Supermarkets in Mexico

PROSPECTS

Supermarkets shows the weakest performance within modern grocery retailers

Supermarkets in Mexico saw only slow current value growth during 2018, despite the positive performance of the leading players. The main factor which led the channel to see a weak performance was the sudden exit of the domestic retail brand MZ from the market, along with the restructuring of Organización Soriana, which included the shift of the brand Alprecio into Soriana Súper.

The expansion of regional chains

Leading brands and smaller regional competitors within supermarkets feel confident about their possible expansion plans over the forecast period. Discounters and hypermarkets have a better positioning amongst Mexican consumers due to their lower prices and wide presence throughout the country, whilst supermarkets are concentrated in a few cities.

Supermarkets expects to overcome the difficulties of 2018

In contrast to other regions or countries, which are observing the much better performance of supermarkets than hypermarkets or discounters, in Mexico supermarkets is one of the smaller channels, but with good possibilities for continued growth. Another difference of supermarkets in Mexico is that there are chains for different income segments – not only for the high-income population, as in some other countries.

COMPETITIVE LANDSCAPE

Superama improves its online store

During 2017, Wal-Mart announced plans to invest in the development of internet retailing rather than opening new Superama stores. In late 2018, Superama launched the updated version of its online store in order to improve the online shopping experience for consumers.

Calimax is one of the most active players within supermarkets

Calimax is a regional retail brand within supermarkets, located primarily in Baja California state, and also in Sonora, in the northwest region of the country. With nearly 100 stores, Calimax was ranked third in value terms in 2018, after gaining one percentage point of share compared with the previous year.

The withdrawal of MZ and Alprecio from supermarkets

MZ, formerly belonging to Almacenes Zaragoza, was a regional chain with a presence since 1943, with a presence only in the state of Culiacán. Over the review period the company opened new stores every year until 2016, and in 2017 its stores suddenly began to close, with no official communication from the company.

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