Competitive Landscape
Leading Players Gaining Ground
Supermarkets are concentrated, with the top three companies – ITM Entreprises, Carrefour and Système U – holding a combined share of 69% in 2025. The market has become more concentrated over the period from 2020 to 2025, as ITM Entreprises increased its share from 26% in 2020 to 29% in 2025, Carrefour from 21% to 24% and Système U from 14%?to 16%?over the same period.
Grand Frais Gestion Drives Growth with Fresh-Focused, Value-Led Offer
Innovation in the fresh food proposition is a major growth engine, as demonstrated by Grand Frais Gestion, which was the fastest-growing retailer in supermarkets in 2025. By offering a wide range of fresh goods at low prices – sourced from independent suppliers and supported by centralised purchasing – Grand Frais Gestion appeals to value-conscious shoppers who are increasingly attentive to price and quality amid rising fresh food prices.
Super Tout Nu Captures Demand for Sustainable, Zero-Waste Shopping
The development of package-free and bulk supermarkets is gaining traction, supported by strong environmental expectations, pro-zero waste regulations, and a redesign of the in-store concept to prioritise practicality and full-range shopping. In 2025, Le Super Tout Nu launched as the first supermarket in the country to offer a “0 waste, 100% taste” experience, replacing traditional packaging with jars across all departments, including for cheese, cold cuts and meat, and focusing on organic products.
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Overview:
Understand the latest market trends and future growth opportunities for the Supermarkets industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Supermarkets in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Supermarkets in France?
- Which are the leading retailers in Supermarkets in France?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Supermarkets in France - Category analysis
Key Data Insights
Stagnation for Supermarkets in Terms of Value Sales and Outlet Numbers in 2025
Stagnation for Supermarkets in Terms of Value Sales and Outlet Numbers in 2025
Meta Enables Carrefour to Accelerate Digital Flyers and Local Engagement
Intermarché Accelerates Express Store Rollout to Capture Urban Demand
Leading Players Gaining Ground
Grand Frais Gestion Drives Growth with Fresh-Focused, Value-Led Offer
Super Tout Nu Captures Demand for Sustainable, Zero-Waste Shopping
Retail in France - Industry Overview
Shein Partners with Bhv?Marais to Restore Shopper Trust after Controversy
Key Data Insights
Shein Partners with Bhv?Marais to Restore Shopper Trust after Controversy
Naumy Flash Undercuts Pure Players to Tap into the Fast Fashion Spend
Convenience Stores, Variety Stores and Pet Shops Outperform as Shoppers Demand Flexibility and Value
Luxury Brands to Seek Inbound Tourists as Locals Favour Low-Cost Chains
Retail E-Commerce and Discounters to Outpace Hypermarkets in Value Growth
Galec Maintains Lead as Carrefour Gains From Acquisition
New Retail Concepts Accelerate Value-Driven Transformation
Informal Retail
Opening Hours for Physical Retail
Seasonality
Christmas (Noël)
Back to School (La Rentrée)
Winter and summer sales seasons
Country Reports Disclaimer
Supermarkets
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Supermarkets research and analysis database.
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