In a context of great uncertainty and loss of consumer purchasing power, supermarkets are set to remain highly competitive over the forecast period. Players will focus on investing in promotional campaigns and private label ranges to boost sales.
In October 2022, the Portuguese prime minister announced in parliament that it will not only be the energy sector that will be targeted by the excessive profits tax, ensuring that the distribution sector (including grocery retailing) will also be hit. The proposal will be presented after the vote on the State Budget.
With a strong expansion strategy planned for the forecast period, and a substantial focus on its private label product range, Mercadona will continue to conquer market share. Having expanded into the north of the country, in 2022, Mercadona opened its first stores in the centre and south of the country, a trend that should strengthen its performance in years to come.
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Understand the latest market trends and future growth opportunities for the Supermarkets industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.See All of Our Definitions
This report originates from Passport, our Supermarkets research and analysis database.
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