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Consumer Electronics in
Malaysia

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Executive Summary

Aug 2019
Slight decline for consumer electronics in 2019

Retail volume sales of consumer electronics declined slightly in 2019 after stagnating in 2018, due to the presence of substitutes for key products such as in-car entertainment, home audio and cinema and imaging devices, in which growth was hindered by technological advances in other industries and categories. New product launches and marketing promotions for these products failed to translate to increased sales as many consumers no longer saw the need to make new purchases or replace old devices.

Strong performance in the early part of the review period quickly fades as consumer confidence ebbs

Consumer electronics recorded strong retail volume growth in the early part of the review period, reflecting good levels of consumer confidence. Performance began to decline in 2016, however, with falling or stagnant sales registered over the rest of the period as the economy weakened and consumers reigned in their spending.

International players dominate consumer electronics in Malaysia

Consumer electronics is characterised by large international companies such as Samsung Malaysia Electronics, Apple Computer Systems Malaysia, Huawei Technologies (Malaysia), OPPO Electronics and Sony Malaysia with a significant combined retail volume share in 2019. International brand owners benefit from their extensive portfolios, which allow them to operate in key categories.

Bricks and mortar stores continue to dominate in 2019 despite the strong growth of internet retailing

Internet retailing has become an increasingly important channel in consumer electronics. The channel continued to achieve strong volume growth in most categories in 2019, driven by Malaysia’s high level of mobile penetration and the growing number of consumers opting to shop and browse for products online due to its convenience and the growing prevalence of online-exclusive promotions.

Consumer electronics set to stagnate over the forecast period

Consumer electronics is set to record an insignificant retail volume decline over the forecast period, with portable consumer electronics remaining largely flat, while computers and peripherals records a marginal decline and in-car entertainment witnesses a more marked fall, given the maturity of in-car speakers and the competition between car manufacturers to offer high-quality entertainment systems in their new cars. Demand for these products will likely be further dampened by weak consumer sentiment.

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Consumer Electronics in Malaysia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Electronics industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Electronics industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Malaysia for free:

The Consumer Electronics in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Consumer Electronics in Malaysia?
  • What is the fastest growing product category?
  • What consumer electronics segments are growing the fastest?
  • What are the major technology trends in new consumer electronics products?
  • How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?
  • How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

Consumer Electronics in Malaysia

EXECUTIVE SUMMARY

Slight decline for consumer electronics in 2019
Strong performance in the early part of the review period quickly fades as consumer confidence ebbs
International players dominate consumer electronics in Malaysia
Bricks and mortar stores continue to dominate in 2019 despite the strong growth of internet retailing
Consumer electronics set to stagnate over the forecast period

MARKET DATA

Table 1 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 2 Sales of Consumer Electronics by Category: Value 2014-2019
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Computers and Peripherals in Malaysia

HEADLINES

PROSPECTS

Laptops the only bright spot
Printers negatively impacted by retailers offering printing and scanning services
Price remains a key factor in consumer purchasing decisions, while businesses opt for functionality

COMPETITIVE LANDSCAPE

Hewlett-Packard Malaysia extends its lead
Huawei Technologies (Malaysia) records the strongest retail volume growth in 2019
Local brand, Joi, performs well in tablets and laptops

CATEGORY DATA

Table 12 Sales of Computers and Peripherals by Category: Volume 2014-2019
Table 13 Sales of Computers and Peripherals by Category: Value 2014-2019
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2014-2019
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2014-2019
Table 16 Sales of Computers by Category: Business Volume 2014-2019
Table 17 Sales of Computers by Category: Business Value MSP 2014-2019
Table 18 Sales of Computers by Category: Busines Volume Growth 2014-2019
Table 19 Sales of Computers by Category: Business Value MSP Growth 2014-2019
Table 20 Sales of Laptops by Form Factor 2018-2019
Table 21 Sales of Tablets by Operating System 2014-2019
Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2015-2019
Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2016-2019
Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2014-2019
Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2019-2024
Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2019-2024
Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2019-2024
Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2019-2024
Table 29 Forecast Sales of Computers by Category: Business Volume 2019-2024
Table 30 Forecast Sales of Computers by Category: Business Value MSP 2019-2024
Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2019-2024
Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2019-2024
Table 33 Forecast Sales of Laptops by Form Factor 2019-2024
Table 34 Forecast Sales of Tablets by Operating System 2019-2024

Home Audio and Cinema in Malaysia

HEADLINES

PROSPECTS

Home cinema and speaker systems the main focus as consumers seek modern home media systems
Soundbars increasingly popular as convenient and well-designed accessories to TVs
Retail volume sales of digital media player docks and hi-fi systems to decline due to competition from wireless speakers

COMPETITIVE LANDSCAPE

Sony Malaysia extends its lead supported by consumer trust and loyalty
International brand owners characterise home audio and cinema
Samsung continues to gain share owing to its solid reputation for quality

CATEGORY DATA

Table 35 Sales of Home Audio and Cinema by Category: Volume 2014-2019
Table 36 Sales of Home Audio and Cinema by Category: Value 2014-2019
Table 37 Sales of Home Audio and Cinema by Category: % Volume Growth 2014-2019
Table 38 Sales of Home Audio and Cinema by Category: % Value Growth 2014-2019
Table 39 NBO Company Shares of Home Audio and Cinema: % Volume 2015-2019
Table 40 LBN Brand Shares of Home Audio and Cinema: % Volume 2016-2019
Table 41 Distribution of Home Audio and Cinema by Channel: % Volume 2014-2019
Table 42 Forecast Sales of Home Audio and Cinema by Category: Volume 2019-2024
Table 43 Forecast Sales of Home Audio and Cinema by Category: Value 2019-2024
Table 44 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2019-2024
Table 45 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2019-2024

Home Video in Malaysia

HEADLINES

PROSPECTS

LCD TVs remain the centre of home entertainment systems
Affordable broadband supports media streaming at the cost of video players
Set-top boxes have a mixed effect on home video

COMPETITIVE LANDSCAPE

Sony Malaysia takes the lead
CT Frank (M) increases its share in LCD TVs
Hisense Malaysia gains share in LCD TVs with new launches

CATEGORY DATA

Table 46 Sales of Home Video by Category: Volume 2014-2019
Table 47 Sales of Home Video by Category: Value 2014-2019
Table 48 Sales of Home Video by Category: % Volume Growth 2014-2019
Table 49 Sales of Home Video by Category: % Value Growth 2014-2019
Table 50 Sales of LCD TVs by Network Connectivity: % Retail Volume 2014-2019
Table 51 Sales of OLED TVs by Network Connectivity: % Retail Volume 2014-2019
Table 52 NBO Company Shares of Home Video: % Volume 2015-2019
Table 53 LBN Brand Shares of Home Video: % Volume 2016-2019
Table 54 Distribution of Home Video by Channel: % Volume 2014-2019
Table 55 Forecast Sales of Home Video by Category: Volume 2019-2024
Table 56 Forecast Sales of Home Video by Category: Value 2019-2024
Table 57 Forecast Sales of Home Video by Category: % Volume Growth 2019-2024
Table 58 Forecast Sales of Home Video by Category: % Value Growth 2019-2024
Table 59 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2019-2024
Table 60 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2019-2024

Imaging Devices in Malaysia

HEADLINES

PROSPECTS

Smartphone manufacturers compete to offer high-quality cameras, negatively affecting sales of digital cameras
Compact system cameras increasingly popular with travellers
Digital cameras increasingly target professionals with higher resolution and greater functionality

COMPETITIVE LANDSCAPE

Canon Marketing (Malaysia) extends its lead in digital cameras
GoPro continues to extend its lead in digital camcorders
New launches by Sony aimed at vloggers

CATEGORY DATA

Table 61 Sales of Imaging Devices by Category: Volume 2014-2019
Table 62 Sales of Imaging Devices by Category: Value 2014-2019
Table 63 Sales of Imaging Devices by Category: % Volume Growth 2014-2019
Table 64 Sales of Imaging Devices by Category: % Value Growth 2014-2019
Table 65 Sales of Digital Cameras by Type: % Retail Volume 2014-2019
Table 66 NBO Company Shares of Imaging Devices: % Volume 2015-2019
Table 67 LBN Brand Shares of Imaging Devices: % Volume 2016-2019
Table 68 Distribution of Imaging Devices by Channel: % Volume 2014-2019
Table 69 Forecast Sales of Imaging Devices by Category: Volume 2019-2024
Table 70 Forecast Sales of Imaging Devices by Category: Value 2019-2024
Table 71 Forecast Sales of Imaging Devices by Category: % Volume Growth 2019-2024
Table 72 Forecast Sales of Imaging Devices by Category: % Value Growth 2019-2024
Table 73 Forecast Sales of Digital Cameras by Type: % Retail Volume 2019-2024

In-Car Entertainment in Malaysia

HEADLINES

PROSPECTS

Increasing functionality of smartphone apps negatively affects in-car navigation
Car manufacturers increasingly install high-quality equipment, leading to declining sales of in-car entertainment
Spike in new car sales negatively impacts in-car entertainment

COMPETITIVE LANDSCAPE

Pioneer Technology extends its lead in in-car entertainment
Kenwood Electronics (Malaysia) extends its lead in in-dash media players
PAPAGO maintains its lead in in-car navigation despite losing share to Garmin

CATEGORY DATA

Table 74 Sales of In-Car Entertainment by Category: Volume 2014-2019
Table 75 Sales of In-Car Entertainment by Category: Value 2014-2019
Table 76 Sales of In-Car Entertainment by Category: % Volume Growth 2014-2019
Table 77 Sales of In-Car Entertainment by Category: % Value Growth 2014-2019
Table 78 NBO Company Shares of In-Car Entertainment: % Volume 2015-2019
Table 79 LBN Brand Shares of In-Car Entertainment: % Volume 2016-2019
Table 80 Distribution of In-Car Entertainment by Channel: % Volume 2014-2019
Table 81 Forecast Sales of In-Car Entertainment by Category: Volume 2019-2024
Table 82 Forecast Sales of In-Car Entertainment by Category: Value 2019-2024
Table 83 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2019-2024
Table 84 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2019-2024

Mobile Phones in Malaysia

HEADLINES

PROSPECTS

Camera quality the main competitive tool for players in the age of social media
Mid-range smartphones appeal in a saturated category
The country prepares for 5G

COMPETITIVE LANDSCAPE

Samsung Malaysia Electronics maintains its lead in smartphones
Huawei Technologies (Malaysia) maintains second place in smartphones
OPPO Electronics continues to grow its share of smartphones

CATEGORY DATA

Table 85 Sales of Mobile Phones by Category: Volume 2014-2019
Table 86 Sales of Mobile Phones by Category: Value 2014-2019
Table 87 Sales of Mobile Phones by Category: % Volume Growth 2014-2019
Table 88 Sales of Mobile Phones by Category: % Value Growth 2014-2019
Table 89 Sales of Smartphones by Screen Size: % Retail Volume 2018-2019
Table 90 NBO Company Shares of Mobile Phones: % Volume 2015-2019
Table 91 LBN Brand Shares of Mobile Phones: % Volume 2016-2019
Table 92 Distribution of Mobile Phones by Channel: % Volume 2014-2019
Table 93 Forecast Sales of Mobile Phones by Category: Volume 2019-2024
Table 94 Forecast Sales of Mobile Phones by Category: Value 2019-2024
Table 95 Forecast Sales of Mobile Phones by Category: % Volume Growth 2019-2024
Table 96 Forecast Sales of Mobile Phones by Category: % Value Growth 2019-2024
Table 97 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2019-2024

Portable Players in Malaysia

HEADLINES

PROSPECTS

Wireless speakers to record the strongest volume growth
Retail volume sales of e-readers to decline
Smartphones increasingly playing the role of portable media players

COMPETITIVE LANDSCAPE

Sony Malaysia extends its lead in portable players
Apple witnesses declines
Google Home expected to enter Malaysia early in the forecast period

CATEGORY DATA

Table 98 Sales of Portable Players by Category: Volume 2014-2019
Table 99 Sales of Portable Players by Category: Value 2014-2019
Table 100 Sales of Portable Players by Category: % Volume Growth 2014-2019
Table 101 Sales of Portable Players by Category: % Value Growth 2014-2019
Table 102 NBO Company Shares of Portable Players: % Volume 2015-2019
Table 103 LBN Brand Shares of Portable Players: % Volume 2016-2019
Table 104 Distribution of Portable Players by Channel: % Volume 2014-2019
Table 105 Forecast Sales of Portable Players by Category: Volume 2019-2024
Table 106 Forecast Sales of Portable Players by Category: Value 2019-2024
Table 107 Forecast Sales of Portable Players by Category: % Volume Growth 2019-2024
Table 108 Forecast Sales of Portable Players by Category: % Value Growth 2019-2024

Wearable Electronics in Malaysia

HEADLINES

PROSPECTS

Steady growth for activity wearables to support healthy living
Smart wearables a status symbol among millennials
Competitive pricing for activity bands as sales decline

COMPETITIVE LANDSCAPE

Xiaomi Corp significantly extends its lead in activity wearables
Successful launches by Huawei Technologies (Malaysia)
Fitbit Inc extends its lead in smart wearables

CATEGORY DATA

Table 109 Sales of Wearable Electronics by Category: Volume 2014-2019
Table 110 Sales of Wearable Electronics by Category: Value 2014-2019
Table 111 Sales of Wearable Electronics by Category: % Volume Growth 2014-2019
Table 112 Sales of Wearable Electronics by Category: % Value Growth 2014-2019
Table 113 NBO Company Shares of Wearable Electronics: % Volume 2015-2019
Table 114 LBN Brand Shares of Wearable Electronics: % Volume 2016-2019
Table 115 Distribution of Wearable Electronics by Channel: % Volume 2015-2019
Table 116 Forecast Sales of Wearable Electronics by Category: Volume 2019-2024
Table 117 Forecast Sales of Wearable Electronics by Category: Value 2019-2024
Table 118 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2019-2024
Table 119 Forecast Sales of Wearable Electronics by Category: % Value Growth 2019-2024