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Learn moreOct 2020
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Several categories within consumer electronics have been on a downward journey for much of the review period, and the outbreak of COVID-19 is serving to hasten their decline as consumers face job losses and reduced purchasing power. An increase in remote working and online education, due to early office closures and school shutdowns, meant an early spike in sales of laptops and printers as families found that multiple members needed to access the internet simultaneously.
At the start of the pandemic, large gatherings were banned from 2 March. This was followed by the country going into lockdown and travel being restricted from 13 March, with non-essential services stopped and schools closed from 18 March.
Samsung-Electrónica Portuguesa maintains its lead of consumers electronics overall in 2020, followed by Huawei Tech Portugal - Tecnologias Informação. Samsung is reducing investment in some areas of consumer electronics.
While electronics and appliances specialist retailers were allowed to remain open during lockdown, most consumers avoided visits to such stores and turned instead to e-commerce. In in-car entertainment, many auto workshops have been forced to abandon sales and installations of products due to dramatically declining interest, accelerated by COVID-19.
The primary long-term impact of COVID-19 will be ongoing economic stress as Portugal faces a steep recession and consumers endure job losses, slashed incomes and reduced purchasing power. As such, though growth will return to previous patterns during the early forecast period, in most categories overall growth will be slower in both volume and current value terms.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Consumer Electronics industry in Portugal with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Electronics industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Portugal for free:
The Consumer Electronics in Portugal market research report includes:
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Why buy this report?
This industry report originates from Passport, our Consumer Electronics market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.