Competitive Landscape
Mercadona Consolidates Leadership as Consum Continues Store Network Expansion
Supermarkets in Spain remained highly concentrated, with Mercadona consolidating its strong leading position with steady retail value share growth through the review period to reach 41% in 2025. This has seen concentration at the top of the rankings, with second-ranked Grupo Eroski (5%) and third-ranked Consum (5%) holding marginally lower shares in 2025, compared with 2020.
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Overview:
Understand the latest market trends and future growth opportunities for the Supermarkets industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Supermarkets in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Supermarkets in Spain?
- Which are the leading retailers in Supermarkets in Spain?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Supermarkets in Spain - Category analysis
Key Data Insights
A Stable Economic Environment Fosters Company Activity in Supermarkets
A Stable Economic Environment Fosters Company Activity in Supermarkets
Supermarkets Invest in Social Commerce and Ai-Powered Personalisation to Engage with Consumers
Strategic Investments in Automation and Ai to Meet the Demand for Faster Delivery
Affordability and Premumisation to Gain Momentum among Consumer Purchasing Decisions
Mercadona Consolidates Leadership as Consum Continues Store Network Expansion
Retail in Spain - Industry Overview
Dia’S New Private Label Focus Lifts Value-Driven Retailing
Key Data Insights
Dia’S New Private Label Focus Lifts Value-Driven Retailing
Primor’S Immersive Flagship Embodies Reconceptualisation of the Physical Space Trend
Retail E-Commerce Benefits From an Omnichannel Approach and Logistics Integration
Retailers Drive Faster, Sustainable Delivery
Mercadona Maintains Leadership through Targeted Investments
Significant Innovation in Retail Concepts in 2025
Informal Retail
Opening Hours for Physical Retail
Seasonality
Christmas
January Sales
Summer Sales
Country Reports Disclaimer
Supermarkets
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Supermarkets research and analysis database.
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