Driven by expansion in the portable consumer electronics category, the US consumer electronics industry recorded positive volume sales growth in 2019. Consumer preferences continued to shift towards smarter and more multifunctional products in 2019.
Limited volume sales growth for consumer electronics in the US masks many of the changes the industry has undergone since the start of the smartphone and portable computer era. The high level of internet connectivity across most of the US has enabled the rapid adoption of smart technologies and seamless streaming to in-home and portable devices.
Digital assistants and smart home technology continue to expand from smartphones and wireless speakers into more categories in consumer electronics and the home entertainment space. Amazon’s Alexa and Google Assistant are changing the way people interact with their devices.
Internet retailing, led by Amazon, continues its steady climb among distribution channels in consumer electronics and appears set to do so for some time ahead. However, manufacturers and bricks-and-mortar stores are looking to combat this trend with a twofold strategy.
Growth in the overall consumer electronics market in volume terms is expected to be mostly flat during the forecast period. There will be significant challenges in the future for the computers and peripherals and in-car entertainment categories.
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This industry report originates from Passport, our Consumer Electronics market research database.