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Learn moreOct 2020
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Australia went into lockdown in March 2020, with consumer electronics being among the first industries to be impacted. Due to earlier lockdowns in China, Australia was faced with significant disruptions in the supply chain, affecting stock levels across the country.
Full lockdown commenced on 25 March in Australia, while, from 23 March, pubs, clubs, cafés and restaurants closed, other than for takeaway. Gyms, cinemas and entertainment venues also closed.
The COVID-19 outbreak has not changed the fact that sales of consumer electronics continue to be dominated by leading multinational players from the US, South Korea, China and Japan due to their strong positions, innovative products and constant development. As computers and peripherals experienced further growth during the COVID-19 pandemic, manufacturers have been focusing on convertibility and processing capabilities to support working from home, with brands such as Hewlett-Packard and Lenovo standing out.
The COVID-19 outbreak has permanently shaped retailing of consumer electronics. Consumer behaviour perspectives have been transformed, with e-commerce recording double digit-growth in major categories in 2020.
Lowered consumer confidence in combination with a further drop in disposable income will continue to suppress volume and value sales of consumer electronics in Australia beyond 2020. COVID-19 has shaped the industry and consumers’ spending behaviour, which will be impacting the overall outlook.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Consumer Electronics industry in Australia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Electronics industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Australia for free:
The Consumer Electronics in Australia market research report includes:
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Why buy this report?
This industry report originates from Passport, our Consumer Electronics market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.