Supermarkets are still enjoying the effect of the pandemic in Norway in 2021 with high current value growth being driven by customers’ search for higher quality and tastier products. This is thanks to the pandemic-triggered trend for home-cooking, with Norwegians increasingly seeking premium ingredients to improve their dishes.
The leading player Coop Norge operates three supermarket brands – Coop Extra, Coop Mega and Coop Marked. Among these brands, Coop Extra is the biggest, ranked in first place, and has continued to record strong growth throughout the pandemic due to its low prices, which increasingly blur the boundaries between supermarkets and discounters.
In June 2020, the government closed discussions on a possible ban regarding purchase price discrimination from suppliers. As a result, bigger brands are now able to get lower prices from suppliers, preventing the risk of further raising the price of grocery products.
In 2022, current retail value sales of supermarkets are set to decline, before returning to modest levels of growth throughout the rest of the forecast period. Competition with discounters is set to remain strong, which is likely the reason for Coop Extra’s expansion and price strategies being very similar to those of discounters.
Currently the share of e-commerce value sales is still low for supermarkets, even with the strong growth seen in the pandemic. E-commerce growth has been strongest for Meny with other supermarkets brands are lagging further behind in this area.
Coop Norge is the clear leader in the channel and will further gain strength through its purchasing agreement with the French giant Carrefour in October 2021. This will increase the product variety within Coop brand stores.
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Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.See All of Our Definitions
This report originates from Passport, our Supermarkets research and analysis database.
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