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Country Report

Consumer Electronics in

Consumer Electronics in South Korea

Aug 2019

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Executive Summary

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Premiumisation and innovation to combat slowing volume growth rates

Consumer electronics manufacturers introduced high-value and innovative products as the overall market growth rate slowed down in 2019. Premium products were targeted to offset any loss of profits from the decreasing volume growth rates, with gaming computers and monitors the main ray of light in computers and peripherals, better sound quality and compact size sought after in home audio and cinema, bigger screens and thinner models at accessible prices key in OLED TVs, 5G smartphones the next big thing in mobile phones, smart speaker screens with diverse services in wireless speakers and smart wearables taking advantage of the deregulation of the healthcare system.

Technology the key to maintaining growth

Consumer electronics recorded only modest volume growth in 2019. Portable consumer electronics registered positive growth rates thanks to persistent technology innovation being seen in smart wearables, analogue activity watches and wireless speakers.

Increasing market power of domestic players

The two domestic companies, Samsung Electronics and LG Electronics, maintained their strong positions as the two leading players in 2019. With declining growth rates in computers and peripherals, the two companies are increasingly looking at smartphones and other areas of the industry.

Electronics and appliance specialist retailers continues to lose share to internet retailing

Electronics and appliance specialist retailers continued to be the major distribution channel in 2019, although internet retailing continued to make gains. While most categories, such as computers and peripherals, in-home consumer electronics and portable consumer electronics, had a similar distribution structure to the overall market, with the major share held by electronics and appliance specialist retailers and internet retailing also having a sizeable minority share, some categories differed from the norm.

More innovation expected but slower growth expected than in the review period

Overall, the average annual volume growth of consumer electronics will be slower over the forecast period than it was in the review period, even though new technology innovations will continue to be launched in the market. Active innovation will be seen in smart wearables, wireless speakers and OLED TVs, with these categories expected to record double-digit percentage annual growth rates and helping to drive the overall market.

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Consumer Electronics Sample Report Consumer Electronics Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Electronics industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Electronics industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in South Korea for free:

The Consumer Electronics in South Korea market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Electronics in South Korea?
What is the fastest growing product category?
What consumer electronics segments are growing the fastest?
What are the major technology trends in new consumer electronics products?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Consumer Electronics in South Korea

EXECUTIVE SUMMARY

Premiumisation and innovation to combat slowing volume growth rates

Technology the key to maintaining growth

Increasing market power of domestic players

Electronics and appliance specialist retailers continues to lose share to internet retailing

More innovation expected but slower growth expected than in the review period

MARKET DATA

Table 1 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 2 Sales of Consumer Electronics by Category: Value 2014-2019
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Computers and Peripherals in South Korea

HEADLINES

PROSPECTS

Popularity of gaming computers and tablets slows the overall decline

Inkjet printers with built-in ink tank the best performer in printers

Electronics and appliance specialist retailers remains the main distribution channel

COMPETITIVE LANDSCAPE

Samsung Electronics Co Ltd continues to lead

LG Electronics remains in second place

Strong presence of foreign manufacturers in printers

CATEGORY DATA

Table 12 Sales of Computers and Peripherals by Category: Volume 2014-2019
Table 13 Sales of Computers and Peripherals by Category: Value 2014-2019
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2014-2019
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2014-2019
Table 16 Sales of Computers by Category: Business Volume 2014-2019
Table 17 Sales of Computers by Category: Business Value MSP 2014-2019
Table 18 Sales of Computers by Category: Busines Volume Growth 2014-2019
Table 19 Sales of Computers by Category: Business Value MSP Growth 2014-2019
Table 20 Sales of Laptops by Form Factor 2018-2019
Table 21 Sales of Tablets by Operating System 2014-2019
Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2015-2019
Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2016-2019
Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2014-2019
Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2019-2024
Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2019-2024
Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2019-2024
Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2019-2024
Table 29 Forecast Sales of Computers by Category: Business Volume 2019-2024
Table 30 Forecast Sales of Computers by Category: Business Value MSP 2019-2024
Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2019-2024
Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2019-2024
Table 33 Forecast Sales of Laptops by Form Factor 2019-2024
Table 34 Forecast Sales of Tablets by Operating System 2019-2024

Home Audio and Cinema in South Korea

HEADLINES

PROSPECTS

Stagnation in home audio and cinema

Longer period needed for saving to buy new homes could affect category sales

Electronics and appliance specialist retailers the main distribution channel

COMPETITIVE LANDSCAPE

Yamaha maintains its leading position through wide distribution and new products

Sound bars help domestic players to gain share

CATEGORY DATA

Table 35 Sales of Home Audio and Cinema by Category: Volume 2014-2019
Table 36 Sales of Home Audio and Cinema by Category: Value 2014-2019
Table 37 Sales of Home Audio and Cinema by Category: % Volume Growth 2014-2019
Table 38 Sales of Home Audio and Cinema by Category: % Value Growth 2014-2019
Table 39 NBO Company Shares of Home Audio and Cinema: % Volume 2015-2019
Table 40 LBN Brand Shares of Home Audio and Cinema: % Volume 2016-2019
Table 41 Distribution of Home Audio and Cinema by Channel: % Volume 2014-2019
Table 42 Forecast Sales of Home Audio and Cinema by Category: Volume 2019-2024
Table 43 Forecast Sales of Home Audio and Cinema by Category: Value 2019-2024
Table 44 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2019-2024
Table 45 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2019-2024

Home Video in South Korea

HEADLINES

PROSPECTS

Bigger screens, better picture quality, AI and slim models driving TV sales growth

Media services negatively affecting sales of video players

Store-based retailing still dominates distribution, but internet retailing continues growing

COMPETITIVE LANDSCAPE

LG Electronics and Samsung Electronics lead home video

Domestic TV manufacturers vs Chinese TV manufacturers

CATEGORY DATA

Table 46 Sales of Home Video by Category: Volume 2014-2019
Table 47 Sales of Home Video by Category: Value 2014-2019
Table 48 Sales of Home Video by Category: % Volume Growth 2014-2019
Table 49 Sales of Home Video by Category: % Value Growth 2014-2019
Table 50 Sales of LCD TVs by Network Connectivity: % Retail Volume 2014-2019
Table 51 Sales of OLED TVs by Network Connectivity: % Retail Volume 2014-2019
Table 52 NBO Company Shares of Home Video: % Volume 2015-2019
Table 53 LBN Brand Shares of Home Video: % Volume 2016-2019
Table 54 Distribution of Home Video by Channel: % Volume 2014-2019
Table 55 Forecast Sales of Home Video by Category: Volume 2019-2024
Table 56 Forecast Sales of Home Video by Category: Value 2019-2024
Table 57 Forecast Sales of Home Video by Category: % Volume Growth 2019-2024
Table 58 Forecast Sales of Home Video by Category: % Value Growth 2019-2024
Table 59 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2019-2024
Table 60 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2019-2024

Imaging Devices in South Korea

HEADLINES

PROSPECTS

Declining digital cameras shifting to mirrorless models

Online creators preventing digital camcorders from seeing a sharper decline

Electronics and appliance specialist retailers still lead, but internet retailing continues gaining ground

COMPETITIVE LANDSCAPE

Sony Electronics of Korea Corp leads imaging devices

Imaging devices dominated by multinational companies

CATEGORY DATA

Table 61 Sales of Imaging Devices by Category: Volume 2014-2019
Table 62 Sales of Imaging Devices by Category: Value 2014-2019
Table 63 Sales of Imaging Devices by Category: % Volume Growth 2014-2019
Table 64 Sales of Imaging Devices by Category: % Value Growth 2014-2019
Table 65 Sales of Digital Cameras by Type: % Retail Volume 2014-2019
Table 66 NBO Company Shares of Imaging Devices: % Volume 2015-2019
Table 67 LBN Brand Shares of Imaging Devices: % Volume 2016-2019
Table 68 Distribution of Imaging Devices by Channel: % Volume 2014-2019
Table 69 Forecast Sales of Imaging Devices by Category: Volume 2019-2024
Table 70 Forecast Sales of Imaging Devices by Category: Value 2019-2024
Table 71 Forecast Sales of Imaging Devices by Category: % Volume Growth 2019-2024
Table 72 Forecast Sales of Imaging Devices by Category: % Value Growth 2019-2024
Table 73 Forecast Sales of Digital Cameras by Type: % Retail Volume 2019-2024

In-Car Entertainment in South Korea

HEADLINES

PROSPECTS

Declining aftermarket growth rates for in-car entertainment

Increasing car imports, but owners reluctant to retrofit devices in these vehicles

Strong presence of other non-grocery specialists and rising internet sales

COMPETITIVE LANDSCAPE

Thinkware Corp continues to lead in-car entertainment

Multinational companies gaining share in in-car entertainment

CATEGORY DATA

Table 74 Sales of In-Car Entertainment by Category: Volume 2014-2019
Table 75 Sales of In-Car Entertainment by Category: Value 2014-2019
Table 76 Sales of In-Car Entertainment by Category: % Volume Growth 2014-2019
Table 77 Sales of In-Car Entertainment by Category: % Value Growth 2014-2019
Table 78 NBO Company Shares of In-Car Entertainment: % Volume 2015-2019
Table 79 LBN Brand Shares of In-Car Entertainment: % Volume 2016-2019
Table 80 Distribution of In-Car Entertainment by Channel: % Volume 2014-2019
Table 81 Forecast Sales of In-Car Entertainment by Category: Volume 2019-2024
Table 82 Forecast Sales of In-Car Entertainment by Category: Value 2019-2024
Table 83 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2019-2024
Table 84 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2019-2024

Mobile Phones in South Korea

HEADLINES

PROSPECTS

No growth expected in smartphones despite the appearance of 5G smartphones, foldable phones and all-new models

Feature phones to continue declining

Electronics and appliance specialist retailers the dominant retail channel

COMPETITIVE LANDSCAPE

Samsung Electronics the dominant player in mobile phones

Competition between Apple and LG

CATEGORY DATA

Table 85 Sales of Mobile Phones by Category: Volume 2014-2019
Table 86 Sales of Mobile Phones by Category: Value 2014-2019
Table 87 Sales of Mobile Phones by Category: % Volume Growth 2014-2019
Table 88 Sales of Mobile Phones by Category: % Value Growth 2014-2019
Table 89 Sales of Smartphones by Screen Size: % Retail Volume 2018-2019
Table 90 NBO Company Shares of Mobile Phones: % Volume 2015-2019
Table 91 LBN Brand Shares of Mobile Phones: % Volume 2016-2019
Table 92 Distribution of Mobile Phones by Channel: % Volume 2014-2019
Table 93 Forecast Sales of Mobile Phones by Category: Volume 2019-2024
Table 94 Forecast Sales of Mobile Phones by Category: Value 2019-2024
Table 95 Forecast Sales of Mobile Phones by Category: % Volume Growth 2019-2024
Table 96 Forecast Sales of Mobile Phones by Category: % Value Growth 2019-2024
Table 97 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2019-2024

Portable Players in South Korea

HEADLINES

PROSPECTS

Continued development of smart speakers and increasing number of competitors in wireless speakers

Rising e-book sales boosting growth in e-readers

Electronics and appliance specialist retailers and internet retailing dominate distribution

COMPETITIVE LANDSCAPE

Smart speakers leader KT Corp continues to head up portable players

Domestic players are the main producers of AI speakers

CATEGORY DATA

Table 98 Sales of Portable Players by Category: Volume 2014-2019
Table 99 Sales of Portable Players by Category: Value 2014-2019
Table 100 Sales of Portable Players by Category: % Volume Growth 2014-2019
Table 101 Sales of Portable Players by Category: % Value Growth 2014-2019
Table 102 NBO Company Shares of Portable Players: % Volume 2015-2019
Table 103 LBN Brand Shares of Portable Players: % Volume 2016-2019
Table 104 Distribution of Portable Players by Channel: % Volume 2014-2019
Table 105 Forecast Sales of Portable Players by Category: Volume 2019-2024
Table 106 Forecast Sales of Portable Players by Category: Value 2019-2024
Table 107 Forecast Sales of Portable Players by Category: % Volume Growth 2019-2024
Table 108 Forecast Sales of Portable Players by Category: % Value Growth 2019-2024

Wearable Electronics in South Korea

HEADLINES

PROSPECTS

Changing healthcare regulations to offer opportunities for smart wearables?

Smart wearables taking sales from digital activity watches

Internet retailing dominates distribution

COMPETITIVE LANDSCAPE

Multinational companies dominate activity wearables

Smart wearables led by domestic players but facing strong competition from multinationals

CATEGORY DATA

Table 109 Sales of Wearable Electronics by Category: Volume 2014-2019
Table 110 Sales of Wearable Electronics by Category: Value 2014-2019
Table 111 Sales of Wearable Electronics by Category: % Volume Growth 2014-2019
Table 112 Sales of Wearable Electronics by Category: % Value Growth 2014-2019
Table 113 NBO Company Shares of Wearable Electronics: % Volume 2015-2019
Table 114 LBN Brand Shares of Wearable Electronics: % Volume 2016-2019
Table 115 Distribution of Wearable Electronics by Channel: % Volume 2015-2019
Table 116 Forecast Sales of Wearable Electronics by Category: Volume 2019-2024
Table 117 Forecast Sales of Wearable Electronics by Category: Value 2019-2024
Table 118 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2019-2024
Table 119 Forecast Sales of Wearable Electronics by Category: % Value Growth 2019-2024

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Megatrends

Country Report

Consumer Electronics in South Korea

New Report Guarantee

Executive Summary

New Report Guarantee

Premiumisation and innovation to combat slowing volume growth rates

Technology the key to maintaining growth

Increasing market power of domestic players

Electronics and appliance specialist retailers continues to lose share to internet retailing

More innovation expected but slower growth expected than in the review period

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Consumer Electronics in South Korea

EXECUTIVE SUMMARY

Premiumisation and innovation to combat slowing volume growth rates

Technology the key to maintaining growth

Increasing market power of domestic players

Electronics and appliance specialist retailers continues to lose share to internet retailing

More innovation expected but slower growth expected than in the review period

MARKET DATA

SOURCES

Computers and Peripherals in South Korea

HEADLINES

PROSPECTS

Popularity of gaming computers and tablets slows the overall decline

Inkjet printers with built-in ink tank the best performer in printers

Electronics and appliance specialist retailers remains the main distribution channel

COMPETITIVE LANDSCAPE

Samsung Electronics Co Ltd continues to lead

LG Electronics remains in second place

Strong presence of foreign manufacturers in printers

CATEGORY DATA

Home Audio and Cinema in South Korea

HEADLINES

PROSPECTS

Stagnation in home audio and cinema

Longer period needed for saving to buy new homes could affect category sales

Electronics and appliance specialist retailers the main distribution channel

COMPETITIVE LANDSCAPE

Yamaha maintains its leading position through wide distribution and new products

Sound bars help domestic players to gain share

CATEGORY DATA

Home Video in South Korea

HEADLINES

PROSPECTS

Bigger screens, better picture quality, AI and slim models driving TV sales growth

Media services negatively affecting sales of video players

Store-based retailing still dominates distribution, but internet retailing continues growing

COMPETITIVE LANDSCAPE

LG Electronics and Samsung Electronics lead home video

Domestic TV manufacturers vs Chinese TV manufacturers

CATEGORY DATA

Imaging Devices in South Korea

HEADLINES

PROSPECTS

Declining digital cameras shifting to mirrorless models

Online creators preventing digital camcorders from seeing a sharper decline

Electronics and appliance specialist retailers still lead, but internet retailing continues gaining ground

COMPETITIVE LANDSCAPE

Sony Electronics of Korea Corp leads imaging devices

Imaging devices dominated by multinational companies

CATEGORY DATA

In-Car Entertainment in South Korea

HEADLINES

PROSPECTS

Declining aftermarket growth rates for in-car entertainment

Increasing car imports, but owners reluctant to retrofit devices in these vehicles

Strong presence of other non-grocery specialists and rising internet sales

COMPETITIVE LANDSCAPE

Thinkware Corp continues to lead in-car entertainment

Multinational companies gaining share in in-car entertainment

CATEGORY DATA

Mobile Phones in South Korea

HEADLINES

PROSPECTS