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Learn moreFeb 2020
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Supermarkets in India is growing at a slow pace compared with other grocery retail channels. Nevertheless, in terms of value sales, the leading players are registering positive performances.
In the context of busier lifestyles and increasing disposable incomes, convenience stores in urban areas performed extremely well at the expense of supermarkets. Although hypermarkets suffered the most from this trend, the supermarkets channel was also affected.
Supermarkets used price drops, offers and promotional discounts to maximise footfall and retain sales during the review period. Consumers started to shop from more than one brand/outlet to maximise value for money.
Reliance Retail, with its chains Reliance Fresh and Reliance Smart, was the leading player in supermarkets in India in 2019. This is due to its low prices compared with other supermarkets.
Supermarkets continued to be characterised by home-grown retailers in India in 2019, and this is likely to continue in the forecast period. Most international players that have entered grocery retailing in India have chosen the hypermarkets channel.
Increasing competition from food and drink e-commerce retailers is also impacting the growth of supermarket chains. With companies such as Big Basket, Amazon and Flipkart offering discounts online, consumers are more inclined towards buying groceries online rather than from supermarkets.
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Discover the latest market trends and uncover sources of future market growth for the Supermarkets industry in India with research from Euromonitor's team of in-country analysts.
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If you're in the Supermarkets industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Retailing market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.