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Learn moreNov 2020
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The consumer electronics market in Brazil was adversely impacted by COVID-19, as consumers prioritised spending elsewhere, or delayed replacement purchases. This pandemic compounded the economic difficulties the country already faced following the economic crisis of 2015-2019, from which it was struggling to recover.
The first case of COVID-19 was confirmed by the Health Ministry on 26 February. On 16 March, schools closed in São Paulo, the state with the most cases, while on 17 March, the first death was registered.
Overall volume shares within the consumer electronics market remained largely stable in 2020. Samsung continued to hold the top spot, with Lenovo and LG competing strongly for second and third places.
E-commerce continued to gain distribution volume share in Brazil’s consumer electronics market in 2020. With consumers increasingly knowledgeable regarding technological products, they were more comfortable researching and making purchases online.
The importance of electronics raised by the quarantine and home seclusion trend arising from COVID-19 is likely to continue or even increase from 2021 onwards. Circumstances have resulted in many consumers increasing their usage of digital devices, and this is not expected to decline in the post-pandemic environment.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Consumer Electronics industry in Brazil with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Electronics industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.
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The Consumer Electronics in Brazil market research report includes:
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Why buy this report?
This industry report originates from Passport, our Consumer Electronics market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.