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Country Report

Consumer Electronics in

Consumer Electronics in South Korea

60 pages, Aug 2018

US$2,640

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Executive Summary

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Volume growth for consumer electronics in 2018

In 2018, volume sales of consumer electronics saw a strong increase, although performances varied between different categories. Volume sales of computers and peripherals displayed stagnant growth, because of the already high penetration rate of computers.

Increasing the opportunities in wireless speakers

Strong competition is being seen in wireless speakers amongst SK Telecom, KT Corp, Kakao Corp and Naver Corp. The competition started between telecommunications companies such as SK and KT, and then expanded to local internet service companies Kakao and Naver.

Local companies dominate consumer electronics

Two giant Korean companies, Samsung Electronics and LG Electronics, remained the solid leaders in consumer electronics in 2018. However, the volume shares of these two companies declined in overall consumer electronics, even though they still introduced diverse innovative products in TVs and smartphones.

Electronics and appliance specialist retailers and internet retailing lead distribution

The leading distribution channel in consumer electronics in 2018 remained electronics and appliance specialist retailers; however, the volume share of this channel declined slightly. These retailers provide professional salespersons who can offer detailed product explanations, a consultancy service for newly married couples and package discount deals.

Consumer electronics is expected to see slight growth in volume sales

Over the forecast period, consumer electronics is expected to continue to see a positive retail volume CAGR, although slightly lower than the CAGR seen in the review period. Positive performances are expected from in-home consumer electronics and portable consumer electronics, but declines are expected in computers and peripherals and in-car entertainment.

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Consumer Electronics Sample Report Consumer Electronics Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Electronics industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Electronics industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in South Korea for free:

The Consumer Electronics in South Korea market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Electronics in South Korea?
What is the fastest growing product category?
What consumer electronics segments are growing the fastest?
What are the major technology trends in new consumer electronics products?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Consumer Electronics in South Korea

EXECUTIVE SUMMARY

Volume growth for consumer electronics in 2018

Increasing the opportunities in wireless speakers

Local companies dominate consumer electronics

Electronics and appliance specialist retailers and internet retailing lead distribution

Consumer electronics is expected to see slight growth in volume sales

MARKET DATA

Table 1 Sales of Consumer Electronics by Category: Volume 2013-2018
Table 2 Sales of Consumer Electronics by Category: Value 2013-2018
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Computers and Peripherals in South Korea

HEADLINES

PROSPECTS

Computers and peripherals set to continue to decline

Continued decline for monitors and printers

Electronics and appliance specialist retailers remains the main distribution channel

COMPETITIVE LANDSCAPE

Two giant companies focus on their competitive advantage

Decreasing sales of printers despite innovation

Strong local players

CATEGORY DATA

Table 12 Sales of Computers and Peripherals by Category: Volume 2013-2018
Table 13 Sales of Computers and Peripherals by Category: Value 2013-2018
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2013-2018
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2013-2018
Table 16 Sales of Computers by Category: Business Volume 2013-2018
Table 17 Sales of Computers by Category: Business Value MSP 2013-2018
Table 18 Sales of Computers by Category: Busines Volume Growth 2013-2018
Table 19 Sales of Computers by Category: Business Value MSP Growth 2013-2018
Table 20 Sales of Laptops by Form Factor 2017-2018
Table 21 Sales of Tablets by Operating System 2013-2018
Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2014-2018
Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2015-2018
Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2013-2018
Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2018-2023
Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2018-2023
Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2018-2023
Table 29 Forecast Sales of Computers by Category: Business Volume 2018-2023
Table 30 Forecast Sales of Computers by Category: Business Value MSP 2018-2023
Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2018-2023
Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2018-2023
Table 33 Forecast Sales of Laptops by Form Factor 2018-2023
Table 34 Forecast Sales of Tablets by Operating System 2016-2018

Home Audio and Cinema in South Korea

HEADLINES

PROSPECTS

Declines in all home audio and cinema categories

Digitalisation and living space limitations pull down the growth of home audio

Electronics and appliance specialist retailers vs internet retailing

COMPETITIVE LANDSCAPE

Yamaha Music Korea and Samsung Electronics maintain their leading positions

The dominance of foreign companies

The threat to home audio and cinema from increased visits to the cinema

CATEGORY DATA

Table 35 Sales of Home Audio and Cinema by Category: Volume 2013-2018
Table 36 Sales of Home Audio and Cinema by Category: Value 2013-2018
Table 37 Sales of Home Audio and Cinema by Category: % Volume Growth 2013-2018
Table 38 Sales of Home Audio and Cinema by Category: % Value Growth 2013-2018
Table 39 NBO Company Shares of Home Audio and Cinema: % Volume 2014-2018
Table 40 LBN Brand Shares of Home Audio and Cinema: % Volume 2015-2018
Table 41 Distribution of Home Audio and Cinema by Channel: % Volume 2013-2018
Table 42 Forecast Sales of Home Audio and Cinema by Category: Volume 2018-2023
Table 43 Forecast Sales of Home Audio and Cinema by Category: Value 2018-2023
Table 44 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2018-2023
Table 45 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2018-2023

Home Video in South Korea

HEADLINES

PROSPECTS

The demand for larger premium TVs and the quality of UHD content

The decline of video players

Electronics and appliance specialist retailers and internet retailing lead distribution

COMPETITIVE LANDSCAPE

LG Electronics leads

Samsung keeps developing its technology in televisions

Foreign companies enter LCD and OLED TVs

CATEGORY DATA

Table 46 Sales of Home Video by Category: Volume 2013-2018
Table 47 Sales of Home Video by Category: Value 2013-2018
Table 48 Sales of Home Video by Category: % Volume Growth 2013-2018
Table 49 Sales of Home Video by Category: % Value Growth 2013-2018
Table 50 Sales of LCD TVs by Network Connectivity: % Retail Volume 2013-2018
Table 51 Sales of OLED TVs by Network Connectivity: % Retail Volume 2013-2018
Table 52 Sales of Plasma TVs by Network Connectivity: % Retail Volume 2013-2016
Table 53 NBO Company Shares of Home Video: % Volume 2014-2018
Table 54 LBN Brand Shares of Home Video: % Volume 2015-2018
Table 55 Distribution of Home Video by Channel: % Volume 2013-2018
Table 56 Forecast Sales of Home Video by Category: Volume 2018-2023
Table 57 Forecast Sales of Home Video by Category: Value 2018-2023
Table 58 Forecast Sales of Home Video by Category: % Volume Growth 2018-2023
Table 59 Forecast Sales of Home Video by Category: % Value Growth 2018-2023
Table 60 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023
Table 61 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2018-2023

Imaging Devices in South Korea

HEADLINES

PROSPECTS

Mirrorless cameras dominates

Smartphones threatens digital camcorders

Electronics and appliance specialist retailers and internet retailing lead distribution

COMPETITIVE LANDSCAPE

Sony holds the leading position

Canon and Nikon remain in the same positions but move in different directions

Imaging devices is dominated by Japanese companies

CATEGORY DATA

Table 62 Sales of Imaging Devices by Category: Volume 2013-2018
Table 63 Sales of Imaging Devices by Category: Value 2013-2018
Table 64 Sales of Imaging Devices by Category: % Volume Growth 2013-2018
Table 65 Sales of Imaging Devices by Category: % Value Growth 2013-2018
Table 66 Sales of Digital Cameras by Type: % Retail Volume 2013-2018
Table 67 NBO Company Shares of Imaging Devices: % Volume 2014-2018
Table 68 LBN Brand Shares of Imaging Devices: % Volume 2015-2018
Table 69 Distribution of Imaging Devices by Channel: % Volume 2013-2018
Table 70 Forecast Sales of Imaging Devices by Category: Volume 2018-2023
Table 71 Forecast Sales of Imaging Devices by Category: Value 2018-2023
Table 72 Forecast Sales of Imaging Devices by Category: % Volume Growth 2018-2023
Table 73 Forecast Sales of Imaging Devices by Category: % Value Growth 2018-2023
Table 74 Forecast Sales of Digital Cameras by Type: % Retail Volume 2018-2023

In-Car Entertainment in South Korea

HEADLINES

PROSPECTS

Gloomy picture for in-car entertainment

Threat to in-car entertainment from imported cars, car sharing and taxi services

CE non-grocery specialists and internet retailing are the main distribution channels

COMPETITIVE LANDSCAPE

Thinkware and Finedigital remain the leading players

AI, big data and ADAS affect in-car navigation

Increased volume share for domestic companies

CATEGORY DATA

Table 75 Sales of In-Car Entertainment by Category: Volume 2013-2018
Table 76 Sales of In-Car Entertainment by Category: Value 2013-2018
Table 77 Sales of In-Car Entertainment by Category: % Volume Growth 2013-2018
Table 78 Sales of In-Car Entertainment by Category: % Value Growth 2013-2018
Table 79 NBO Company Shares of In-Car Entertainment: % Volume 2014-2018
Table 80 LBN Brand Shares of In-Car Entertainment: % Volume 2015-2018
Table 81 Distribution of In-Car Entertainment by Channel: % Volume 2013-2018
Table 82 Forecast Sales of In-Car Entertainment by Category: Volume 2018-2023
Table 83 Forecast Sales of In-Car Entertainment by Category: Value 2018-2023
Table 84 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2018-2023
Table 85 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2018-2023

Mobile Phones in South Korea

HEADLINES

PROSPECTS

Volume decline expected due to high penetration and a longer replacement cycle

The rising cost of smartphones

Electronics and appliance specialist retailers is the main distribution channel

COMPETITIVE LANDSCAPE

Diverse range of smartphones helps to sustain Samsung’s lead

Apple chases LG Electronics

Slight increase in the share of foreign companies in smartphones

CATEGORY DATA

Table 86 Sales of Mobile Phones by Category: Volume 2013-2018
Table 87 Sales of Mobile Phones by Category: Value 2013-2018
Table 88 Sales of Mobile Phones by Category: % Volume Growth 2013-2018
Table 89 Sales of Mobile Phones by Category: % Value Growth 2013-2018
Table 90 Sales of Smartphones by Screen Size: % Retail Volume 2017-2018
Table 91 NBO Company Shares of Mobile Phones: % Volume 2014-2018
Table 92 LBN Brand Shares of Mobile Phones: % Volume 2015-2018
Table 93 Distribution of Mobile Phones by Channel: % Volume 2013-2018
Table 94 Forecast Sales of Mobile Phones by Category: Volume 2018-2023
Table 95 Forecast Sales of Mobile Phones by Category: Value 2018-2023
Table 96 Forecast Sales of Mobile Phones by Category: % Volume Growth 2018-2023
Table 97 Forecast Sales of Mobile Phones by Category: % Value Growth 2018-2023
Table 98 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2018-2023

Portable Players in South Korea

HEADLINES

PROSPECTS

Double-digit CAGR expected for wireless speakers over the forecast period

Declines for portable media players and e-readers

The dominance of electronics and appliance specialist retailers and internet retailing

COMPETITIVE LANDSCAPE

Companies in smart speakers are strong in portable players

The shift in share from foreign companies to domestic companies

New innovations in e-readers and portable media players

CATEGORY DATA

Table 99 Sales of Portable Players by Category: Volume 2013-2018
Table 100 Sales of Portable Players by Category: Value 2013-2018
Table 101 Sales of Portable Players by Category: % Volume Growth 2013-2018
Table 102 Sales of Portable Players by Category: % Value Growth 2013-2018
Table 103 NBO Company Shares of Portable Players: % Volume 2014-2018
Table 104 LBN Brand Shares of Portable Players: % Volume 2015-2018
Table 105 Distribution of Portable Players by Channel: % Volume 2013-2018
Table 106 Forecast Sales of Portable Players by Category: Volume 2018-2023
Table 107 Forecast Sales of Portable Players by Category: Value 2018-2023
Table 108 Forecast Sales of Portable Players by Category: % Volume Growth 2018-2023
Table 109 Forecast Sales of Portable Players by Category: % Value Growth 2018-2023

Wearable Electronics in South Korea

HEADLINES

PROSPECTS

Analogue and digital activity watches drive sales of activity wearables

Developing technologies set to lead to a double-digit CAGR for smart wearables

Omnichannel strategies help to spread knowledge about wearables

COMPETITIVE LANDSCAPE

Xiaomi is the dominant player in activity wearables

Samsung works with other players to develop smart wearable functions

Increasing interest in wearable devices for children

CATEGORY DATA

Table 110 Sales of Wearable Electronics by Category: Volume 2013-2018
Table 111 Sales of Wearable Electronics by Category: Value 2013-2018
Table 112 Sales of Wearable Electronics by Category: % Volume Growth 2014-2018
Table 113 Sales of Wearable Electronics by Category: % Value Growth 2014-2018
Table 114 NBO Company Shares of Wearable Electronics: % Volume 2014-2018
Table 115 LBN Brand Shares of Wearable Electronics: % Volume 2015-2018
Table 116 Distribution of Wearable Electronics by Channel: % Volume 2014-2018
Table 117 Forecast Sales of Wearable Electronics by Category: Volume 2018-2023
Table 118 Forecast Sales of Wearable Electronics by Category: Value 2018-2023
Table 119 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2018-2023
Table 120 Forecast Sales of Wearable Electronics by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Consumer Electronics in South Korea

New Report Guarantee

Executive Summary

New Report Guarantee

Volume growth for consumer electronics in 2018

Increasing the opportunities in wireless speakers

Local companies dominate consumer electronics

Electronics and appliance specialist retailers and internet retailing lead distribution

Consumer electronics is expected to see slight growth in volume sales

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Consumer Electronics in South Korea

EXECUTIVE SUMMARY

Volume growth for consumer electronics in 2018

Increasing the opportunities in wireless speakers

Local companies dominate consumer electronics

Electronics and appliance specialist retailers and internet retailing lead distribution

Consumer electronics is expected to see slight growth in volume sales

MARKET DATA

SOURCES

Computers and Peripherals in South Korea

HEADLINES

PROSPECTS

Computers and peripherals set to continue to decline

Continued decline for monitors and printers

Electronics and appliance specialist retailers remains the main distribution channel

COMPETITIVE LANDSCAPE

Two giant companies focus on their competitive advantage

Decreasing sales of printers despite innovation

Strong local players

CATEGORY DATA

Home Audio and Cinema in South Korea

HEADLINES

PROSPECTS

Declines in all home audio and cinema categories

Digitalisation and living space limitations pull down the growth of home audio

Electronics and appliance specialist retailers vs internet retailing

COMPETITIVE LANDSCAPE

Yamaha Music Korea and Samsung Electronics maintain their leading positions

The dominance of foreign companies

The threat to home audio and cinema from increased visits to the cinema

CATEGORY DATA

Home Video in South Korea

HEADLINES

PROSPECTS

The demand for larger premium TVs and the quality of UHD content

The decline of video players

Electronics and appliance specialist retailers and internet retailing lead distribution

COMPETITIVE LANDSCAPE

LG Electronics leads

Samsung keeps developing its technology in televisions

Foreign companies enter LCD and OLED TVs

CATEGORY DATA

Imaging Devices in South Korea

HEADLINES

PROSPECTS

Mirrorless cameras dominates

Smartphones threatens digital camcorders

Electronics and appliance specialist retailers and internet retailing lead distribution

COMPETITIVE LANDSCAPE

Sony holds the leading position

Canon and Nikon remain in the same positions but move in different directions

Imaging devices is dominated by Japanese companies

CATEGORY DATA

In-Car Entertainment in South Korea

HEADLINES

PROSPECTS

Gloomy picture for in-car entertainment

Threat to in-car entertainment from imported cars, car sharing and taxi services

CE non-grocery specialists and internet retailing are the main distribution channels

COMPETITIVE LANDSCAPE

Thinkware and Finedigital remain the leading players

AI, big data and ADAS affect in-car navigation

Increased volume share for domestic companies