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Country Report

Supermarkets in

Supermarkets in Hong Kong, China

41 pages, Jan 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Enhanced in-store experience supports sales growth

As millennial and generation X consumers become more mature when it comes to digital technology, internet retailing has been expanding. In face of the keen competition from online grocery retailers, bricks-and-mortar supermarkets saw a value sales decline in 2017 after witnessing a steady decline throughout the review period.

Retailers triumph by fresh food offerings

Demand for fresh food in supermarkets is getting strong, especially as the young generation of working women and household caretakers are not as familiar with shopping at traditional wet markets as the old generation are. In terms of quantity, in the review period supermarkets increased the proportion of fresh food in their offerings; in terms of quality, they provided premium and niche choices including Japanese greenhouse fruits, Korean local specialties and various kinds of foreign half-prepared cuisines, meal kits and organic agricultural products.

The premiumisation of private label

As local consumers are more and more concerned with the ways in which they can improve their wellbeing and become increasingly health conscious, premiumisation of private label took place during the review period. For instance, Dairy Farm International Holdings launched Red Peak, SnapMax and Sun Harvest near the end of the review period, providing consumers with fine wine and organic food products, respectively.

COMPETITIVE LANDSCAPE

Established players still dominate

AS Watson Group remained the leading supermarket retailer in 2017, followed by Dairy Farm International Holdings. The companies both focused on modern grocery retailing and benefited from having well-established networks in Hong Kong.

Physical outlets available for pick-up services give leading players an advantage over pure online players

Despite the competition from pure online grocery retailers, the big players have already tapped into the e-commerce arena, spontaneously investing in development of virtual retailing platforms desktops and mobiles. Over the review period, both AS Watson Group and Dairy Farm International Holdings continued to enhance the online sales platforms of their supermarket brands.

Store-based players advantage compete on basis of products and services

Above all, their fresh food offerings make the position of the leading players unshakable, given that quality of fresh food is hard to be maintained in packing and delivering procedures and the costs involved are be high. In the store-based field, AS Watson Group and Dairy Farm International Holdings now have to compete over the selection of premium products and in-store consumer experiences.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Market statistics: Excel workbook

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Overview

Discover the latest market trends and uncover sources of future market growth for the Supermarkets industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Supermarkets industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Supermarkets in Hong Kong, China market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic number of stores, selling space and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Supermarkets in Hong Kong, China?
How are supermarkets being affected by the growth of other grocery channels?
Are supermarket operators moving into other grocery channels?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

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Supermarkets in Hong Kong, China - Category analysis

HEADLINES

PROSPECTS

Enhanced in-store experience supports sales growth

Retailers triumph by fresh food offerings

The premiumisation of private label

COMPETITIVE LANDSCAPE

Established players still dominate

Physical outlets available for pick-up services give leading players an advantage over pure online players

Store-based players advantage compete on basis of products and services

CHANNEL DATA

Table 1 Supermarkets: Value Sales, Outlets and Selling Space 2012-2017
Table 2 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 3 Supermarkets GBO Company Shares: % Value 2013-2017
Table 4 Supermarkets GBN Brand Shares: % Value 2014-2017
Table 5 Supermarkets LBN Brand Shares: Outlets 2014-2017
Table 6 Supermarkets LBN Brand Shares: Selling Space 2014-2017
Table 7 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 8 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022

Retailing in Hong Kong, China - Industry Overview

EXECUTIVE SUMMARY

Retail sales regain traction

E-commerce continues to grow

Pop-up stores for bargaining growth

The rise of convenience economy

Economic outlook

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2017

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

MARKET DATA

Table 9 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017
Table 10 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017
Table 11 Sales in Store-based Retailing by Channel: Value 2012-2017
Table 12 Sales in Store-based Retailing by Channel: % Value Growth 2012-2017
Table 13 Store-based Retailing Outlets by Channel: Units 2012-2017
Table 14 Store-based Retailing Outlets by Channel: % Unit Growth 2012-2017
Table 15 Sales in Non-Store Retailing by Channel: Value 2012-2017
Table 16 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017
Table 17 Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 18 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 19 Sales in Grocery Retailers by Channel: Value 2012-2017
Table 20 Sales in Grocery Retailers by Channel: % Value Growth 2012-2017
Table 21 Grocery Retailers Outlets by Channel: Units 2012-2017
Table 22 Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 23 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2012-2017
Table 24 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 25 Sales in Non-Grocery Specialists by Channel: Value 2012-2017
Table 26 Sales in Non-Grocery Specialists by Channel: % Value Growth 2012-2017
Table 27 Non-Grocery Specialists Outlets by Channel: Units 2012-2017
Table 28 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2012-2017
Table 29 Mixed Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 30 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 31 Sales in Mixed Retailers by Channel: Value 2012-2017
Table 32 Sales in Mixed Retailers by Channel: % Value Growth 2012-2017
Table 33 Mixed Retailers Outlets by Channel: Units 2012-2017
Table 34 Mixed Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 35 Retailing GBO Company Shares: % Value 2013-2017
Table 36 Retailing GBN Brand Shares: % Value 2014-2017
Table 37 Store-based Retailing GBO Company Shares: % Value 2013-2017
Table 38 Store-based Retailing GBN Brand Shares: % Value 2014-2017
Table 39 Store-based Retailing LBN Brand Shares: Outlets 2014-2017
Table 40 Non-Store Retailing GBO Company Shares: % Value 2013-2017
Table 41 Non-Store Retailing GBN Brand Shares: % Value 2014-2017
Table 42 Grocery Retailers GBO Company Shares: % Value 2013-2017
Table 43 Grocery Retailers GBN Brand Shares: % Value 2014-2017
Table 44 Grocery Retailers LBN Brand Shares: Outlets 2014-2017
Table 45 Grocery Retailers LBN Brand Shares: Selling Space 2014-2017
Table 46 Non-Grocery Specialists GBO Company Shares: % Value 2013-2017
Table 47 Non-Grocery Specialists GBN Brand Shares: % Value 2014-2017
Table 48 Non-Grocery Specialists LBN Brand Shares: Outlets 2014-2017
Table 49 Non-Grocery Specialists LBN Brand Shares: Selling Space 2014-2017
Table 50 Mixed Retailers GBO Company Shares: % Value 2013-2017
Table 51 Mixed Retailers GBN Brand Shares: % Value 2014-2017
Table 52 Mixed Retailers LBN Brand Shares: Outlets 2014-2017
Table 53 Mixed Retailers LBN Brand Shares: Selling Space 2014-2017
Table 54 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022
Table 55 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2017-2022
Table 56 Forecast Sales in Store-based Retailing by Channel: Value 2017-2022
Table 57 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2017-2022
Table 58 Forecast Store-based Retailing Outlets by Channel: Units 2017-2022
Table 59 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-2022
Table 60 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022
Table 61 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-2022
Table 62 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 63 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 64 Forecast Sales in Grocery Retailers by Channel: Value 2017-2022
Table 65 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
Table 66 Forecast Grocery Retailers Outlets by Channel: Units 2017-2022
Table 67 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 68 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 69 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 70 Forecast Sales in Non-Grocery Specialists by Channel: Value 2017-2022
Table 71 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2017-2022
Table 72 Forecast Non-Grocery Specialists Outlets by Channel: Units 2017-2022
Table 73 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2017-2022
Table 74 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 75 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 76 Forecast Sales in Mixed Retailers by Channel: Value 2017-2022
Table 77 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2017-2022
Table 78 Forecast Mixed Retailers Outlets by Channel: Units 2017-2022
Table 79 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2017-2022

Megatrends

Country Report

Supermarkets in Hong Kong, China

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Enhanced in-store experience supports sales growth

Retailers triumph by fresh food offerings

The premiumisation of private label

COMPETITIVE LANDSCAPE

Established players still dominate

Physical outlets available for pick-up services give leading players an advantage over pure online players

Store-based players advantage compete on basis of products and services

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Supermarkets in Hong Kong, China - Category analysis

HEADLINES

PROSPECTS

Enhanced in-store experience supports sales growth

Retailers triumph by fresh food offerings

The premiumisation of private label

COMPETITIVE LANDSCAPE

Established players still dominate

Physical outlets available for pick-up services give leading players an advantage over pure online players

Store-based players advantage compete on basis of products and services

CHANNEL DATA

Retailing in Hong Kong, China - Industry Overview

EXECUTIVE SUMMARY

Retail sales regain traction

E-commerce continues to grow

Pop-up stores for bargaining growth

The rise of convenience economy

Economic outlook

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

MARKET DATA

SOURCES

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