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Learn moreMar 2021
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Supermarkets saw a small boost in 2020, thanks to the stockpiling trend and switch from on-trade to off-trade consumption benefiting all grocery retailers. However, despite faring better than discounters, supermarkets did not show the same value growth as convenience stores.
The event of COVID-19 in 2020 has pushed all retailers to focus on developing their online presence and enhance their e-commerce capabilities. However, this worked in line with store-based sales in supermarkets in 2020, as demand for groceries was high during the stockpiling season.
Etn Franz Colruyt NV maintained its lead in supermarkets in 2020, followed by Koninklijke Ahold Delhaize NV and Carrefour Belgium SA/NV as the only other players with double-digit value shares. Colruyt owes its success to the strength from its three brands, Colruyt, Bio-Planet and Cru.
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Discover the latest market trends and uncover sources of future market growth for the Supermarkets industry in Belgium with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Retailing market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.