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Country Report

Consumer Electronics in

Consumer Electronics in Israel

62 pages, Aug 2018

US$2,640

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Executive Summary

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Market witnesses a shift towards higher quality products

Consumer electronics in Israel posted slower volume growth in 2018 when compared to both 2017 and the review period average, while value growth in current terms was fairly modest, nevertheless reflecting the shift towards higher quality brands and products in many categories. In televisions, for example, there is an ongoing shift towards larger screens and OLED televisions, while in computers consumers are tending to choose well-established brands and high-resolution monitors.

Import duties and sales tax removed

In 2017 and 2018, the government removed sales tax and import duties on many products in an attempt to lower the cost of living for consumers. This affected several categories, including televisions, monitors and most significantly smartphones, which posted a considerable rise in volume sales, particularly in 2017, as a result of lower prices, often of between 10-15%.

Shift towards Chinese brands noticeable in portable electronics

Chinese players are gaining significant ground in the Israeli market, challenging well-established players such as Samsung, Apple and LG thanks to offering value-for-money products at attractive prices, supported by strong advertising campaigns and widespread distribution. Xiaomi in particular is performing well.

Internet retailing on the rise

Electronics and appliance specialist retailers continued to dominate sales in 2018. However, the channel is steadily losing share to internet retailing.

Volume sales set to stagnate over the forecast period

Over the forecast period volume sales of consumer electronics are expected to remain fairly stable, while prices are set to fall. In many large categories, such as smartphones, competition will intensify, resulting in a decline in average unit price.

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Consumer Electronics Sample Report Consumer Electronics Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Electronics industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Electronics industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Israel for free:

The Consumer Electronics in Israel market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Electronics in Israel?
What is the fastest growing product category?
What consumer electronics segments are growing the fastest?
What are the major technology trends in new consumer electronics products?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Consumer Electronics in Israel

EXECUTIVE SUMMARY

Market witnesses a shift towards higher quality products

Import duties and sales tax removed

Shift towards Chinese brands noticeable in portable electronics

Internet retailing on the rise

Volume sales set to stagnate over the forecast period

MARKET DATA

Table 1 Sales of Consumer Electronics by Category: Volume 2013-2018
Table 2 Sales of Consumer Electronics by Category: Value 2013-2018
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Computers and Peripherals in Israel

HEADLINES

PROSPECTS

Laptops growing at the expense of other categories

Tablets remains on a downward trajectory

Shift towards higher quality brands within tablets

COMPETITIVE LANDSCAPE

iDigital Store continues to lead computers

Internet retailing gains further share

CATEGORY DATA

Table 12 Sales of Computers and Peripherals by Category: Volume 2013-2018
Table 13 Sales of Computers and Peripherals by Category: Value 2013-2018
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2013-2018
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2013-2018
Table 16 Sales of Computers by Category: Business Volume 2013-2018
Table 17 Sales of Computers by Category: Business Value MSP 2013-2018
Table 18 Sales of Computers by Category: Busines Volume Growth 2013-2018
Table 19 Sales of Computers by Category: Business Value MSP Growth 2013-2018
Table 20 Sales of Laptops by Form Factor 2017-2018
Table 21 Sales of Tablets by Operating System 2013-2018
Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2014-2018
Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2015-2018
Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2013-2018
Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2018-2023
Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2018-2023
Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2018-2023
Table 29 Forecast Sales of Computers by Category: Business Volume 2018-2023
Table 30 Forecast Sales of Computers by Category: Business Value MSP 2018-2023
Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2018-2023
Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2018-2023
Table 33 Forecast Sales of Laptops by Form Factor 2018-2023
Table 34 Forecast Sales of Tablets by Operating System 2016-2018

Home Audio and Cinema in Israel

HEADLINES

PROSPECTS

Home audio and cinema losing relevance

Affordability drives the growth of soundbars

COMPETITIVE LANDSCAPE

Samsung and LG gain ground

Internet retailing rapidly gaining share

CATEGORY DATA

Table 35 Sales of Home Audio and Cinema by Category: Volume 2013-2018
Table 36 Sales of Home Audio and Cinema by Category: Value 2013-2018
Table 37 Sales of Home Audio and Cinema by Category: % Volume Growth 2013-2018
Table 38 Sales of Home Audio and Cinema by Category: % Value Growth 2013-2018
Table 39 NBO Company Shares of Home Audio and Cinema: % Volume 2014-2018
Table 40 LBN Brand Shares of Home Audio and Cinema: % Volume 2015-2018
Table 41 Distribution of Home Audio and Cinema by Channel: % Volume 2013-2018
Table 42 Forecast Sales of Home Audio and Cinema by Category: Volume 2018-2023
Table 43 Forecast Sales of Home Audio and Cinema by Category: Value 2018-2023
Table 44 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2018-2023
Table 45 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2018-2023

Home Video in Israel

HEADLINES

PROSPECTS

Removal of sales tax and FIFA World Cup drive volume sales

Falling prices of OLED televisions contribute to growth

Video players registers a further heavy volume decline

COMPETITIVE LANDSCAPE

LG remains the leading brand thanks to a focus on innovation

Hisense gains share

CATEGORY DATA

Table 46 Sales of Home Video by Category: Volume 2013-2018
Table 47 Sales of Home Video by Category: Value 2013-2018
Table 48 Sales of Home Video by Category: % Volume Growth 2013-2018
Table 49 Sales of Home Video by Category: % Value Growth 2013-2018
Table 50 Sales of LCD TVs by Network Connectivity: % Retail Volume 2013-2018
Table 51 Sales of OLED TVs by Network Connectivity: % Retail Volume 2013-2018
Table 52 Sales of Plasma TVs by Network Connectivity: % Retail Volume 2013-2016
Table 53 NBO Company Shares of Home Video: % Volume 2014-2018
Table 54 LBN Brand Shares of Home Video: % Volume 2015-2018
Table 55 Distribution of Home Video by Channel: % Volume 2013-2018
Table 56 Forecast Sales of Home Video by Category: Volume 2018-2023
Table 57 Forecast Sales of Home Video by Category: Value 2018-2023
Table 58 Forecast Sales of Home Video by Category: % Volume Growth 2018-2023
Table 59 Forecast Sales of Home Video by Category: % Value Growth 2018-2023
Table 60 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023
Table 61 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2018-2023

Imaging Devices in Israel

HEADLINES

PROSPECTS

Volume sales of digital cameras continue to fall due to the improved quality of smartphone cameras

Digital camcorders also on a downward trajectory

Compact system cameras gain share

COMPETITIVE LANDSCAPE

Canon continues to lead imaging devices

Internet retailing rapidly gaining ground

CATEGORY DATA

Table 62 Sales of Imaging Devices by Category: Volume 2013-2018
Table 63 Sales of Imaging Devices by Category: Value 2013-2018
Table 64 Sales of Imaging Devices by Category: % Volume Growth 2013-2018
Table 65 Sales of Imaging Devices by Category: % Value Growth 2013-2018
Table 66 Sales of Digital Cameras by Type: % Retail Volume 2013-2018
Table 67 NBO Company Shares of Imaging Devices: % Volume 2014-2018
Table 68 LBN Brand Shares of Imaging Devices: % Volume 2015-2018
Table 69 Distribution of Imaging Devices by Channel: % Volume 2013-2018
Table 70 Forecast Sales of Imaging Devices by Category: Volume 2018-2023
Table 71 Forecast Sales of Imaging Devices by Category: Value 2018-2023
Table 72 Forecast Sales of Imaging Devices by Category: % Volume Growth 2018-2023
Table 73 Forecast Sales of Imaging Devices by Category: % Value Growth 2018-2023
Table 74 Forecast Sales of Digital Cameras by Type: % Retail Volume 2018-2023

In-Car Entertainment in Israel

HEADLINES

PROSPECTS

Android multimedia players replace in-car navigation

Average unit price rises in in-car speakers due to a shift towards high quality brands

COMPETITIVE LANDSCAPE

The leading players lose share

Other non-grocery specialists account for the majority of sales

CATEGORY DATA

Table 75 Sales of In-Car Entertainment by Category: Volume 2013-2018
Table 76 Sales of In-Car Entertainment by Category: Value 2013-2018
Table 77 Sales of In-Car Entertainment by Category: % Volume Growth 2013-2018
Table 78 Sales of In-Car Entertainment by Category: % Value Growth 2013-2018
Table 79 NBO Company Shares of In-Car Entertainment: % Volume 2014-2018
Table 80 LBN Brand Shares of In-Car Entertainment: % Volume 2015-2018
Table 81 Distribution of In-Car Entertainment by Channel: % Volume 2013-2018
Table 82 Forecast Sales of In-Car Entertainment by Category: Volume 2018-2023
Table 83 Forecast Sales of In-Car Entertainment by Category: Value 2018-2023
Table 84 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2018-2023
Table 85 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2018-2023

Mobile Phones in Israel

HEADLINES

PROSPECTS

Smartphone growth boosted by the removal of sales tax

Consumers continue to seek larger screens

Smartphone retailing changes

COMPETITIVE LANDSCAPE

Suny Telecom (1994) leads mobile phones

Chinese brands gaining ground

CATEGORY DATA

Table 86 Sales of Mobile Phones by Category: Volume 2013-2018
Table 87 Sales of Mobile Phones by Category: Value 2013-2018
Table 88 Sales of Mobile Phones by Category: % Volume Growth 2013-2018
Table 89 Sales of Mobile Phones by Category: % Value Growth 2013-2018
Table 90 Sales of Smartphones by Screen Size: % Retail Volume 2017-2018
Table 91 NBO Company Shares of Mobile Phones: % Volume 2014-2018
Table 92 LBN Brand Shares of Mobile Phones: % Volume 2015-2018
Table 93 Distribution of Mobile Phones by Channel: % Volume 2013-2018
Table 94 Forecast Sales of Mobile Phones by Category: Volume 2018-2023
Table 95 Forecast Sales of Mobile Phones by Category: Value 2018-2023
Table 96 Forecast Sales of Mobile Phones by Category: % Volume Growth 2018-2023
Table 97 Forecast Sales of Mobile Phones by Category: % Value Growth 2018-2023
Table 98 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2018-2023

Portable Players in Israel

HEADLINES

PROSPECTS

Wireless speakers the main driver of sales in portable players

E-readers benefits from the increasing variety of e-books in Hebrew

Portable media players suffers a further heavy volume decline

COMPETITIVE LANDSCAPE

Modan Electronics remains the clear leader in portable players

Internet retailing continues to rapidly gain share

CATEGORY DATA

Table 99 Sales of Portable Players by Category: Volume 2013-2018
Table 100 Sales of Portable Players by Category: Value 2013-2018
Table 101 Sales of Portable Players by Category: % Volume Growth 2013-2018
Table 102 Sales of Portable Players by Category: % Value Growth 2013-2018
Table 103 NBO Company Shares of Portable Players: % Volume 2014-2018
Table 104 LBN Brand Shares of Portable Players: % Volume 2015-2018
Table 105 Distribution of Portable Players by Channel: % Volume 2013-2018
Table 106 Forecast Sales of Portable Players by Category: Volume 2018-2023
Table 107 Forecast Sales of Portable Players by Category: Value 2018-2023
Table 108 Forecast Sales of Portable Players by Category: % Volume Growth 2018-2023
Table 109 Forecast Sales of Portable Players by Category: % Value Growth 2018-2023

Wearable Electronics in Israel

HEADLINES

PROSPECTS

Smart wearables driven by a growing product range

Wearable electronics fuelled by fashion trends and early adopters

COMPETITIVE LANDSCAPE

Ronlight Digital leads wearable electronics

Chinese brands gain share

CATEGORY DATA

Table 110 Sales of Wearable Electronics by Category: Volume 2013-2018
Table 111 Sales of Wearable Electronics by Category: Value 2013-2018
Table 112 Sales of Wearable Electronics by Category: % Volume Growth 2014-2018
Table 113 Sales of Wearable Electronics by Category: % Value Growth 2014-2018
Table 114 NBO Company Shares of Wearable Electronics: % Volume 2014-2018
Table 115 LBN Brand Shares of Wearable Electronics: % Volume 2015-2018
Table 116 Distribution of Wearable Electronics by Channel: % Volume 2014-2018
Table 117 Forecast Sales of Wearable Electronics by Category: Volume 2018-2023
Table 118 Forecast Sales of Wearable Electronics by Category: Value 2018-2023
Table 119 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2018-2023
Table 120 Forecast Sales of Wearable Electronics by Category: % Value Growth 2018-2023

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Country Report

Consumer Electronics in Israel

New Report Guarantee

Executive Summary

New Report Guarantee

Market witnesses a shift towards higher quality products

Import duties and sales tax removed

Shift towards Chinese brands noticeable in portable electronics

Internet retailing on the rise

Volume sales set to stagnate over the forecast period

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Consumer Electronics in Israel

EXECUTIVE SUMMARY

Market witnesses a shift towards higher quality products

Import duties and sales tax removed

Shift towards Chinese brands noticeable in portable electronics

Internet retailing on the rise

Volume sales set to stagnate over the forecast period

MARKET DATA

SOURCES

Computers and Peripherals in Israel

HEADLINES

PROSPECTS

Laptops growing at the expense of other categories

Tablets remains on a downward trajectory

Shift towards higher quality brands within tablets

COMPETITIVE LANDSCAPE

iDigital Store continues to lead computers

Internet retailing gains further share

CATEGORY DATA

Home Audio and Cinema in Israel

HEADLINES

PROSPECTS

Home audio and cinema losing relevance

Affordability drives the growth of soundbars

COMPETITIVE LANDSCAPE

Samsung and LG gain ground

Internet retailing rapidly gaining share

CATEGORY DATA

Home Video in Israel

HEADLINES

PROSPECTS

Removal of sales tax and FIFA World Cup drive volume sales

Falling prices of OLED televisions contribute to growth

Video players registers a further heavy volume decline

COMPETITIVE LANDSCAPE

LG remains the leading brand thanks to a focus on innovation

Hisense gains share

CATEGORY DATA

Imaging Devices in Israel

HEADLINES

PROSPECTS

Volume sales of digital cameras continue to fall due to the improved quality of smartphone cameras

Digital camcorders also on a downward trajectory

Compact system cameras gain share

COMPETITIVE LANDSCAPE

Canon continues to lead imaging devices

Internet retailing rapidly gaining ground

CATEGORY DATA

In-Car Entertainment in Israel

HEADLINES

PROSPECTS

Android multimedia players replace in-car navigation

Average unit price rises in in-car speakers due to a shift towards high quality brands

COMPETITIVE LANDSCAPE

The leading players lose share

Other non-grocery specialists account for the majority of sales

CATEGORY DATA

Mobile Phones in Israel

HEADLINES

PROSPECTS

Smartphone growth boosted by the removal of sales tax

Consumers continue to seek larger screens

Smartphone retailing changes