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In 2020, supermarkets recorded a sharp increase in demand as a result of the COVID-19 pandemic, which had a considerable impact on consumers’ lives. Following the initial outbreak of COVID-19 in Switzerland, consumers engaged in stockpiling and panic buying in response to the uncertain future ahead of them, as well as the prospect of long periods of lockdown.
In 2020, supermarkets recorded a substantial decline in the number of outlets in Switzerland. This decline comes as players in this channel shift their attention to optimising rather than expanding their store networks, focusing more of their attention on city locations and closing some rural and other less profitable outlets.
Despite recording a strong growth rate in 2020 due to the lifestyle changes and shifting priorities of the COVID-19 pandemic, however, growth was, on the other hand, restricted by the growth of e-commerce. E-commerce emerged as a key competitor to supermarkets in 2020, even though supermarkets still recorded one of the highest growth rates in retailing, as more consumers switched to e-commerce due to the increased demand for contact-free shopping during the COVID-19 pandemic.
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Discover the latest market trends and uncover sources of future market growth for the Supermarkets industry in Switzerland with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Retailing market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.