As competitiveness is increasing within grocery retailers, players will have to identify and implement different strategies to survive. Particularly important will be how to adapt to demographic changes within Japanese society.
In anticipation of changes to Japanese society and lifestyles, operators of supermarkets are customising their products and services, offering customers appropriate pack sizes, formats, quality, and personalised information. For example, supermarkets now offer different sizes and amounts of the same product to suit single-person households or larger families, with this trend expected to further develop.
Online orders are expected to gain further momentum over the forecast period, which can be both a threat to offline supermarkets and an opportunity to adapt and expand through e-commerce. Shopping for groceries online has become more established since the pandemic, despite delivery challenges such as maintaining refrigeration to ensure food is delivered fresh or frozen.
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Understand the latest market trends and future growth opportunities for the Supermarkets industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.See All of Our Definitions
This report originates from Passport, our Supermarkets research and analysis database.
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