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Country Report

Supermarkets in

Supermarkets in Saudi Arabia

42 pages, Jan 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Supermarkets continues to expand despite economic slowdown

Given the economic slowdown in the country, VAT implementation and increase in dependent fees impacting expatriates resulting in some leaving the country, in addition to the general rise in the cost of living, meant that most consumers tried to avoid unnecessary trips to larger grocery retailers and preferred shopping from nearby supermarkets. These stores offer carefully selected products across a range of categories and can be easily navigated due to the channel’s smaller format.

Supermarkets expected to be key grocery channel over the forecast period

Historically, traditional grocery retailers, locally known as “baqalas” was the preferred grocery channel among the masses. With new reforms and Saudization, expatriates working or owning baqalas were impacted as higher salaries for Saudi employees increased their operating costs.

Supermarkets to target niche segments

As consumers become increasingly health conscious, demand for healthy, organic and gluten-free products has also led to demand for unique and premium products among certain consumer groups in Saudi Arabia, while private label also continued to grow. Many customers decide where to shop for groceries based on the selection of organic and healthy products available at the store.

COMPETITIVE LANDSCAPE

Abdullah Al-Othaim Markets continues to lead supermarkets in 2018

Al Othaim (Abdullah Al-Othaim Markets) continued to be the leading supermarket in 2018, with a widespread network of 153 stores in 2018, an increase of 18 stores from 2017. Its strongest presence is in the capital city of Riyadh.

New entrants target niche segments

With demand for niche products developing, new players opening supermarkets aimed to sell organic and healthy foods. Natureland, Qaf Store, Nutrition Corner, Organica, Abazeer and Watania Agri are some of the major supermarkets targeting niche segments.

Emergence of tech start-ups to open avenues for delivery services

Entrepreneurial start-ups are expected to disrupt home delivery of groceries in Saudi Arabia, because most supermarkets do not have the capabilities and infrastructure to provide these services compared to traditional stores which offer offline delivery to homes, given their closer proximity to neighbourhoods. There is a lack of resources both at the digital and logistics fronts among grocery retailers and the gap is expected to be filled by emerging players and start-ups such as Careeb.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Market statistics: Excel workbook

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Overview

Discover the latest market trends and uncover sources of future market growth for the Supermarkets industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Supermarkets industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Supermarkets in Saudi Arabia market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic number of stores, selling space and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Supermarkets in Saudi Arabia?
How are supermarkets being affected by the growth of other grocery channels?
Are supermarket operators moving into other grocery channels?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

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Supermarkets in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

Supermarkets continues to expand despite economic slowdown

Supermarkets expected to be key grocery channel over the forecast period

Supermarkets to target niche segments

COMPETITIVE LANDSCAPE

Abdullah Al-Othaim Markets continues to lead supermarkets in 2018

New entrants target niche segments

Emergence of tech start-ups to open avenues for delivery services

CHANNEL DATA

Table 1 Supermarkets: Value Sales, Outlets and Selling Space 2013-2018
Table 2 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 3 Supermarkets GBO Company Shares: % Value 2014-2018
Table 4 Supermarkets GBN Brand Shares: % Value 2015-2018
Table 5 Supermarkets LBN Brand Shares: Outlets 2015-2018
Table 6 Supermarkets LBN Brand Shares: Selling Space 2015-2018
Table 7 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 8 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Retailing in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Retailing impacted by economic restructuring

Discounters posts robust value growth compared to competitors

Key developments in online payments infrastructure and solutions to facilitate growth of internet retailing

Saudization impacts workforce and operations in retailing

Retail growth to stabilise over the forecast period

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type

Physical retail landscape

Cash and carry

Seasonality

Back to School
Ramadan and Eid Seasons
White Friday

Payments and delivery

Emerging business models

MARKET DATA

Table 9 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 10 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 11 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 12 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 13 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 14 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 15 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 16 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 17 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 18 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 19 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 20 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 21 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 22 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 23 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 24 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 25 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 26 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 27 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 28 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 29 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 30 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 31 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 32 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 33 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 34 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 35 Retailing GBO Company Shares: % Value 2014-2018
Table 36 Retailing GBN Brand Shares: % Value 2015-2018
Table 37 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 38 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 39 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 40 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 41 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 42 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 43 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 44 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 45 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 46 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 47 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 48 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 49 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 50 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 51 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 52 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 53 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 54 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 55 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 56 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 57 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 58 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 59 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 60 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 61 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 62 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 63 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 64 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 65 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 66 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 67 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 68 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 69 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 70 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 71 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 72 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 73 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 74 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 75 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 76 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 77 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 78 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 79 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

Megatrends

Country Report

Supermarkets in Saudi Arabia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Supermarkets continues to expand despite economic slowdown

Supermarkets expected to be key grocery channel over the forecast period

Supermarkets to target niche segments

COMPETITIVE LANDSCAPE

Abdullah Al-Othaim Markets continues to lead supermarkets in 2018

New entrants target niche segments

Emergence of tech start-ups to open avenues for delivery services

Overview

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Table of Contents

Supermarkets in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

Supermarkets continues to expand despite economic slowdown

Supermarkets expected to be key grocery channel over the forecast period

Supermarkets to target niche segments

COMPETITIVE LANDSCAPE

Abdullah Al-Othaim Markets continues to lead supermarkets in 2018

New entrants target niche segments

Emergence of tech start-ups to open avenues for delivery services

CHANNEL DATA

Retailing in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Retailing impacted by economic restructuring

Discounters posts robust value growth compared to competitors

Key developments in online payments infrastructure and solutions to facilitate growth of internet retailing

Saudization impacts workforce and operations in retailing

Retail growth to stabilise over the forecast period

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DEFINITIONS

SOURCES

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