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Country Report

Consumer Electronics in

Consumer Electronics in Malaysia

62 pages, Aug 2018

US$2,640

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Executive Summary

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Consumer electronics stagnates in 2018

Retail volume sales of consumer electronics stagnated in 2018, due to the presence of substitutes for key products such as in-car entertainment, home audio and cinema and imaging devices, in which growth was hindered by technological advances in other industries and categories. New product launches and marketing promotions for these products failed to translate to increased sales as many consumers no longer saw the need to make new purchases or replace old devices.

Performance of consumer electronics weaker in 2018 than over the review period

The retail volume performance of consumer electronics in 2018 was weaker than the average of the review period, with the market witnessing stagnant volume sales in 2018. This can largely be attributed to the decline in in-car entertainment and portable consumer electronics.

International players dominate consumer electronics in Malaysia

Consumer electronics is characterised by large international companies such as Samsung Malaysia Electronics, Apple Computer Systems Malaysia, OPPO Electronics, AsusTek Computer Malaysia and Huawei Technologies (Malaysia) with a significant combined retail volume share. International brand owners benefit from their extensive portfolios, which allow them to operate in key categories, primarily portable consumer electronics and computers and peripherals, the two largest consumer electronics categories in Malaysia.

Brick and mortar stores continue to dominate in 2018 despite the strong growth of internet retailing

Internet retailing has become an increasingly important channel in consumer electronics. In 2018, the channel continued to achieve strong volume growth in most categories, driven by Malaysia’s high level of mobile penetration and the growing number of consumers opting to shop and browse for products online due to its convenience and the growing prevalence of online-exclusive promotions.

Consumer electronics predicted to decline over the forecast period

Consumer electronics is set to record a retail volume decline over the forecast period, with portable consumer electronics recording lower volume growth than the review period, while computers and peripherals and in-car entertainment record significant retail volume declines, given the maturity of desktops and in-car speakers. Demand for these products will likely be further dampened by weak consumer sentiment.

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Consumer Electronics Sample Report Consumer Electronics Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Electronics industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Electronics industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Malaysia for free:

The Consumer Electronics in Malaysia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Electronics in Malaysia?
What is the fastest growing product category?
What consumer electronics segments are growing the fastest?
What are the major technology trends in new consumer electronics products?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Consumer Electronics in Malaysia

EXECUTIVE SUMMARY

Consumer electronics stagnates in 2018

Performance of consumer electronics weaker in 2018 than over the review period

International players dominate consumer electronics in Malaysia

Brick and mortar stores continue to dominate in 2018 despite the strong growth of internet retailing

Consumer electronics predicted to decline over the forecast period

MARKET DATA

Table 1 Sales of Consumer Electronics by Category: Volume 2013-2018
Table 2 Sales of Consumer Electronics by Category: Value 2013-2018
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Computers and Peripherals in Malaysia

HEADLINES

PROSPECTS

Retail volume sales of computers and peripherals will decline

Printers to be negatively impacted by retailers offering printing and scanning services

Retail volume sales of laptops to record growth

COMPETITIVE LANDSCAPE

Hewlett-Packard Malaysia leads computers and peripherals

Huawei Technologies (Malaysia) records the strongest retail volume growth in 2018

CATEGORY DATA

Table 12 Sales of Computers and Peripherals by Category: Volume 2013-2018
Table 13 Sales of Computers and Peripherals by Category: Value 2013-2018
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2013-2018
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2013-2018
Table 16 Sales of Computers by Category: Business Volume 2013-2018
Table 17 Sales of Computers by Category: Business Value MSP 2013-2018
Table 18 Sales of Computers by Category: Busines Volume Growth 2013-2018
Table 19 Sales of Computers by Category: Business Value MSP Growth 2013-2018
Table 20 Sales of Laptops by Form Factor 2017-2018
Table 21 Sales of Tablets by Operating System 2013-2018
Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2014-2018
Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2015-2018
Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2013-2018
Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2018-2023
Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2018-2023
Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2018-2023
Table 29 Forecast Sales of Computers by Category: Business Volume 2018-2023
Table 30 Forecast Sales of Computers by Category: Business Value MSP 2018-2023
Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2018-2023
Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2018-2023
Table 33 Forecast Sales of Laptops by Form Factor 2018-2023
Table 34 Forecast Sales of Tablets by Operating System 2016-2018

Home Audio and Cinema in Malaysia

HEADLINES

PROSPECTS

Retail volume sales of home cinema and speaker systems to grow

The range of soundbars increases

Retail volume sales of digital media player docks and hi-fi systems to decline due to competition from wireless speakers

COMPETITIVE LANDSCAPE

Sony Malaysia leads home audio and cinema

International brand owners characterise home audio and cinema

CATEGORY DATA

Table 35 Sales of Home Audio and Cinema by Category: Volume 2013-2018
Table 36 Sales of Home Audio and Cinema by Category: Value 2013-2018
Table 37 Sales of Home Audio and Cinema by Category: % Volume Growth 2013-2018
Table 38 Sales of Home Audio and Cinema by Category: % Value Growth 2013-2018
Table 39 NBO Company Shares of Home Audio and Cinema: % Volume 2014-2018
Table 40 LBN Brand Shares of Home Audio and Cinema: % Volume 2015-2018
Table 41 Distribution of Home Audio and Cinema by Channel: % Volume 2013-2018
Table 42 Forecast Sales of Home Audio and Cinema by Category: Volume 2018-2023
Table 43 Forecast Sales of Home Audio and Cinema by Category: Value 2018-2023
Table 44 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2018-2023
Table 45 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2018-2023

Home Video in Malaysia

HEADLINES

PROSPECTS

OLED TVs to achieve the strongest retail volume growth

Video players to decline

Demand for video players limited to those without internet access

COMPETITIVE LANDSCAPE

Samsung Malaysia Electronics leads home video

Brand owners launch new innovations in internet smart TVs to drive growth

CATEGORY DATA

Table 46 Sales of Home Video by Category: Volume 2013-2018
Table 47 Sales of Home Video by Category: Value 2013-2018
Table 48 Sales of Home Video by Category: % Volume Growth 2013-2018
Table 49 Sales of Home Video by Category: % Value Growth 2013-2018
Table 50 Sales of LCD TVs by Network Connectivity: % Retail Volume 2013-2018
Table 51 Sales of OLED TVs by Network Connectivity: % Retail Volume 2013-2018
Table 52 Sales of Plasma TVs by Network Connectivity: % Retail Volume 2013-2016
Table 53 NBO Company Shares of Home Video: % Volume 2014-2018
Table 54 LBN Brand Shares of Home Video: % Volume 2015-2018
Table 55 Distribution of Home Video by Channel: % Volume 2013-2018
Table 56 Forecast Sales of Home Video by Category: Volume 2018-2023
Table 57 Forecast Sales of Home Video by Category: Value 2018-2023
Table 58 Forecast Sales of Home Video by Category: % Volume Growth 2018-2023
Table 59 Forecast Sales of Home Video by Category: % Value Growth 2018-2023
Table 60 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023
Table 61 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2018-2023

Imaging Devices in Malaysia

HEADLINES

PROSPECTS

Retail volume sales of digital cameras to decline

Sports/action cameras expected to remain popular

New launches of sports/action cameras expected

COMPETITIVE LANDSCAPE

Canon Marketing (Malaysia) leads cameras

GoPro leads camcorders

CATEGORY DATA

Table 62 Sales of Imaging Devices by Category: Volume 2013-2018
Table 63 Sales of Imaging Devices by Category: Value 2013-2018
Table 64 Sales of Imaging Devices by Category: % Volume Growth 2013-2018
Table 65 Sales of Imaging Devices by Category: % Value Growth 2013-2018
Table 66 Sales of Digital Cameras by Type: % Retail Volume 2013-2018
Table 67 NBO Company Shares of Imaging Devices: % Volume 2014-2018
Table 68 LBN Brand Shares of Imaging Devices: % Volume 2015-2018
Table 69 Distribution of Imaging Devices by Channel: % Volume 2013-2018
Table 70 Forecast Sales of Imaging Devices by Category: Volume 2018-2023
Table 71 Forecast Sales of Imaging Devices by Category: Value 2018-2023
Table 72 Forecast Sales of Imaging Devices by Category: % Volume Growth 2018-2023
Table 73 Forecast Sales of Imaging Devices by Category: % Value Growth 2018-2023
Table 74 Forecast Sales of Digital Cameras by Type: % Retail Volume 2018-2023

In-Car Entertainment in Malaysia

HEADLINES

PROSPECTS

In-car navigation projected to record the steepest retail volume decline

In-car entertainment threatened by the growing number of new passenger cars

Smartphone use and longer warranties to hinder growth of in-car entertainment

COMPETITIVE LANDSCAPE

Pioneer Technology leads in-car entertainment

International brand owners characterise in-car entertainment

Sony achieves the strongest retail volume growth

CATEGORY DATA

Table 75 Sales of In-Car Entertainment by Category: Volume 2013-2018
Table 76 Sales of In-Car Entertainment by Category: Value 2013-2018
Table 77 Sales of In-Car Entertainment by Category: % Volume Growth 2013-2018
Table 78 Sales of In-Car Entertainment by Category: % Value Growth 2013-2018
Table 79 NBO Company Shares of In-Car Entertainment: % Volume 2014-2018
Table 80 LBN Brand Shares of In-Car Entertainment: % Volume 2015-2018
Table 81 Distribution of In-Car Entertainment by Channel: % Volume 2013-2018
Table 82 Forecast Sales of In-Car Entertainment by Category: Volume 2018-2023
Table 83 Forecast Sales of In-Car Entertainment by Category: Value 2018-2023
Table 84 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2018-2023
Table 85 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2018-2023

Mobile Phones in Malaysia

HEADLINES

PROSPECTS

Smartphones to achieve the strongest volume growth

Players respond to demand for mid-range smartphones

COMPETITIVE LANDSCAPE

Samsung Malaysia Electronics leads smartphones

Huawei Technologies (Malaysia) achieves strong retail volume growth

CATEGORY DATA

Table 86 Sales of Mobile Phones by Category: Volume 2013-2018
Table 87 Sales of Mobile Phones by Category: Value 2013-2018
Table 88 Sales of Mobile Phones by Category: % Volume Growth 2013-2018
Table 89 Sales of Mobile Phones by Category: % Value Growth 2013-2018
Table 90 Sales of Smartphones by Screen Size: % Retail Volume 2017-2018
Table 91 NBO Company Shares of Mobile Phones: % Volume 2014-2018
Table 92 LBN Brand Shares of Mobile Phones: % Volume 2015-2018
Table 93 Distribution of Mobile Phones by Channel: % Volume 2013-2018
Table 94 Forecast Sales of Mobile Phones by Category: Volume 2018-2023
Table 95 Forecast Sales of Mobile Phones by Category: Value 2018-2023
Table 96 Forecast Sales of Mobile Phones by Category: % Volume Growth 2018-2023
Table 97 Forecast Sales of Mobile Phones by Category: % Value Growth 2018-2023
Table 98 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2018-2023

Portable Players in Malaysia

HEADLINES

PROSPECTS

Retail volume sales of e-readers to decline

Wireless speakers to record the strongest volume growth

Wide range of wireless speakers available

COMPETITIVE LANDSCAPE

Sony Malaysia leads portable players

International brand owners characterise portable players

Apple witnesses declines

CATEGORY DATA

Table 99 Sales of Portable Players by Category: Volume 2013-2018
Table 100 Sales of Portable Players by Category: Value 2013-2018
Table 101 Sales of Portable Players by Category: % Volume Growth 2013-2018
Table 102 Sales of Portable Players by Category: % Value Growth 2013-2018
Table 103 NBO Company Shares of Portable Players: % Volume 2014-2018
Table 104 LBN Brand Shares of Portable Players: % Volume 2015-2018
Table 105 Distribution of Portable Players by Channel: % Volume 2013-2018
Table 106 Forecast Sales of Portable Players by Category: Volume 2018-2023
Table 107 Forecast Sales of Portable Players by Category: Value 2018-2023
Table 108 Forecast Sales of Portable Players by Category: % Volume Growth 2018-2023
Table 109 Forecast Sales of Portable Players by Category: % Value Growth 2018-2023

Wearable Electronics in Malaysia

HEADLINES

PROSPECTS

Activity wearables to record strong retail volume growth

New product launches to support growth of activity wearables

Smart wearables to record retail volume growth

COMPETITIVE LANDSCAPE

Fitbit leads activity wearables

Samsung Malaysia Electronics leads smart wearables

CATEGORY DATA

Table 110 Sales of Wearable Electronics by Category: Volume 2013-2018
Table 111 Sales of Wearable Electronics by Category: Value 2013-2018
Table 112 Sales of Wearable Electronics by Category: % Volume Growth 2013-2018
Table 113 Sales of Wearable Electronics by Category: % Value Growth 2013-2018
Table 114 NBO Company Shares of Wearable Electronics: % Volume 2014-2018
Table 115 LBN Brand Shares of Wearable Electronics: % Volume 2015-2018
Table 116 Distribution of Wearable Electronics by Channel: % Volume 2014-2018
Table 117 Forecast Sales of Wearable Electronics by Category: Volume 2018-2023
Table 118 Forecast Sales of Wearable Electronics by Category: Value 2018-2023
Table 119 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2018-2023
Table 120 Forecast Sales of Wearable Electronics by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Consumer Electronics in Malaysia

New Report Guarantee

Executive Summary

New Report Guarantee

Consumer electronics stagnates in 2018

Performance of consumer electronics weaker in 2018 than over the review period

International players dominate consumer electronics in Malaysia

Brick and mortar stores continue to dominate in 2018 despite the strong growth of internet retailing

Consumer electronics predicted to decline over the forecast period

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Consumer Electronics in Malaysia

EXECUTIVE SUMMARY

Consumer electronics stagnates in 2018

Performance of consumer electronics weaker in 2018 than over the review period

International players dominate consumer electronics in Malaysia

Brick and mortar stores continue to dominate in 2018 despite the strong growth of internet retailing

Consumer electronics predicted to decline over the forecast period

MARKET DATA

SOURCES

Computers and Peripherals in Malaysia

HEADLINES

PROSPECTS

Retail volume sales of computers and peripherals will decline

Printers to be negatively impacted by retailers offering printing and scanning services

Retail volume sales of laptops to record growth

COMPETITIVE LANDSCAPE

Hewlett-Packard Malaysia leads computers and peripherals

Huawei Technologies (Malaysia) records the strongest retail volume growth in 2018

CATEGORY DATA

Home Audio and Cinema in Malaysia

HEADLINES

PROSPECTS

Retail volume sales of home cinema and speaker systems to grow

The range of soundbars increases

Retail volume sales of digital media player docks and hi-fi systems to decline due to competition from wireless speakers

COMPETITIVE LANDSCAPE

Sony Malaysia leads home audio and cinema

International brand owners characterise home audio and cinema

CATEGORY DATA

Home Video in Malaysia

HEADLINES

PROSPECTS

OLED TVs to achieve the strongest retail volume growth

Video players to decline

Demand for video players limited to those without internet access

COMPETITIVE LANDSCAPE

Samsung Malaysia Electronics leads home video

Brand owners launch new innovations in internet smart TVs to drive growth

CATEGORY DATA

Imaging Devices in Malaysia

HEADLINES

PROSPECTS

Retail volume sales of digital cameras to decline

Sports/action cameras expected to remain popular

New launches of sports/action cameras expected

COMPETITIVE LANDSCAPE

Canon Marketing (Malaysia) leads cameras

GoPro leads camcorders

CATEGORY DATA

In-Car Entertainment in Malaysia

HEADLINES

PROSPECTS

In-car navigation projected to record the steepest retail volume decline

In-car entertainment threatened by the growing number of new passenger cars

Smartphone use and longer warranties to hinder growth of in-car entertainment

COMPETITIVE LANDSCAPE

Pioneer Technology leads in-car entertainment

International brand owners characterise in-car entertainment

Sony achieves the strongest retail volume growth

CATEGORY DATA

Mobile Phones in Malaysia

HEADLINES

PROSPECTS