Supermarkets in Taiwan

PROSPECTS

Consumer preference switches to smaller portions due to the changed family structure

Changes in the population structure due to a significant drop in birth rates are leading to an increasing number of small families. Whereas people would tend to go to wet markets in the past for purchases of large amounts of fresh food for bigger families, they are shifting towards supermarkets for smaller portions.

Rising amount of waste leads to the popularity of food waste reduction initiatives

Due to rising awareness of environmentally-friendly concepts, consumers have started to notice the significant amount of waste generated by chained supermarkets. Many of the companies require their outlets to order extra amounts of food compared to their normal demand, so that their consumers will never lose faith in the products being on shelves.

Premiumisation drives the growth and consumer awareness of premium supermarkets

In the review period, supermarkets’ main target was to penetrate every community in Taiwan and meet consumer demand. However, premium supermarkets in Taiwan have not positioned themselves as normal supermarkets.

COMPETITIVE LANDSCAPE

Eslite bookstore introduces an in-store premium supermarket

Existing premium supermarkets have maintained steady growth even amid a weak consumer purchasing power situation. New outlets have continued to open, incorporated within different concepts to attract consumers’ attention.

Simple Mart’s IPO brings success

Under the pressure of competition among supermarkets and convenience stores, Simple Mart, owned by Mercuries & Associates Ltd, has positioned itself in between these two modern grocery channels. Surprisingly, it served the unmet demand and successfully opened more outlets in 2019 after its IPO at the end of 2018.

Chyuan Lien Enterprise Co puts emphasis on e-services rather than e-commerce

Chyuan Lien Enterprise Co Ltd is the owner of the leading supermarket retailer in Taiwan, PX Mart. The development of its own payment method, PX PAY, has been one of its priorities, like all other retailing players.

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