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Country Report

Consumer Electronics in

Consumer Electronics in Argentina

62 pages, Aug 2018

US$2,640

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Weaker than expected macroeconomic indicators

The economic activity of Argentina witnessed its second consecutive year of positive growth. However, inflation ended above 20% in 2018, although the central bank had established an inflation target of 15% for the full year.

Portability, multi-functionality and compatibility are winning factors

The biggest winners during the review period were those products that offered one or more of the following characteristics: portability, multi-functionality and compatibility. Undoubtedly, smartphones are a prime example of this and therefore saw strong growth over the review period, particularly in the early years.

Samsung leads major categories

Samsung was the leading player in some of the most important categories within consumer electronics in Argentina in 2018. The sophisticated design, aggressive advertising and the proven quality of its products are the major factors supporting its leading position in smartphones, wearable electronics and tablets.

Consumers trust specialist retailers

Electronics and appliance specialist retailers is the main distribution channel of consumer electronics in Argentina. Consumers feel that they receive superior and more personalised attention in these outlets.

Increasing imports and improving technology

Consumer electronics in Argentina has been historically dominated by international brands. However, after the lift of the import tariff in April 2017, the number and volume of imported brands further increased.

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Consumer Electronics Sample Report Consumer Electronics Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Electronics industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Electronics industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Argentina for free:

The Consumer Electronics in Argentina market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Electronics in Argentina?
What is the fastest growing product category?
What consumer electronics segments are growing the fastest?
What are the major technology trends in new consumer electronics products?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

Want to find out more about this report?

Request more information

Consumer Electronics in Argentina

EXECUTIVE SUMMARY

Weaker than expected macroeconomic indicators

Portability, multi-functionality and compatibility are winning factors

Samsung leads major categories

Consumers trust specialist retailers

Increasing imports and improving technology

MARKET DATA

Table 1 Sales of Consumer Electronics by Category: Volume 2013-2018
Table 2 Sales of Consumer Electronics by Category: Value 2013-2018
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Computers and Peripherals in Argentina

HEADLINES

PROSPECTS

Import tariff elimination reduces imports of non-declared devices

Paper reduction policy will harm printers

Aprender Conectados replaces Conectar Igualdad

COMPETITIVE LANDSCAPE

Largest players not interested in desktops

Lenovo and Samsung lead laptops and tablets

Duopolies prevail in peripherals

CATEGORY DATA

Table 12 Sales of Computers and Peripherals by Category: Volume 2013-2018
Table 13 Sales of Computers and Peripherals by Category: Value 2013-2018
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2013-2018
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2013-2018
Table 16 Sales of Computers by Category: Business Volume 2013-2018
Table 17 Sales of Computers by Category: Business Value MSP 2013-2018
Table 18 Sales of Computers by Category: Busines Volume Growth 2013-2018
Table 19 Sales of Computers by Category: Business Value MSP Growth 2013-2018
Table 20 Sales of Laptops by Form Factor 2017-2018
Table 21 Sales of Tablets by Operating System 2013-2018
Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2014-2018
Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2015-2018
Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2013-2018
Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2018-2023
Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2018-2023
Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2018-2023
Table 29 Forecast Sales of Computers by Category: Business Volume 2018-2023
Table 30 Forecast Sales of Computers by Category: Business Value MSP 2018-2023
Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2018-2023
Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2018-2023
Table 33 Forecast Sales of Laptops by Form Factor 2018-2023
Table 34 Forecast Sales of Tablets by Operating System 2016-2018

Home Audio and Cinema in Argentina

HEADLINES

PROSPECTS

Wireless devices are major threat to home audio and cinema

Sound towers gain space among youngsters

Streaming wipes out need for home cinema

COMPETITIVE LANDSCAPE

Home audio and cinema witnesses high competition

Sony and LG lead sound towers

CATEGORY DATA

Table 35 Sales of Home Audio and Cinema by Category: Volume 2013-2018
Table 36 Sales of Home Audio and Cinema by Category: Value 2013-2018
Table 37 Sales of Home Audio and Cinema by Category: % Volume Growth 2013-2018
Table 38 Sales of Home Audio and Cinema by Category: % Value Growth 2013-2018
Table 39 NBO Company Shares of Home Audio and Cinema: % Volume 2014-2018
Table 40 LBN Brand Shares of Home Audio and Cinema: % Volume 2015-2018
Table 41 Distribution of Home Audio and Cinema by Channel: % Volume 2013-2018
Table 42 Forecast Sales of Home Audio and Cinema by Category: Volume 2018-2023
Table 43 Forecast Sales of Home Audio and Cinema by Category: Value 2018-2023
Table 44 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2018-2023
Table 45 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2018-2023

Home Video in Argentina

HEADLINES

PROSPECTS

Government intervention results in price falls

FIFA World Cup results in sales in 2018

Smart and big screen LCD TVs are on the rise

COMPETITIVE LANDSCAPE

Samsung narrowly leads LCD TVs

New player and a risky marketing campaign

LG monopolises OLED TVs

CATEGORY DATA

Table 46 Sales of Home Video by Category: Volume 2013-2018
Table 47 Sales of Home Video by Category: Value 2013-2018
Table 48 Sales of Home Video by Category: % Volume Growth 2013-2018
Table 49 Sales of Home Video by Category: % Value Growth 2013-2018
Table 50 Sales of LCD TVs by Network Connectivity: % Retail Volume 2013-2018
Table 51 Sales of OLED TVs by Network Connectivity: % Retail Volume 2013-2018
Table 52 Sales of Plasma TVs by Network Connectivity: % Retail Volume 2013-2016
Table 53 NBO Company Shares of Home Video: % Volume 2014-2018
Table 54 LBN Brand Shares of Home Video: % Volume 2015-2018
Table 55 Distribution of Home Video by Channel: % Volume 2013-2018
Table 56 Forecast Sales of Home Video by Category: Volume 2018-2023
Table 57 Forecast Sales of Home Video by Category: Value 2018-2023
Table 58 Forecast Sales of Home Video by Category: % Volume Growth 2018-2023
Table 59 Forecast Sales of Home Video by Category: % Value Growth 2018-2023
Table 60 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023
Table 61 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2018-2023

Imaging Devices in Argentina

HEADLINES

PROSPECTS

Smartphones became the new digital

Older consumers versus millennials

Non-declared cameras and camcorders

COMPETITIVE LANDSCAPE

Kodak survives the digital era in Argentina

Sony remains most representative brand of camcorders

Exclusive branded stores

CATEGORY DATA

Table 62 Sales of Imaging Devices by Category: Volume 2013-2018
Table 63 Sales of Imaging Devices by Category: Value 2013-2018
Table 64 Sales of Imaging Devices by Category: % Volume Growth 2013-2018
Table 65 Sales of Imaging Devices by Category: % Value Growth 2013-2018
Table 66 Sales of Digital Cameras by Type: % Retail Volume 2013-2018
Table 67 NBO Company Shares of Imaging Devices: % Volume 2014-2018
Table 68 LBN Brand Shares of Imaging Devices: % Volume 2015-2018
Table 69 Distribution of Imaging Devices by Channel: % Volume 2013-2018
Table 70 Forecast Sales of Imaging Devices by Category: Volume 2018-2023
Table 71 Forecast Sales of Imaging Devices by Category: Value 2018-2023
Table 72 Forecast Sales of Imaging Devices by Category: % Volume Growth 2018-2023
Table 73 Forecast Sales of Imaging Devices by Category: % Value Growth 2018-2023
Table 74 Forecast Sales of Digital Cameras by Type: % Retail Volume 2018-2023

In-Car Entertainment in Argentina

HEADLINES

PROSPECTS

In-car navigation apps in smartphones become increasingly popular

Aged car fleet and smartphones are key drivers of in-car entertainment

Encouragement to use public transport does not affect demand for in-car speakers or media players

COMPETITIVE LANDSCAPE

Garmin controls languishing in-car navigation

Pioneer is synonymous with car audio in Argentina

Sony utilises many channels

CATEGORY DATA

Table 75 Sales of In-Car Entertainment by Category: Volume 2013-2018
Table 76 Sales of In-Car Entertainment by Category: Value 2013-2018
Table 77 Sales of In-Car Entertainment by Category: % Volume Growth 2013-2018
Table 78 Sales of In-Car Entertainment by Category: % Value Growth 2013-2018
Table 79 NBO Company Shares of In-Car Entertainment: % Volume 2014-2018
Table 80 LBN Brand Shares of In-Car Entertainment: % Volume 2015-2018
Table 81 Distribution of In-Car Entertainment by Channel: % Volume 2013-2018
Table 82 Forecast Sales of In-Car Entertainment by Category: Volume 2018-2023
Table 83 Forecast Sales of In-Car Entertainment by Category: Value 2018-2023
Table 84 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2018-2023
Table 85 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2018-2023

Mobile Phones in Argentina

HEADLINES

PROSPECTS

Big screens and good pictures

Investments expand the 4G wireless connection infrastructure

High penetration of smartphones in Argentina

COMPETITIVE LANDSCAPE

Samsung dominates smartphones

Telco operators are losing ground

New players arrive in local mobile phones

CATEGORY DATA

Table 86 Sales of Mobile Phones by Category: Volume 2013-2018
Table 87 Sales of Mobile Phones by Category: Value 2013-2018
Table 88 Sales of Mobile Phones by Category: % Volume Growth 2013-2018
Table 89 Sales of Mobile Phones by Category: % Value Growth 2013-2018
Table 90 Sales of Smartphones by Screen Size: % Retail Volume 2017-2018
Table 91 NBO Company Shares of Mobile Phones: % Volume 2014-2018
Table 92 LBN Brand Shares of Mobile Phones: % Volume 2015-2018
Table 93 Distribution of Mobile Phones by Channel: % Volume 2013-2018
Table 94 Forecast Sales of Mobile Phones by Category: Volume 2018-2023
Table 95 Forecast Sales of Mobile Phones by Category: Value 2018-2023
Table 96 Forecast Sales of Mobile Phones by Category: % Volume Growth 2018-2023
Table 97 Forecast Sales of Mobile Phones by Category: % Value Growth 2018-2023
Table 98 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2018-2023

Portable Players in Argentina

HEADLINES

PROSPECTS

Multi-functionality wipes out portable media players

Wireless speakers takes advantage of portability and compatibility features

Shortage of Spanish content is not the only obstacle for e-readers

COMPETITIVE LANDSCAPE

No clear leader within wireless speakers

New smart wireless speakers brand in Argentina

Local players bet on e-readers

CATEGORY DATA

Table 99 Sales of Portable Players by Category: Volume 2013-2018
Table 100 Sales of Portable Players by Category: Value 2013-2018
Table 101 Sales of Portable Players by Category: % Volume Growth 2013-2018
Table 102 Sales of Portable Players by Category: % Value Growth 2013-2018
Table 103 NBO Company Shares of Portable Players: % Volume 2014-2018
Table 104 LBN Brand Shares of Portable Players: % Volume 2015-2018
Table 105 Distribution of Portable Players by Channel: % Volume 2013-2018
Table 106 Forecast Sales of Portable Players by Category: Volume 2018-2023
Table 107 Forecast Sales of Portable Players by Category: Value 2018-2023
Table 108 Forecast Sales of Portable Players by Category: % Volume Growth 2018-2023
Table 109 Forecast Sales of Portable Players by Category: % Value Growth 2018-2023

Wearable Electronics in Argentina

HEADLINES

PROSPECTS

Activity wearables do not attract healthy lifestyle seekers

Wearable electronics perceived as a novelty

Activity watch (digital) find their niche

COMPETITIVE LANDSCAPE

Wearable electronics needs to stabilise

Samsung leads high-end segment

Specialist retailers relegate the category

CATEGORY DATA

Table 110 Sales of Wearable Electronics by Category: Volume 2013-2018
Table 111 Sales of Wearable Electronics by Category: Value 2013-2018
Table 112 Sales of Wearable Electronics by Category: % Volume Growth 2014-2018
Table 113 Sales of Wearable Electronics by Category: % Value Growth 2014-2018
Table 114 NBO Company Shares of Wearable Electronics: % Volume 2014-2018
Table 115 LBN Brand Shares of Wearable Electronics: % Volume 2015-2018
Table 116 Distribution of Wearable Electronics by Channel: % Volume 2014-2018
Table 117 Forecast Sales of Wearable Electronics by Category: Volume 2018-2023
Table 118 Forecast Sales of Wearable Electronics by Category: Value 2018-2023
Table 119 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2018-2023
Table 120 Forecast Sales of Wearable Electronics by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Consumer Electronics in Argentina

New Report Guarantee

Executive Summary

New Report Guarantee

Weaker than expected macroeconomic indicators

Portability, multi-functionality and compatibility are winning factors

Samsung leads major categories

Consumers trust specialist retailers

Increasing imports and improving technology

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Consumer Electronics in Argentina

EXECUTIVE SUMMARY

Weaker than expected macroeconomic indicators

Portability, multi-functionality and compatibility are winning factors

Samsung leads major categories

Consumers trust specialist retailers

Increasing imports and improving technology

MARKET DATA

SOURCES

Computers and Peripherals in Argentina

HEADLINES

PROSPECTS

Import tariff elimination reduces imports of non-declared devices

Paper reduction policy will harm printers

Aprender Conectados replaces Conectar Igualdad

COMPETITIVE LANDSCAPE

Largest players not interested in desktops

Lenovo and Samsung lead laptops and tablets

Duopolies prevail in peripherals

CATEGORY DATA

Home Audio and Cinema in Argentina

HEADLINES

PROSPECTS

Wireless devices are major threat to home audio and cinema

Sound towers gain space among youngsters

Streaming wipes out need for home cinema

COMPETITIVE LANDSCAPE

Home audio and cinema witnesses high competition

Sony and LG lead sound towers

CATEGORY DATA

Home Video in Argentina

HEADLINES

PROSPECTS

Government intervention results in price falls

FIFA World Cup results in sales in 2018

Smart and big screen LCD TVs are on the rise

COMPETITIVE LANDSCAPE

Samsung narrowly leads LCD TVs

New player and a risky marketing campaign

LG monopolises OLED TVs

CATEGORY DATA

Imaging Devices in Argentina

HEADLINES

PROSPECTS

Smartphones became the new digital

Older consumers versus millennials

Non-declared cameras and camcorders

COMPETITIVE LANDSCAPE

Kodak survives the digital era in Argentina

Sony remains most representative brand of camcorders

Exclusive branded stores

CATEGORY DATA

In-Car Entertainment in Argentina

HEADLINES

PROSPECTS

In-car navigation apps in smartphones become increasingly popular

Aged car fleet and smartphones are key drivers of in-car entertainment

Encouragement to use public transport does not affect demand for in-car speakers or media players

COMPETITIVE LANDSCAPE

Garmin controls languishing in-car navigation

Pioneer is synonymous with car audio in Argentina

Sony utilises many channels

CATEGORY DATA