Supermarkets in Switzerland

PROSPECTS

Supermarkets to remain the major channel in grocery retailing

In 2018, supermarkets remained the largest grocery channel in overall sales, and a leader in outlet numbers in terms of modern grocery retailers, being largely dominated by leading players Migros and Coop. However, their value sales stagnated due to the fierce competitive environment within grocery retailing, which led to Migros and Coop lowering the prices of selected products.

Coop introduces insect-based food in supermarkets

Coop supermarkets was the first modern grocery retailing channel to introduce insect-based food across Switzerland in August 2017. Since May 2017, a law change allows the sale of insects such as mealworms, locusts and crickets for human consumption in Switzerland.

Stagnating sales expected

With stagnating current value sales in 2018, supermarkets posted a sluggish performance, influenced by increasing competition and falling price levels. Swiss consumers continued to look for savings while grocery shopping, which they have increasingly found in discounters rather than in traditional supermarkets.

COMPETITIVE LANDSCAPE

Coop leads supermarkets

Coop Genossenschaft retained its leadership of supermarkets in 2018 due to its large number of supermarkets and its presence across the country, in both cities and rural areas. It is the second largest player in the country behind Migros and its clear point of differentiation with the latter is the larger proportion of branded products in its assortment.

A focus on innovative formats and initiatives

In 2018, Coop focused on developing innovative formats for its supermarkets across Switzerland. For example, its new store concept specifically designed for small- to medium-sized supermarkets reflects themes such as fine food and enjoyment offering regional products and strong craftsmanship.

Coop inaugurates first Italian specialities store

Building on the huge popularity of Italian cuisine in Switzerland, Coop launched a new supermarket format in 2017 called Sapori d’Italia, specifically dedicated to Italian delicacies. In addition, customers can enjoy an espresso or cappuccino made from coffee beans roasted in-store, and freshly prepared with a professional coffee machine.

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