Competitive Landscape
Gs the Fresh Expands Nationwide as Top Mart Deepens Local Service
Supermarkets remained moderately fragmented in 2025, with several leading companies holding similar shares and no single player commanding a dominant position. The competitive landscape was characterised by a convergence in company shares among the top players, with GS Retail, Seowon Distribution, and E-Mart each achieving a share of around 6%.
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Overview:
Understand the latest market trends and future growth opportunities for the Supermarkets industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Supermarkets in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Supermarkets in South Korea?
- Which are the leading retailers in Supermarkets in South Korea?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Supermarkets in South Korea - Category analysis
Key Data Insights
Gs the Fresh and E-Mart Everyday Leverage Delivery Apps to Boost Quick Commerce
Gs the Fresh and E-Mart Everyday Leverage Delivery Apps to Boost Quick Commerce
Lotte Super Increases Foot Traffic by Prioritising Healthy and Affordable Food
Retailers Expand Digital Partnerships as Consumers Demand Convenience and Speed
Gradual Recovery Ahead
Oasis Market's Ai Checkout and Local Partnerships Redefine Expectations
Gs the Fresh and Homeplus Express Adapt to Single-Person Lifestyles
Gs the Fresh Expands Nationwide as Top Mart Deepens Local Service
Retail in South Korea - Industry Overview
E-Commerce Platforms Capture Value as Shoppers Seek Savings
Key Data Insights
E-Commerce Platforms Capture Value as Shoppers Seek Savings
Marketplace E-Commerce Leads Sales as Discounters and Variety Stores Attract Bargain Hunters
Gentle Monster’S Immersive Flagship Blurs the Line between Art and Shopping
Retail E-Commerce Outpaces All Formats as Social Commerce Accelerates
Retailers Embrace Channel Convergence and Technology for Growth
Coupang Extends Its Lead as Digital-First Strategies Reshape Competition
Informal Retail
Opening Hours for Physical Retail
Seasonality
Summer Sale
Black Friday/Korea Sale Festa
Country Reports Disclaimer
Supermarkets
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Supermarkets research and analysis database.
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