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Supermarkets in Vietnam

March 2023
Select Country Report
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Supermarkets industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Supermarkets industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Supermarkets in Vietnam report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Supermarkets in Vietnam?
  • Which are the leading retailers in Supermarkets in Vietnam?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Supermarkets in Vietnam - Category analysis

KEY DATA FINDINGS

Supermarkets records ongoing positive sales and continues to show strong competition to hypermarkets
AEON Vietnam Co launches new brand of supermarkets
Mobile World JSC halts its expansion plans and closes hundreds of Bach Hoa Xanh stores
Supermarkets set to see ongoing positive performance, further supported by developments in private label
The outlet expansion of mini supermarkets will witness a slowdown in growth, as the sub-channel becomes more mature
Supermarkets players are projected to increase sales via retail e-commerce
Table 1 Supermarkets: Value Sales, Outlets and Selling Space 2017-2022
Table 2 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 3 Supermarkets GBO Company Shares: % Value 2018-2022
Table 4 Supermarkets GBN Brand Shares: % Value 2019-2022
Table 5 Supermarkets LBN Brand Shares: Outlets 2019-2022
Table 6 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 7 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027

Retail in Vietnam - Industry Overview

Retail in 2022: The big picture
Retail e-commerce continues to register strong performance
Chained pharmacies establish a stronger presence, alongside the expansion of other channels
Vietnam retail is projected to record positive performance over the forecast period
Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2022
Seasonality
Vietnamese Lunar New Year (Tet)
Black Friday
Double Day
Table 8 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2017-2022
Table 9 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2017-2022
Table 10 Sales in Retail Offline by Channel: Value 2017-2022
Table 11 Sales in Retail Offline by Channel: % Value Growth 2017-2022
Table 12 Retail Offline Outlets by Channel: Units 2017-2022
Table 13 Retail Offline Outlets by Channel: % Unit Growth 2017-2022
Table 14 Sales in Retail E-Commerce by Product: Value 2017-2022
Table 15 Sales in Retail E-Commerce by Product: % Value Growth 2017-2022
Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 17 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 18 Sales in Grocery Retailers by Channel: Value 2017-2022
Table 19 Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
Table 20 Grocery Retailers Outlets by Channel: Units 2017-2022
Table 21 Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 22 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2017-2022
Table 23 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 24 Sales in Non-Grocery Retailers by Channel: Value 2017-2022
Table 25 Sales in Non-Grocery Retailers by Channel: % Value Growth 2017-2022
Table 26 Non-Grocery Retailers Outlets by Channel: Units 2017-2022
Table 27 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 28 Retail GBO Company Shares: % Value 2018-2022
Table 29 Retail GBN Brand Shares: % Value 2019-2022
Table 30 Retail Offline GBO Company Shares: % Value 2018-2022
Table 31 Retail Offline GBN Brand Shares: % Value 2019-2022
Table 32 Retail Offline LBN Brand Shares: Outlets 2019-2022
Table 33 Retail E-Commerce GBO Company Shares: % Value 2018-2022
Table 34 Retail E-Commerce GBN Brand Shares: % Value 2019-2022
Table 35 Grocery Retailers GBO Company Shares: % Value 2018-2022
Table 36 Grocery Retailers GBN Brand Shares: % Value 2019-2022
Table 37 Grocery Retailers LBN Brand Shares: Outlets 2019-2022
Table 38 Non-Grocery Retailers GBO Company Shares: % Value 2018-2022
Table 39 Non-Grocery Retailers GBN Brand Shares: % Value 2019-2022
Table 40 Non-Grocery Retailers LBN Brand Shares: Outlets 2019-2022
Table 41 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2022-2027
Table 42 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2022-2027
Table 43 Forecast Sales in Retail Offline by Channel: Value 2022-2027
Table 44 Forecast Sales in Retail Offline by Channel: % Value Growth 2022-2027
Table 45 Forecast Retail Offline Outlets by Channel: Units 2022-2027
Table 46 Forecast Retail Offline Outlets by Channel: % Unit Growth 2022-2027
Table 47 Forecast Sales in Retail E-Commerce by Product: Value 2022-2027
Table 48 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2022-2027
Table 49 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 50 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 51 Forecast Sales in Grocery Retailers by Channel: Value 2022-2027
Table 52 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2022-2027
Table 53 Forecast Grocery Retailers Outlets by Channel: Units 2022-2027
Table 54 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027
Table 55 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2022-2027
Table 56 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2022-2027
Table 57 Forecast Sales in Non-Grocery Retailers by Channel: Value 2022-2027
Table 58 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2022-2027
Table 59 Forecast Non-Grocery Retailers Outlets by Channel: Units 2022-2027
Table 60 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2022-2027

DISCLAIMER

Summary 2 Research Sources

Supermarkets

Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.

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