The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreMar 2020
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
In value share terms, supermarkets remained the largest channel within grocery retailing in Portugal in 2019, with players continuing to adapt to changing consumer demands by opening smaller stores nearer to local neighbourhoods and focusing on expanding their offer of fresh, local produce as their main strategies. Ongoing initiatives such as Intermarché’s “Programa Origens” (Origins Program) and “Producers Club” from Modelo Continente Hipermercados are examples of players’ efforts to support demand for local production that have been developed over the years.
There has been an increasing trend for local consumers to make more frequent trips to grocery retailers at the end of the review period but their overall spend has decreased, forcing players to look at various innovative ways to encourage customers to remain in their stores for longer. This includes the removal of clocks in outlets, using soothing background music and introducing leisure areas such as coffee shops in addition to creating longer circuits around stores to reach basic products.
Enhancing a customer’s in-store experience is paramount for many supermarkets as they face the challenge of proximity stores that offer a more personal service through the creation of relationships between store owners and consumers. Technology and digital solutions are also being increasingly utilised to improve the customer’s experience such as the use of electronic shelf labels which can not only be scanned but can be used to allow for price fluctuations on products that are overstocked or approaching their expiry date.
With wide network coverage of national territory in an extremely competitive landscape, Pingo Doce - Distribuição Alimentar SA retained its overall leadership in both current value and outlet share terms in 2019. Through its Pingo Doce banner, the retailer offers a strong product portfolio of both private label and brands, while maintaining an aggressive pricing policy and discounting campaigns to attract consumers.
Modelo Continente Hipermercados SA continued to gain value and outlet share in 2019 due to the strong expansion policy of its Continente Bom Dia banner. In addition to opening stores in large urban centres to benefit from greater proximity to consumers, the brand has also been expanding into regional areas where its presence is less significant.
Despite inactivity in outlet growth terms in 2019, Itmp Alimentar SA has plans for future expansion for its Intermarché banners in Portugal, with a focus on competitive pricing and a commitment to domestic production. The group brings together a number of independent operators through its franchising strategy, who own and fully manage their stores but benefit from the group’s common purchasing, logistics, development, quality and communication but they must adhere to all signage, store format and advertising to maintain consistency across the Intermarché chain.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Discover the latest market trends and uncover sources of future market growth for the Supermarkets industry in Portugal with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Supermarkets industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.
The Supermarkets in Portugal market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Retailing market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.