Supermarkets in France

2020 IMPACT

Supermarkets thrives amidst the chaos of COVID-19 due to a combination of factors

Supermarkets registered positive sales growth during 2020 as it became one of the few retail channels in France to benefit from the COVID-19 crisis. In an echo of the favourable situation unfolded in convenience stores, supermarkets benefited from the proximity of many of the stores in the channel to the homes of consumers as well as the more human scale of the outlets, which meant that consumers were more willing to shop in supermarkets than for instance hypermarkets and warehouse clubs.

Relatively high prices the only fly in supermarkets’ anti-COVID 19 ointment

As mentioned above, the strong growth recorded in supermarkets during 2020 was the result of the channel conforming to many of the consumer trends that emerged from the COVID-19 virus. However, one factor which did work against channel during the year was the slightly higher price positioning that many supermarkets have, especially in comparison with discounters.

ITM Entreprises SA (Intermarché) extends its lead over its rivals

ITM Entreprises SA extended its leading position in supermarkets during 2020 as the retailer lived up to the reputation of the three musketeers, the legendary 17th century French literary characters that feature in the logo of the retailer’s Intermarché supermarkets. Moreover, the spirit of the three musketeers is evoked in the solidarity that exists between ITM Entreprises and the owners of the hundreds of franchise-type outlets that comprise its store network.

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