Competitive Landscape
Competition Intensifies as Leading Chains Expand Networks, Digital Capabilities and Premium Retail Formats
Supermarkets in Saudi Arabia remains moderately concentrated, with Abdullah Al-Othaim Markets Company holding the largest value share at 21% in 2025 through its Al Othaim banner. Competitors including Panda Retail Company (12%), Saudi Marketing Company with Farm Superstores (4%), and Tamimi Markets with Al Raya (3%) continue to pursue outlet expansion and intensive promotional strategies, creating a highly dynamic environment in which mid-sized and emerging players are actively seeking to strengthen their presence.
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Overview:
Understand the latest market trends and future growth opportunities for the Supermarkets industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Supermarkets in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Supermarkets in Saudi Arabia?
- Which are the leading retailers in Supermarkets in Saudi Arabia?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Supermarkets in Saudi Arabia - Category analysis
Key Data Insights
Supermarkets Reinforce Value during Price-Sensitive Consumer Behaviour
Supermarkets Reinforce Value during Price-Sensitive Consumer Behaviour
Supermarkets Strengthen Omnichannel Retail and Convenience-Driven Shopping Experiences
Supermarkets Is Set to Maintain Steady Growth Supported by Demographic Expansion and Stable Macroeconomic Conditions
Supermarkets Will Evolve through Value-Led Strategies and Omnichannel Integration to Strengthen Customer Loyalty
Competition Intensifies as Leading Chains Expand Networks, Digital Capabilities and Premium Retail Formats
Retail in Saudi Arabia - Industry Overview
Retail in Saudi Arabia Expands Steadily as Grocery Formats and Value Channels Drive Growth in 2025
Key Data Insights
Retail in Saudi Arabia Expands Steadily as Grocery Formats and Value Channels Drive Growth in 2025
Retail E-Commerce Accelerates as Marketplace Apps Capture Weekly Baskets
Lifestyle Destinations Transform Shopping Trips into All-Day Experiences
Growth Is Set to Be Driven by Vision 2030 Investment, Experience-Led Destinations, and Value-Focused Consumers
Retail E-Commerce Is Set to Drive Growth as Omnichannel Strategies Gains Traction
Panda Retail Company and Abdullah Al Othaim Markets Copanda Defend Their Lead as Digital Challengers Build Share
Mergers and Acquisitions Activity and Format Innovation Reshape Saudi Arabia’S Competitive Retail Landscape
Informal Retail
Opening Hours for Physical Retail
Seasonality
Ramadan and Eid-al Fitr
National Day
Back to school
White Friday
Country Reports Disclaimer
Supermarkets
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Supermarkets research and analysis database.
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