The performance of supermarkets will continue to be supported by the rising urbanisation rate, leading to an influx of new entrants and further expansion of networks. The move will also create more strategic partnerships with prospective investors seeking to implant shopping centres in Morocco.
During the review period, success was characterised by outlet expansion and price competitiveness. However, as economic conditions ease, premiumisation and digitalisation will likely gain momentum as essential differentiation tools.
The number of small local grocers converting their stores into supermarkets is likely to accelerate during the forecast period. The proprietors of these outlets are increasingly aware that consumers, particularly young adults and working mothers, value the convenience of supermarket shopping.
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Understand the latest market trends and future growth opportunities for the Supermarkets industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.See All of Our Definitions
This report originates from Passport, our Supermarkets research and analysis database.
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