common in retailing

Retailers take advantage of consumer meeting points

Ample room for innovation and the arrival of international brands

Internet retailing becomes a must-have for retailers

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2017

Physical retail landscape

Cash and carry

Table 9 Cash and Carry Sales: Value 2012-2017

Seasonality

Mother’s Day
Father’s Day
Love and Friendship Day
Back to School or University
Children’s Day
Christmas

Payments and delivery

Emerging business models

MARKET DATA

Table 10 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017
Table 11 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017
Table 12 Sales in Store-based Retailing by Channel: Value 2012-2017
Table 13 Sales in Store-based Retailing by Channel: % Value Growth 2012-2017
Table 14 Store-based Retailing Outlets by Channel: Units 2012-2017
Table 15 Store-based Retailing Outlets by Channel: % Unit Growth 2012-2017
Table 16 Sales in Non-Store Retailing by Channel: Value 2012-2017
Table 17 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017
Table 18 Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 19 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 20 Sales in Grocery Retailers by Channel: Value 2012-2017
Table 21 Sales in Grocery Retailers by Channel: % Value Growth 2012-2017
Table 22 Grocery Retailers Outlets by Channel: Units 2012-2017
Table 23 Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 24 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2012-2017
Table 25 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 26 Sales in Non-Grocery Specialists by Channel: Value 2012-2017
Table 27 Sales in Non-Grocery Specialists by Channel: % Value Growth 2012-2017
Table 28 Non-Grocery Specialists Outlets by Channel: Units 2012-2017
Table 29 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2012-2017
Table 30 Mixed Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 31 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 32 Sales in Mixed Retailers by Channel: Value 2012-2017
Table 33 Sales in Mixed Retailers by Channel: % Value Growth 2012-2017
Table 34 Mixed Retailers Outlets by Channel: Units 2012-2017
Table 35 Mixed Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 36 Retailing GBO Company Shares: % Value 2013-2017
Table 37 Retailing GBN Brand Shares: % Value 2014-2017
Table 38 Store-based Retailing GBO Company Shares: % Value 2013-2017
Table 39 Store-based Retailing GBN Brand Shares: % Value 2014-2017
Table 40 Store-based Retailing LBN Brand Shares: Outlets 2014-2017
Table 41 Non-Store Retailing GBO Company Shares: % Value 2013-2017
Table 42 Non-Store Retailing GBN Brand Shares: % Value 2014-2017
Table 43 Grocery Retailers GBO Company Shares: % Value 2013-2017
Table 44 Grocery Retailers GBN Brand Shares: % Value 2014-2017
Table 45 Grocery Retailers LBN Brand Shares: Outlets 2014-2017
Table 46 Grocery Retailers LBN Brand Shares: Selling Space 2014-2017
Table 47 Non-Grocery Specialists GBO Company Shares: % Value 2013-2017
Table 48 Non-Grocery Specialists GBN Brand Shares: % Value 2014-2017
Table 49 Non-Grocery Specialists LBN Brand Shares: Outlets 2014-2017
Table 50 Non-Grocery Specialists LBN Brand Shares: Selling Space 2014-2017
Table 51 Mixed Retailers GBO Company Shares: % Value 2013-2017
Table 52 Mixed Retailers GBN Brand Shares: % Value 2014-2017
Table 53 Mixed Retailers LBN Brand Shares: Outlets 2014-2017
Table 54 Mixed Retailers LBN Brand Shares: Selling Space 2014-2017
Table 55 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022
Table 56 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2017-2022
Table 57 Forecast Sales in Store-based Retailing by Channel: Value 2017-2022
Table 58 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2017-2022
Table 59 Forecast Store-based Retailing Outlets by Channel: Units 2017-2022
Table 60 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-2022
Table 61 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022
Table 62 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-2022
Table 63 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 64 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 65 Forecast Sales in Grocery Retailers by Channel: Value 2017-2022
Table 66 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
Table 67 Forecast Grocery Retailers Outlets by Channel: Units 2017-2022
Table 68 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 69 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 70 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 71 Forecast Sales in Non-Grocery Specialists by Channel: Value 2017-2022
Table 72 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2017-2022
Table 73 Forecast Non-Grocery Specialists Outlets by Channel: Units 2017-2022
Table 74 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2017-2022
Table 75 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 76 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 77 Forecast Sales in Mixed Retailers by Channel: Value 2017-2022
Table 78 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2017-2022
Table 79 Forecast Mixed Retailers Outlets by Channel: Units 2017-2022
Table 80 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2017-2022

Megatrends

Country Report

Supermarkets in Colombia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Access to a varied offering with diverse prices

Online commerce and the possibility to buy in one place – a commercial proposal meant to differentiate

Concern about the high rate of theft in supermarkets

COMPETITIVE LANDSCAPE

Tax reform modifies the strategies of supermarkets

Consumers increasingly compare the offers of supermarkets

Moderate expansion plans to consolidate against the competition

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Supermarkets in Colombia - Category analysis

HEADLINES

PROSPECTS

Access to a varied offering with diverse prices

Online commerce and the possibility to buy in one place – a commercial proposal meant to differentiate

Concern about the high rate of theft in supermarkets

COMPETITIVE LANDSCAPE

Tax reform modifies the strategies of supermarkets

Consumers increasingly compare the offers of supermarkets

Moderate expansion plans to consolidate against the competition

CHANNEL DATA

Retailing in Colombia - Industry Overview

EXECUTIVE SUMMARY

A complex situation for retailing within an uncertain scenario

Omnichannel becomes more common in retailing

Retailers take advantage of consumer meeting points

Ample room for innovation and the arrival of international brands

Internet retailing becomes a must-have for retailers

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DEFINITIONS

SOURCES

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