Executive Summary

Sep 2019
Consumer electronics continues to grow, with a rapidly changing landscape

The Indian consumer electronics market recorded continued growth in 2019, owing to increase sales of portable consumer electronics and in-home consumer electronics. While consumers remain price conscious, they have continued to move towards smarter and more integrated products, which can be multifunctional.

Consumers look for enhanced experiences with technological advancements in consumer electronics

With evolving technology and greater exposure, more consumers are looking for an enhanced experience in the products they buy and how they buy them. Consumers are becoming more tech savvy and are more aware of global developments.

Samsung India Electronics Pvt Ltd leads in the face of intense competition

Samsung India Electronics Pvt Ltd has a presence in multiple categories in the consumer electronics market. It benefits from strong brand awareness among consumers, a vast retail network and active marketing.

Electronics and appliance specialist retailers dominate but internet retailing continues to grow

Offline stores remain the most important channel of distribution in consumer electronics, as many consumers prefer to test products before purchasing. However, with consumers seeking better deals and a better shopping experience, the specialist retailers are trying to up their game.

Slowdown expected in the forecast period, owing to market maturity

With continued changes in the technological landscape, a slowdown in growth is expected in the consumer electronics industry during the forecast period. Computers and peripherals, in-car entertainment, home audio and cinema, and imaging devices will be most impacted.

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Consumer Electronics in India

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Electronics industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Electronics industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in India for free:

The Consumer Electronics in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Consumer Electronics in India?
  • What is the fastest growing product category?
  • What consumer electronics segments are growing the fastest?
  • What are the major technology trends in new consumer electronics products?
  • How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?
  • How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

Consumer Electronics in India

EXECUTIVE SUMMARY

Consumer electronics continues to grow, with a rapidly changing landscape
Consumers look for enhanced experiences with technological advancements in consumer electronics
Samsung India Electronics Pvt Ltd leads in the face of intense competition
Electronics and appliance specialist retailers dominate but internet retailing continues to grow
Slowdown expected in the forecast period, owing to market maturity

MARKET DATA

Table 1 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 2 Sales of Consumer Electronics by Category: Value 2014-2019
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Computers and Peripherals in India

HEADLINES

PROSPECTS

Growth in gaming leads to new launches in laptops and desktops
Manufacturers try to expand the student consumer base

COMPETITIVE LANDSCAPE

Hewlett-Packard India Sales Pvt Ltd continues to lead sales of computers and peripherals
Electronics and appliances specialist retailers are the preferred channel for purchase

CATEGORY DATA

Table 12 Sales of Computers and Peripherals by Category: Volume 2014-2019
Table 13 Sales of Computers and Peripherals by Category: Value 2014-2019
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2014-2019
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2014-2019
Table 16 Sales of Computers by Category: Business Volume 2014-2019
Table 17 Sales of Computers by Category: Business Value MSP 2014-2019
Table 18 Sales of Computers by Category: Busines Volume Growth 2014-2019
Table 19 Sales of Computers by Category: Business Value MSP Growth 2014-2019
Table 20 Sales of Laptops by Form Factor 2018-2019
Table 21 Sales of Tablets by Operating System 2014-2019
Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2015-2019
Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2016-2019
Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2014-2019
Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2019-2024
Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2019-2024
Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2019-2024
Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2019-2024
Table 29 Forecast Sales of Computers by Category: Business Volume 2019-2024
Table 30 Forecast Sales of Computers by Category: Business Value MSP 2019-2024
Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2019-2024
Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2019-2024
Table 33 Forecast Sales of Laptops by Form Factor 2019-2024
Table 34 Forecast Sales of Tablets by Operating System 2019-2024

Home Audio and Cinema in India

HEADLINES

PROSPECTS

Integrated and wireless products with better quality hamper sales of home audio and cinema in India
Manufacturers try to capitalise on demand for home cinema and speaker systems

COMPETITIVE LANDSCAPE

Sony India Pvt Ltd retains top spot in home cinema and audio
Electronics and appliances specialist retailers face competition from other distribution channels

CATEGORY DATA

Table 35 Sales of Home Audio and Cinema by Category: Volume 2014-2019
Table 36 Sales of Home Audio and Cinema by Category: Value 2014-2019
Table 37 Sales of Home Audio and Cinema by Category: % Volume Growth 2014-2019
Table 38 Sales of Home Audio and Cinema by Category: % Value Growth 2014-2019
Table 39 NBO Company Shares of Home Audio and Cinema: % Volume 2015-2019
Table 40 LBN Brand Shares of Home Audio and Cinema: % Volume 2016-2019
Table 41 Distribution of Home Audio and Cinema by Channel: % Volume 2014-2019
Table 42 Forecast Sales of Home Audio and Cinema by Category: Volume 2019-2024
Table 43 Forecast Sales of Home Audio and Cinema by Category: Value 2019-2024
Table 44 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2019-2024
Table 45 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2019-2024

Home Video in India

HEADLINES

PROSPECTS

Smart TVs see a surge in demand
Consumers are becoming more comfortable buying home video products online

COMPETITIVE LANDSCAPE

Samsung India Electronics Pvt Ltd continues to be the leader in home video
Brands engage in aggressive pricing as competitions grows

CATEGORY DATA

Table 46 Sales of Home Video by Category: Volume 2014-2019
Table 47 Sales of Home Video by Category: Value 2014-2019
Table 48 Sales of Home Video by Category: % Volume Growth 2014-2019
Table 49 Sales of Home Video by Category: % Value Growth 2014-2019
Table 50 Sales of LCD TVs by Network Connectivity: % Retail Volume 2014-2019
Table 51 NBO Company Shares of Home Video: % Volume 2015-2019
Table 52 LBN Brand Shares of Home Video: % Volume 2016-2019
Table 53 Distribution of Home Video by Channel: % Volume 2014-2019
Table 54 Forecast Sales of Home Video by Category: Volume 2019-2024
Table 55 Forecast Sales of Home Video by Category: Value 2019-2024
Table 56 Forecast Sales of Home Video by Category: % Volume Growth 2019-2024
Table 57 Forecast Sales of Home Video by Category: % Value Growth 2019-2024
Table 58 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2019-2024

Imaging Devices in India

HEADLINES

PROSPECTS

Consumer interest in photography and videography supports sales
Manufacturers focus on establishing a community to build brand equity

COMPETITIVE LANDSCAPE

Nikon Corp leads the imaging devices category in India

CATEGORY DATA

Table 59 Sales of Imaging Devices by Category: Volume 2014-2019
Table 60 Sales of Imaging Devices by Category: Value 2014-2019
Table 61 Sales of Imaging Devices by Category: % Volume Growth 2014-2019
Table 62 Sales of Imaging Devices by Category: % Value Growth 2014-2019
Table 63 Sales of Digital Cameras by Type: % Retail Volume 2014-2019
Table 64 NBO Company Shares of Imaging Devices: % Volume 2015-2019
Table 65 LBN Brand Shares of Imaging Devices: % Volume 2016-2019
Table 66 Distribution of Imaging Devices by Channel: % Volume 2014-2019
Table 67 Forecast Sales of Imaging Devices by Category: Volume 2019-2024
Table 68 Forecast Sales of Imaging Devices by Category: Value 2019-2024
Table 69 Forecast Sales of Imaging Devices by Category: % Volume Growth 2019-2024
Table 70 Forecast Sales of Imaging Devices by Category: % Value Growth 2019-2024
Table 71 Forecast Sales of Digital Cameras by Type: % Retail Volume 2019-2024

In-Car Entertainment in India

HEADLINES

PROSPECTS

In-car entertainment suffers as aftermarket sales decline
In-car speakers benefit most as consumers upgrade

COMPETITIVE LANDSCAPE

Pioneer Corp continues to have a strong presence in in-car entertainment
Chinese and local players continue to have a significant share

CATEGORY DATA

Table 72 Sales of In-Car Entertainment by Category: Volume 2014-2019
Table 73 Sales of In-Car Entertainment by Category: Value 2014-2019
Table 74 Sales of In-Car Entertainment by Category: % Volume Growth 2014-2019
Table 75 Sales of In-Car Entertainment by Category: % Value Growth 2014-2019
Table 76 NBO Company Shares of In-Car Entertainment: % Volume 2015-2019
Table 77 LBN Brand Shares of In-Car Entertainment: % Volume 2016-2019
Table 78 Distribution of In-Car Entertainment by Channel: % Volume 2014-2019
Table 79 Forecast Sales of In-Car Entertainment by Category: Volume 2019-2024
Table 80 Forecast Sales of In-Car Entertainment by Category: Value 2019-2024
Table 81 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2019-2024
Table 82 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2019-2024

Portable Players in India

HEADLINES

PROSPECTS

Wireless speakers enjoy strong demand
E-readers sees new development to offer localised content

COMPETITIVE LANDSCAPE

Harman International Industries Inc leads in wireless speakers

CATEGORY DATA

Table 83 Sales of Portable Players by Category: Volume 2014-2019
Table 84 Sales of Portable Players by Category: Value 2014-2019
Table 85 Sales of Portable Players by Category: % Volume Growth 2014-2019
Table 86 Sales of Portable Players by Category: % Value Growth 2014-2019
Table 87 NBO Company Shares of Portable Players: % Volume 2015-2019
Table 88 LBN Brand Shares of Portable Players: % Volume 2016-2019
Table 89 Distribution of Portable Players by Channel: % Volume 2014-2019
Table 90 Forecast Sales of Portable Players by Category: Volume 2019-2024
Table 91 Forecast Sales of Portable Players by Category: Value 2019-2024
Table 92 Forecast Sales of Portable Players by Category: % Volume Growth 2019-2024
Table 93 Forecast Sales of Portable Players by Category: % Value Growth 2019-2024

Wearable Electronics in India

HEADLINES

PROSPECTS

Economically priced activity wearables drive the category
Consumers continue to rely on internet retailing for purchasing wearable electronics

COMPETITIVE LANDSCAPE

Xiaomi Technology India Pvt Ltd continues to lead the activity wearables category
Samsung India Electronics Pvt Ltd retains the lead in smart wearables

CATEGORY DATA

Table 94 Sales of Wearable Electronics by Category: Volume 2014-2019
Table 95 Sales of Wearable Electronics by Category: Value 2014-2019
Table 96 Sales of Wearable Electronics by Category: % Volume Growth 2014-2019
Table 97 Sales of Wearable Electronics by Category: % Value Growth 2014-2019
Table 98 NBO Company Shares of Wearable Electronics: % Volume 2015-2019
Table 99 LBN Brand Shares of Wearable Electronics: % Volume 2016-2019
Table 100 Distribution of Wearable Electronics by Channel: % Volume 2015-2019
Table 101 Forecast Sales of Wearable Electronics by Category: Volume 2019-2024
Table 102 Forecast Sales of Wearable Electronics by Category: Value 2019-2024
Table 103 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2019-2024
Table 104 Forecast Sales of Wearable Electronics by Category: % Value Growth 2019-2024

Mobile Phones in India

HEADLINES

PROSPECTS

The consumer base for smartphones expands
Innovation in smartphones will drive the growth

COMPETITIVE LANDSCAPE

Xiaomi Technology India Pvt Ltd leads the smartphones category
Internet retailing continues to grow

CATEGORY DATA

Table 105 Sales of Mobile Phones by Category: Volume 2014-2019
Table 106 Sales of Mobile Phones by Category: Value 2014-2019
Table 107 Sales of Mobile Phones by Category: % Volume Growth 2014-2019
Table 108 Sales of Mobile Phones by Category: % Value Growth 2014-2019
Table 109 Sales of Smartphones by Screen Size: % Retail Volume 2018-2019
Table 110 NBO Company Shares of Mobile Phones: % Volume 2015-2019
Table 111 LBN Brand Shares of Mobile Phones: % Volume 2016-2019
Table 112 Distribution of Mobile Phones by Channel: % Volume 2014-2019
Table 113 Forecast Sales of Mobile Phones by Category: Volume 2019-2024
Table 114 Forecast Sales of Mobile Phones by Category: Value 2019-2024
Table 115 Forecast Sales of Mobile Phones by Category: % Volume Growth 2019-2024
Table 116 Forecast Sales of Mobile Phones by Category: % Value Growth 2019-2024
Table 117 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2019-2024