At the end of 2022, the situation in terms of inflation had not improved in France, and in fact tended to worsen, with the strikes in oil depots and refineries. Moving forward, this will hamper the transportation capacity of people living in rural and semi-rural areas, who could then favour cheaper or one-stop-shopping outlets, rather than going several times a week to small and medium-sized supermarkets.
Most trade sources concur that “fresh supermarkets” still have plenty of room for growth. The forerunner and absolute leader in this segment, Grand Frais, was in a position in 2022 to acquire supermarket outlets that were in difficulty, such as Océalliance, the French leader in wholesalers, which is an opportunity to widen its sourcing and outlet network.
In order to survive the increasingly intense competition from large-format grocery retailers, most traditional supermarkets will have no other choice than to innovate. One of the main challenges will be to develop in urban areas that are already saturated and face changes in consumer behaviour.
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Understand the latest market trends and future growth opportunities for the Supermarkets industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See All of Our DefinitionsThis report originates from Passport, our Supermarkets research and analysis database.
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