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Country Report

Supermarkets in

Supermarkets in Romania

42 pages, Jan 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Channel benefits from demand for proximity shopping

The strong share of supermarkets in modern grocery retailing is the result of their early entry. Accordingly, supermarkets in 2017 continued to benefit from good locations in city and town centres and densely populated residential areas, with these outlets offering consumers a wide range of food, drinks, fruits and vegetables but also freshly baked goods and prepared meals.

Supermarkets remain strong across the country

Because of their early entry into the retail landscape, replacing in some cases large old food stores which operated during the Communist era, supermarkets have succeeded in retaining their dominant position in cities across the country. Although the expansion of hypermarkets affected the channel in large cities over the review period, rising demand for convenience and proximity shopping has served to support the expansion of chains and the repositioning of independent supermarkets as more sophisticated downtown stores.

Channel offers further strong growth prospects

Due to the increasing popularity of proximity shopping, the supermarket channel is expected to continue to expand in the country. This means not only a better shopping experience for consumers but also the development of local farm co-operatives which are expected to become reliable suppliers of fresh fruits and vegetables for supermarket chains.

COMPETITIVE LANDSCAPE

International chains dominate sales

Supermarkets remained a heavily concentrated channel in 2017, with only four banners competing for sales. Further consolidation has been seen following Carrefour’s acquisition of the Billa brand, with the majority of outlets being turned into Carrefour Market stores.

Domestic operators lose share

Domestic supermarkets lagged way behind international chains. The majority are independent outlets, with the exception of Zanfir, which increased its store count to 11 in 2017 when two Carrefour Market stores in Braila were transferred to the Zanfir banner due to conditions imposed by the Competition Council on Carrefour as part of its takeover of Billa.

Omni-channel strategy to determine the future development of supermarkets

The strong growth of internet retailing in Romania over the review period was not ignored by supermarket operators. Carrefour introduced an online platform while Mega Image had an online presence through the supermarket section of eMAG, the biggest online retailer in Romania.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Market statistics: Excel workbook

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Overview

Discover the latest market trends and uncover sources of future market growth for the Supermarkets industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Supermarkets industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Supermarkets in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic number of stores, selling space and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Supermarkets in Romania?
How are supermarkets being affected by the growth of other grocery channels?
Are supermarket operators moving into other grocery channels?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

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Supermarkets in Romania - Category analysis

HEADLINES

PROSPECTS

Channel benefits from demand for proximity shopping

Supermarkets remain strong across the country

Channel offers further strong growth prospects

COMPETITIVE LANDSCAPE

International chains dominate sales

Domestic operators lose share

Omni-channel strategy to determine the future development of supermarkets

CHANNEL DATA

Table 1 Supermarkets: Value Sales, Outlets and Selling Space 2012-2017
Table 2 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 3 Supermarkets GBO Company Shares: % Value 2013-2017
Table 4 Supermarkets GBN Brand Shares: % Value 2014-2017
Table 5 Supermarkets LBN Brand Shares: Outlets 2014-2017
Table 6 Supermarkets LBN Brand Shares: Selling Space 2014-2017
Table 7 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 8 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022

Retailing in Romania - Industry Overview

EXECUTIVE SUMMARY

Retailing benefits from strong economic growth

Increase in average income stimulates consumption

Grocery retailers dominate sales

Increasing importance of an omni-channel strategy

Retailing in Romania set to continue to grow over the forecast period

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2017

Physical retail landscape

Cash and carry

Table 9 Cash and Carry Sales: Value 2012-2017

Seasonality

Back to School
Easter
Christmas
Mother’s Day
Black Friday

Payments and delivery

Emerging business models

MARKET DATA

Table 10 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017
Table 11 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017
Table 12 Sales in Store-based Retailing by Channel: Value 2012-2017
Table 13 Sales in Store-based Retailing by Channel: % Value Growth 2012-2017
Table 14 Store-based Retailing Outlets by Channel: Units 2012-2017
Table 15 Store-based Retailing Outlets by Channel: % Unit Growth 2012-2017
Table 16 Sales in Non-Store Retailing by Channel: Value 2012-2017
Table 17 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017
Table 18 Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 19 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 20 Sales in Grocery Retailers by Channel: Value 2012-2017
Table 21 Sales in Grocery Retailers by Channel: % Value Growth 2012-2017
Table 22 Grocery Retailers Outlets by Channel: Units 2012-2017
Table 23 Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 24 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2012-2017
Table 25 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 26 Sales in Non-Grocery Specialists by Channel: Value 2012-2017
Table 27 Sales in Non-Grocery Specialists by Channel: % Value Growth 2012-2017
Table 28 Non-Grocery Specialists Outlets by Channel: Units 2012-2017
Table 29 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2012-2017
Table 30 Mixed Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 31 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 32 Sales in Mixed Retailers by Channel: Value 2012-2017
Table 33 Sales in Mixed Retailers by Channel: % Value Growth 2012-2017
Table 34 Mixed Retailers Outlets by Channel: Units 2012-2017
Table 35 Mixed Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 36 Retailing GBO Company Shares: % Value 2013-2017
Table 37 Retailing GBN Brand Shares: % Value 2014-2017
Table 38 Store-based Retailing GBO Company Shares: % Value 2013-2017
Table 39 Store-based Retailing GBN Brand Shares: % Value 2014-2017
Table 40 Store-based Retailing LBN Brand Shares: Outlets 2014-2017
Table 41 Non-Store Retailing GBO Company Shares: % Value 2013-2017
Table 42 Non-Store Retailing GBN Brand Shares: % Value 2014-2017
Table 43 Grocery Retailers GBO Company Shares: % Value 2013-2017
Table 44 Grocery Retailers GBN Brand Shares: % Value 2014-2017
Table 45 Grocery Retailers LBN Brand Shares: Outlets 2014-2017
Table 46 Grocery Retailers LBN Brand Shares: Selling Space 2014-2017
Table 47 Non-Grocery Specialists GBO Company Shares: % Value 2013-2017
Table 48 Non-Grocery Specialists GBN Brand Shares: % Value 2014-2017
Table 49 Non-Grocery Specialists LBN Brand Shares: Outlets 2014-2017
Table 50 Non-Grocery Specialists LBN Brand Shares: Selling Space 2014-2017
Table 51 Mixed Retailers GBO Company Shares: % Value 2013-2017
Table 52 Mixed Retailers GBN Brand Shares: % Value 2014-2017
Table 53 Mixed Retailers LBN Brand Shares: Outlets 2014-2017
Table 54 Mixed Retailers LBN Brand Shares: Selling Space 2014-2017
Table 55 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022
Table 56 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2017-2022
Table 57 Forecast Sales in Store-based Retailing by Channel: Value 2017-2022
Table 58 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2017-2022
Table 59 Forecast Store-based Retailing Outlets by Channel: Units 2017-2022
Table 60 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-2022
Table 61 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022
Table 62 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-2022
Table 63 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 64 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 65 Forecast Sales in Grocery Retailers by Channel: Value 2017-2022
Table 66 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
Table 67 Forecast Grocery Retailers Outlets by Channel: Units 2017-2022
Table 68 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 69 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 70 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 71 Forecast Sales in Non-Grocery Specialists by Channel: Value 2017-2022
Table 72 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2017-2022
Table 73 Forecast Non-Grocery Specialists Outlets by Channel: Units 2017-2022
Table 74 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2017-2022
Table 75 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 76 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 77 Forecast Sales in Mixed Retailers by Channel: Value 2017-2022
Table 78 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2017-2022
Table 79 Forecast Mixed Retailers Outlets by Channel: Units 2017-2022
Table 80 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2017-2022

Megatrends

Country Report

Supermarkets in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Channel benefits from demand for proximity shopping

Supermarkets remain strong across the country

Channel offers further strong growth prospects

COMPETITIVE LANDSCAPE

International chains dominate sales

Domestic operators lose share

Omni-channel strategy to determine the future development of supermarkets

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Supermarkets in Romania - Category analysis

HEADLINES

PROSPECTS

Channel benefits from demand for proximity shopping

Supermarkets remain strong across the country

Channel offers further strong growth prospects

COMPETITIVE LANDSCAPE

International chains dominate sales

Domestic operators lose share

Omni-channel strategy to determine the future development of supermarkets

CHANNEL DATA

Retailing in Romania - Industry Overview

EXECUTIVE SUMMARY

Retailing benefits from strong economic growth

Increase in average income stimulates consumption

Grocery retailers dominate sales

Increasing importance of an omni-channel strategy

Retailing in Romania set to continue to grow over the forecast period

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DEFINITIONS

SOURCES

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