Consumers increasingly have a choice to shop across online and offline platforms. To be able to cater to shoppers, retailers are looking to integrate all of their sales channels as well as offer a consistent experience across the online and offline channels.
Supermarkets require large commercial spaces in the areas of cities with high footfall. With the development of commercial space in Tier 2 and Tier 3 cities in India, there is a lot of scope for supermarkets to expand their presence in these areas and tap into these unsaturated markets.
The retail landscape has changed dramatically over the years. Most recently this has been seeing traditional wholesale, which bridged the gap between kirana stores and supermarkets, replaced by e-commerce B2B players like Udaan, Jumbotail or Flipkart Wholesale, among others.
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Understand the latest market trends and future growth opportunities for the Supermarkets industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See All of Our DefinitionsThis report originates from Passport, our Supermarkets research and analysis database.
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