As profit margins have become smaller for supermarkets, these retailers have looked for other sources of income to boost their bottom lines. To this end, many grocery companies have begun operating as retail media networks.
While many lower-income consumers in the US are looking to limit their grocery spending in the face of high inflation, more affluent consumers are still on the search for premium products. Consumers in this income bracket are increasingly looking for healthier options at supermarkets, as well as taking greater care to consider the impact of their purchases on the environment and society.
As consumers continue to return to their pre-pandemic shopping behaviours, they are increasingly looking for an improved in-store shopping experience. With e-commerce and hypermarkets competing with supermarkets for customers, many supermarket operators will need to offer a better shopping experience to set themselves apart from the competition and attract customers in the coming years.
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Understand the latest market trends and future growth opportunities for the Supermarkets industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.See All of Our Definitions
This report originates from Passport, our Supermarkets research and analysis database.
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