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Country Report

Supermarkets in

Supermarkets in Saudi Arabia

42 pages, Jan 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Supermarkets continues to expand, welcomes new player despite weaker growth

Despite weaker growth in supermarkets in 2017 compared to 2016, brand owners continued to expand their presence across Saudi Arabia with new store openings. Abdullah Al-Othaim Markets increased the number of its stores in 2017, as did Saudi Marketing Co and Bin Dawood.

Increase in Saudi Arabian women working in supermarkets

In 2015, the Ministry of Labour announced that women could work in supermarkets as cashiers and were to attend to only families, rather than single men at the point of sale. The initial number of women that took jobs in supermarkets at the time was minimal.

Online grocery shopping emerging in supermarkets

With online grocery shopping rapidly expanding through hypermarkets, supermarkets have taken notice and begun to launch apps and an online presence. The first supermarket brand to emerge with the option to shop online was Al Raya Markets Trading Co Ltd.

COMPETITIVE LANDSCAPE

Abdullah Al-Othaim Markets Co takes the lead in supermarkets in 2017

In 2017, Abdullah Al-Othaim Markets took the leadership of supermarkets as former leader Panda Retail Co slipped one position. This is due to the brand Al Othaim’s aggressive expansion, adding a higher number of new stores compared to one new store from Azizia Panda in 2017.

Intense competition sees large brands pushing out smaller ones

At the end of the review period, competition in supermarkets began to change with a new player entering the channel. According to a trade interview with new entry Fathima Supermarket & Bakery, competition will intensify with the major players acquiring or pushing the smaller players out of business.

Offering loyalty programmes is crucial

In 2017, there were several supermarket retailers that offered loyalty programmes. Leading supermarket player Abdullah Al-Othaim Markets has had its “Iktassab” customer loyalty programme in place since 2011.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Market statistics: Excel workbook

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Overview

Discover the latest market trends and uncover sources of future market growth for the Supermarkets industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Supermarkets industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Supermarkets in Saudi Arabia market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic number of stores, selling space and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Supermarkets in Saudi Arabia?
How are supermarkets being affected by the growth of other grocery channels?
Are supermarket operators moving into other grocery channels?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

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Supermarkets in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

Supermarkets continues to expand, welcomes new player despite weaker growth

Increase in Saudi Arabian women working in supermarkets

Online grocery shopping emerging in supermarkets

COMPETITIVE LANDSCAPE

Abdullah Al-Othaim Markets Co takes the lead in supermarkets in 2017

Intense competition sees large brands pushing out smaller ones

Offering loyalty programmes is crucial

CHANNEL DATA

Table 1 Supermarkets: Value Sales, Outlets and Selling Space 2012-2017
Table 2 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 3 Supermarkets GBO Company Shares: % Value 2013-2017
Table 4 Supermarkets GBN Brand Shares: % Value 2014-2017
Table 5 Supermarkets LBN Brand Shares: Outlets 2014-2017
Table 6 Supermarkets LBN Brand Shares: Selling Space 2014-2017
Table 7 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 8 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022

Retailing in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Retailing posts stable value performance despite economic challenges

Grocery retailers to no longer employ foreign workers

New “Saudization” regulations pose challenge to retailing

E-commerce is emerging in new channels of retailing

Introduction of VAT and fluctuating currency exchange rates to affect competition

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2017

Physical retail landscape

Cash and carry

Seasonality

Back to School
Ramadan and Eid seasons

Payments and delivery

Emerging business models

MARKET DATA

Table 9 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017
Table 10 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017
Table 11 Sales in Store-based Retailing by Channel: Value 2012-2017
Table 12 Sales in Store-based Retailing by Channel: % Value Growth 2012-2017
Table 13 Store-based Retailing Outlets by Channel: Units 2012-2017
Table 14 Store-based Retailing Outlets by Channel: % Unit Growth 2012-2017
Table 15 Sales in Non-Store Retailing by Channel: Value 2012-2017
Table 16 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017
Table 17 Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 18 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 19 Sales in Grocery Retailers by Channel: Value 2012-2017
Table 20 Sales in Grocery Retailers by Channel: % Value Growth 2012-2017
Table 21 Grocery Retailers Outlets by Channel: Units 2012-2017
Table 22 Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 23 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2012-2017
Table 24 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 25 Sales in Non-Grocery Specialists by Channel: Value 2012-2017
Table 26 Sales in Non-Grocery Specialists by Channel: % Value Growth 2012-2017
Table 27 Non-Grocery Specialists Outlets by Channel: Units 2012-2017
Table 28 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2012-2017
Table 29 Mixed Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 30 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 31 Sales in Mixed Retailers by Channel: Value 2012-2017
Table 32 Sales in Mixed Retailers by Channel: % Value Growth 2012-2017
Table 33 Mixed Retailers Outlets by Channel: Units 2012-2017
Table 34 Mixed Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 35 Retailing GBO Company Shares: % Value 2013-2017
Table 36 Retailing GBN Brand Shares: % Value 2014-2017
Table 37 Store-based Retailing GBO Company Shares: % Value 2013-2017
Table 38 Store-based Retailing GBN Brand Shares: % Value 2014-2017
Table 39 Store-based Retailing LBN Brand Shares: Outlets 2014-2017
Table 40 Non-Store Retailing GBO Company Shares: % Value 2013-2017
Table 41 Non-Store Retailing GBN Brand Shares: % Value 2014-2017
Table 42 Grocery Retailers GBO Company Shares: % Value 2013-2017
Table 43 Grocery Retailers GBN Brand Shares: % Value 2014-2017
Table 44 Grocery Retailers LBN Brand Shares: Outlets 2014-2017
Table 45 Grocery Retailers LBN Brand Shares: Selling Space 2014-2017
Table 46 Non-Grocery Specialists GBO Company Shares: % Value 2013-2017
Table 47 Non-Grocery Specialists GBN Brand Shares: % Value 2014-2017
Table 48 Non-Grocery Specialists LBN Brand Shares: Outlets 2014-2017
Table 49 Non-Grocery Specialists LBN Brand Shares: Selling Space 2014-2017
Table 50 Mixed Retailers GBO Company Shares: % Value 2013-2017
Table 51 Mixed Retailers GBN Brand Shares: % Value 2014-2017
Table 52 Mixed Retailers LBN Brand Shares: Outlets 2014-2017
Table 53 Mixed Retailers LBN Brand Shares: Selling Space 2014-2017
Table 54 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022
Table 55 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2017-2022
Table 56 Forecast Sales in Store-based Retailing by Channel: Value 2017-2022
Table 57 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2017-2022
Table 58 Forecast Store-based Retailing Outlets by Channel: Units 2017-2022
Table 59 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-2022
Table 60 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022
Table 61 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-2022
Table 62 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 63 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 64 Forecast Sales in Grocery Retailers by Channel: Value 2017-2022
Table 65 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
Table 66 Forecast Grocery Retailers Outlets by Channel: Units 2017-2022
Table 67 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 68 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 69 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 70 Forecast Sales in Non-Grocery Specialists by Channel: Value 2017-2022
Table 71 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2017-2022
Table 72 Forecast Non-Grocery Specialists Outlets by Channel: Units 2017-2022
Table 73 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2017-2022
Table 74 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 75 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 76 Forecast Sales in Mixed Retailers by Channel: Value 2017-2022
Table 77 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2017-2022
Table 78 Forecast Mixed Retailers Outlets by Channel: Units 2017-2022
Table 79 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2017-2022

Megatrends

Country Report

Supermarkets in Saudi Arabia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Supermarkets continues to expand, welcomes new player despite weaker growth

Increase in Saudi Arabian women working in supermarkets

Online grocery shopping emerging in supermarkets

COMPETITIVE LANDSCAPE

Abdullah Al-Othaim Markets Co takes the lead in supermarkets in 2017

Intense competition sees large brands pushing out smaller ones

Offering loyalty programmes is crucial

Overview

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Table of Contents

Supermarkets in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

Supermarkets continues to expand, welcomes new player despite weaker growth

Increase in Saudi Arabian women working in supermarkets

Online grocery shopping emerging in supermarkets

COMPETITIVE LANDSCAPE

Abdullah Al-Othaim Markets Co takes the lead in supermarkets in 2017

Intense competition sees large brands pushing out smaller ones

Offering loyalty programmes is crucial

CHANNEL DATA

Retailing in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Retailing posts stable value performance despite economic challenges

Grocery retailers to no longer employ foreign workers

New “Saudization” regulations pose challenge to retailing

E-commerce is emerging in new channels of retailing

Introduction of VAT and fluctuating currency exchange rates to affect competition

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DEFINITIONS

SOURCES

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