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Country Report

Consumer Electronics in

Consumer Electronics in Portugal

68 pages, Aug 2018

US$2,640

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Economic recovery supports market performance

After years of economic decline and fewer purchases, a more-positive economic context, a decline in unemployment and continuous growth in consumer confidence resulted in a positive performance from consumer electronics in 2018.

Premiumisation is the origin of growth

Three main factors are responsible for the positive momentum of consumer electronics in Portugal. After years of contraction and postponed purchases, companies and consumers have greater economic confidence.

Chinese brands reinforce their position in Portugal

Chinese brands continued to expand in Portugal in 2018, after Huawei posted strong growth. In 2018, brands such as Xiaomi and HiSense made a more-visible investment in the country.

Internet retailing is the most dynamic channel

Internet retailing continued to be by far the most dynamic channel in 2018, as increasing internet penetration as well as the use of smartphones allowed a quick search and comparison between products. Despite growth, online sales recorded a limited share when compared with other European countries.

Positive prospects for consumer electronics

Consumer electronics is expected to record a better performance over the forecast period than that posted over the review period. Continued economic recovery, GDP growth, population digitalisation and the rising penetration of the internet are expected to boost category performance, with growth at constant 2018 prices set to be stronger than volume growth.

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Consumer Electronics Sample Report Consumer Electronics Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Electronics industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Electronics industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Portugal for free:

The Consumer Electronics in Portugal market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Electronics in Portugal?
What is the fastest growing product category?
What consumer electronics segments are growing the fastest?
What are the major technology trends in new consumer electronics products?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Consumer Electronics in Portugal

EXECUTIVE SUMMARY

Economic recovery supports market performance

Premiumisation is the origin of growth

Chinese brands reinforce their position in Portugal

Internet retailing is the most dynamic channel

Positive prospects for consumer electronics

MARKET DATA

Table 1 Sales of Consumer Electronics by Category: Volume 2013-2018
Table 2 Sales of Consumer Electronics by Category: Value 2013-2018
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Computers and Peripherals in Portugal

HEADLINES

PROSPECTS

Flexibility continues to be the key driver of laptops

Business computers return to growth

Monitors gain sales through gaming

COMPETITIVE LANDSCAPE

Hewlett-Packard Portugal leads peripherals

Lenovo posts the strongest volume growth within computers and peripherals

Promotional activity continues to be highly relevant within the category

CATEGORY DATA

Table 12 Sales of Computers and Peripherals by Category: Volume 2013-2018
Table 13 Sales of Computers and Peripherals by Category: Value 2013-2018
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2013-2018
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2013-2018
Table 16 Sales of Computers by Category: Business Volume 2013-2018
Table 17 Sales of Computers by Category: Business Value MSP 2013-2018
Table 18 Sales of Computers by Category: Busines Volume Growth 2013-2018
Table 19 Sales of Computers by Category: Business Value MSP Growth 2013-2018
Table 20 Sales of Laptops by Form Factor 2017-2018
Table 21 Sales of Tablets by Operating System 2013-2018
Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2014-2018
Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2015-2018
Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2013-2018
Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2018-2023
Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2018-2023
Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2018-2023
Table 29 Forecast Sales of Computers by Category: Business Volume 2018-2023
Table 30 Forecast Sales of Computers by Category: Business Value MSP 2018-2023
Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2018-2023
Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2018-2023
Table 33 Forecast Sales of Laptops by Form Factor 2018-2023
Table 34 Forecast Sales of Tablets by Operating System 2016-2018

Home Audio and Cinema in Portugal

HEADLINES

PROSPECTS

Sales of home audio and cinema continue to decline

Home cinema and speaker systems posts a less-negative performance

Digital media players docks posts the strongest decline

COMPETITIVE LANDSCAPE

Sony Portugal Unipessoal leads home audio and cinema in Portugal

Volume sales decline is across the board

Shelf space dedicated to traditional categories of home audio and cinema is residual

CATEGORY DATA

Table 35 Sales of Home Audio and Cinema by Category: Volume 2013-2018
Table 36 Sales of Home Audio and Cinema by Category: Value 2013-2018
Table 37 Sales of Home Audio and Cinema by Category: % Volume Growth 2013-2018
Table 38 Sales of Home Audio and Cinema by Category: % Value Growth 2013-2018
Table 39 NBO Company Shares of Home Audio and Cinema: % Volume 2014-2018
Table 40 LBN Brand Shares of Home Audio and Cinema: % Volume 2015-2018
Table 41 Distribution of Home Audio and Cinema by Channel: % Volume 2013-2018
Table 42 Forecast Sales of Home Audio and Cinema by Category: Volume 2018-2023
Table 43 Forecast Sales of Home Audio and Cinema by Category: Value 2018-2023
Table 44 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2018-2023
Table 45 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2018-2023

Home Video in Portugal

HEADLINES

PROSPECTS

Sports events have a major impact on TV sales

OLED TVs increasingly popular

Increasing penetration of smartphones and internet connections affects the performance of video players

COMPETITIVE LANDSCAPE

Hisense Electronic Iberia holds a strong position

Samsung leads televisions, but LG stands out within the premium segment

More brands enter OLED TVs, which brings down the average unit price

CATEGORY DATA

Table 46 Sales of Home Video by Category: Volume 2013-2018
Table 47 Sales of Home Video by Category: Value 2013-2018
Table 48 Sales of Home Video by Category: % Volume Growth 2013-2018
Table 49 Sales of Home Video by Category: % Value Growth 2013-2018
Table 50 Sales of LCD TVs by Network Connectivity: % Retail Volume 2013-2018
Table 51 Sales of OLED TVs by Network Connectivity: % Retail Volume 2013-2018
Table 52 Sales of Plasma TVs by Network Connectivity: % Retail Volume 2013-2016
Table 53 NBO Company Shares of Home Video: % Volume 2014-2018
Table 54 LBN Brand Shares of Home Video: % Volume 2015-2018
Table 55 Distribution of Home Video by Channel: % Volume 2013-2018
Table 56 Forecast Sales of Home Video by Category: Volume 2018-2023
Table 57 Forecast Sales of Home Video by Category: Value 2018-2023
Table 58 Forecast Sales of Home Video by Category: % Volume Growth 2018-2023
Table 59 Forecast Sales of Home Video by Category: % Value Growth 2018-2023
Table 60 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023
Table 61 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2018-2023

Imaging Devices in Portugal

HEADLINES

PROSPECTS

Despite a volume decline, imaging devices recovers in value terms

Analogue cameras resurrected through instant cameras

Camcorders continue to lose their importance

COMPETITIVE LANDSCAPE

Segmentation and accessories are additional sources of business within cameras

Fujifilm presents the strongest growth

Camcorders declines, affecting all brands

CATEGORY DATA

Table 62 Sales of Imaging Devices by Category: Volume 2013-2018
Table 63 Sales of Imaging Devices by Category: Value 2013-2018
Table 64 Sales of Imaging Devices by Category: % Volume Growth 2013-2018
Table 65 Sales of Imaging Devices by Category: % Value Growth 2013-2018
Table 66 Sales of Digital Cameras by Type: % Retail Volume 2013-2018
Table 67 NBO Company Shares of Imaging Devices: % Volume 2014-2018
Table 68 LBN Brand Shares of Imaging Devices: % Volume 2015-2018
Table 69 Distribution of Imaging Devices by Channel: % Volume 2013-2018
Table 70 Forecast Sales of Imaging Devices by Category: Volume 2018-2023
Table 71 Forecast Sales of Imaging Devices by Category: Value 2018-2023
Table 72 Forecast Sales of Imaging Devices by Category: % Volume Growth 2018-2023
Table 73 Forecast Sales of Imaging Devices by Category: % Value Growth 2018-2023
Table 74 Forecast Sales of Digital Cameras by Type: % Retail Volume 2018-2023

In-Car Entertainment in Portugal

HEADLINES

PROSPECTS

Smartphones continue to affect the need for in-car navigation

Despite the prevalence of older cars in Portugal, in-dash media players continues to decline

New lifestyles are not supporting sales growth

COMPETITIVE LANDSCAPE

Pioneer leads sales of in-dash media players and in-car speakers

TomTom leads in-car navigation

Other non-grocery specialists concentrate sales

CATEGORY DATA

Table 75 Sales of In-Car Entertainment by Category: Volume 2013-2018
Table 76 Sales of In-Car Entertainment by Category: Value 2013-2018
Table 77 Sales of In-Car Entertainment by Category: % Volume Growth 2013-2018
Table 78 Sales of In-Car Entertainment by Category: % Value Growth 2013-2018
Table 79 NBO Company Shares of In-Car Entertainment: % Volume 2014-2018
Table 80 LBN Brand Shares of In-Car Entertainment: % Volume 2015-2018
Table 81 Distribution of In-Car Entertainment by Channel: % Volume 2013-2018
Table 82 Forecast Sales of In-Car Entertainment by Category: Volume 2018-2023
Table 83 Forecast Sales of In-Car Entertainment by Category: Value 2018-2023
Table 84 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2018-2023
Table 85 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2018-2023

Mobile Phones in Portugal

HEADLINES

PROSPECTS

Upgrading helps support value growth of smartphones

Internet accessibility supports democratisation within smartphones

Feature phones continue on a declining path

COMPETITIVE LANDSCAPE

Samsung continues to lead in an increasing competitive environment

Xiaomi enters Portugal

Huawei continues to post one of the strongest performances

CATEGORY DATA

Table 86 Sales of Mobile Phones by Category: Volume 2013-2018
Table 87 Sales of Mobile Phones by Category: Value 2013-2018
Table 88 Sales of Mobile Phones by Category: % Volume Growth 2013-2018
Table 89 Sales of Mobile Phones by Category: % Value Growth 2013-2018
Table 90 Sales of Smartphones by Screen Size: % Retail Volume 2017-2018
Table 91 NBO Company Shares of Mobile Phones: % Volume 2014-2018
Table 92 LBN Brand Shares of Mobile Phones: % Volume 2015-2018
Table 93 Distribution of Mobile Phones by Channel: % Volume 2013-2018
Table 94 Forecast Sales of Mobile Phones by Category: Volume 2018-2023
Table 95 Forecast Sales of Mobile Phones by Category: Value 2018-2023
Table 96 Forecast Sales of Mobile Phones by Category: % Volume Growth 2018-2023
Table 97 Forecast Sales of Mobile Phones by Category: % Value Growth 2018-2023
Table 98 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2018-2023

Portable Players in Portugal

HEADLINES

PROSPECTS

Smartphones and wireless speakers continue to affect the performance of portable media players

E-readers continues to decline

Wireless speakers is the most-dynamic category within portable players

COMPETITIVE LANDSCAPE

Brands within wireless speakers perform the best

Smart speakers begin to enter Portugal

Apple leads portable media players

CATEGORY DATA

Table 99 Sales of Portable Players by Category: Volume 2013-2018
Table 100 Sales of Portable Players by Category: Value 2013-2018
Table 101 Sales of Portable Players by Category: % Volume Growth 2013-2018
Table 102 Sales of Portable Players by Category: % Value Growth 2013-2018
Table 103 NBO Company Shares of Portable Players: % Volume 2014-2018
Table 104 LBN Brand Shares of Portable Players: % Volume 2015-2018
Table 105 Distribution of Portable Players by Channel: % Volume 2013-2018
Table 106 Forecast Sales of Portable Players by Category: Volume 2018-2023
Table 107 Forecast Sales of Portable Players by Category: Value 2018-2023
Table 108 Forecast Sales of Portable Players by Category: % Volume Growth 2018-2023
Table 109 Forecast Sales of Portable Players by Category: % Value Growth 2018-2023

Wearable Electronics in Portugal

HEADLINES

PROSPECTS

Diversification and increasing awareness support the performance of wearables

Consumers are upgrading their activity bands to activity watches

Smart wearables gain momentum

COMPETITIVE LANDSCAPE

Apple Portugal Unipessoal posts strong growth within smart wearables

Activity wearables remains a highly fragmented category

Fossil makes a strong investment in its presence within premium retail stores

CATEGORY DATA

Table 110 Sales of Wearable Electronics by Category: Volume 2013-2018
Table 111 Sales of Wearable Electronics by Category: Value 2013-2018
Table 112 Sales of Wearable Electronics by Category: % Volume Growth 2013-2018
Table 113 Sales of Wearable Electronics by Category: % Value Growth 2013-2018
Table 114 NBO Company Shares of Wearable Electronics: % Volume 2014-2018
Table 115 LBN Brand Shares of Wearable Electronics: % Volume 2015-2018
Table 116 Distribution of Wearable Electronics by Channel: % Volume 2014-2018
Table 117 Forecast Sales of Wearable Electronics by Category: Volume 2018-2023
Table 118 Forecast Sales of Wearable Electronics by Category: Value 2018-2023
Table 119 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2018-2023
Table 120 Forecast Sales of Wearable Electronics by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Consumer Electronics in Portugal

New Report Guarantee

Executive Summary

New Report Guarantee

Economic recovery supports market performance

Premiumisation is the origin of growth

Chinese brands reinforce their position in Portugal

Internet retailing is the most dynamic channel

Positive prospects for consumer electronics

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Consumer Electronics in Portugal

EXECUTIVE SUMMARY

Economic recovery supports market performance

Premiumisation is the origin of growth

Chinese brands reinforce their position in Portugal

Internet retailing is the most dynamic channel

Positive prospects for consumer electronics

MARKET DATA

SOURCES

Computers and Peripherals in Portugal

HEADLINES

PROSPECTS

Flexibility continues to be the key driver of laptops

Business computers return to growth

Monitors gain sales through gaming

COMPETITIVE LANDSCAPE

Hewlett-Packard Portugal leads peripherals

Lenovo posts the strongest volume growth within computers and peripherals

Promotional activity continues to be highly relevant within the category

CATEGORY DATA

Home Audio and Cinema in Portugal

HEADLINES

PROSPECTS

Sales of home audio and cinema continue to decline

Home cinema and speaker systems posts a less-negative performance

Digital media players docks posts the strongest decline

COMPETITIVE LANDSCAPE

Sony Portugal Unipessoal leads home audio and cinema in Portugal

Volume sales decline is across the board

Shelf space dedicated to traditional categories of home audio and cinema is residual

CATEGORY DATA

Home Video in Portugal

HEADLINES

PROSPECTS

Sports events have a major impact on TV sales

OLED TVs increasingly popular

Increasing penetration of smartphones and internet connections affects the performance of video players

COMPETITIVE LANDSCAPE

Hisense Electronic Iberia holds a strong position

Samsung leads televisions, but LG stands out within the premium segment

More brands enter OLED TVs, which brings down the average unit price

CATEGORY DATA

Imaging Devices in Portugal

HEADLINES

PROSPECTS

Despite a volume decline, imaging devices recovers in value terms

Analogue cameras resurrected through instant cameras

Camcorders continue to lose their importance

COMPETITIVE LANDSCAPE

Segmentation and accessories are additional sources of business within cameras

Fujifilm presents the strongest growth

Camcorders declines, affecting all brands

CATEGORY DATA

In-Car Entertainment in Portugal

HEADLINES

PROSPECTS

Smartphones continue to affect the need for in-car navigation

Despite the prevalence of older cars in Portugal, in-dash media players continues to decline

New lifestyles are not supporting sales growth

COMPETITIVE LANDSCAPE

Pioneer leads sales of in-dash media players and in-car speakers

TomTom leads in-car navigation

Other non-grocery specialists concentrate sales