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Country Report

Supermarkets in

Supermarkets in Denmark

Jan 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Blurred boundaries leads to intensified competition

Changing consumer shopping patterns are blurring the boundaries between grocery channels and bringing retailers into increasingly direct competition with each other. With consumers shifting from regular large-scale shopping trips to more frequent but less regular small-scale local shopping, picking up products as and when needed, retailers are increasingly concentrating their efforts on urban centres.

Targeting upmarket demand trends

Growing health-consciousness and the rise in ethical consumerism are serving to sharpen consumers’ focus on quality in purchasing decisions, providing potential for supermarkets to develop a distinctive, higher-end image in relation to discount-orientated competitors. Coop Danmark has identified two main groups of consumers as the target for its “The Urban Irma 2018-2022” strategy – “idealists”, who support “animal welfare, ecology, vegetarian and plant based food and a better world”, and the “Madelskerne” or “food lovers”, who are particularly interested in the quality and taste of food.

Focus on digital development

Retailers are increasingly focusing on providing convenient shopping options that fit readily into the flow of consumers’ everyday lives. This emphasis on convenience is increasingly embracing the digital technology that has become so embedded in consumers’ lives and, indeed, played such an important role in reshaping their lifestyles.

COMPETITIVE LANDSCAPE

Coop Danmark holds strong lead

Coop Danmark maintained a strong lead in the supermarkets channel in 2018. The company operates in the channel through two major brands, market-leader, SuperBrugsen, and Irma, which has a more high-end focus.

Focus on differentiation

Coop Danmark’s “The Urban Irma 2018-2022” strategy is targeting the growing influence of health-awareness and eco-consciousness on consumer demand, as well as a growing interest in high-quality food. The strategy involves making Irma “more of a food house with an Irma supermarket”, with the opening of a “street-kitchen”/deli offering more ready-made food options and specialist departments for vegetarians and vegans.

Føtex Food develops in wake of DøgnNetto

The challenge of establishing a distinctive identity in the face of increasingly overlapping competition from other channels has been highlighted by the changing profile of Dansk Supermarked’s store network. In 2016, the company discontinued the DøgnNetto convenience store brand, converting most stores into regular Netto discounters, with the remainder becoming Føtex Food supermarkets – “a scaled-down version of a traditional Føtex store with a focus on food and salads-to-go,” according to the company.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Market statistics: Excel workbook

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Overview

Discover the latest market trends and uncover sources of future market growth for the Supermarkets industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Supermarkets industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Supermarkets in Denmark market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic number of stores, selling space and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Supermarkets in Denmark?
How are supermarkets being affected by the growth of other grocery channels?
Are supermarket operators moving into other grocery channels?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

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Supermarkets in Denmark - Category analysis

HEADLINES

PROSPECTS

Blurred boundaries leads to intensified competition

Targeting upmarket demand trends

Focus on digital development

COMPETITIVE LANDSCAPE

Coop Danmark holds strong lead

Focus on differentiation

Føtex Food develops in wake of DøgnNetto

CHANNEL DATA

Table 1 Supermarkets: Value Sales, Outlets and Selling Space 2013-2018
Table 2 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 3 Supermarkets GBO Company Shares: % Value 2014-2018
Table 4 Supermarkets GBN Brand Shares: % Value 2015-2018
Table 5 Supermarkets LBN Brand Shares: Outlets 2015-2018
Table 6 Supermarkets LBN Brand Shares: Selling Space 2015-2018
Table 7 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 8 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Retailing in Denmark - Industry Overview

EXECUTIVE SUMMARY

Rapidly evolving retailing landscape

Targeting changing shopping habits

Salling Group takes the lead

Internet retailing continues dynamic expansion

Significant change ahead

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type

Physical retail landscape

Cash and carry

Seasonality

Christmas
Summer clothing

Payments and delivery

Emerging business models

MARKET DATA

Table 9 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 10 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 11 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 12 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 13 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 14 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 15 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 16 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 17 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 18 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 19 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 20 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 21 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 22 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 23 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 24 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 25 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 26 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 27 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 28 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 29 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 30 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 31 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 32 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 33 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 34 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 35 Retailing GBO Company Shares: % Value 2014-2018
Table 36 Retailing GBN Brand Shares: % Value 2015-2018
Table 37 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 38 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 39 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 40 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 41 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 42 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 43 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 44 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 45 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 46 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 47 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 48 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 49 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 50 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 51 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 52 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 53 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 54 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 55 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 56 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 57 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 58 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 59 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 60 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 61 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 62 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 63 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 64 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 65 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 66 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 67 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 68 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 69 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 70 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 71 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 72 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 73 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 74 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 75 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 76 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 77 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 78 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 79 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

Megatrends

Country Report

Supermarkets in Denmark

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Blurred boundaries leads to intensified competition

Targeting upmarket demand trends

Focus on digital development

COMPETITIVE LANDSCAPE

Coop Danmark holds strong lead

Focus on differentiation

Føtex Food develops in wake of DøgnNetto

Overview

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Table of Contents

Supermarkets in Denmark - Category analysis

HEADLINES

PROSPECTS

Blurred boundaries leads to intensified competition

Targeting upmarket demand trends

Focus on digital development

COMPETITIVE LANDSCAPE

Coop Danmark holds strong lead

Focus on differentiation

Føtex Food develops in wake of DøgnNetto

CHANNEL DATA

Retailing in Denmark - Industry Overview

EXECUTIVE SUMMARY

Rapidly evolving retailing landscape

Targeting changing shopping habits

Salling Group takes the lead

Internet retailing continues dynamic expansion

Significant change ahead

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DEFINITIONS

SOURCES

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