Consumer Electronics in Portugal

August 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Electronics industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Computers and Peripherals
  • In-Car Entertainment
  • Home Audio and Cinema
  • Home Video
  • Imaging Devices
  • Mobile Phones
  • Portable Players
  • Wearable Electronics

If you're in the Consumer Electronics industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Electronics in Portugal report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Electronics in Portugal?
  • Which are the leading brands in Portugal?
  • How are products distributed in Portugal?
  • How is the rise of e-commerce changing the retail landscape?
  • How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
  • How are considerations such as urban development and the rise in single-person households driving sales growth?
  • Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Consumer Electronics in Portugal

Consumer electronics in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
Table 1 Sales of Consumer Electronics by Category: Volume 2018-2023
Table 2 Sales of Consumer Electronics by Category: Value 2018-2023
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2019-2023
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2020-2023
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2018-2023
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2023-2028
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2023-2028
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2023-2028
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources

Computers and Peripherals in Portugal

KEY DATA FINDINGS

Another slump in 2023, as consumers remained price sensitive
Laptops buck declining sales trend through focus on premium products
Gaming remains a key growth driver
Further declines expected, although laptops will see uptick in demand, thanks to continued innovation
Continued focus on premium products
Environmental concerns could favour second-hand options
Table 12 Sales of Computers and Peripherals by Category: Volume 2018-2023
Table 13 Sales of Computers and Peripherals by Category: Value 2018-2023
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2018-2023
Table 16 Sales of Computers by Category: Business Volume 2018-2023
Table 17 Sales of Computers by Category: Business Value MSP 2018-2023
Table 18 Sales of Computers by Category: Business Volume Growth 2018-2023
Table 19 Sales of Computers by Category: Business Value MSP Growth 2018-2023
Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2019-2023
Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2020-2023
Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2018-2023
Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2023-2028
Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2023-2028
Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2023-2028
Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2023-2028
Table 27 Forecast Sales of Computers by Category: Business Volume 2023-2028
Table 28 Forecast Sales of Computers by Category: Business Value MSP 2023-2028
Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2023-2028
Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2023-2028

In-Car Entertainment in Portugal

KEY DATA FINDINGS

In-car entertainment continues to lose traction in 2023, as manufacturers lose interest in sluggish category
Large second-hand car market fails to produce an upswing in demand
In-car navigation suffers from popularity of smartphone applications
In the context of further declines, manufacturers will look to develop more premium products
Continued shift away from in-car navigation
E-commerce will remain relevant
Table 31 Sales of In-Car Entertainment by Category: Volume 2018-2023
Table 32 Sales of In-Car Entertainment by Category: Value 2018-2023
Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2018-2023
Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2018-2023
Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2019-2023
Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2020-2023
Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2018-2023
Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2023-2028
Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2023-2028
Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2023-2028
Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2023-2028

Home Audio and Cinema in Portugal

KEY DATA FINDINGS

Rising popularity of smartphone and wireless speaker combination hampers sales of audio separates
Sound bars continue to expand, thanks to popularity of streaming services and sustained innovation
Sony maintains its lead
Stagnant performance expected
Soundbars offer further opportunities for growth
E-commerce is expected to gain further ground, as physical retailers narrow their focus to bestselling models
Table 42 Sales of Home Audio and Cinema by Category: Volume 2018-2023
Table 43 Sales of Home Audio and Cinema by Category: Value 2018-2023
Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2018-2023
Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2018-2023
Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2019-2023
Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2020-2023
Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2019-2023
Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2023-2028
Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2023-2028
Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2023-2028
Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2023-2028

Home Video in Portugal

KEY DATA FINDINGS

Sales of televisions continue to decline, amid shrinking consumer budgets and return to pre-pandemic lifestyles
OLED TVs continue to grow in popularity
Trend three
Further declines expected in mature category
OLED TVs will benefit from further investments in technology
Sustainability concerns will begin to shape the market
Table 53 Sales of Home Video by Category: Volume 2018-2023
Table 54 Sales of Home Video by Category: Value 2018-2023
Table 55 Sales of Home Video by Category: % Volume Growth 2018-2023
Table 56 Sales of Home Video by Category: % Value Growth 2018-2023
Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023
Table 58 NBO Company Shares of Home Video: % Volume 2019-2023
Table 59 LBN Brand Shares of Home Video: % Volume 2020-2023
Table 60 Distribution of Home Video by Channel: % Volume 2018-2023
Table 61 Forecast Sales of Home Video by Category: Volume 2023-2028
Table 62 Forecast Sales of Home Video by Category: Value 2023-2028
Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2023-2028
Table 64 Forecast Sales of Home Video by Category: % Value Growth 2023-2028
Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2023-2028

Headphones in Portugal

KEY DATA FINDINGS

Sales struggle to regain momentum, thanks to inflationary pressures and lack of need for replacements, following boom during COVID-19
TSW earbuds lead growth
Xiaomi continues to expand, thanks to its high quality-price ratio
Headphones offer further potential for growth
TWS earbuds will lead growth, thanks to widening array of products at increasingly affordable prices
E-commerce set to become increasingly relevant
Table 66 Sales of Headphones by Category: Volume 2018-2023
Table 67 Sales of Headphones by Category: Value 2018-2023
Table 68 Sales of Headphones by Category: % Volume Growth 2018-2023
Table 69 Sales of Headphones by Category: % Value Growth 2018-2023
Table 70 NBO Company Shares of Headphones: % Volume 2019-2023
Table 71 LBN Brand Shares of Headphones: % Volume 2020-2023
Table 72 Distribution of Headphones by Channel: % Volume 2018-2023
Table 73 Forecast Sales of Headphones by Category: Volume 2023-2028
Table 74 Forecast Sales of Headphones by Category: Value 2023-2028
Table 75 Forecast Sales of Headphones by Category: % Volume Growth 2023-2028
Table 76 Forecast Sales of Headphones by Category: % Value Growth 2023-2028

Imaging Devices in Portugal

KEY DATA FINDINGS

Imaging devices continue to see cannibalisation from smartphones
Focus on social media generation
Digital camcorders continue on path to obsolescence, but rugged sporty designs find their niche
Players will focus on niche segments
Trend towards ‘vintage’ photography could drive growth
Omnichannel model will continue to gain relevance in imaging devices
Table 77 Sales of Imaging Devices by Category: Volume 2018-2023
Table 78 Sales of Imaging Devices by Category: Value 2018-2023
Table 79 Sales of Imaging Devices by Category: % Volume Growth 2018-2023
Table 80 Sales of Imaging Devices by Category: % Value Growth 2018-2023
Table 81 NBO Company Shares of Imaging Devices: % Volume 2019-2023
Table 82 LBN Brand Shares of Imaging Devices: % Volume 2020-2023
Table 83 Distribution of Imaging Devices by Channel: % Volume 2018-2023
Table 84 Forecast Sales of Imaging Devices by Category: Volume 2023-2028
Table 85 Forecast Sales of Imaging Devices by Category: Value 2023-2028
Table 86 Forecast Sales of Imaging Devices by Category: % Volume Growth 2023-2028
Table 87 Forecast Sales of Imaging Devices by Category: % Value Growth 2023-2028

Mobile Phones in Portugal

KEY DATA FINDINGS

Manufacturers continue to innovate with premium products, in context of high level of maturity
Growing demand for pre-owned mobile phones
Samsung retains its leading position amid increasing competition from Chinese players
Manufacturers will focus on premium products, to offset high level of maturity
Growth in demand for reconditioned devices
Chinese brands will present greater challenge to Samsung
Table 88 Sales of Mobile Phones by Category: Volume 2018-2023
Table 89 Sales of Mobile Phones by Category: Value 2018-2023
Table 90 Sales of Mobile Phones by Category: % Volume Growth 2018-2023
Table 91 Sales of Mobile Phones by Category: % Value Growth 2018-2023
Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2020-2023
Table 93 NBO Company Shares of Mobile Phones: % Volume 2019-2023
Table 94 LBN Brand Shares of Mobile Phones: % Volume 2020-2023
Table 95 Distribution of Mobile Phones by Channel: % Volume 2018-2023
Table 96 Forecast Sales of Mobile Phones by Category: Volume 2023-2028
Table 97 Forecast Sales of Mobile Phones by Category: Value 2023-2028
Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2023-2028
Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2023-2028
Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2023-2028

Portable Players in Portugal

KEY DATA FINDINGS

Wireless speakers lead growth
Challenges remain for e-readers
Physical stores continue to lead sales
Wireless speakers will continue to lead growth, thanks to further differentiation
Portable media players suffer further losses, due to ongoing cannibalisation from smartphones and streaming services
E-commerce will gain ground
Table 101 Sales of Portable Players by Category: Volume 2018-2023
Table 102 Sales of Portable Players by Category: Value 2018-2023
Table 103 Sales of Portable Players by Category: % Volume Growth 2018-2023
Table 104 Sales of Portable Players by Category: % Value Growth 2018-2023
Table 105 NBO Company Shares of Portable Players: % Volume 2019-2023
Table 106 LBN Brand Shares of Portable Players: % Volume 2020-2023
Table 107 Distribution of Portable Players by Channel: % Volume 2018-2023
Table 108 Forecast Sales of Portable Players by Category: Volume 2023-2028
Table 109 Forecast Sales of Portable Players by Category: Value 2023-2028
Table 110 Forecast Sales of Portable Players by Category: % Volume Growth 2023-2028
Table 111 Forecast Sales of Portable Players by Category: % Value Growth 2023-2028

Wearable Electronics in Portugal

KEY DATA FINDINGS

Smart wearables lead growth, while activity bands continue declining trend
Health and wellness trend has positive impact on smart wearables
Chinese players continue to make strides
Healthy growth predicted, thanks to further technological development and more affordable prices
Health and wellness will remain key growth driver
Manufacturers will flex their sustainability credentials
Table 112 Sales of Wearable Electronics by Category: Volume 2018-2023
Table 113 Sales of Wearable Electronics by Category: Value 2018-2023
Table 114 Sales of Wearable Electronics by Category: % Volume Growth 2018-2023
Table 115 Sales of Wearable Electronics by Category: % Value Growth 2018-2023
Table 116 NBO Company Shares of Wearable Electronics: % Volume 2019-2023
Table 117 LBN Brand Shares of Wearable Electronics: % Volume 2020-2023
Table 118 Distribution of Wearable Electronics by Channel: % Volume 2018-2023
Table 119 Forecast Sales of Wearable Electronics by Category: Volume 2023-2028
Table 120 Forecast Sales of Wearable Electronics by Category: Value 2023-2028
Table 121 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2023-2028
Table 122 Forecast Sales of Wearable Electronics by Category: % Value Growth 2023-2028
The following categories and subcategories are included:

Consumer Electronics

      • Desktops
        • Laptops
        • Tablets
      • Monitors
      • Printers
    • In-Car Navigation
    • In-Car Speakers
    • In-Dash Media Players
      • Audio Separates
      • Digital Media Player Docks
      • Hi-Fi Systems
      • Home Cinema and Speaker Systems
      • Speakers
      • Other Home Audio and Cinema
        • Analogue TVs
        • LCD TVs
        • OLED TVs
        • Plasma TVs
        • Other TVs
        • TV Combis
        • BD Players
        • DVD Players
        • Video Recorders
        • Mass Wireless Headbands
        • Premium Wireless Headbands
        • Mass Wireless Earphones
        • Premium Wireless Earphones
        • Mass TWS Earbuds
        • Premium TWS Earbuds
      • Digital Cameras
      • Digital Camcorders
      • Feature Phones
      • Smartphones
      • E-Readers
        • Portable Multimedia Players
        • Other Portable Media Players
      • Wireless Speakers
        • Activity Bands
        • Activity Watch (Analogue)
        • Activity Watch (Digital)
      • Smart Wearables

Consumer Electronics

Consumer Electronics refers to the sales of Computers and Peripherals, In-Home Consumer Electronics, In-Car Entertainment and Portable Consumer Electronics to the end consumer.

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This report originates from Passport, our Consumer Electronics research and analysis database.

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