Despite predictions for a fluctuating performance in terms of value sales growth over the forecast period, supermarkets as a grocery format will remain popular due to consumer demand for proximity shopping and a wider range of products. Supermarkets are generally attractive to mass consumers because they can find a large assortment of products at any moment of the day without having to travel long distances.
Over the early part of the forecast period, when disposable incomes will be impacted by the increasing cost of living, supermarket operators will attempt to meet consumer demand for more affordable products through the development of private label for a wide range of products. This is the case for Mega Image supermarket chain, which launched its Gusturi Romanesti range of locally manufactured private label products at the end of 2021, to include both food and non-food products.
Profi is expected to maintain its overall leadership of supermarkets over the forecast period, supported by its intention to continue expanding in 2023 onwards with stores under the new format Profi Super 24/7. The player already took steps to adopt a digitalisation strategy in 2022, including the launch of Profi’s mobile app, which met with success as its advertising campaign in the media supported the launch.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Supermarkets industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.See All of Our Definitions
This report originates from Passport, our Supermarkets research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!