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Learn moreMar 2020
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With intense protests in Hong Kong affecting local consumers’ weekend routines and their emotions, many consumers turned to grocery retailers for daily necessities in 2019, boosting demand for grocery products at supermarkets. Many Hong Kong consumers shop and dine out during the weekend and on bank holidays for leisure.
Economic uncertainty during the review period caused consumers in Hong Kong to be more price-sensitive, bringing the concept of “supermarkets must be economical” back into consumers’ minds. The US-China trade war and the protests in Hong Kong contributed to ongoing economic uncertainty in 2019, followed by low consumer confidence.
During the review period, supermarkets in Hong Kong invested much in initiatives to enhance their customers’ shopping experience. This is set to continue over the forecast period.
Despite the slight drop in its number of stores and its value share, Wellcome was able to maintain its position as the largest player in supermarkets in 2019. Wellcome’s stores have remained relatively stable amid economic uncertainty in Hong Kong.
AS Watson Group, the largest supermarket company owning several banners in Hong Kong, has shifted its focus from mass to premium supermarkets. During the review period, there was a sharp decrease in store number and value sales for AS Watson Group’s flagship mass supermarket, ParknShop, while its premium supermarkets, Fusion and TASTE, expanded in both store number and value share.
Although Hong Kong supermarkets is dominated by big players, smaller players have started to gain more popularity. Smaller players grew in terms of both store number and value sales in 2019.
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Discover the latest market trends and uncover sources of future market growth for the Supermarkets industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Retailing market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.