The pandemic accelerated the shift towards e-commerce in Singapore, as many households moved online to purchase groceries amidst concerns over health and safety in store-based retailers and crowded areas. Many took to stockpiling essentials in the early stages of the pandemic, while retail operators such as NTUC FairPrice and RedMart invested heavily in their digital and fulfilment infrastructure to meet the grocery needs of local consumers during this period.
Being a relative stable and predictable channel, retail sales of supermarkets in Singapore are driven by consumption volume and typically trend in line with inflationary pressures and population growth. Accordingly, the number of outlets that cater for the grocery needs of local consumers is expected to increase over the forecast period, particularly in non-mature towns and estates.
With high smartphone penetration in Singapore and a greater willingness among consumers to adopt digital tools since the pandemic, supermarkets can leverage technology to provide a seamless omnichannel shopping experience and increase consumer engagement and loyalty with various new initiatives.
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Understand the latest market trends and future growth opportunities for the Supermarkets industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See All of Our DefinitionsThis report originates from Passport, our Supermarkets research and analysis database.
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