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Learn moreMar 2020
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Supermarkets has become the largest grocery retailing channel overtaking hypermarkets in terms of value sales in Finland. Its performance is derived both from growth in traditional chains and the addition of a new chain.
As the largest retailing and grocery retailing channel, larger trends visible in retailing are also present in supermarkets. This includes a focus on eliminating food waste and reducing plastic, such as the use of plastic bags.
While trends are important in boosting sales, many are short lived and therefore should not be overestimated in terms of their impact on overall channel sales. Much of this stems from disproportional attention in the media and by market players.
S Group remained the leading player in supermarkets in 2019. Its S-Market brand is not only the largest supermarket chain but also the largest retailing chain in Finland in value terms.
Since Kesko’s acquisition of Suomen Lähikauppa’s brands and subsequent conversion of most to K-market convenience stores, Kesko is growingly strong in the smaller format. As the outlets are run by shopkeepers (S Group is a cooperative), the role of the individual is more central compared to hypermarkets and convenience stores.
One significant trend in Finnish grocery retailing is consolidation where large players are becoming even larger through acquisitions and organic growth. Therefore, the predicted entry in 2020 of Estonian A1000 Market, which is expected to open two outlets, one in Helsinki and one in Tampere, is surprising.
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Discover the latest market trends and uncover sources of future market growth for the Supermarkets industry in Finland with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Retailing market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.