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Consumer Electronics in Brazil

August 2021
USD 2,650
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Electronics industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Computers and Peripherals
  • In-Car Entertainment
  • Home Audio and Cinema
  • Home Video
  • Imaging Devices
  • Mobile Phones
  • Portable Players
  • Wearable Electronics

If you're in the Consumer Electronics industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Electronics in Brazil report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Electronics in Brazil?
  • Which are the leading brands in Brazil?
  • How are products distributed in Brazil?
  • How is the rise of e-commerce changing the retail landscape?
  • How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
  • How are considerations such as urban development and the rise in single-person households driving sales growth?
  • Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
  • Where is future growth expected to be most dynamic?

Consumer Electronics in Brazil

EXECUTIVE SUMMARY

Consumer electronics in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?

MARKET DATA

Table 1 Sales of Consumer Electronics by Category: Volume 2016-2021 Table 2 Sales of Consumer Electronics by Category: Value 2016-2021 Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2016-2021 Table 4 Sales of Consumer Electronics by Category: % Value Growth 2016-2021 Table 5 NBO Company Shares of Consumer Electronics: % Volume 2017-2021 Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2018-2021 Table 7 Distribution of Consumer Electronics by Channel: % Volume 2016-2021 Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2021-2026 Table 9 Forecast Sales of Consumer Electronics by Category: Value 2021-2026 Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2021-2026 Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

Computers and Peripherals in Brazil

KEY DATA FINDINGS

2021 DEVELOPMENTS

Progression of pandemic boosts consumption
Market landscape pushes competitiveness and innovation
Prices rise due to supply chain crisis

PROSPECTS AND OPPORTUNITIES

Return to the office to warm up demand for laptops/notebooks
Product developments to centre on specific consumer needs
Online presence to inform consumers about brands

CATEGORY DATA

Table 12 Sales of Computers and Peripherals by Category: Volume 2016-2021 Table 13 Sales of Computers and Peripherals by Category: Value 2016-2021 Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2016-2021 Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2016-2021 Table 16 Sales of Computers by Category: Business Volume 2016-2021 Table 17 Sales of Computers by Category: Business Value MSP 2016-2021 Table 18 Sales of Computers by Category: Busines Volume Growth 2016-2021 Table 19 Sales of Computers by Category: Business Value MSP Growth 2016-2021 Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2017-2021 Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2018-2021 Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2016-2021 Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2021-2026 Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2021-2026 Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2021-2026 Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2021-2026 Table 27 Forecast Sales of Computers by Category: Business Volume 2021-2026 Table 28 Forecast Sales of Computers by Category: Business Value MSP 2021-2026 Table 29 Forecast Sales of Computers by Category: Busines Volume Growth 2021-2026 Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2021-2026

In-Car Entertainment in Brazil

KEY DATA FINDINGS

2021 DEVELOPMENTS

Declining sales of cars hamper growth
Decreasing mobility due to COVID-19 negatively impacts the category
Economic recuperation does not translate to growth in the category

PROSPECTS AND OPPORTUNITIES

Inflation, unemployment and other hard drivers will continue impacting the category
Global shortages will continue to affect the national supply chain
Meeting the demand for e-commerce will be imperative for in-car entertainment

CATEGORY DATA

Table 31 Sales of In-Car Entertainment by Category: Volume 2016-2021 Table 32 Sales of In-Car Entertainment by Category: Value 2016-2021 Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2016-2021 Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2016-2021 Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2017-2021 Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2018-2021 Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2016-2021 Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2021-2026 Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2021-2026 Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2021-2026 Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2021-2026

Home Audio and Cinema in Brazil

KEY DATA FINDINGS

2021 DEVELOPMENTS

Rapid innovation in home video puts a check on home cinema
Economic recovery does not necessarily translate to growth in the category
Competition from other products, including mobile phones and wireless speakers

PROSPECTS AND OPPORTUNITIES

Global shortages affect the national supply chain
Meeting the need for e-commerce: online channels will be imperative
Urban changes: smaller households will drive innovation

CATEGORY DATA

Table 42 Sales of Home Audio and Cinema by Category: Volume 2016-2021 Table 43 Sales of Home Audio and Cinema by Category: Value 2016-2021 Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2016-2021 Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2016-2021 Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2017-2021 Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2018-2021 Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2017-2021 Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2021-2026 Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2021-2026 Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2021-2026 Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2021-2026

Home Video in Brazil

KEY DATA FINDINGS

2021 DEVELOPMENTS

COVID-19 pandemic continues to drive sales, but economic impact prevents growth
Streaming platforms influence home video products
Global supply chains continue to impact the national market

PROSPECTS AND OPPORTUNITIES

Increasing competitiveness as new players enter the market
Consumers will continue to look for better prices
Innovation will be key for consumers

CATEGORY DATA

Table 53 Sales of Home Video by Category: Volume 2016-2021 Table 54 Sales of Home Video by Category: Value 2016-2021 Table 55 Sales of Home Video by Category: % Volume Growth 2016-2021 Table 56 Sales of Home Video by Category: % Value Growth 2016-2021 Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2016-2021 Table 58 NBO Company Shares of Home Video: % Volume 2017-2021 Table 59 LBN Brand Shares of Home Video: % Volume 2018-2021 Table 60 Distribution of Home Video by Channel: % Volume 2016-2021 Table 61 Forecast Sales of Home Video by Category: Volume 2021-2026 Table 62 Forecast Sales of Home Video by Category: Value 2021-2026 Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2021-2026 Table 64 Forecast Sales of Home Video by Category: % Value Growth 2021-2026 Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2021-2026

Imaging Devices in Brazil

KEY DATA FINDINGS

2021 DEVELOPMENTS

Lack of out-of-home activities continues driving down sales
Competition from mobile phones: the killer blow
Sony says farewell to Brazil

PROSPECTS AND OPPORTUNITIES

Hobbies and camcorders for travelling could be the saving grace moving forward
E-commerce remains in the spotlight for imaging devices
Economic recovery will not translate into immediate growth in the category

CATEGORY DATA

Table 66 Sales of Imaging Devices by Category: Volume 2016-2021 Table 67 Sales of Imaging Devices by Category: Value 2016-2021 Table 68 Sales of Imaging Devices by Category: % Volume Growth 2016-2021 Table 69 Sales of Imaging Devices by Category: % Value Growth 2016-2021 Table 70 NBO Company Shares of Imaging Devices: % Volume 2017-2021 Table 71 LBN Brand Shares of Imaging Devices: % Volume 2018-2021 Table 72 Distribution of Imaging Devices by Channel: % Volume 2016-2021 Table 73 Forecast Sales of Imaging Devices by Category: Volume 2021-2026 Table 74 Forecast Sales of Imaging Devices by Category: Value 2021-2026 Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2021-2026 Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2021-2026

Portable Players in Brazil

KEY DATA FINDINGS

2021 DEVELOPMENTS

E-readers regains strength as consumers look for entertainment
Wireless speakers is in the spotlight for growth
Global shortages affect national supply chain and prices

PROSPECTS AND OPPORTUNITIES

Harman presents new wireless speakers in the market
E-commerce remains in the spotlight for portable players
Book club subscriptions a threat to growth in e-readers

CATEGORY DATA

Table 77 Sales of Portable Players by Category: Volume 2016-2021 Table 78 Sales of Portable Players by Category: Value 2016-2021 Table 79 Sales of Portable Players by Category: % Volume Growth 2016-2021 Table 80 Sales of Portable Players by Category: % Value Growth 2016-2021 Table 81 NBO Company Shares of Portable Players: % Volume 2017-2021 Table 82 LBN Brand Shares of Portable Players: % Volume 2017-2021 Table 83 Distribution of Portable Players by Channel: % Volume 2016-2021 Table 84 Forecast Sales of Portable Players by Category: Volume 2021-2026 Table 85 Forecast Sales of Portable Players by Category: Value 2021-2026 Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2021-2026 Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2021-2026

Mobile Phones in Brazil

KEY DATA FINDINGS

2021 DEVELOPMENTS

Economic scenario limits consumption in 2020, but some rebound is seen in 2021
Higher prices due to supply chain problems worldwide
E-commerce keeps growing, boosted by COVID-19

PROSPECTS AND OPPORTUNITIES

Rising competition expected in mobile phones
Category sees new launches and product development is set to continue
Economic recovery will encourage a dynamic performance

CATEGORY DATA

Table 88 Sales of Mobile Phones by Category: Volume 2016-2021 Table 89 Sales of Mobile Phones by Category: Value 2016-2021 Table 90 Sales of Mobile Phones by Category: % Volume Growth 2016-2021 Table 91 Sales of Mobile Phones by Category: % Value Growth 2016-2021 Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2018-2021 Table 93 NBO Company Shares of Mobile Phones: % Volume 2017-2021 Table 94 LBN Brand Shares of Mobile Phones: % Volume 2018-2021 Table 95 Distribution of Mobile Phones by Channel: % Volume 2017-2021 Table 96 Forecast Sales of Mobile Phones by Category: Volume 2021-2026 Table 97 Forecast Sales of Mobile Phones by Category: Value 2021-2026 Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2021-2026 Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2021-2026 Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2021-2026

Wearable Electronics in Brazil

KEY DATA FINDINGS

2021 DEVELOPMENTS

E-commerce remains in the spotlight for wearables
Economic scenario slows consumption rather than leading to decline
Global component shortages affect the national supply chain and prices

PROSPECTS AND OPPORTUNITIES

Health matters more now, and this is set to continue in the future
Connectivity is more important than ever
New players and prices will determine the pace of growth

CATEGORY DATA

Table 101 Sales of Wearable Electronics by Category: Volume 2016-2021 Table 102 Sales of Wearable Electronics by Category: Value 2016-2021 Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2016-2021 Table 104 Sales of Wearable Electronics by Category: % Value Growth 2016-2021 Table 105 NBO Company Shares of Wearable Electronics: % Volume 2017-2021 Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2018-2021 Table 107 Distribution of Wearable Electronics by Channel: % Volume 2016-2021 Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2021-2026 Table 109 Forecast Sales of Wearable Electronics by Category: Value 2021-2026 Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2021-2026 Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2021-2026

Headphones in Brazil

KEY DATA FINDINGS

2021 DEVELOPMENTS

E-commerce remains in the spotlight for headphones
Home seclusion and economic scenario hamper consumption
Global shortages affect the national supply chain

PROSPECTS AND OPPORTUNITIES

Return to out-of-home activities will be the biggest driver of growth
Opportunities for e-commerce: online channels will be imperative for headphones
Continued rise of TWS earbuds thanks to convenience and technology

CATEGORY DATA

Table 112 Sales of Headphones by Category: Volume 2016-2021 Table 113 Sales of Headphones by Category: Value 2016-2021 Table 114 Sales of Headphones by Category: % Volume Growth 2016-2021 Table 115 Sales of Headphones by Category: % Value Growth 2016-2021 Table 116 Distribution of Headphones by Channel: % Volume 2016-2021 Table 117 Forecast Sales of Headphones by Category: Volume 2021-2026 Table 118 Forecast Sales of Headphones by Category: Value 2021-2026 Table 119 Forecast Sales of Headphones by Category: % Volume Growth 2021-2026 Table 120 Forecast Sales of Headphones by Category: % Value Growth 2021-2026
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This report originates from Passport, our Consumer Electronics research and analysis database.

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