Supermarkets in Spain

PROSPECTS

E-commerce has a greater presence

E-commerce is progressing slowly but steadily in Spain, and physical stores are adapting to a new scenario in which the arrival of global giants such as Amazon and other pure internet players, in addition to increased competition, has accelerated the process of digital transformation of companies which were still resisting; amongst them, Mercadona. Although online sales of food still represent a very small percentage of total consumption, the capacity of distributors to address this transformation will be decisive to deal with a channel with enormous potential in the future.

Proximity and convenience

The progress of digitisation is leading to a reinvention of commercial formats, which in turn is translating into greater diversification. The advantage offered by the internet of buying from any point at any time is being counteracted in the physical sphere with the proliferation of new convenience models, such as stores which are open 24-hours, where regional legislation permits this.

Reinvention of commercial formats and greater diversification

Technological advances and the development of e-commerce are leading to the reinvention of commercial formats and greater diversification. Some retailers have started to incorporate new services, amongst which are machines for freshly squeezed orange juice, coffee machines and even foodservice.

COMPETITIVE LANDSCAPE

Auchan redefines its model and focuses on proximity stores

Auchan has started the rebranding of its Simply Market stores to the new Mi Alcampo retail brand for convenience stores and Alcampo Supermercado for supermarkets. The company’s strategy is to focus on proximity supermarkets and convenience stores.

Carrefour extends its “premium” model

Carrefour has begun to extend its “premium” model. Although the company started its commitment to high-end models in the last two years with Carrefour Market and Carrefour Express, it started opening Carrefour Market stores with larger sales area of 1,500 sq m, in line with the dimensions of Mercadona, Lidl or Aldi stores.

Mercadona continues its transformation

Mercadona continues its transformation towards eco-friendly and energy-efficient stores. The company is expanding its space for fruits and vegetables and fresh produce.

Files are delivered directly into your account within a few minutes of purchase.