Competitive Landscape
As Watson Group Wellcome Maintains Lead as Dfi Retail Group Closes Gap on the Competition
Supermarkets remained a highly concentrated channel in Hong Kong, with AS Watson Group and DFI Retail Group holding a combined share of over 92% in 2025. AS Watson Group's share fell slightly to 48% in 2025, whereas DFI Retail Group’s share increased to 44%, solely reflecting the growth of its Wellcome supermarket chain.
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Overview:
Understand the latest market trends and future growth opportunities for the Supermarkets industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Supermarkets in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Supermarkets in Hong Kong, China?
- Which are the leading retailers in Supermarkets in Hong Kong, China?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Supermarkets in Hong Kong, China - Category analysis
Key Data Insights
Supermarkets Summary
Hktvmall Challenges In-Store Sales as E-Commerce Expands
Wellcome and Parknshop Adapt to Competitive Pressures with Omnichannel Strategies
Hktvmall’S Digital-First Strategy Reshapes Consumer Expectations
Supermarket Channel to Confront the Ongoing Demands of Price-Sensitive Shoppers
Parknshop Invests in Automation as Shoppers Demand Value and Fresh Choices
As Watson Group Wellcome Maintains Lead as Dfi Retail Group Closes Gap on the Competition
Retail in Hong Kong, China - Industry Overview
2025 Developments
Key Data Insights
Notable Recovery in Retail Market but Structural Challenges Persist
Hktvmall Captures Demand as Grocery and Household Shopping Moves Online
Retailers Leverage Technology to Embrace Ominchannel Strategies
Omnichannel Strategies Drive E-Commerce as Retailers Adapt to Changing Shopper Behaviour
Retailers Invest in Digital Capabilities and Experiential Formats to Combat Margin Pressures
Dfi Retail Group and as Watson Group Retain Leadership Position
Bape Unveils an "All-White" Concept Store and Coffee Shop with 1881 Heritage
Starbucks Opens Chinese-Inspired Store at the Hong Kong Palace Museum
Informal Retail
Opening Hours for Physical Retail
Seasonality
China National Day (also known as Golden Week)
Chinese New Year (Spring Festival)
Christmas and New Year
Country Reports Disclaimer
Supermarkets
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Supermarkets research and analysis database.
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