The effects of inflation and high energy costs are likely to persist in 2023 and 2024. As such, consumer purchasing power will remain under pressure.
The rapid development over the review period of Albert Heijn’s home delivery services (at a relatively low price) is not only intended to win share within food e-commerce at the expense of store-based sales. On the contrary, developing home delivery services in areas where the brand is not yet present and/or popular will strengthen Albert Heijn’s brand recognition in these areas and develop its network there over the forecast period.
Over the next five years of the forecast period, pressure on profit margins, already traditionally high in Belgium, is set to increase due to competition from food e-commerce. This is likely to result in a reduction in the total number of outlets as retailers look to optimise their omnichannel strategies.
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Understand the latest market trends and future growth opportunities for the Supermarkets industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See All of Our DefinitionsThis report originates from Passport, our Supermarkets research and analysis database.
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