In the forecast period, supermarkets and hypermarkets are expected to continue to fight for position as the largest channel in grocery retailers. It is unlikely that in the long term the trend will turn back to Finns preferring smaller-sized outlets again.
Since the deregulation of shopping hours a few years ago, Finns have become used to being able to shop in supermarkets at times that were previously impossible. Before, the general rule was that outlets below 400 sq m could stay open longer than larger outlets such as supermarkets, which created a competitive advantage for convenience stores.
Consumers in Finland are computer-literate and used to surfing the internet, yet especially before the pandemic, foods and drinks e-commerce was lacking behind the potential in the market. Although there were initial difficulties due to demand much exceeding supply at the very beginning of COVID-19 in the spring of 2020, foods and drinks e-commerce increased dynamically over the last couple of years.
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Understand the latest market trends and future growth opportunities for the Supermarkets industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.See All of Our Definitions
This report originates from Passport, our Supermarkets research and analysis database.
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