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Country Report

Supermarkets in

Supermarkets in Switzerland

40 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The biggest grocery channel challenged by discounters

Supermarkets remained the biggest channel in retailing in 2017 in value sales terms. It accounted for almost half of overall sales in grocery retailing, and was largely dominated by leading retailers Coop and Migros.

Supermarkets negatively affected by cross-border shopping

Supermarkets saw little growth in 2017 and this poor performance was experienced throughout the entire review period. The main reason is that supermarket operators had to implement significant cuts to discourage Swiss consumers from cross-border shopping.

Retailers focus on innovative formats

To differentiate their offer and respond to consumer demand for proximity and convenience, supermarket operators focused on developing smaller formats, conveniently located in high-traffic areas to enable consumers to do their shopping after work hours. They also focused on launching specific stores that answer consumers’ needs for on-the-go consumption, freshness as well as health and wellness.

COMPETITIVE LANDSCAPE

Supermarkets dominated by local players

In 2017, domestic players Migros and Coop accounted for approximately three quarters of retail value sales, reflecting their importance in this category. Their wide private label ranges and extensive distribution networks allowed them to secure strong positions.

Healthier food and convenience the main trends in supermarkets

Supermarkets increasingly focused on offering healthier food options to capitalise on the prevailing health and wellness trend in Switzerland. More Swiss consumers sought fresh products and organic groceries than ever before.

Moderate growth expected over the forecast period

Although supermarkets will likely only post moderate value growth over the forecast period, they are however expected to continue to account for the majority of sales in grocery retailers. Convenience, proximity, product variety and competitive prices are expected to remain key drivers of growth.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Report format: PDF

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Market statistics: Excel workbook

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Overview

Discover the latest market trends and uncover sources of future market growth for the Supermarkets industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Supermarkets industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Supermarkets in Switzerland market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic number of stores, selling space and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Supermarkets in Switzerland?
How are supermarkets being affected by the growth of other grocery channels?
Are supermarket operators moving into other grocery channels?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

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Supermarkets in Switzerland - Category analysis

HEADLINES

PROSPECTS

The biggest grocery channel challenged by discounters

Supermarkets negatively affected by cross-border shopping

Retailers focus on innovative formats

COMPETITIVE LANDSCAPE

Supermarkets dominated by local players

Healthier food and convenience the main trends in supermarkets

Moderate growth expected over the forecast period

CHANNEL DATA

Table 1 Supermarkets: Value Sales, Outlets and Selling Space 2012-2017
Table 2 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 3 Supermarkets GBO Company Shares: % Value 2013-2017
Table 4 Supermarkets GBN Brand Shares: % Value 2014-2017
Table 5 Supermarkets LBN Brand Shares: Outlets 2014-2017
Table 6 Supermarkets LBN Brand Shares: Selling Space 2014-2017
Table 7 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 8 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022

Retailing in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Retailing faces economic challenges in 2017

Online retailing flourishes at the expense of other channels

M-commerce becomes a key element in retailers’ multichannel strategy

Discounters seek to improve their brand image

Modest growth expected over the forecast period

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2017

Physical retail landscape

Cash and carry

Seasonality

Christmas
Easter

Payments and delivery

MARKET DATA

Table 9 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017
Table 10 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017
Table 11 Sales in Store-based Retailing by Channel: Value 2012-2017
Table 12 Sales in Store-based Retailing by Channel: % Value Growth 2012-2017
Table 13 Store-based Retailing Outlets by Channel: Units 2012-2017
Table 14 Store-based Retailing Outlets by Channel: % Unit Growth 2012-2017
Table 15 Sales in Non-Store Retailing by Channel: Value 2012-2017
Table 16 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017
Table 17 Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 18 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 19 Sales in Grocery Retailers by Channel: Value 2012-2017
Table 20 Sales in Grocery Retailers by Channel: % Value Growth 2012-2017
Table 21 Grocery Retailers Outlets by Channel: Units 2012-2017
Table 22 Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 23 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2012-2017
Table 24 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 25 Sales in Non-Grocery Specialists by Channel: Value 2012-2017
Table 26 Sales in Non-Grocery Specialists by Channel: % Value Growth 2012-2017
Table 27 Non-Grocery Specialists Outlets by Channel: Units 2012-2017
Table 28 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2012-2017
Table 29 Mixed Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 30 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 31 Sales in Mixed Retailers by Channel: Value 2012-2017
Table 32 Sales in Mixed Retailers by Channel: % Value Growth 2012-2017
Table 33 Mixed Retailers Outlets by Channel: Units 2012-2017
Table 34 Mixed Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 35 Retailing GBO Company Shares: % Value 2013-2017
Table 36 Retailing GBN Brand Shares: % Value 2014-2017
Table 37 Store-based Retailing GBO Company Shares: % Value 2013-2017
Table 38 Store-based Retailing GBN Brand Shares: % Value 2014-2017
Table 39 Store-based Retailing LBN Brand Shares: Outlets 2014-2017
Table 40 Non-Store Retailing GBO Company Shares: % Value 2013-2017
Table 41 Non-Store Retailing GBN Brand Shares: % Value 2014-2017
Table 42 Grocery Retailers GBO Company Shares: % Value 2013-2017
Table 43 Grocery Retailers GBN Brand Shares: % Value 2014-2017
Table 44 Grocery Retailers LBN Brand Shares: Outlets 2014-2017
Table 45 Grocery Retailers LBN Brand Shares: Selling Space 2014-2017
Table 46 Non-Grocery Specialists GBO Company Shares: % Value 2013-2017
Table 47 Non-Grocery Specialists GBN Brand Shares: % Value 2014-2017
Table 48 Non-Grocery Specialists LBN Brand Shares: Outlets 2014-2017
Table 49 Non-Grocery Specialists LBN Brand Shares: Selling Space 2014-2017
Table 50 Mixed Retailers GBO Company Shares: % Value 2013-2017
Table 51 Mixed Retailers GBN Brand Shares: % Value 2014-2017
Table 52 Mixed Retailers LBN Brand Shares: Outlets 2014-2017
Table 53 Mixed Retailers LBN Brand Shares: Selling Space 2014-2017
Table 54 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022
Table 55 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2017-2022
Table 56 Forecast Sales in Store-based Retailing by Channel: Value 2017-2022
Table 57 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2017-2022
Table 58 Forecast Store-based Retailing Outlets by Channel: Units 2017-2022
Table 59 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-2022
Table 60 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022
Table 61 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-2022
Table 62 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 63 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 64 Forecast Sales in Grocery Retailers by Channel: Value 2017-2022
Table 65 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
Table 66 Forecast Grocery Retailers Outlets by Channel: Units 2017-2022
Table 67 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 68 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 69 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 70 Forecast Sales in Non-Grocery Specialists by Channel: Value 2017-2022
Table 71 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2017-2022
Table 72 Forecast Non-Grocery Specialists Outlets by Channel: Units 2017-2022
Table 73 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2017-2022
Table 74 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 75 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 76 Forecast Sales in Mixed Retailers by Channel: Value 2017-2022
Table 77 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2017-2022
Table 78 Forecast Mixed Retailers Outlets by Channel: Units 2017-2022
Table 79 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2017-2022

Megatrends

Country Report

Supermarkets in Switzerland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

The biggest grocery channel challenged by discounters

Supermarkets negatively affected by cross-border shopping

Retailers focus on innovative formats

COMPETITIVE LANDSCAPE

Supermarkets dominated by local players

Healthier food and convenience the main trends in supermarkets

Moderate growth expected over the forecast period

Overview

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Table of Contents

Supermarkets in Switzerland - Category analysis

HEADLINES

PROSPECTS

The biggest grocery channel challenged by discounters

Supermarkets negatively affected by cross-border shopping

Retailers focus on innovative formats

COMPETITIVE LANDSCAPE

Supermarkets dominated by local players

Healthier food and convenience the main trends in supermarkets

Moderate growth expected over the forecast period

CHANNEL DATA

Retailing in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Retailing faces economic challenges in 2017

Online retailing flourishes at the expense of other channels

M-commerce becomes a key element in retailers’ multichannel strategy

Discounters seek to improve their brand image

Modest growth expected over the forecast period

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

MARKET DATA

DEFINITIONS

SOURCES

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