Supermarkets in Taiwan

PROSPECTS

Competition from outside the channel forces new strategies

Intense competition occurs both within supermarkets and from operators outside of the channel. With convenience store operators increasingly adopting a model of expansion that offers increasing competition to supermarkets, competition within supermarkets has driven brands to develop their own distinct formats, leading to considerable diversity amongst operators in Taiwan.

Supermarkets continues to diversify

Premium brands continued to gain appeal and have a distinct image from standard supermarket formats. These players have generally focused on a broad portfolio of imported products as well as higher end and products from smaller producers.

Smaller store sizes offer strong appeal

The trend for reducing distinctions between channels continues. Supermarkets actively sought to replicate some convenience store features in an evolving approach to expansion.

COMPETITIVE LANDSCAPE

RT Mart further shifts towards competition with supermarket operators

In an effort to shift towards competing directly with operators in supermarkets, RT Mart launched My RT. The new store format has a greatly reduced store footprint, operates 24-hours a day and offers only a limited number of products compared to its usual hypermarkets.

Leading player Chyuan Lien continues to expand role

Chyuan Lien remained the leading player in supermarkets in 2018. Sales of its brand PX Mart continued to grow at a time when the performance of the second largest player was in decline.

Strong marketing campaigns for PX Mart

The main strength of PX Mart derives from strong marketing and media campaigns through mass media channels and online. These reach their greatest exposure during peak seasons such as Ghost Month and Lunar New Year.

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