Competitive Landscape
Fairprice Advances with Digital Innovation as Dfi Exits and Macrovalue Enters
Supermarkets in Singapore are highly concentrated, with the top three players—NTUC Fairprice Co-operative Pte Ltd, Sheng Siong Supermarket Pte Ltd, and DFI Retail Group—collectively accounting for 88% of value share in 2025. NTUC Fairprice held the largest share at 42%, followed by Sheng Siong at 30% and DFI Retail Group at 16%.
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Overview:
Understand the latest market trends and future growth opportunities for the Supermarkets industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Supermarkets in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Supermarkets in Singapore?
- Which are the leading retailers in Supermarkets in Singapore?
- How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
- How has the impact of COVID-19 and national lockdown impacted consumer demand?
- Which formats have benefited the most from stockpiling and enforced home seclusion?
- How will the wider economic impact of COVID-19 shape the retail landscape in the future?
- Where is future growth expected to be most dynamic?
Supermarkets in Singapore - Category analysis
Key Data Insights
Supermarkets Summary
Fairprice and Sheng Siong Expand Offerings and Outlets, Driving Grocery Spend
Dfi Retail Group Exits Food Retail as Macrovalue Targets Cross-Border Synergies
Sg60 Vouchers Increase Supermarket Spending and Boost Digital Payments
Fairprice and Giant Leverage Loyalty Schemes to Secure Recurring Spend
Fairprice Advances with Digital Innovation as Dfi Exits and Macrovalue Enters
Retail in Singapore - Industry Overview
2025 Developments
Key Data Insights
Shell and Shopee Are Creating New Experiences and Enabling Seamless Commerce
Shopee Leverages O2o Integration to Drive E-Commerce Acceleration
Fairprice and Watsons Strengthen Private Label to Retain Shopper Loyalty
Shopee and Fairprice Sustain Lead as E-Commerce Consolidates
Informal Retail
Opening Hours for Physical Retail
Seasonality
Lunar New Year
Hari Raya Aidilfitri (or Hari Raya Puasa)
Christmas and New Year
Country Reports Disclaimer
Supermarkets
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Supermarkets research and analysis database.
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