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Learn moreAug 2019
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Volume sales continued to decline within overall consumer electronics in 2019. Some categories, such as desktops, in-car navigation and digital media player docks, were considered old-fashioned, and increasing sales of their replacements, laptops, smartphones and wireless speakers respectively, could not offset the declines in these categories.
Innovation and upgrading are being seen within consumer electronics, with OLED TVs, smartphones, wireless speakers, wearable electronics, premium laptops and interchangeable lens digital cameras standing out. Portability and flexibility are valued by consumers, due to their increasingly mobile lifestyles and need to stay connected at all times.
Samsung-Electrónica Portuguesa continued to lead consumer electronics in retail volume terms in 2019, with its Samsung brand. Nevertheless, after Huawei posted strong growth in 2018, other Chinese brands continued to expand in Portugal in 2019.
Internet retailing remained by far the most dynamic distribution channel in 2019, as increasing internet penetration and the rising use of smartphones allowed for quick searches and comparison between products. Despite this growth, online sales record a limited share when compared with other European countries.
Due to the high dependence on external markets, and as economic optimism starts to cool down over the forecast period, consumers’ confidence is expected to decline, leading to falling retail volume sales of consumer electronics. The longer replacement cycles for products such as smartphones and televisions are also expected to negatively impact volume growth over the forecast period, with current value sales continuing to see higher growth than volume sales.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Consumer Electronics industry in Portugal with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Electronics industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Portugal for free:
The Consumer Electronics in Portugal market research report includes:
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Why buy this report?
This industry report originates from Passport, our Consumer Electronics market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.