In 2018, mini-supermarkets – supermarkets with selling space of less than 500 sq m – became increasingly popular. VinMart+ by VinGroup JSC is the most popular brand with this format.
Pollution and food safety in Vietnam are rising problems. With increasing education and greater publicity in newspapers and social media, awareness of and demand for health food is on the rise.
The preference for private label products increased over the review period and is expected to continue growing over the forecast period. Private label products span many different categories, including fresh vegetables, home care, and apparel.
Despite not having the most outlets, Saigon Union of Trading Cooperatives continued to dominate supermarket value sales in 2018. Its supermarket, Saigon Co.
Mobile World JSC recorded the fastest value growth in 2018 with its chain, Bach Hoa Xanh. Its strong performance in 2018 was achieved due to the brand still being new in Vietnam and the company investing heavily in outlet expansion.
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This industry report originates from Passport, our Retailing market research database.