Competitive Landscape
Supermarket Remain Highly Concentrated with Reliance Retail Sustaining a Dominant Leadership
Supermarkets in India remain highly concentrated in 2025, with Reliance Retail Ltd holding a 37% share, a substantial lead over the next largest competitor, More Retail Pvt Ltd, at 4%. The overall level of concentration has increased over the past five years, as Reliance Retail Ltd’s share rose sharply from 17% in 2020 to 39% in 2023, before settling at 37% in 2025.
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Overview:
Understand the latest market trends and future growth opportunities for the Supermarkets industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Supermarkets in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Supermarkets in India?
- Which are the leading retailers in Supermarkets in India?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Supermarkets in India - Category analysis
Key Data Insights
Supermarkets Sustain Growth as Omnichannel Expansion Reshapes Competition
Supermarkets Sustain Growth as Omnichannel Expansion Reshapes Competition
Supermarkets Boost Loyalty and Margins through Private Label Expansion
Value-Driven Consumption Reshapes Product Mix and Accelerates Format Adaptation
Omnichannel Integration Is Set to Strengthen Shopper Loyalty and Market Reach
Private Label Expansion Is Expected to Drive Value Positioning and Margin Growth
Sustainability and Health Trends Will Reshape Product Innovation and Premium Demand
Supermarket Remain Highly Concentrated with Reliance Retail Sustaining a Dominant Leadership
Retail in India - Industry Overview
India Retail Grows Steadily as Macro Conditions Support Resilient Consumption
Key Data Insights
India Retail Grows Steadily as Macro Conditions Support Resilient Consumption
Small Local Grocers Dominates Value, While Retail E-Commerce Drives Growth Momentum
Reliance Retail Ltd Expands Its Digital Ecosystem with Fast Delivery and an Integrated Retail Model
Small Local Grocers Will Retain Scale, While Retail E-Commerce Is Set to Lead Channel Growth
Convenience, Value, and Digital Engagement Are Expected to Redefine Retail Strategies
Flipkart and Amazon.In Retain the Lead through Investments in Technology and Omnichannel Integration
Innovation and Quick Commerce Reshape Retail through Hybrid Formats
Informal Retail
Opening Hours for Physical Retail
Seasonality
Diwali season
End of season sale
Country Reports Disclaimer
Supermarkets
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Supermarkets research and analysis database.
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