Competitive Landscape
Supermarkets Is Becoming More Concentrated as Shoprite Holdings Strengthens Its Dominance through Scale, Innovation, and Digital Leadership
Supermarkets in South Africa is highly concentrated, with the top four companies accounting for the overwhelming majority of value. In 2025, Shoprite Holdings led with a 41% value share, having increased its presence from 35% in 2020.
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Overview:
Understand the latest market trends and future growth opportunities for the Supermarkets industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Supermarkets in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Supermarkets in South Africa?
- Which are the leading retailers in Supermarkets in South Africa?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Supermarkets in South Africa - Category analysis
Key Data Insights
Strong Growth Despite Weak Consumer Confidence and Modest Economic Expansion
Strong Growth Despite Weak Consumer Confidence and Modest Economic Expansion
Artificial Intelligence and Experiential Retail Are Redefining How Supermarkets Compete and Deliver Value
Growth Is Set to Be Driven by Rising Middle-Income Demand, Expanding Competition, and Continued Format Innovation
Supermarkets Will Be Reshaped by Digitalisation, Sustainability, and Intensifying Competition
Supermarkets Is Becoming More Concentrated as Shoprite Holdings Strengthens Its Dominance through Scale, Innovation, and Digital Leadership
Retail in South Africa - Industry Overview
Cautious Resilience Amid Macroeconomic Pressure and Evolving Value-Driven Retail Dynamics
Key Data Insights
Cautious Resilience Amid Macroeconomic Pressure and Evolving Value-Driven Retail Dynamics
Discounters and Supermarkets Capture Shoppers through Affordable Pricing
Rapid E-Commerce Growth Is Driven by Convenience, Affordability, and Digital Platform Expansion
Supermarkets Will Expand Reach as Urbanisation Fuels Demand for Convenience
Retail E-Commerce Is Set to Accelerate as Digital Access Widens and Payment Security Improves
Niche Entrants Will Diversify Offerings as Consolidation Limits New Expansion Routes
Shoprite Holdings Consolidates Its Leadership as South Africa’S Retail Market Intensifies
Strategic Consolidation and Premiumisation Concepts Reshape Competition
Informal Retail
Opening Hours for Physical Retail
Seasonality
Christmas
Back to School
Country Reports Disclaimer
Supermarkets
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Supermarkets research and analysis database.
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