Consumer Electronics in Brazil

July 2022
USD 2,750
Request More Information

Delivery:

Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).

Overview:

Understand the latest market trends and future growth opportunities for the Consumer Electronics industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Computers and Peripherals
  • In-Car Entertainment
  • Home Audio and Cinema
  • Home Video
  • Imaging Devices
  • Mobile Phones
  • Portable Players
  • Wearable Electronics

If you're in the Consumer Electronics industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Electronics in Brazil report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Electronics in Brazil?
  • Which are the leading brands in Brazil?
  • How are products distributed in Brazil?
  • How is the rise of e-commerce changing the retail landscape?
  • How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
  • How are considerations such as urban development and the rise in single-person households driving sales growth?
  • Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
  • Where is future growth expected to be most dynamic?

Consumer Electronics in Brazil

EXECUTIVE SUMMARY

Consumer electronics in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?

MARKET DATA

Table 1 Sales of Consumer Electronics by Category: Volume 2017-2022 Table 2 Sales of Consumer Electronics by Category: Value 2017-2022 Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2017-2022 Table 4 Sales of Consumer Electronics by Category: % Value Growth 2017-2022 Table 5 NBO Company Shares of Consumer Electronics: % Volume 2018-2022 Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2019-2022 Table 7 Distribution of Consumer Electronics by Channel: % Volume 2017-2022 Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2022-2027 Table 9 Forecast Sales of Consumer Electronics by Category: Value 2022-2027 Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2022-2027 Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources

Computers and Peripherals in Brazil

KEY DATA FINDINGS

2022 DEVELOPMENTS

Computers and peripherals performs solidly in volume terms, despite inflation
Lower consumer confidence in shopping decisions
Challenges in the competitive arena

PROSPECTS AND OPPORTUNITIES

Everybody is looking to attract gamers
Sustainability matters for computers and peripherals
Printers struggling to remain relevant

CATEGORY DATA

Table 12 Sales of Computers and Peripherals by Category: Volume 2017-2022 Table 13 Sales of Computers and Peripherals by Category: Value 2017-2022 Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2017-2022 Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2017-2022 Table 16 Sales of Computers by Category: Business Volume 2017-2022 Table 17 Sales of Computers by Category: Business Value MSP 2017-2022 Table 18 Sales of Computers by Category: Business Volume Growth 2017-2022 Table 19 Sales of Computers by Category: Business Value MSP Growth 2017-2022 Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2018-2022 Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2019-2022 Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2017-2022 Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2022-2027 Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2022-2027 Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2022-2027 Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2022-2027 Table 27 Forecast Sales of Computers by Category: Business Volume 2022-2027 Table 28 Forecast Sales of Computers by Category: Business Value MSP 2022-2027 Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2022-2027 Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2022-2027

In-Car Entertainment in Brazil

KEY DATA FINDINGS

2022 DEVELOPMENTS

Slow performance for the automotive industry and for in-car entertainment
No change in the competitive landscape
Innovation matches improved consumer experience

PROSPECTS AND OPPORTUNITIES

Supply chain challenges require resilience
New consumption patterns could be a threat to growth
In-dash media players to evolve along with 5G technology

CATEGORY DATA

Table 31 Sales of In-Car Entertainment by Category: Volume 2017-2022 Table 32 Sales of In-Car Entertainment by Category: Value 2017-2022 Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2017-2022 Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2017-2022 Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2018-2022 Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2019-2022 Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2017-2022 Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2022-2027 Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2022-2027 Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2022-2027 Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2022-2027

Home Audio and Cinema in Brazil

KEY DATA FINDINGS

2022 DEVELOPMENTS

Most categories decline, with home cinema and speaker systems the exception
Inflation discourages consumption, hindering growth
E-commerce operators offer discounts to maintain sales volumes

PROSPECTS AND OPPORTUNITIES

Alexa and Google Play are indirect competitors
Opportunities arising in a World Cup year
Gaming segment has unexplored growth and opportunities

CATEGORY DATA

Table 42 Sales of Home Audio and Cinema by Category: Volume 2017-2022 Table 43 Sales of Home Audio and Cinema by Category: Value 2017-2022 Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2017-2022 Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2017-2022 Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2018-2022 Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2019-2022 Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2018-2022 Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2022-2027 Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2022-2027 Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2022-2027 Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2022-2027

Home Video in Brazil

KEY DATA FINDINGS

2022 DEVELOPMENTS

Inflation squeezes consumers’ pockets and influences home video
Global disruptions continue impacting home video
Promotion and branding strategies in a difficult marketplace

PROSPECTS AND OPPORTUNITIES

Holiday and special event promotions are a major opportunity to leverage sales
Premium televisions have high growth potential
Shifts expected in the competitive landscape

CATEGORY DATA

Table 53 Sales of Home Video by Category: Volume 2017-2022 Table 54 Sales of Home Video by Category: Value 2017-2022 Table 55 Sales of Home Video by Category: % Volume Growth 2017-2022 Table 56 Sales of Home Video by Category: % Value Growth 2017-2022 Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2017-2022 Table 58 NBO Company Shares of Home Video: % Volume 2018-2022 Table 59 LBN Brand Shares of Home Video: % Volume 2019-2022 Table 60 Distribution of Home Video by Channel: % Volume 2017-2022 Table 61 Forecast Sales of Home Video by Category: Volume 2022-2027 Table 62 Forecast Sales of Home Video by Category: Value 2022-2027 Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2022-2027 Table 64 Forecast Sales of Home Video by Category: % Value Growth 2022-2027 Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2022-2027

Headphones in Brazil

KEY DATA FINDINGS

2022 DEVELOPMENTS

Headphones sees strong growth, despite some categories showing decline
New players and products available to consumers
Grey market continues to be a concern for players

PROSPECTS AND OPPORTUNITIES

Social media as a platform to showcase products
Gaming set to boost demand and opportunities
E-commerce as an increasingly relevant shopping platform

CATEGORY DATA

Table 66 Sales of Headphones by Category: Volume 2017-2022 Table 67 Sales of Headphones by Category: Value 2017-2022 Table 68 Sales of Headphones by Category: % Volume Growth 2017-2022 Table 69 Sales of Headphones by Category: % Value Growth 2017-2022 Table 70 NBO Company Shares of Headphones: % Volume 2018-2022 Table 71 LBN Brand Shares of Headphones: % Volume 2019-2022 Table 72 Distribution of Headphones by Channel: % Volume 2017-2022 Table 73 Forecast Sales of Headphones by Category: Volume 2022-2027 Table 74 Forecast Sales of Headphones by Category: Value 2022-2027 Table 75 Forecast Sales of Headphones by Category: % Volume Growth 2022-2027 Table 76 Forecast Sales of Headphones by Category: % Value Growth 2022-2027

Imaging Devices in Brazil

KEY DATA FINDINGS

2022 DEVELOPMENTS

Imaging devices continues its volume decline
Events and tourism are booming again
E-commerce continues to expand

PROSPECTS AND OPPORTUNITIES

Social media is the place to be
Constant improvement of smartphone cameras is a threat to growth
Brands appeal to content creators and professionals

CATEGORY DATA

Table 77 Sales of Imaging Devices by Category: Volume 2017-2022 Table 78 Sales of Imaging Devices by Category: Value 2017-2022 Table 79 Sales of Imaging Devices by Category: % Volume Growth 2017-2022 Table 80 Sales of Imaging Devices by Category: % Value Growth 2017-2022 Table 81 NBO Company Shares of Imaging Devices: % Volume 2018-2022 Table 82 LBN Brand Shares of Imaging Devices: % Volume 2019-2022 Table 83 Distribution of Imaging Devices by Channel: % Volume 2017-2022 Table 84 Forecast Sales of Imaging Devices by Category: Volume 2022-2027 Table 85 Forecast Sales of Imaging Devices by Category: Value 2022-2027 Table 86 Forecast Sales of Imaging Devices by Category: % Volume Growth 2022-2027 Table 87 Forecast Sales of Imaging Devices by Category: % Value Growth 2022-2027

Mobile Phones in Brazil

KEY DATA FINDINGS

2022 DEVELOPMENTS

Mobile phones performs well in value terms in an inflationary scenario
Soft drivers affect demand for smartphones
Room for changes in the competitive environment as players leave the market

PROSPECTS AND OPPORTUNITIES

Smartphone leasing is an option
Premium positioning and quality
5G is the highlight in terms of innovation

CATEGORY DATA

Table 88 Sales of Mobile Phones by Category: Volume 2017-2022 Table 89 Sales of Mobile Phones by Category: Value 2017-2022 Table 90 Sales of Mobile Phones by Category: % Volume Growth 2017-2022 Table 91 Sales of Mobile Phones by Category: % Value Growth 2017-2022 Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2019-2022 Table 93 NBO Company Shares of Mobile Phones: % Volume 2018-2022 Table 94 LBN Brand Shares of Mobile Phones: % Volume 2019-2022 Table 95 Distribution of Mobile Phones by Channel: % Volume 2017-2022 Table 96 Forecast Sales of Mobile Phones by Category: Volume 2022-2027 Table 97 Forecast Sales of Mobile Phones by Category: Value 2022-2027 Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2022-2027 Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2022-2027 Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2022-2027

Portable Players in Brazil

KEY DATA FINDINGS

2022 DEVELOPMENTS

Wireless speakers drives growth in 2022
Continued product development in wireless speakers
Kindle dominates e-readers, as the only notable option in Brazil

PROSPECTS AND OPPORTUNITIES

Growth opportunities for Kindle
E-commerce set to continuously expand
Smart speakers could threaten lower-end basic models of wireless speakers

CATEGORY DATA

Table 101 Sales of Portable Players by Category: Volume 2017-2022 Table 102 Sales of Portable Players by Category: Value 2017-2022 Table 103 Sales of Portable Players by Category: % Volume Growth 2017-2022 Table 104 Sales of Portable Players by Category: % Value Growth 2017-2022 Table 105 NBO Company Shares of Portable Players: % Volume 2018-2022 Table 106 LBN Brand Shares of Portable Players: % Volume 2019-2022 Table 107 Distribution of Portable Players by Channel: % Volume 2017-2022 Table 108 Forecast Sales of Portable Players by Category: Volume 2022-2027 Table 109 Forecast Sales of Portable Players by Category: Value 2022-2027 Table 110 Forecast Sales of Portable Players by Category: % Volume Growth 2022-2027 Table 111 Forecast Sales of Portable Players by Category: % Value Growth 2022-2027

Wearable Electronics in Brazil

KEY DATA FINDINGS

2022 DEVELOPMENTS

Strong performance highlights the potential of smart wearables
Growing competition as consumers have more options from which to choose
Grey market is detrimental to growth

PROSPECTS AND OPPORTUNITIES

Technological advances to impact the category
Much room for growth in penetration rate of wearable electronics
Consumers eager for discounts and promotions

CATEGORY DATA

Table 112 Sales of Wearable Electronics by Category: Volume 2017-2022 Table 113 Sales of Wearable Electronics by Category: Value 2017-2022 Table 114 Sales of Wearable Electronics by Category: % Volume Growth 2017-2022 Table 115 Sales of Wearable Electronics by Category: % Value Growth 2017-2022 Table 116 NBO Company Shares of Wearable Electronics: % Volume 2018-2022 Table 117 LBN Brand Shares of Wearable Electronics: % Volume 2019-2022 Table 118 Distribution of Wearable Electronics by Channel: % Volume 2017-2022 Table 119 Forecast Sales of Wearable Electronics by Category: Volume 2022-2027 Table 120 Forecast Sales of Wearable Electronics by Category: Value 2022-2027 Table 121 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2022-2027 Table 122 Forecast Sales of Wearable Electronics by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Consumer Electronics

      • Desktops
        • Laptops
        • Tablets
      • Monitors
      • Printers
    • In-Car Navigation
    • In-Car Speakers
    • In-Dash Media Players
      • Audio Separates
      • Digital Media Player Docks
      • Hi-Fi Systems
      • Home Cinema and Speaker Systems
      • Speakers
      • Other Home Audio and Cinema
        • Analogue TVs
        • LCD TVs
        • OLED TVs
        • Plasma TVs
        • Other TVs
        • TV Combis
        • BD Players
        • DVD Players
        • Video Recorders
        • Mass Wireless Headbands
        • Premium Wireless Headbands
        • Mass Wireless Earphones
        • Premium Wireless Earphones
        • Mass TWS Earbuds
        • Premium TWS Earbuds
      • Digital Cameras
      • Digital Camcorders
      • Feature Phones
      • Smartphones
      • E-Readers
        • Portable Multimedia Players
        • Other Portable Media Players
      • Wireless Speakers
        • Activity Bands
        • Activity Watch (Analogue)
        • Activity Watch (Digital)
      • Smart Wearables

Consumer Electronics

Consumer Electronics refers to the sales of Computers and Peripherals, In-Home Consumer Electronics, In-Car Entertainment and Portable Consumer Electronics to the end consumer.

See All of Our Definitions
Share:

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Consumer Electronics research and analysis database.

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page