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Country Report

Consumer Electronics in

Consumer Electronics in China

78 pages, Aug 2017

US$2,640

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Executive Summary

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Consumer electronics registers volume growth in 2017

Consumer electronics saw retail volume growth throughout the review period. This was linked to the strong emergence of wearable electronics and OLED TVs. However, certain categories, including computers and peripherals, in-car entertainment, video players and home audio and cinema, suffered retail volume declines in 2017, which can be attributed to economic slowdown, saturation, longer replacement cycles and an ongoing shift towards the smartphone as an all-in-one device.

Consumer electronics tend to be smarter and more premium

Consumers have shown strong interest in devices with smarter functions, such as smart TVs and smart wearables. Moreover, they tend to purchase high-end products to meet certain demands. For instance, the gaming population favours gaming PCs and peripherals such as curved and big-screen monitors. Businesses prefer convertible laptops or tablets with detachable keyboards. Drivers with higher safety-consciousness look for in-car navigation with HUD (Head-Up Display). Consumers who want to maintain high standards in home entertainment are willing to purchase televisions with higher definition and bigger screens.

Domestic manufacturers outperform international manufacturers

Led by Huawei Technologies, domestic companies outperformed international companies in 2017. Four of the top five companies were domestic. Despite their price advantage and wide distribution, local players also put strong effort into attracting consumers’ attention. More specifically, Huawei Technologies and Xiaomi Technology have devoted their energies to research and development. They have kept introducing innovative devices and enriching their product portfolios, rather than only launching smartphones. Guangdong OPPO Mobile Communication and Vivo Communication Technology, on the other hand, have invested heavily in celebrity endorsement and in putting emphasis on the powerful camera features of their smartphones.

Growing popularity of internet retailing

Although electronics and appliance specialist retailers remained the dominant distribution channel in 2017, internet retailing posed a threat to store-based channels and gained both value and volume share in this year. Besides transparent pricing and wide delivery coverage, online platforms such as JD.com and Tmall.com put effort into providing a better shopping experience to consumers by improving transportation systems and after-sales service. Furthermore, young people, the mainstream buyers of consumer electronics, are well-informed about the latest trends and technologies in consumer electronics, and they feel it is unnecessary to go to a physical store and receive product introductions and recommendations from the salesperson.

Slower growth predicted in consumer electronics over the forecast period

Consumer electronics is expected to see slower retail volume growth over the forecast period compared with the review period. This is expected to be due to the economic slowdown, saturation and longer replacement cycles. Nevertheless, emerging products such as smart wearables and OLED TVs are expected to record double-digit retail volume CAGRs over 2017-2022. Meanwhile, rising disposable incomes and continued product innovation will lead the trading-up trend in consumer electronics.

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Samples

Consumer Electronics Sample Report Consumer Electronics Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Electronics industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Electronics industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in China for free:

The Consumer Electronics in China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Electronics in China?
What is the fastest growing product category?
What consumer electronics segments are growing the fastest?
What are the major technology trends in new consumer electronics products?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Consumer Electronics in China

EXECUTIVE SUMMARY

Consumer electronics registers volume growth in 2017

Consumer electronics tend to be smarter and more premium

Domestic manufacturers outperform international manufacturers

Growing popularity of internet retailing

Slower growth predicted in consumer electronics over the forecast period

KEY TRENDS AND DEVELOPMENTS

Rising disposable incomes lead to demand for smart and premium devices despite the slowing economy

Outlook

Internet retailing poses a threat to store-based retailers

Outlook

Consumers call for high-end devices to match the fast growth in toys and games

Outlook

MARKET DATA

Table 1 Sales of Consumer Electronics by Category: Volume 2012-2017
Table 2 Sales of Consumer Electronics by Category: Value 2012-2017
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2012-2017
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2013-2017
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2014-2017
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2012-2017
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2017-2022
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2017-2022
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2017-2022
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Consumer Electronics in China - Company Profiles

Suning Commerce Group Co Ltd in Consumer Electronics (China)

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Suning Commerce Group Co Ltd: Key Facts
Summary 3 Suning Commerce Group Co Ltd: Operational Indicators

COMPANY BACKGROUND

Chart 1 Electronics and Appliance Specialist Retailer: Suning E-Go in Shanghai

INTERNET STRATEGY

PRIVATE LABEL

Summary 4 Suning Commerce Group Co Ltd: Private Label Portfolio

COMPETITIVE POSITIONING

Summary 5 Suning Commerce Group Co Ltd: Competitive Position 2016

Xiaomi Technology Co Ltd in Consumer Electronics (China)

STRATEGIC DIRECTION

KEY FACTS

Summary 6 Xiaomi Technology Co Ltd: Key Facts
Summary 7 Xiaomi Technology Co Ltd: Operational Indicators

COMPETITIVE POSITIONING

Summary 8 Xiaomi Technology Co Ltd: Competitive Position 2017

Computers and Peripherals in China

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 12 Sales of Computers and Peripherals by Category: Volume 2012-2017
Table 13 Sales of Computers and Peripherals by Category: Value 2012-2017
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2012-2017
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2012-2017
Table 16 Sales of Computers by Category: Business Volume 2012-2017
Table 17 Sales of Computers by Category: Business Value MSP 2012-2017
Table 18 Sales of Computers by Category: Busines Volume Growth 2012-2017
Table 19 Sales of Computers by Category: Business Value MSP Growth 2012-2017
Table 20 Sales of Laptops by Form Factor 2016-2017
Table 21 Sales of Tablets by Operating System 2012-2017
Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2013-2017
Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2014-2017
Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2012-2017
Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2017-2022
Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2017-2022
Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2017-2022
Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2017-2022
Table 29 Forecast Sales of Computers by Category: Business Volume 2017-2022
Table 30 Forecast Sales of Computers by Category: Business Value MSP 2017-2022
Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2017-2022
Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2017-2022
Table 33 Forecast Sales of Laptops by Form Factor 2017-2022
Table 34 Forecast Sales of Tablets by Operating System 2016-2018

Home Audio and Cinema in China

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 35 Sales of Home Audio and Cinema by Category: Volume 2012-2017
Table 36 Sales of Home Audio and Cinema by Category: Value 2012-2017
Table 37 Sales of Home Audio and Cinema by Category: % Volume Growth 2012-2017
Table 38 Sales of Home Audio and Cinema by Category: % Value Growth 2012-2017
Table 39 NBO Company Shares of Home Audio and Cinema: % Volume 2013-2017
Table 40 LBN Brand Shares of Home Audio and Cinema: % Volume 2014-2017
Table 41 Distribution of Home Audio and Cinema by Channel: % Volume 2012-2017
Table 42 Forecast Sales of Home Audio and Cinema by Category: Volume 2017-2022
Table 43 Forecast Sales of Home Audio and Cinema by Category: Value 2017-2022
Table 44 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2017-2022
Table 45 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2017-2022

Home Video in China

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 46 Sales of Home Video by Category: Volume 2012-2017
Table 47 Sales of Home Video by Category: Value 2012-2017
Table 48 Sales of Home Video by Category: % Volume Growth 2012-2017
Table 49 Sales of Home Video by Category: % Value Growth 2012-2017
Table 50 Sales of LCD TVs by Network Connectivity: % Retail Volume 2012-2017
Table 51 Sales of OLED TVs by Network Connectivity: % Retail Volume 2012-2017
Table 52 Sales of Plasma TVs by Network Connectivity: % Retail Volume 2012-2017
Table 53 NBO Company Shares of Home Video: % Volume 2013-2017
Table 54 LBN Brand Shares of Home Video: % Volume 2014-2017
Table 55 Distribution of Home Video by Channel: % Volume 2012-2017
Table 56 Forecast Sales of Home Video by Category: Volume 2017-2022
Table 57 Forecast Sales of Home Video by Category: Value 2017-2022
Table 58 Forecast Sales of Home Video by Category: % Volume Growth 2017-2022
Table 59 Forecast Sales of Home Video by Category: % Value Growth 2017-2022
Table 60 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2017-2022
Table 61 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2017-2022

Imaging Devices in China

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 62 Sales of Imaging Devices by Category: Volume 2012-2017
Table 63 Sales of Imaging Devices by Category: Value 2012-2017
Table 64 Sales of Imaging Devices by Category: % Volume Growth 2012-2017
Table 65 Sales of Imaging Devices by Category: % Value Growth 2012-2017
Table 66 Sales of Digital Cameras by Type: % Retail Volume 2012-2017
Table 67 NBO Company Shares of Imaging Devices: % Volume 2013-2017
Table 68 LBN Brand Shares of Imaging Devices: % Volume 2014-2017
Table 69 Distribution of Imaging Devices by Channel: % Volume 2012-2017
Table 70 Forecast Sales of Imaging Devices by Category: Volume 2017-2022
Table 71 Forecast Sales of Imaging Devices by Category: Value 2017-2022
Table 72 Forecast Sales of Imaging Devices by Category: % Volume Growth 2017-2022
Table 73 Forecast Sales of Imaging Devices by Category: % Value Growth 2017-2022
Table 74 Forecast Sales of Digital Cameras by Type: % Retail Volume 2017-2022

In-Car Entertainment in China

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 75 Sales of In-Car Entertainment by Category: Volume 2012-2017
Table 76 Sales of In-Car Entertainment by Category: Value 2012-2017
Table 77 Sales of In-Car Entertainment by Category: % Volume Growth 2012-2017
Table 78 Sales of In-Car Entertainment by Category: % Value Growth 2012-2017
Table 79 NBO Company Shares of In-Car Entertainment: % Volume 2013-2017
Table 80 LBN Brand Shares of In-Car Entertainment: % Volume 2014-2017
Table 81 Distribution of In-Car Entertainment by Channel: % Volume 2012-2017
Table 82 Forecast Sales of In-Car Entertainment by Category: Volume 2017-2022
Table 83 Forecast Sales of In-Car Entertainment by Category: Value 2017-2022
Table 84 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2017-2022
Table 85 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2017-2022

Mobile Phones in China

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 86 Sales of Mobile Phones by Category: Volume 2012-2017
Table 87 Sales of Mobile Phones by Category: Value 2012-2017
Table 88 Sales of Mobile Phones by Category: % Volume Growth 2012-2017
Table 89 Sales of Mobile Phones by Category: % Value Growth 2012-2017
Table 90 Sales of Smartphones by Screen Size: % Retail Volume 2016-2017
Table 91 NBO Company Shares of Mobile Phones: % Volume 2013-2017
Table 92 LBN Brand Shares of Mobile Phones: % Volume 2014-2017
Table 93 Distribution of Mobile Phones by Channel: % Volume 2012-2017
Table 94 Forecast Sales of Mobile Phones by Category: Volume 2017-2022
Table 95 Forecast Sales of Mobile Phones by Category: Value 2017-2022
Table 96 Forecast Sales of Mobile Phones by Category: % Volume Growth 2017-2022
Table 97 Forecast Sales of Mobile Phones by Category: % Value Growth 2017-2022
Table 98 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2017-2022

Portable Players in China

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 99 Sales of Portable Players by Category: Volume 2012-2017
Table 100 Sales of Portable Players by Category: Value 2012-2017
Table 101 Sales of Portable Players by Category: % Volume Growth 2012-2017
Table 102 Sales of Portable Players by Category: % Value Growth 2012-2017
Table 103 NBO Company Shares of Portable Players: % Volume 2013-2017
Table 104 LBN Brand Shares of Portable Players: % Volume 2014-2017
Table 105 Distribution of Portable Players by Channel: % Volume 2012-2017
Table 106 Forecast Sales of Portable Players by Category: Volume 2017-2022
Table 107 Forecast Sales of Portable Players by Category: Value 2017-2022
Table 108 Forecast Sales of Portable Players by Category: % Volume Growth 2017-2022
Table 109 Forecast Sales of Portable Players by Category: % Value Growth 2017-2022

Wearable Electronics in China

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 110 Sales of Wearable Electronics by Category: Volume 2012-2107
Table 111 Sales of Wearable Electronics by Category: Value 2012-2107
Table 112 Sales of Wearable Electronics by Category: % Volume Growth 2014-2017
Table 113 Sales of Wearable Electronics by Category: % Value Growth 2014-2017
Table 114 NBO Company Shares of Wearable Electronics: % Volume 2013-2017
Table 115 LBN Brand Shares of Wearable Electronics: % Volume 2014-2017
Table 116 Distribution of Wearable Electronics by Channel: % Volume 2013-2017
Table 117 Forecast Sales of Wearable Electronics by Category: Volume 2017-2022
Table 118 Forecast Sales of Wearable Electronics by Category: Value 2017-2022
Table 119 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2017-2022
Table 120 Forecast Sales of Wearable Electronics by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Consumer Electronics in China

New Report Guarantee

Executive Summary

New Report Guarantee

Consumer electronics registers volume growth in 2017

Consumer electronics tend to be smarter and more premium

Domestic manufacturers outperform international manufacturers

Growing popularity of internet retailing

Slower growth predicted in consumer electronics over the forecast period

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Consumer Electronics in China

EXECUTIVE SUMMARY

Consumer electronics registers volume growth in 2017

Consumer electronics tend to be smarter and more premium

Domestic manufacturers outperform international manufacturers

Growing popularity of internet retailing

Slower growth predicted in consumer electronics over the forecast period

KEY TRENDS AND DEVELOPMENTS

Rising disposable incomes lead to demand for smart and premium devices despite the slowing economy

Internet retailing poses a threat to store-based retailers

Consumers call for high-end devices to match the fast growth in toys and games

MARKET DATA

SOURCES

Consumer Electronics in China - Company Profiles

Suning Commerce Group Co Ltd in Consumer Electronics (China)

STRATEGIC DIRECTION

KEY FACTS

COMPANY BACKGROUND

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Xiaomi Technology Co Ltd in Consumer Electronics (China)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Computers and Peripherals in China

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Home Audio and Cinema in China

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Home Video in China

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Imaging Devices in China

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

In-Car Entertainment in China

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Mobile Phones in China

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Portable Players in China

HEADLINES