Supermarkets in the United Kingdom

PROSPECTS

Improving the customer experience and technology may maintain sales

One of the key determinants of sales in grocery retailers is the customer experience, and this aspect is likely to become even more relevant over the forecast period. An engaging shopping experience, followed by a seamless checkout, could well drive sales in the coming years.

Grocery retailers entering into partnerships to expand their service offer

A key trend shaping the supermarkets landscape is partnerships with other providers. The trend is likely to continue in the future, particularly collaborations in food delivery due to the increasing demand for home delivery.

UK gets its first supermarket designed to promote healthy food practices

The UK’s first supermarket designed by public health experts in order to promote healthy food practices has opened as a pop-up in central London. The People’s Supermarket has a store layout designed to give greater visibility and shelf space to healthy products such as fruit and vegetables.

COMPETITIVE LANDSCAPE

Online competition continues intensifying

As stores are delivering modest performances, supermarkets are increasingly investing in their e-commerce platforms to boost sales. Waitrose is investing strongly in its website to improve the search engine and create a more user-friendly interface.

Waitrose to cut its store numbers, but keep expanding its e-commerce business

Waitrose is planning to reduce the number of supermarket stores it operates due to difficult high street conditions. Waitrose is adopting a cost-cutting strategy and is planning to remove unprofitable stores from its network.

Iceland plans to increase its store numbers

Iceland Foods has announced plans to increase the number of stores it operates. Despite the challenging economic conditions, Iceland is strongly committed to expanding its store network in an attempt to compete with Aldi and Lidl.

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