Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Consumer Electronics in

Consumer Electronics in Portugal

82 pages, Aug 2017

US$2,640

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Continuous positive signs of economic recovery support market growth

The Portuguese economy continued to show signs of recovery and consolidation of positive trends such as employment, deficit control and consumer confidence. This has resulted in several industries recovering, after years of negative results. Consumer electronics benefited from this environment, recovering from negative results registered over the review period. The growing trend towards multifunctional devices hampered stronger growth in volume terms, which has been surpassed by value, with consumers willing to invest in more recent and innovative products.

Connectivity and mobility increasingly central in Portuguese lifestyles

The Portuguese are well known for their rapid adoption of new technologies. The democratization of internet access namely mobile, with increased speed and 4G coverage has supported the development of the mobility and connectivity concept. This has resulted in a positive impact on the purchase of various products across categories. Smartphones, wearable electronics, wireless speakers or smart TVs are some examples of categories that took advantage of these two increasingly central concepts in Portuguese lifestyles.

Rising Chinese brands threatening position of traditional leaders

Major international manufacturers lead consumer electronics in Portugal, due to their presence in several different categories, their negotiating capacity and strong investment in marketing campaigns. The emergence of different Chinese brands is placing additional pressure on an already competitive landscape, with Huawei outstanding. The company’s strategy of investing in Portugal, with strong communication campaigns and negotiated display space in retailers has resulted in an important jump in terms of share, and ranking second in brands in overall consumer electronics.

Online sales in Portugal still behind average of European countries

Each year the expectations of internet retailing have increased only to end in disappointing sales; nonetheless, sales through this channel continuously increased with new players entering. Portuguese consumers continued to place value on the personal experience of making a purchase through physical stores, with the possibility of experiencing the product and looking for immediate advice. The strong investment in proximity stores from the leading electronics and appliance specialist retailers, with a focus on in-store experience and the exit of Redcoon, a relevant national internet pure player, did not contribute to a higher share for internet retailing in Portugal.

Consumer electronics is expected to record marginally negative growth

High levels of saturation in most product areas, together with the growing trend towards multifunctional devices are expected to impact industry volume sales, with categories severely affected by an increasing number of redundant products. Value is expected to present a positive evolution, as average prices of more innovative products will impact positively on consumer electronics. Continuous strong competition in the area, namely in medium price bands, is likely to hamper stronger value growth.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Consumer Electronics Sample Report Consumer Electronics Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Electronics industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Electronics industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Portugal for free:

The Consumer Electronics in Portugal market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Electronics in Portugal?
What is the fastest growing product category?
What consumer electronics segments are growing the fastest?
What are the major technology trends in new consumer electronics products?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

Want to find out more about this report?

Request more information

Consumer Electronics in Portugal

EXECUTIVE SUMMARY

Continuous positive signs of economic recovery support market growth

Connectivity and mobility increasingly central in Portuguese lifestyles

Rising Chinese brands threatening position of traditional leaders

Online sales in Portugal still behind average of European countries

Consumer electronics is expected to record marginally negative growth

KEY TRENDS AND DEVELOPMENTS

Positive economic environment supports rising volume sales of consumer electronics

Outlook

Less is more and experience is everything

Outlook

Electronics and appliance specialist retailers still popular despite rise of online

Outlook

MARKET DATA

Table 1 Sales of Consumer Electronics by Category: Volume 2012-2017
Table 2 Sales of Consumer Electronics by Category: Value 2012-2017
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2012-2017
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2013-2017
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2014-2017
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2012-2017
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2017-2022
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2017-2022
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2017-2022
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 1 Research Sources

Consumer Electronics in Portugal - Company Profiles

Sdt - Electrónica SA in Consumer Electronics (Portugal)

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Sdt - Electrónica SA: Key Facts
Summary 3 Sdt - Electrónica SA: Operational Indicators

COMPETITIVE POSITIONING

Summary 4 Sdt - Electrónica SA: Competitive Position 2017

Worten Equipamentos para o Lar SA in Consumer Electronics (Portugal)

STRATEGIC DIRECTION

KEY FACTS

Summary 5 Worten Equipamentos para o Lar SA: Key Facts
Summary 6 Worten Equipamentos para o Lar SA: Operational Indicators

COMPANY BACKGROUND

Chart 1 Worten Equipamentos para o Lar SA: Worten in Cascaishopping, Cascais

INTERNET STRATEGY

PRIVATE LABEL

Summary 7 Worten Equipamentos para o Lar SA: Private Label Portfolio

COMPETITIVE POSITIONING

Summary 8 Worten Equipamentos para o Lar SA: Competitive Position 2016

Computers and Peripherals in Portugal

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 12 Sales of Computers and Peripherals by Category: Volume 2012-2017
Table 13 Sales of Computers and Peripherals by Category: Value 2012-2017
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2012-2017
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2012-2017
Table 16 Sales of Computers by Category: Business Volume 2012-2017
Table 17 Sales of Computers by Category: Business Value MSP 2012-2017
Table 18 Sales of Computers by Category: Busines Volume Growth 2012-2017
Table 19 Sales of Computers by Category: Business Value MSP Growth 2012-2017
Table 20 Sales of Laptops by Form Factor 2016-2017
Table 21 Sales of Tablets by Operating System 2012-2017
Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2013-2017
Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2014-2017
Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2012-2017
Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2017-2022
Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2017-2022
Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2017-2022
Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2017-2022
Table 29 Forecast Sales of Computers by Category: Business Volume 2017-2022
Table 30 Forecast Sales of Computers by Category: Business Value MSP 2017-2022
Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2017-2022
Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2017-2022
Table 33 Forecast Sales of Laptops by Form Factor 2017-2022
Table 34 Forecast Sales of Tablets by Operating System 2016-2018

Home Audio and Cinema in Portugal

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 35 Sales of Home Audio and Cinema by Category: Volume 2012-2017
Table 36 Sales of Home Audio and Cinema by Category: Value 2012-2017
Table 37 Sales of Home Audio and Cinema by Category: % Volume Growth 2012-2017
Table 38 Sales of Home Audio and Cinema by Category: % Value Growth 2012-2017
Table 39 NBO Company Shares of Home Audio and Cinema: % Volume 2013-2017
Table 40 LBN Brand Shares of Home Audio and Cinema: % Volume 2014-2017
Table 41 Distribution of Home Audio and Cinema by Channel: % Volume 2012-2017
Table 42 Forecast Sales of Home Audio and Cinema by Category: Volume 2017-2022
Table 43 Forecast Sales of Home Audio and Cinema by Category: Value 2017-2022
Table 44 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2017-2022
Table 45 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2017-2022

Home Video in Portugal

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 46 Sales of Home Video by Category: Volume 2012-2017
Table 47 Sales of Home Video by Category: Value 2012-2017
Table 48 Sales of Home Video by Category: % Volume Growth 2012-2017
Table 49 Sales of Home Video by Category: % Value Growth 2012-2017
Table 50 Sales of LCD TVs by Network Connectivity: % Retail Volume 2012-2017
Table 51 Sales of OLED TVs by Network Connectivity: % Retail Volume 2012-2017
Table 52 Sales of Plasma TVs by Network Connectivity: % Retail Volume 2012-2017
Table 53 NBO Company Shares of Home Video: % Volume 2013-2017
Table 54 LBN Brand Shares of Home Video: % Volume 2014-2017
Table 55 Distribution of Home Video by Channel: % Volume 2012-2017
Table 56 Forecast Sales of Home Video by Category: Volume 2017-2022
Table 57 Forecast Sales of Home Video by Category: Value 2017-2022
Table 58 Forecast Sales of Home Video by Category: % Volume Growth 2017-2022
Table 59 Forecast Sales of Home Video by Category: % Value Growth 2017-2022
Table 60 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2017-2022
Table 61 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2017-2022

Imaging Devices in Portugal

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 62 Sales of Imaging Devices by Category: Volume 2012-2017
Table 63 Sales of Imaging Devices by Category: Value 2012-2017
Table 64 Sales of Imaging Devices by Category: % Volume Growth 2012-2017
Table 65 Sales of Imaging Devices by Category: % Value Growth 2012-2017
Table 66 Sales of Digital Cameras by Type: % Retail Volume 2012-2017
Table 67 NBO Company Shares of Imaging Devices: % Volume 2013-2017
Table 68 LBN Brand Shares of Imaging Devices: % Volume 2014-2017
Table 69 Distribution of Imaging Devices by Channel: % Volume 2012-2017
Table 70 Forecast Sales of Imaging Devices by Category: Volume 2017-2022
Table 71 Forecast Sales of Imaging Devices by Category: Value 2017-2022
Table 72 Forecast Sales of Imaging Devices by Category: % Volume Growth 2017-2022
Table 73 Forecast Sales of Imaging Devices by Category: % Value Growth 2017-2022
Table 74 Forecast Sales of Digital Cameras by Type: % Retail Volume 2017-2022

In-Car Entertainment in Portugal

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 75 Sales of In-Car Entertainment by Category: Volume 2012-2017
Table 76 Sales of In-Car Entertainment by Category: Value 2012-2017
Table 77 Sales of In-Car Entertainment by Category: % Volume Growth 2012-2017
Table 78 Sales of In-Car Entertainment by Category: % Value Growth 2012-2017
Table 79 NBO Company Shares of In-Car Entertainment: % Volume 2013-2017
Table 80 LBN Brand Shares of In-Car Entertainment: % Volume 2014-2017
Table 81 Distribution of In-Car Entertainment by Channel: % Volume 2012-2017
Table 82 Forecast Sales of In-Car Entertainment by Category: Volume 2017-2022
Table 83 Forecast Sales of In-Car Entertainment by Category: Value 2017-2022
Table 84 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2017-2022
Table 85 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2017-2022

Mobile Phones in Portugal

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 86 Sales of Mobile Phones by Category: Volume 2012-2017
Table 87 Sales of Mobile Phones by Category: Value 2012-2017
Table 88 Sales of Mobile Phones by Category: % Volume Growth 2012-2017
Table 89 Sales of Mobile Phones by Category: % Value Growth 2012-2017
Table 90 Sales of Smartphones by Screen Size: % Retail Volume 2016-2017
Table 91 NBO Company Shares of Mobile Phones: % Volume 2013-2017
Table 92 LBN Brand Shares of Mobile Phones: % Volume 2014-2017
Table 93 Distribution of Mobile Phones by Channel: % Volume 2012-2017
Table 94 Forecast Sales of Mobile Phones by Category: Volume 2017-2022
Table 95 Forecast Sales of Mobile Phones by Category: Value 2017-2022
Table 96 Forecast Sales of Mobile Phones by Category: % Volume Growth 2017-2022
Table 97 Forecast Sales of Mobile Phones by Category: % Value Growth 2017-2022
Table 98 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2017-2022

Portable Players in Portugal

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 99 Sales of Portable Players by Category: Volume 2012-2017
Table 100 Sales of Portable Players by Category: Value 2012-2017
Table 101 Sales of Portable Players by Category: % Volume Growth 2012-2017
Table 102 Sales of Portable Players by Category: % Value Growth 2012-2017
Table 103 NBO Company Shares of Portable Players: % Volume 2013-2017
Table 104 LBN Brand Shares of Portable Players: % Volume 2014-2017
Table 105 Distribution of Portable Players by Channel: % Volume 2012-2017
Table 106 Forecast Sales of Portable Players by Category: Volume 2017-2022
Table 107 Forecast Sales of Portable Players by Category: Value 2017-2022
Table 108 Forecast Sales of Portable Players by Category: % Volume Growth 2017-2022
Table 109 Forecast Sales of Portable Players by Category: % Value Growth 2017-2022

Wearable Electronics in Portugal

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 110 Sales of Wearable Electronics by Category: Volume 2012-2107
Table 111 Sales of Wearable Electronics by Category: Value 2012-2107
Table 112 Sales of Wearable Electronics by Category: % Volume Growth 2013-2017
Table 113 Sales of Wearable Electronics by Category: % Value Growth 2013-2017
Table 114 NBO Company Shares of Wearable Electronics: % Volume 2013-2017
Table 115 LBN Brand Shares of Wearable Electronics: % Volume 2014-2017
Table 116 Distribution of Wearable Electronics by Channel: % Volume 2013-2017
Table 117 Forecast Sales of Wearable Electronics by Category: Volume 2017-2022
Table 118 Forecast Sales of Wearable Electronics by Category: Value 2017-2022
Table 119 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2017-2022
Table 120 Forecast Sales of Wearable Electronics by Category: % Value Growth 2017-2022

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Country Report

Consumer Electronics in Portugal

New Report Guarantee

Executive Summary

New Report Guarantee

Continuous positive signs of economic recovery support market growth

Connectivity and mobility increasingly central in Portuguese lifestyles

Rising Chinese brands threatening position of traditional leaders

Online sales in Portugal still behind average of European countries

Consumer electronics is expected to record marginally negative growth

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Consumer Electronics in Portugal

EXECUTIVE SUMMARY

Continuous positive signs of economic recovery support market growth

Connectivity and mobility increasingly central in Portuguese lifestyles

Rising Chinese brands threatening position of traditional leaders

Online sales in Portugal still behind average of European countries

Consumer electronics is expected to record marginally negative growth

KEY TRENDS AND DEVELOPMENTS

Positive economic environment supports rising volume sales of consumer electronics

Less is more and experience is everything

Electronics and appliance specialist retailers still popular despite rise of online

MARKET DATA

DEFINITIONS

SOURCES

Consumer Electronics in Portugal - Company Profiles

Sdt - Electrónica SA in Consumer Electronics (Portugal)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Worten Equipamentos para o Lar SA in Consumer Electronics (Portugal)

STRATEGIC DIRECTION

KEY FACTS

COMPANY BACKGROUND

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Computers and Peripherals in Portugal

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Home Audio and Cinema in Portugal

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Home Video in Portugal

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Imaging Devices in Portugal

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

In-Car Entertainment in Portugal

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Mobile Phones in Portugal

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Portable Players in Portugal