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Country Report

Supermarkets in

Supermarkets in Denmark

41 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Not all gloom and doom

The supermarkets channel is expected to see sales stagnate at constant 2017 prices over the forecast period, as it continues to struggle to compete with discounters and convenience stores. However, the overall forecast for the channel masks the fact that certain supermarket brands are successfully reframing their positioning in line with growing consumer confidence and an increasing emphasis on quality in their purchasing decisions.

Targeting health and ethics

Growing health-consciousness and the rise in ethical consumerism are playing an important role in increasing consumers’ focus on quality in purchasing decisions and constitute a key target for supermarkets’ efforts to develop a distinctive, higher-end image in relation to discount-orientated competitors. In 2017, Coop Danmark announced that it was introducing special departments offering only vegetarian and vegan products in its Irma supermarkets.

Embracing digital to enhance convenience

With the retailing environment increasingly being shaped by the pressures on consumers’ time and the impact of digital technology on their everyday lives, supermarket operators are looking to enhance the convenience of their offer by integrating online activity and the use of devices such as smartphones into their strategies. As well as looking to develop more attractive and efficient internet sales, supermarket players are working to utilise the near ubiquity of smartphones, which have reached a particularly deep level of penetration in Denmark, to ease the in-store shopping process.

COMPETITIVE LANDSCAPE

Coop Danmark’s innovation helps to reinforce strong position

Coop Danmark maintained a dominant position in the supermarkets channel throughout 2012-2017 and, in fact, both increased its value share and extend its lead over the review period. By 2017, the company had more than doubled its lead over second placed, Dagrofa, to 24 percentage points.

Dagrofa responding to challenges

While Dagrofa saw its position eroded over the review period, both by Coop Danmark’s expansion and its problems providing an attractive, differentiated alternative to discounters, the company showed significant signs of successfully adapting to the challenges it faces at the end of the review period. Having closed 190 of its SuperBest and Eurospar supermarkets, rebranding some amongst the 119 stores of its new Meny concept in 2015, Dagrofa successfully continued to develop the Mendy brand in 2017.

Rapidly changing conditions leading to identity crises

The challenges to the identities of established grocery retailing formats resulting from a rapidly evolving market environment have been underlined by the shifting profile of Dansk Supermarked’s store network. In 2016, the company discontinued the DøgnNetto convenience store brand, converting most stores into regular Netto discounters, with the remainder becoming Føtex Food supermarkets – “a scaled-down version of a traditional Føtex store with a focus on food and salads-to-go,” according to the company.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Report format: PDF

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Market statistics: Excel workbook

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Overview

Discover the latest market trends and uncover sources of future market growth for the Supermarkets industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Supermarkets industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Supermarkets in Denmark market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic number of stores, selling space and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Supermarkets in Denmark?
How are supermarkets being affected by the growth of other grocery channels?
Are supermarket operators moving into other grocery channels?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

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Supermarkets in Denmark - Category analysis

HEADLINES

PROSPECTS

Not all gloom and doom

Targeting health and ethics

Embracing digital to enhance convenience

COMPETITIVE LANDSCAPE

Coop Danmark’s innovation helps to reinforce strong position

Dagrofa responding to challenges

Rapidly changing conditions leading to identity crises

CHANNEL DATA

Table 1 Supermarkets: Value Sales, Outlets and Selling Space 2012-2017
Table 2 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 3 Supermarkets GBO Company Shares: % Value 2013-2017
Table 4 Supermarkets GBN Brand Shares: % Value 2014-2017
Table 5 Supermarkets LBN Brand Shares: Outlets 2014-2017
Table 6 Supermarkets LBN Brand Shares: Selling Space 2014-2017
Table 7 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 8 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022

Retailing in Denmark - Industry Overview

EXECUTIVE SUMMARY

Shifting retailing landscape

Digital developments blurring boundaries

Dansk Supermarked takes the lead

Adapting to changing market conditions

Growth set to be driven by internet retailing

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2017

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

Table 9 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017
Table 10 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017
Table 11 Sales in Store-based Retailing by Channel: Value 2012-2017
Table 12 Sales in Store-based Retailing by Channel: % Value Growth 2012-2017
Table 13 Store-based Retailing Outlets by Channel: Units 2012-2017
Table 14 Store-based Retailing Outlets by Channel: % Unit Growth 2012-2017
Table 15 Sales in Non-Store Retailing by Channel: Value 2012-2017
Table 16 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017
Table 17 Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 18 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 19 Sales in Grocery Retailers by Channel: Value 2012-2017
Table 20 Sales in Grocery Retailers by Channel: % Value Growth 2012-2017
Table 21 Grocery Retailers Outlets by Channel: Units 2012-2017
Table 22 Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 23 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2012-2017
Table 24 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 25 Sales in Non-Grocery Specialists by Channel: Value 2012-2017
Table 26 Sales in Non-Grocery Specialists by Channel: % Value Growth 2012-2017
Table 27 Non-Grocery Specialists Outlets by Channel: Units 2012-2017
Table 28 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2012-2017
Table 29 Mixed Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 30 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 31 Sales in Mixed Retailers by Channel: Value 2012-2017
Table 32 Sales in Mixed Retailers by Channel: % Value Growth 2012-2017
Table 33 Mixed Retailers Outlets by Channel: Units 2012-2017
Table 34 Mixed Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 35 Retailing GBO Company Shares: % Value 2013-2017
Table 36 Retailing GBN Brand Shares: % Value 2014-2017
Table 37 Store-based Retailing GBO Company Shares: % Value 2013-2017
Table 38 Store-based Retailing GBN Brand Shares: % Value 2014-2017
Table 39 Store-based Retailing LBN Brand Shares: Outlets 2014-2017
Table 40 Non-Store Retailing GBO Company Shares: % Value 2013-2017
Table 41 Non-Store Retailing GBN Brand Shares: % Value 2014-2017
Table 42 Grocery Retailers GBO Company Shares: % Value 2013-2017
Table 43 Grocery Retailers GBN Brand Shares: % Value 2014-2017
Table 44 Grocery Retailers LBN Brand Shares: Outlets 2014-2017
Table 45 Grocery Retailers LBN Brand Shares: Selling Space 2014-2017
Table 46 Non-Grocery Specialists GBO Company Shares: % Value 2013-2017
Table 47 Non-Grocery Specialists GBN Brand Shares: % Value 2014-2017
Table 48 Non-Grocery Specialists LBN Brand Shares: Outlets 2014-2017
Table 49 Non-Grocery Specialists LBN Brand Shares: Selling Space 2014-2017
Table 50 Mixed Retailers GBO Company Shares: % Value 2013-2017
Table 51 Mixed Retailers GBN Brand Shares: % Value 2014-2017
Table 52 Mixed Retailers LBN Brand Shares: Outlets 2014-2017
Table 53 Mixed Retailers LBN Brand Shares: Selling Space 2014-2017
Table 54 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022
Table 55 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2017-2022
Table 56 Forecast Sales in Store-based Retailing by Channel: Value 2017-2022
Table 57 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2017-2022
Table 58 Forecast Store-based Retailing Outlets by Channel: Units 2017-2022
Table 59 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-2022
Table 60 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022
Table 61 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-2022
Table 62 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 63 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 64 Forecast Sales in Grocery Retailers by Channel: Value 2017-2022
Table 65 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
Table 66 Forecast Grocery Retailers Outlets by Channel: Units 2017-2022
Table 67 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 68 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 69 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 70 Forecast Sales in Non-Grocery Specialists by Channel: Value 2017-2022
Table 71 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2017-2022
Table 72 Forecast Non-Grocery Specialists Outlets by Channel: Units 2017-2022
Table 73 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2017-2022
Table 74 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 75 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 76 Forecast Sales in Mixed Retailers by Channel: Value 2017-2022
Table 77 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2017-2022
Table 78 Forecast Mixed Retailers Outlets by Channel: Units 2017-2022
Table 79 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2017-2022

Megatrends

Country Report

Supermarkets in Denmark

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Not all gloom and doom

Targeting health and ethics

Embracing digital to enhance convenience

COMPETITIVE LANDSCAPE

Coop Danmark’s innovation helps to reinforce strong position

Dagrofa responding to challenges

Rapidly changing conditions leading to identity crises

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Supermarkets in Denmark - Category analysis

HEADLINES

PROSPECTS

Not all gloom and doom

Targeting health and ethics

Embracing digital to enhance convenience

COMPETITIVE LANDSCAPE

Coop Danmark’s innovation helps to reinforce strong position

Dagrofa responding to challenges

Rapidly changing conditions leading to identity crises

CHANNEL DATA

Retailing in Denmark - Industry Overview

EXECUTIVE SUMMARY

Shifting retailing landscape

Digital developments blurring boundaries

Dansk Supermarked takes the lead

Adapting to changing market conditions

Growth set to be driven by internet retailing

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DEFINITIONS

SOURCES

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