In contrast to discounters and supermarkets, the retail constant value sales (2021 prices) of supermarkets continued to increase during both 2020 and 2021. The performance of supermarkets was particularly strong in 2020, as consumers scrambled to stockpile essentials during the early weeks of lockdown in the spring.
Mexicans had been resistant to e-commerce for a long time, especially in grocery retail. Historically there have been three major factors limiting e-commerce expansion in grocery retailers.
During late 2020, Wal-Mart de México SAB de CV announced that it would be rebranding all of its Superama supermarkets as Walmart Express, with this process due to be completed by the end of 2021. Superama stores generally target more affluent local consumers, and the company has stated that it does not intend to change this and will maintain a similar product mix, albeit with more of an emphasis on non-grocery products.
The rate of growth in the retail constant value sales of supermarkets will accelerate sharply during 2022 and remain robust throughout the forecast period. In contrast to the review period, the number of supermarkets is set to increase during the forecast period.
In an effort to differentiate themselves from other grocery retail formats, more supermarkets will experiment with foodservice during the forecast period. City Market launched a restaurant bar in one of its new stores in an effort to bring a new experience to grocery shopping.
E-commerce will continue to grow in importance to supermarkets throughout the forecast period. Local consumers, particularly younger ones, will grow ever-more-comfortable shopping online.
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Understand the latest market trends and future growth opportunities for the Supermarkets industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Retail outlets selling groceries with a selling space of between 400 and 2,500 square metres. Excludes discounters, convenience stores and independent grocery stores. Example brands include Champion, Tesco, Casino. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets. Examples include: Coles, Woolworths, Park ‘n Shop. For the Supermarket channel Euromonitor also provides a breakdown of value sales between Grocery and Non-Grocery products.
See All of Our DefinitionsThis report originates from Passport, our Supermarkets research and analysis database.
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