During the COVID-19 outbreak in mid-2021, consumers were flocking to supermarkets, stocking up on fresh groceries and other grocery products due to the rise in home cooking, as more Taiwanese consumers stayed at home and made their own meals. Fresh groceries were fast being emptied from retail shelves in supermarkets such as PX Mart.
Online sales of groceries surged during the pandemic, as food retailers ramped up their already growing e-commerce businesses, rapidly expanding their offerings of fresh groceries and frozen food products to meet consumer demand. Grocery retailing therefore became a more competitive environment during the pandemic.
Taiwan Fresh Supermarket outperformed amidst the pandemic, posting higher sales growth in 2021. Locally known as Fengkang Supermarket, it is a nationwide chain that focuses on fresh groceries and other grocery products.
Supermarkets expanded their online reach quite significantly during the COVID-19 outbreak in 2021. For instance, PX Mart, the leading supermarket chain in Taiwan, shifted quickly to focus on online sales through its own platform, PX Go! and partnered with Uber Eats for the delivery of fresh groceries.
Differentiation and customer segmentation are crucial in developing retail strategies. For instance, hypermarkets usually have a competitive edge in fresh food and cooked food, given the large retail space they offer.
Due to rising awareness of environmentally-friendly concepts, consumers have started to notice the significant amount of waste generated by chained supermarkets. Many companies require their outlets to order enough food so that consumers never lose faith in products being on shelves.
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Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.See All of Our Definitions
This report originates from Passport, our Supermarkets research and analysis database.
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