Supermarkets is expected to register accelerated growth in current value terms during the forecast period, with sales expected to reach pre-pandemic levels by 2024. Despite the shift towards e-commerce, many Indonesians still prefer to shop for their groceries in person, particularly in the case of fresh food items, such as meat and vegetables, which consumers prefer to hand-pick themselves.
The number of supermarket outlets is expected to continue to grow during the forecast period, in keeping with a shift towards urbanisation. However, there will be an increasing focus on smaller format stores in strategic locations, as consumers choose to shop closer to their homes.
While the removal of pandemic-related restrictions has led a greater sense of economic optimism, most Indonesians remain highly price sensitive. As a result, the leading supermarket chains will continue to focus heavily on price promotions and discounts, particularly in the case of products that are unavailable, or have a limited number of variants, in convenience stores.
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Understand the latest market trends and future growth opportunities for the Supermarkets industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.See All of Our Definitions
This report originates from Passport, our Supermarkets research and analysis database.
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