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Country Report

Supermarkets in

Supermarkets in Portugal

42 pages, Jan 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Supermarkets set to be a headache for other grocery retailing concepts

Similar to convenience stores, supermarkets are likely to prove an obstacle to the growth of other grocery retailing channels, especially those which do not benefit from proximity to consumers. Unlike convenience stores which engage in more modest marketing activities, the biggest supermarket chains benefit from aggressive marketing, a focus on price competitiveness and product differentiation, as well as proximity to consumers.

Omni-channel investment likely to strengthen supermarket sales

Portuguese millennials are increasingly using supermarkets’ online platforms to buy their groceries. Supermarket operators have recognised the potential of the internet retailing channel and are set to increasingly adopt an omni-channel strategy over the forecast period.

A focus on local produce set to be used as a sales strategy

Portuguese consumers are known to be proud of locally produced goods. While during the economic crisis Portuguese householders faced lower purchasing power and were unable to afford the higher prices of locally produced goods, over the forecast period this situation is expected to change.

COMPETITIVE LANDSCAPE

Aggressive marketing activities and investment in stores pay off for Pingo Doce

The commitment of Jerónimo Martins to Portuguese grocery retailing has been reflected in its ongoing success and popularity. Its Pingo Doce supermarket chain is seen as offering not only good customer service and product quality but also competitive prices.

Investment in proximity boosts Continente’s sales

Modelo Continente is currently one of the most active players in terms of investing in new supermarket outlets, with the company seeking to profit from the increasing importance of proximity to consumers. Beyond the opening of new stores, the company has also been revamping older outlets to give them a more modern look.

Effective franchising strategy enables Auchan to record strong growth

Earlier in the review period Auchan Hipermercados was suffering from a lack of investment in the supermarket channel, with the company losing ground to its competitors. This all changed in 2014 when the company decided to focus on the opening of franchised Pão de Açúcar supermarkets.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Market statistics: Excel workbook

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Overview

Discover the latest market trends and uncover sources of future market growth for the Supermarkets industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Supermarkets industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Supermarkets in Portugal market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic number of stores, selling space and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Supermarkets in Portugal?
How are supermarkets being affected by the growth of other grocery channels?
Are supermarket operators moving into other grocery channels?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

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Supermarkets in Portugal - Category analysis

HEADLINES

PROSPECTS

Supermarkets set to be a headache for other grocery retailing concepts

Omni-channel investment likely to strengthen supermarket sales

A focus on local produce set to be used as a sales strategy

COMPETITIVE LANDSCAPE

Aggressive marketing activities and investment in stores pay off for Pingo Doce

Investment in proximity boosts Continente’s sales

Effective franchising strategy enables Auchan to record strong growth

CHANNEL DATA

Table 1 Supermarkets: Value Sales, Outlets and Selling Space 2012-2017
Table 2 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 3 Supermarkets GBO Company Shares: % Value 2013-2017
Table 4 Supermarkets GBN Brand Shares: % Value 2014-2017
Table 5 Supermarkets LBN Brand Shares: Outlets 2014-2017
Table 6 Supermarkets LBN Brand Shares: Selling Space 2014-2017
Table 7 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 8 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022

Retailing in Portugal - Industry Overview

EXECUTIVE SUMMARY

Ongoing economic recovery and increasing consumer optimism support retail sales

Proximity concept strong in grocery retailing but also gaining in the non-grocery channel

High-tech products drive sales in modern retailing channels

Grocery retailing continues to account for around half of overall retailing value sales

Optimistic economic outlook set to support future growth

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2017

Physical retail landscape

Cash and carry

Table 9 Cash and Carry Sales: Value 2012-2017

Seasonality

Christmas
Back to School
Easter

Payments and delivery

Emerging business models

MARKET DATA

Table 10 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017
Table 11 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017
Table 12 Sales in Store-based Retailing by Channel: Value 2012-2017
Table 13 Sales in Store-based Retailing by Channel: % Value Growth 2012-2017
Table 14 Store-based Retailing Outlets by Channel: Units 2012-2017
Table 15 Store-based Retailing Outlets by Channel: % Unit Growth 2012-2017
Table 16 Sales in Non-Store Retailing by Channel: Value 2012-2017
Table 17 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017
Table 18 Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 19 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 20 Sales in Grocery Retailers by Channel: Value 2012-2017
Table 21 Sales in Grocery Retailers by Channel: % Value Growth 2012-2017
Table 22 Grocery Retailers Outlets by Channel: Units 2012-2017
Table 23 Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 24 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2012-2017
Table 25 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 26 Sales in Non-Grocery Specialists by Channel: Value 2012-2017
Table 27 Sales in Non-Grocery Specialists by Channel: % Value Growth 2012-2017
Table 28 Non-Grocery Specialists Outlets by Channel: Units 2012-2017
Table 29 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2012-2017
Table 30 Mixed Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 31 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 32 Sales in Mixed Retailers by Channel: Value 2012-2017
Table 33 Sales in Mixed Retailers by Channel: % Value Growth 2012-2017
Table 34 Mixed Retailers Outlets by Channel: Units 2012-2017
Table 35 Mixed Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 36 Retailing GBO Company Shares: % Value 2013-2017
Table 37 Retailing GBN Brand Shares: % Value 2014-2017
Table 38 Store-based Retailing GBO Company Shares: % Value 2013-2017
Table 39 Store-based Retailing GBN Brand Shares: % Value 2014-2017
Table 40 Store-based Retailing LBN Brand Shares: Outlets 2014-2017
Table 41 Non-Store Retailing GBO Company Shares: % Value 2013-2017
Table 42 Non-Store Retailing GBN Brand Shares: % Value 2014-2017
Table 43 Grocery Retailers GBO Company Shares: % Value 2013-2017
Table 44 Grocery Retailers GBN Brand Shares: % Value 2014-2017
Table 45 Grocery Retailers LBN Brand Shares: Outlets 2014-2017
Table 46 Grocery Retailers LBN Brand Shares: Selling Space 2014-2017
Table 47 Non-Grocery Specialists GBO Company Shares: % Value 2013-2017
Table 48 Non-Grocery Specialists GBN Brand Shares: % Value 2014-2017
Table 49 Non-Grocery Specialists LBN Brand Shares: Outlets 2014-2017
Table 50 Non-Grocery Specialists LBN Brand Shares: Selling Space 2014-2017
Table 51 Mixed Retailers GBO Company Shares: % Value 2013-2017
Table 52 Mixed Retailers GBN Brand Shares: % Value 2014-2017
Table 53 Mixed Retailers LBN Brand Shares: Outlets 2014-2017
Table 54 Mixed Retailers LBN Brand Shares: Selling Space 2014-2017
Table 55 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022
Table 56 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2017-2022
Table 57 Forecast Sales in Store-based Retailing by Channel: Value 2017-2022
Table 58 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2017-2022
Table 59 Forecast Store-based Retailing Outlets by Channel: Units 2017-2022
Table 60 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-2022
Table 61 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022
Table 62 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-2022
Table 63 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 64 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 65 Forecast Sales in Grocery Retailers by Channel: Value 2017-2022
Table 66 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
Table 67 Forecast Grocery Retailers Outlets by Channel: Units 2017-2022
Table 68 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 69 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 70 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 71 Forecast Sales in Non-Grocery Specialists by Channel: Value 2017-2022
Table 72 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2017-2022
Table 73 Forecast Non-Grocery Specialists Outlets by Channel: Units 2017-2022
Table 74 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2017-2022
Table 75 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 76 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 77 Forecast Sales in Mixed Retailers by Channel: Value 2017-2022
Table 78 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2017-2022
Table 79 Forecast Mixed Retailers Outlets by Channel: Units 2017-2022
Table 80 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2017-2022

Megatrends

Country Report

Supermarkets in Portugal

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Supermarkets set to be a headache for other grocery retailing concepts

Omni-channel investment likely to strengthen supermarket sales

A focus on local produce set to be used as a sales strategy

COMPETITIVE LANDSCAPE

Aggressive marketing activities and investment in stores pay off for Pingo Doce

Investment in proximity boosts Continente’s sales

Effective franchising strategy enables Auchan to record strong growth

Overview

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Table of Contents

Supermarkets in Portugal - Category analysis

HEADLINES

PROSPECTS

Supermarkets set to be a headache for other grocery retailing concepts

Omni-channel investment likely to strengthen supermarket sales

A focus on local produce set to be used as a sales strategy

COMPETITIVE LANDSCAPE

Aggressive marketing activities and investment in stores pay off for Pingo Doce

Investment in proximity boosts Continente’s sales

Effective franchising strategy enables Auchan to record strong growth

CHANNEL DATA

Retailing in Portugal - Industry Overview

EXECUTIVE SUMMARY

Ongoing economic recovery and increasing consumer optimism support retail sales

Proximity concept strong in grocery retailing but also gaining in the non-grocery channel

High-tech products drive sales in modern retailing channels

Grocery retailing continues to account for around half of overall retailing value sales

Optimistic economic outlook set to support future growth

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DEFINITIONS

SOURCES

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