With economic crisis expected to continue in 2023, and maybe also into 2024, this will put pressure on consumption, and some consumers may buy less, and also look for cheaper products. This is expected to limit the growth of supermarkets, which is set to see the lowest current value CAGR within grocery retailers in the forecast period, as discounters and foods e-commerce in particular become more popular alternatives.
Supermarkets in Denmark faces increasing competition from multiple sides. Discounters offer cheaper prices than supermarkets, hypermarkets offer a bigger product selection, and often also cheaper prices, while players in foods e-commerce offer cheaper prices and greater convenience.
One of the ways in which supermarkets could compete in the forecast period is through private label. Private label is therefore likely to become an increasingly important strategic focus for the major supermarkets over the forecast period, and it is expected that players will continue to introduce new private label products.
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Understand the latest market trends and future growth opportunities for the Supermarkets industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See All of Our DefinitionsThis report originates from Passport, our Supermarkets research and analysis database.
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