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Learn moreOct 2020
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The increased number of people working from home as a result of the COVID-19 pandemic has resulted in a shift towards laptops in the computers and peripherals category, to the detriment of desktops and tablets. Printers also saw one of the healthier performances in the market, being purchased for home use by those unable to visit the workplace.
Large gatherings were restricted from 15 March, with restrictions on locals venturing more than 100 meters from their home introduced on 25 March. Full lockdown was introduced on 7 April, although the permissible movement was later extended to 500 meters from home for exercise and sporting activities.
Global and international brands are traditionally perceived as representing a guarantee of high-quality, innovative and trustworthy products in Israel. High-tech offerings from premium brands also enjoy the favour of more fashion-conscious consumers, who are attracted by well-known and highly-regarded names, which many consider as representing status.
Traditionally, Israeli consumers like to visit a specialist retailer in person to see and test products and consult with staff when making product choices, particularly when buying high-ticket items such as advanced TVs. In 2020, while electronics and appliance specialist retailers continued to dominate the market, the e-commerce channel gained share from both this specialists and grocery retailers.
Israeli consumers are typically enthusiastic about new technologies and quick to adopt them. This is evidenced by the rapid penetration of smartphones and OLED TVs in the country, with the latter category continuing to see rapid growth in 2020 despite the impact of COVID-19.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Consumer Electronics industry in Israel with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Electronics industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Israel for free:
The Consumer Electronics in Israel market research report includes:
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Why buy this report?
This industry report originates from Passport, our Consumer Electronics market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.