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Consumer Electronics in the Philippines

August 2022
USD 2,750
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Electronics industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Computers and Peripherals
  • In-Car Entertainment
  • Home Audio and Cinema
  • Home Video
  • Imaging Devices
  • Mobile Phones
  • Portable Players
  • Wearable Electronics

If you're in the Consumer Electronics industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Electronics in Philippines report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Electronics in Philippines?
  • Which are the leading brands in Philippines?
  • How are products distributed in Philippines?
  • How is the rise of e-commerce changing the retail landscape?
  • How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
  • How are considerations such as urban development and the rise in single-person households driving sales growth?
  • Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
  • Where is future growth expected to be most dynamic?

Consumer Electronics in the Philippines

Consumer electronics in 2022: The big picture
Competitive landscape
Retailing developments
What next for consumer electronics?
Table 1 Sales of Consumer Electronics by Category: Volume 2017-2022
Table 2 Sales of Consumer Electronics by Category: Value 2017-2022
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2017-2022
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2018-2022
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2019-2022
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2017-2022
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2022-2027
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2022-2027
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2022-2027
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Computers and Peripherals in the Philippines

KEY DATA FINDINGS

Traction seen within the business space as work physically returns to the office
Leftover subdued demand to bring in some growth
Players focus on premium categories to drive up value income against declining volume sales
Low penetration leaves room for growth over the forecast period
Premiumisation will continue to drive growth, as players focus on quality over quantity and consumers seek higher-spec models
Business-to-business channel to support growth in the forecast years
Table 12 Sales of Computers and Peripherals by Category: Volume 2017-2022
Table 13 Sales of Computers and Peripherals by Category: Value 2017-2022
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2017-2022
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2017-2022
Table 16 Sales of Computers by Category: Business Volume 2017-2022
Table 17 Sales of Computers by Category: Business Value MSP 2017-2022
Table 18 Sales of Computers by Category: Business Volume Growth 2017-2022
Table 19 Sales of Computers by Category: Business Value MSP Growth 2017-2022
Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2018-2022
Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2019-2022
Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2017-2022
Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2022-2027
Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2022-2027
Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2022-2027
Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2022-2027
Table 27 Forecast Sales of Computers by Category: Business Volume 2022-2027
Table 28 Forecast Sales of Computers by Category: Business Value MSP 2022-2027
Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2022-2027
Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2022-2027

In-Car Entertainment in the Philippines

KEY DATA FINDINGS

In-car navigation continues its decline, as consumers shift to smartphones for location services
Second-hand car sales to gain some momentum from resumption of face-to-face activities
Consumers remain discerning on types of upgrades to select, from the budget-conscious to the specialist
In-car features of newer car models to render in-car entertainment products obsolete
Niche vintage car enthusiasts will provide some small sales support, albeit to no notable degree
Reopening of certified installers and authorised dealers will help to restimulate growth
Table 31 Sales of In-Car Entertainment by Category: Volume 2017-2022
Table 32 Sales of In-Car Entertainment by Category: Value 2017-2022
Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2017-2022
Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2017-2022
Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2018-2022
Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2019-2022
Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2017-2022
Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2022-2027
Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2022-2027
Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2022-2027
Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2022-2027

Home Audio and Cinema in the Philippines

KEY DATA FINDINGS

Complementary growth of home cinema and speaker systems seen in line with television set sales
Newer technology continues to render docks obsolete, as Bluetooth speakers and Spotify rise in popularity
Filipino consumers continue to embrace e-commerce, in trend first triggered by the lockdowns
Home cinema and speaker systems will continue to enjoy growth on the back of increasing television volume sales
E-commerce set to become more even more relevant as payment options grow
Growing popularity of sound bars to support growth, with sleek aesthetics of such devices leading the trend
Table 42 Sales of Home Audio and Cinema by Category: Volume 2017-2022
Table 43 Sales of Home Audio and Cinema by Category: Value 2017-2022
Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2017-2022
Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2017-2022
Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2018-2022
Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2019-2022
Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2018-2022
Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2022-2027
Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2022-2027
Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2022-2027
Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2022-2027

Home Video in the Philippines

KEY DATA FINDINGS

Increasing popularity of streaming services drives growth in smart televisions
Technological innovations continue to drive out video players
Popularity of affordable smart televisions continues to grow, especially within e-commerce
Value-for-money offerings continue to drive growth in televisions, whilst the outlook for video players remains grim
OLED television sales remain small and niche to wealthier consumers
Promotions and discounts will remain key to attracting sales – especially via e-commerce channels
Table 53 Sales of Home Video by Category: Volume 2017-2022
Table 54 Sales of Home Video by Category: Value 2017-2022
Table 55 Sales of Home Video by Category: % Volume Growth 2017-2022
Table 56 Sales of Home Video by Category: % Value Growth 2017-2022
Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2017-2022
Table 58 NBO Company Shares of Home Video: % Volume 2018-2022
Table 59 LBN Brand Shares of Home Video: % Volume 2019-2022
Table 60 Distribution of Home Video by Channel: % Volume 2017-2022
Table 61 Forecast Sales of Home Video by Category: Volume 2022-2027
Table 62 Forecast Sales of Home Video by Category: Value 2022-2027
Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2022-2027
Table 64 Forecast Sales of Home Video by Category: % Value Growth 2022-2027
Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2022-2027

Headphones in the Philippines

KEY DATA FINDINGS

A return to active lifestyles boosts sales for TWS earbuds – from commutes to sporting activities
Advancements in technology and versatility drive trends in innovations
Affordable options accelerate growth in TWS earbuds, from category leader Xiaomi Corp to new releases from Nokia
Specialist gaming headphones set to become a growing trend
Rising competition leads to lower unit prices and new specialist developments
E-commerce set to become increasingly relevant, from mass to premium products
Table 66 Sales of Headphones by Category: Volume 2017-2022
Table 67 Sales of Headphones by Category: Value 2017-2022
Table 68 Sales of Headphones by Category: % Volume Growth 2017-2022
Table 69 Sales of Headphones by Category: % Value Growth 2017-2022
Table 70 NBO Company Shares of Headphones: % Volume 2018-2022
Table 71 LBN Brand Shares of Headphones: % Volume 2019-2022
Table 72 Distribution of Headphones by Channel: % Volume 2017-2022
Table 73 Forecast Sales of Headphones by Category: Volume 2022-2027
Table 74 Forecast Sales of Headphones by Category: Value 2022-2027
Table 75 Forecast Sales of Headphones by Category: % Volume Growth 2022-2027
Table 76 Forecast Sales of Headphones by Category: % Value Growth 2022-2027

Imaging Devices in the Philippines

KEY DATA FINDINGS

Smartphones continue to disrupt dedicated imaging devices
Manufacturers develop their features to appeal to vloggers, influencers, and social media users
Canon collaborates with Yamaha Motors to target more Gen Zs consumers
Steep declines for imaging devices expected to continue, due to the rise of smartphones
Collaborations between smartphone and camera manufacturers continue
Manufacturers offer photography lessons to attract amateur photographers in a declining category
Table 77 Sales of Imaging Devices by Category: Volume 2017-2022
Table 78 Sales of Imaging Devices by Category: Value 2017-2022
Table 79 Sales of Imaging Devices by Category: % Volume Growth 2017-2022
Table 80 Sales of Imaging Devices by Category: % Value Growth 2017-2022
Table 81 NBO Company Shares of Imaging Devices: % Volume 2018-2022
Table 82 LBN Brand Shares of Imaging Devices: % Volume 2019-2022
Table 83 Distribution of Imaging Devices by Channel: % Volume 2017-2022
Table 84 Forecast Sales of Imaging Devices by Category: Volume 2022-2027
Table 85 Forecast Sales of Imaging Devices by Category: Value 2022-2027
Table 86 Forecast Sales of Imaging Devices by Category: % Volume Growth 2022-2027
Table 87 Forecast Sales of Imaging Devices by Category: % Value Growth 2022-2027

Mobile Phones in the Philippines

KEY DATA FINDINGS

Mid-priced and budget tier categories continue to drive growth in smartphones
Gradual recovery supported by resumption of post-pandemic activities
Advancements in infrastructure and technology lead to further growth
Continued growth for smartphones as penetration rates increase over forecast period
Advancements in technology and smartphone security will drive ongoing trends
Accelerated shift to e-commerce expected, for reasons of both affordability and accessibility
Table 88 Sales of Mobile Phones by Category: Volume 2017-2022
Table 89 Sales of Mobile Phones by Category: Value 2017-2022
Table 90 Sales of Mobile Phones by Category: % Volume Growth 2017-2022
Table 91 Sales of Mobile Phones by Category: % Value Growth 2017-2022
Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2019-2022
Table 93 NBO Company Shares of Mobile Phones: % Volume 2018-2022
Table 94 LBN Brand Shares of Mobile Phones: % Volume 2019-2022
Table 95 Distribution of Mobile Phones by Channel: % Volume 2017-2022
Table 96 Forecast Sales of Mobile Phones by Category: Volume 2022-2027
Table 97 Forecast Sales of Mobile Phones by Category: Value 2022-2027
Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2022-2027
Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2022-2027
Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2022-2027

Portable Players in the Philippines

KEY DATA FINDINGS

Increased need for convenience and portability driving growth of wireless speakers
Smartphones continue to negatively affect portable player categories
Portable speakers increasingly become part of at-home eco-system launches
Opportunities for voice activation and AI functions to accelerate growth
Greater reliance on e-commerce expected over the forecast period, as players shift their focus to online platforms
Wireless speakers to remain the key source of growth for portable players
Table 101 Sales of Portable Players by Category: Volume 2017-2022
Table 102 Sales of Portable Players by Category: Value 2017-2022
Table 103 Sales of Portable Players by Category: % Volume Growth 2017-2022
Table 104 Sales of Portable Players by Category: % Value Growth 2017-2022
Table 105 NBO Company Shares of Portable Players: % Volume 2018-2022
Table 106 LBN Brand Shares of Portable Players: % Volume 2019-2022
Table 107 Distribution of Portable Players by Channel: % Volume 2017-2022
Table 108 Forecast Sales of Portable Players by Category: Volume 2022-2027
Table 109 Forecast Sales of Portable Players by Category: Value 2022-2027
Table 110 Forecast Sales of Portable Players by Category: % Volume Growth 2022-2027
Table 111 Forecast Sales of Portable Players by Category: % Value Growth 2022-2027

Wearable Electronics in the Philippines

KEY DATA FINDINGS

Health-related innovations boost demand for wearables among fitness-aware consumers
Demand for functionality causes further decline for activity bands
Government laws restrict stronger growth because of lack of approval for usage
Greater affordability will continue to drive increased adoption
Health and wellness trend will remain in focus, with consumers becoming more demanding of accurate data and smart recommendations
Resumption of physical face-to-face activities expected to increase demand for premium smart wearables
Table 112 Sales of Wearable Electronics by Category: Volume 2017-2022
Table 113 Sales of Wearable Electronics by Category: Value 2017-2022
Table 114 Sales of Wearable Electronics by Category: % Volume Growth 2017-2022
Table 115 Sales of Wearable Electronics by Category: % Value Growth 2017-2022
Table 116 NBO Company Shares of Wearable Electronics: % Volume 2018-2022
Table 117 LBN Brand Shares of Wearable Electronics: % Volume 2019-2022
Table 118 Distribution of Wearable Electronics by Channel: % Volume 2017-2022
Table 119 Forecast Sales of Wearable Electronics by Category: Volume 2022-2027
Table 120 Forecast Sales of Wearable Electronics by Category: Value 2022-2027
Table 121 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2022-2027
Table 122 Forecast Sales of Wearable Electronics by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Consumer Electronics

      • Desktops
        • Laptops
        • Tablets
      • Monitors
      • Printers
    • In-Car Navigation
    • In-Car Speakers
    • In-Dash Media Players
      • Audio Separates
      • Digital Media Player Docks
      • Hi-Fi Systems
      • Home Cinema and Speaker Systems
      • Speakers
      • Other Home Audio and Cinema
        • Analogue TVs
        • LCD TVs
        • OLED TVs
        • Plasma TVs
        • Other TVs
        • TV Combis
        • BD Players
        • DVD Players
        • Video Recorders
        • Mass Wireless Headbands
        • Premium Wireless Headbands
        • Mass Wireless Earphones
        • Premium Wireless Earphones
        • Mass TWS Earbuds
        • Premium TWS Earbuds
      • Digital Cameras
      • Digital Camcorders
      • Feature Phones
      • Smartphones
      • E-Readers
        • Portable Multimedia Players
        • Other Portable Media Players
      • Wireless Speakers
        • Activity Bands
        • Activity Watch (Analogue)
        • Activity Watch (Digital)
      • Smart Wearables

Consumer Electronics

Consumer Electronics refers to the sales of Computers and Peripherals, In-Home Consumer Electronics, In-Car Entertainment and Portable Consumer Electronics to the end consumer.

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This report originates from Passport, our Consumer Electronics research and analysis database.

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