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Learn moreMar 2020
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The supermarkets channel returned to positive growth territory in 2019, albeit marginal. The channel continues to grow in terms of outlets, as supermarkets remain popular among consumers.
Supermarkets have been given a 24-month grace period to comply with new municipal conditions with the aim to organise the channel and raise standards by improving service. This is by specifying the conditions for the unified design, operation and licensing of grocery stores.
Overall, the supermarkets channel is expected to see continued growth over the forecast period. There is likely to be increased competition between players, as many attempt to create a unique selling proposition for their customers.
Al Othaim from Abdullah Al-Othaim Markets Co maintained its lead of the supermarkets channel in 2019, and saw a slight value share gain. At the end of the review period Al Othaim maintained expansion strategies to increase reach across the country, which contributed to growth.
Panda Supermarket continued to face a highly challenging environment in 2019, with a loss of value share in the channel. With new leadership and executive teams, Panda is working on key improvements.
Farm Superstores saw a marginal value share gain in 2019. The company opened a new branch in Jubail Industrial City, raising the total number of stores in Saudi Arabia to 85.
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Discover the latest market trends and uncover sources of future market growth for the Supermarkets industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Retailing market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.