The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreMar 2020
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Changing consumer shopping patterns are blurring the boundaries between grocery channels and bringing retailers into increasingly direct competition with each other. Consumers are shifting from regular large-scale shopping trips to more frequent and unplanned visits to local stores, picking up products as and when needed.
Growing health-consciousness and the rise in ethical consumerism continue to sharpen consumers’ focus on product quality in purchasing decisions, providing the potential for supermarkets to develop a distinctive, higher-end image compared to that of discount-orientated competitors. The growing influence of the health and wellness trend and environmental awareness, along with a rising interest in high-quality food are pushing demand for fresh, organic, premium products and supermarket chains are adapting their offerings in response.
Retailers are increasingly focusing on providing convenient shopping options that fit readily into the flow of consumers’ everyday lives. The emphasis on convenience is motivating greater participation in digital technology that continues to reshape lifestyles.
Coop Danmark maintained its dominance of supermarkets in 2019. The company operates through two major brands, SuperBrugsen and Irma.
Irma’s high-end positioning offers a potential point of distinction from a discounters channel that is itself shifting towards the upmarket. The brand thus remains a crucial focus for the development of Coop Danmark’s supermarket operations.
Salling Group A/S has hidden cigarettes and tobacco products from view in all of its stores, including its Føtex supermarket chain stores, to avoid tempting teenagers and to promote its image as a responsible retailer. Cigarettes are now held at the cash register and must be requested by consumers.
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Discover the latest market trends and uncover sources of future market growth for the Supermarkets industry in Denmark with research from Euromonitor's team of in-country analysts.
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If you're in the Supermarkets industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Retailing market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.