The Indian consumer electronics market recorded continued growth in 2019, owing to increase sales of portable consumer electronics and in-home consumer electronics. While consumers remain price conscious, they have continued to move towards smarter and more integrated products, which can be multifunctional.
With evolving technology and greater exposure, more consumers are looking for an enhanced experience in the products they buy and how they buy them. Consumers are becoming more tech savvy and are more aware of global developments.
Samsung India Electronics Pvt Ltd has a presence in multiple categories in the consumer electronics market. It benefits from strong brand awareness among consumers, a vast retail network and active marketing.
Offline stores remain the most important channel of distribution in consumer electronics, as many consumers prefer to test products before purchasing. However, with consumers seeking better deals and a better shopping experience, the specialist retailers are trying to up their game.
With continued changes in the technological landscape, a slowdown in growth is expected in the consumer electronics industry during the forecast period. Computers and peripherals, in-car entertainment, home audio and cinema, and imaging devices will be most impacted.
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Discover the latest market trends and uncover sources of future market growth for the Consumer Electronics industry in India with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Consumer Electronics market research database.