With some households seeing their incomes squeezed, partly due to the increasing price of consumer goods, especially food and beverages, it is expected that some consumers will shift towards cheaper retail options. In line with this discounters will likely be a potential threat for supermarkets, with some people seeing bulk purchases as a good way to save money.
Mirroring the projected strong recovery of the retail market, and the increase in retail space in Saudi Arabia, it is expected that more supermarkets will open over the forecast period. The current leading players will likely open more branches all over the country, targeting high traffic areas.
Supermarkets will likely increasingly focus on offering wider range of products and services over the forecast period to attract consumers into their stores. This will likely include a greater focus on digital offerings such as mobile apps through which consumers can earn rewards.
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Understand the latest market trends and future growth opportunities for the Supermarkets industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.See All of Our Definitions
This report originates from Passport, our Supermarkets research and analysis database.
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