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Country Report

Consumer Electronics in

Consumer Electronics in China

68 pages, Aug 2018

US$2,640

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Executive Summary

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Consumer electronics registers a decline in volume terms in 2018

Retail volume sales of consumer electronics in China posted a decline in 2018, with category saturation occurring within computers and peripherals as well as within mobile phones; however, the overall decline was at a slower pace in 2018 compared to that in 2017, with rising demand for convenience and smart devices. Emerging categories such as wireless speakers, activity watch (both digital and analogue) and smart wearables posted double-digit volume growth in 2018.

Consumers attach importance to the overall user experience

With rising disposable incomes, consumers tend to seek high-quality products that offer the best in terms of the user experience. Full-screen smartphones, large-screen TVs with higher resolutions such as 4K and 8k are favoured by consumers due to their visual quality.

Local manufacturers perform better than international players

In 2018, local manufacturers outperformed international players with four of the top five companies being domestic. In addition to price advantages and wide distribution networks, local players invested heavily in marketing campaigns and in product research and development.

Internet retailing continues to gain share

Internet retailing is a strong threat to store-based retailers and continued to gain share in 2018. Besides transparent prices and wide delivery coverage, online shopping platforms won over consumers by providing refined product classifications.

Smart devices on the rise

With growing penetration of internet-connected appliances, both manufacturers and consumers are showing strong interest in the concept of a smart home. TV manufacturers have introduced AI TV to offer a high level of convenience to users.

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Consumer Electronics Sample Report Consumer Electronics Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Electronics industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Electronics industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in China for free:

The Consumer Electronics in China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Electronics in China?
What is the fastest growing product category?
What consumer electronics segments are growing the fastest?
What are the major technology trends in new consumer electronics products?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Consumer Electronics in China

EXECUTIVE SUMMARY

Consumer electronics registers a decline in volume terms in 2018

Consumers attach importance to the overall user experience

Local manufacturers perform better than international players

Internet retailing continues to gain share

Smart devices on the rise

MARKET DATA

Table 1 Sales of Consumer Electronics by Category: Volume 2013-2018
Table 2 Sales of Consumer Electronics by Category: Value 2013-2018
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Computers and Peripherals in China

HEADLINES

PROSPECTS

Consumers seek high-end devices

Gaming laptops become more popular

Business volume sales of computers record growth

COMPETITIVE LANDSCAPE

Lenovo (China) holds a comfortable lead within computers

Hewlett-Packard Asia-Pacific records growth by continuing to launch new devices

Xiaomi Technology Co remodels its product portfolio within computers

CATEGORY DATA

Table 12 Sales of Computers and Peripherals by Category: Volume 2013-2018
Table 13 Sales of Computers and Peripherals by Category: Value 2013-2018
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2013-2018
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2013-2018
Table 16 Sales of Computers by Category: Business Volume 2013-2018
Table 17 Sales of Computers by Category: Business Value MSP 2013-2018
Table 18 Sales of Computers by Category: Busines Volume Growth 2013-2018
Table 19 Sales of Computers by Category: Business Value MSP Growth 2013-2018
Table 20 Sales of Laptops by Form Factor 2017-2018
Table 21 Sales of Tablets by Operating System 2013-2018
Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2014-2018
Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2015-2018
Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2013-2018
Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2018-2023
Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2018-2023
Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2018-2023
Table 29 Forecast Sales of Computers by Category: Business Volume 2018-2023
Table 30 Forecast Sales of Computers by Category: Business Value MSP 2018-2023
Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2018-2023
Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2018-2023
Table 33 Forecast Sales of Laptops by Form Factor 2018-2023
Table 34 Forecast Sales of Tablets by Operating System 2016-2018

Home Audio and Cinema in China

HEADLINES

PROSPECTS

Consumers shift to smartphones and wireless speakers

Players within home cinema and speaker systems try to attract high-end consumers

COMPETITIVE LANDSCAPE

Philips China Co continues to lead home audio and cinema

International players outperform domestic players within home audio and cinema

CATEGORY DATA

Table 35 Sales of Home Audio and Cinema by Category: Volume 2013-2018
Table 36 Sales of Home Audio and Cinema by Category: Value 2013-2018
Table 37 Sales of Home Audio and Cinema by Category: % Volume Growth 2013-2018
Table 38 Sales of Home Audio and Cinema by Category: % Value Growth 2013-2018
Table 39 NBO Company Shares of Home Audio and Cinema: % Volume 2014-2018
Table 40 LBN Brand Shares of Home Audio and Cinema: % Volume 2015-2018
Table 41 Distribution of Home Audio and Cinema by Channel: % Volume 2013-2018
Table 42 Forecast Sales of Home Audio and Cinema by Category: Volume 2018-2023
Table 43 Forecast Sales of Home Audio and Cinema by Category: Value 2018-2023
Table 44 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2018-2023
Table 45 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2018-2023

Home Video in China

HEADLINES

PROSPECTS

Premiumisation supports volume growth of televisions

Smart TVs are introduced to win over modern-thinking consumers

Sales of video players continue to decline

COMPETITIVE LANDSCAPE

Qingdao Hisense Electric Co strengthens its competitive position within televisions

Internet brand lose share within televisions in 2018

TV manufacturers compete within the CES18 exhibition by introducing innovative products

CATEGORY DATA

Table 46 Sales of Home Video by Category: Volume 2013-2018
Table 47 Sales of Home Video by Category: Value 2013-2018
Table 48 Sales of Home Video by Category: % Volume Growth 2013-2018
Table 49 Sales of Home Video by Category: % Value Growth 2013-2018
Table 50 Sales of LCD TVs by Network Connectivity: % Retail Volume 2013-2018
Table 51 Sales of OLED TVs by Network Connectivity: % Retail Volume 2013-2018
Table 52 Sales of Plasma TVs by Network Connectivity: % Retail Volume 2013-2016
Table 53 NBO Company Shares of Home Video: % Volume 2014-2018
Table 54 LBN Brand Shares of Home Video: % Volume 2015-2018
Table 55 Distribution of Home Video by Channel: % Volume 2013-2018
Table 56 Forecast Sales of Home Video by Category: Volume 2018-2023
Table 57 Forecast Sales of Home Video by Category: Value 2018-2023
Table 58 Forecast Sales of Home Video by Category: % Volume Growth 2018-2023
Table 59 Forecast Sales of Home Video by Category: % Value Growth 2018-2023
Table 60 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023
Table 61 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2018-2023

Imaging Devices in China

HEADLINES

PROSPECTS

Digital cameras records a lower decline than previously

Premiumisation emerges within digital cameras

Sports camcorders gain in popularity in China

COMPETITIVE LANDSCAPE

Canon (China) leads imaging devices in China

International brands conquer domestic sales of imaging devices

Consolidation occurs

CATEGORY DATA

Table 62 Sales of Imaging Devices by Category: Volume 2013-2018
Table 63 Sales of Imaging Devices by Category: Value 2013-2018
Table 64 Sales of Imaging Devices by Category: % Volume Growth 2013-2018
Table 65 Sales of Imaging Devices by Category: % Value Growth 2013-2018
Table 66 Sales of Digital Cameras by Type: % Retail Volume 2013-2018
Table 67 NBO Company Shares of Imaging Devices: % Volume 2014-2018
Table 68 LBN Brand Shares of Imaging Devices: % Volume 2015-2018
Table 69 Distribution of Imaging Devices by Channel: % Volume 2013-2018
Table 70 Forecast Sales of Imaging Devices by Category: Volume 2018-2023
Table 71 Forecast Sales of Imaging Devices by Category: Value 2018-2023
Table 72 Forecast Sales of Imaging Devices by Category: % Volume Growth 2018-2023
Table 73 Forecast Sales of Imaging Devices by Category: % Value Growth 2018-2023
Table 74 Forecast Sales of Digital Cameras by Type: % Retail Volume 2018-2023

In-Car Entertainment in China

HEADLINES

PROSPECTS

In-car entertainment under threat from the booming pre-installed market

Continuing downturn for in-car navigation

Other non-grocery specialists continues to be the most important retail channel

COMPETITIVE LANDSCAPE

Beijing UniStrong Science & Technology leads in-car navigation in China

Cooperation supports the leader

Flyaudio Corp leads in-dash media players in China

CATEGORY DATA

Table 75 Sales of In-Car Entertainment by Category: Volume 2013-2018
Table 76 Sales of In-Car Entertainment by Category: Value 2013-2018
Table 77 Sales of In-Car Entertainment by Category: % Volume Growth 2013-2018
Table 78 Sales of In-Car Entertainment by Category: % Value Growth 2013-2018
Table 79 NBO Company Shares of In-Car Entertainment: % Volume 2014-2018
Table 80 LBN Brand Shares of In-Car Entertainment: % Volume 2015-2018
Table 81 Distribution of In-Car Entertainment by Channel: % Volume 2013-2018
Table 82 Forecast Sales of In-Car Entertainment by Category: Volume 2018-2023
Table 83 Forecast Sales of In-Car Entertainment by Category: Value 2018-2023
Table 84 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2018-2023
Table 85 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2018-2023

Mobile Phones in China

HEADLINES

PROSPECTS

Sales of smartphone are expected to recover over the forecast period from the decline posted in 2018

Consumers look for premium smartphones, which supports an increase in the average unit price

Smartphones continue with technological innovation, offering full screen and artificial intelligence applications

COMPETITIVE LANDSCAPE

Huawei Technologies Co continues to lead mobile phones, while Meitu posts the highest volume growth in 2018

Domestic brands maintain a dominant position within mobile phones

Youthful marketing strategies are conducted to target young consumers

CATEGORY DATA

Table 86 Sales of Mobile Phones by Category: Volume 2013-2018
Table 87 Sales of Mobile Phones by Category: Value 2013-2018
Table 88 Sales of Mobile Phones by Category: % Volume Growth 2013-2018
Table 89 Sales of Mobile Phones by Category: % Value Growth 2013-2018
Table 90 Sales of Smartphones by Screen Size: % Retail Volume 2017-2018
Table 91 NBO Company Shares of Mobile Phones: % Volume 2014-2018
Table 92 LBN Brand Shares of Mobile Phones: % Volume 2015-2018
Table 93 Distribution of Mobile Phones by Channel: % Volume 2013-2018
Table 94 Forecast Sales of Mobile Phones by Category: Volume 2018-2023
Table 95 Forecast Sales of Mobile Phones by Category: Value 2018-2023
Table 96 Forecast Sales of Mobile Phones by Category: % Volume Growth 2018-2023
Table 97 Forecast Sales of Mobile Phones by Category: % Value Growth 2018-2023
Table 98 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2018-2023

Portable Players in China

HEADLINES

PROSPECTS

Booming sales of smart speakers support the performance of wireless speakers

The popularity of smartphones changes habits regarding the usage of e-readers and portable media players

COMPETITIVE LANDSCAPE

Alibaba Group Holding leads wireless speakers in 2018

Upgrades and lower prices

Amazon.com maintains its dominance within e-readers

CATEGORY DATA

Table 99 Sales of Portable Players by Category: Volume 2013-2018
Table 100 Sales of Portable Players by Category: Value 2013-2018
Table 101 Sales of Portable Players by Category: % Volume Growth 2013-2018
Table 102 Sales of Portable Players by Category: % Value Growth 2013-2018
Table 103 NBO Company Shares of Portable Players: % Volume 2014-2018
Table 104 LBN Brand Shares of Portable Players: % Volume 2015-2018
Table 105 Distribution of Portable Players by Channel: % Volume 2013-2018
Table 106 Forecast Sales of Portable Players by Category: Volume 2018-2023
Table 107 Forecast Sales of Portable Players by Category: Value 2018-2023
Table 108 Forecast Sales of Portable Players by Category: % Volume Growth 2018-2023
Table 109 Forecast Sales of Portable Players by Category: % Value Growth 2018-2023

Wearable Electronics in China

HEADLINES

PROSPECTS

Growth of wearable electronics is predicted to slow down over the forecast period

Increasing safety awareness results in high demand for children’s phone watches

Consumer preferences for extra functions set to result in average unit price increase

COMPETITIVE LANDSCAPE

Huami maintains its top position within wearable electronics in 2018

Huawei Technologies Co posts the highest volume growth in 2018

Domestic companies lead wearable electronics

CATEGORY DATA

Table 110 Sales of Wearable Electronics by Category: Volume 2013-2018
Table 111 Sales of Wearable Electronics by Category: Value 2013-2018
Table 112 Sales of Wearable Electronics by Category: % Volume Growth 2014-2018
Table 113 Sales of Wearable Electronics by Category: % Value Growth 2014-2018
Table 114 NBO Company Shares of Wearable Electronics: % Volume 2014-2018
Table 115 LBN Brand Shares of Wearable Electronics: % Volume 2015-2018
Table 116 Distribution of Wearable Electronics by Channel: % Volume 2014-2018
Table 117 Forecast Sales of Wearable Electronics by Category: Volume 2018-2023
Table 118 Forecast Sales of Wearable Electronics by Category: Value 2018-2023
Table 119 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2018-2023
Table 120 Forecast Sales of Wearable Electronics by Category: % Value Growth 2018-2023

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Country Report

Consumer Electronics in China

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Executive Summary

New Report Guarantee

Consumer electronics registers a decline in volume terms in 2018

Consumers attach importance to the overall user experience

Local manufacturers perform better than international players

Internet retailing continues to gain share

Smart devices on the rise

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Consumer Electronics in China

EXECUTIVE SUMMARY

Consumer electronics registers a decline in volume terms in 2018

Consumers attach importance to the overall user experience

Local manufacturers perform better than international players

Internet retailing continues to gain share

Smart devices on the rise

MARKET DATA

SOURCES

Computers and Peripherals in China

HEADLINES

PROSPECTS

Consumers seek high-end devices

Gaming laptops become more popular

Business volume sales of computers record growth

COMPETITIVE LANDSCAPE

Lenovo (China) holds a comfortable lead within computers

Hewlett-Packard Asia-Pacific records growth by continuing to launch new devices

Xiaomi Technology Co remodels its product portfolio within computers

CATEGORY DATA

Home Audio and Cinema in China

HEADLINES

PROSPECTS

Consumers shift to smartphones and wireless speakers

Players within home cinema and speaker systems try to attract high-end consumers

COMPETITIVE LANDSCAPE

Philips China Co continues to lead home audio and cinema

International players outperform domestic players within home audio and cinema

CATEGORY DATA

Home Video in China

HEADLINES

PROSPECTS

Premiumisation supports volume growth of televisions

Smart TVs are introduced to win over modern-thinking consumers

Sales of video players continue to decline

COMPETITIVE LANDSCAPE

Qingdao Hisense Electric Co strengthens its competitive position within televisions

Internet brand lose share within televisions in 2018

TV manufacturers compete within the CES18 exhibition by introducing innovative products

CATEGORY DATA

Imaging Devices in China

HEADLINES

PROSPECTS

Digital cameras records a lower decline than previously

Premiumisation emerges within digital cameras

Sports camcorders gain in popularity in China

COMPETITIVE LANDSCAPE

Canon (China) leads imaging devices in China

International brands conquer domestic sales of imaging devices

Consolidation occurs

CATEGORY DATA

In-Car Entertainment in China

HEADLINES

PROSPECTS

In-car entertainment under threat from the booming pre-installed market

Continuing downturn for in-car navigation

Other non-grocery specialists continues to be the most important retail channel

COMPETITIVE LANDSCAPE

Beijing UniStrong Science & Technology leads in-car navigation in China

Cooperation supports the leader

Flyaudio Corp leads in-dash media players in China

CATEGORY DATA

Mobile Phones in China