The challenging economic outlook is likely to be felt by supermarkets over the forecast period, with the channel set to be a weaker performer than hypermarkets and discounters (in terms of value growth at constant 2022 prices) due to their more affordable price positioning. The number of store openings will rise but record slower growth when compared to the review period.
Being at the forefront of technical innovation is increasingly important for grocery retailers to remain relevant and gain share. Significant innovation was evident in convenience stores during the review period, with some of these developments yet to be introduced by many supermarkets in Sweden by the end of 2022.
In line with an unstable economic outlook heading into the forecast period, greater competition is expected from Lidl in discounters, as it offers lower prices and focuses on sustainability. Although ICA Sverige is expected to remain the leading player in supermarkets, Coop has potential to gain share, due partly to its focus on low prices, but also due to the expansion of its outlet network.
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Understand the latest market trends and future growth opportunities for the Supermarkets industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See All of Our DefinitionsThis report originates from Passport, our Supermarkets research and analysis database.
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