In 2021, with the temporary closure of traditional markets due to the pandemic restrictions and associated challenges, consumers shifted to purchasing grocery products at modern grocery retailers – especially supermarkets. Therefore, in 2022, consumers are more familiar with supermarket formats and have developed an ongoing shopping habit in this sense.
Over the review period, mini supermarkets – those with retail selling space less than 500sqm – became increasingly popular. Winmart+ by Masan Group and Bach Hoa Xanh by Mobile World JSC are two of the most popular brands within this format.
In another cross-channel trend, players in supermarkets have started to deploy various ways to increase their e-commerce sales, corresponding to higher demand for online shopping from consumers. Due to the ongoing urbanisation in Vietnam, along with the post-pandemic return to busy lifestyles, consumers are experiencing less time for grocery shopping.
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Understand the latest market trends and future growth opportunities for the Supermarkets industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.See All of Our Definitions
This report originates from Passport, our Supermarkets research and analysis database.
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