Consumer Electronics in Argentina

August 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Electronics industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Computers and Peripherals
  • In-Car Entertainment
  • Home Audio and Cinema
  • Home Video
  • Imaging Devices
  • Mobile Phones
  • Portable Players
  • Wearable Electronics

If you're in the Consumer Electronics industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Electronics in Argentina report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Electronics in Argentina?
  • Which are the leading brands in Argentina?
  • How are products distributed in Argentina?
  • How is the rise of e-commerce changing the retail landscape?
  • How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
  • How are considerations such as urban development and the rise in single-person households driving sales growth?
  • Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
  • Where is future growth expected to be most dynamic?

Consumer Electronics in Argentina

EXECUTIVE SUMMARY

Consumer electronics in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?

MARKET DATA

Table 1 Sales of Consumer Electronics by Category: Volume 2016-2021 Table 2 Sales of Consumer Electronics by Category: Value 2016-2021 Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2016-2021 Table 4 Sales of Consumer Electronics by Category: % Value Growth 2016-2021 Table 5 NBO Company Shares of Consumer Electronics: % Volume 2017-2021 Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2018-2021 Table 7 Distribution of Consumer Electronics by Channel: % Volume 2016-2021 Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2021-2026 Table 9 Forecast Sales of Consumer Electronics by Category: Value 2021-2026 Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2021-2026 Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

Computers and Peripherals in Argentina

KEY DATA FINDINGS

2021 DEVELOPMENTS

Laptops and peripherals perform better than other categories, although sales decline in 2021
Premiumisation trend increasing despite sales decline of tablets in 2021
HP continues to lead computers and peripherals, but Lenovo leads laptops in 2021

PROSPECTS AND OPPORTUNITIES

New home office law set to drive volume sales during the forecast period although demand likely to be negative overall
Portability and eco-friendly lifestyles likely to hamper demand for peripherals over the forecast period
The rise of self-employed workers expected to drive sales of laptops over the forecast period

CATEGORY DATA

Table 12 Sales of Computers and Peripherals by Category: Volume 2016-2021 Table 13 Sales of Computers and Peripherals by Category: Value 2016-2021 Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2016-2021 Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2016-2021 Table 16 Sales of Computers by Category: Business Volume 2016-2021 Table 17 Sales of Computers by Category: Business Value MSP 2016-2021 Table 18 Sales of Computers by Category: Busines Volume Growth 2016-2021 Table 19 Sales of Computers by Category: Business Value MSP Growth 2016-2021 Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2017-2021 Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2018-2021 Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2016-2021 Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2021-2026 Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2021-2026 Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2021-2026 Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2021-2026 Table 27 Forecast Sales of Computers by Category: Business Volume 2021-2026 Table 28 Forecast Sales of Computers by Category: Business Value MSP 2021-2026 Table 29 Forecast Sales of Computers by Category: Busines Volume Growth 2021-2026 Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2021-2026

In-Car Entertainment in Argentina

KEY DATA FINDINGS

2021 DEVELOPMENTS

Movement restrictions and economic crisis hampers in-car entertainment sales in 2021
Strong substitutes continue replacing in-car navigation in 2021
Pioneer leads but does not control in-car entertainment in 2021

PROSPECTS AND OPPORTUNITIES

Sales of in-car entertainment will continue falling over the forecast period
Ageing car fleet set to continue driving demand for in-dash media players over the forecast period
Formal retailers’ sales set to continue being impacted by the high level of informality

CATEGORY DATA

Table 31 Sales of In-Car Entertainment by Category: Volume 2016-2021 Table 32 Sales of In-Car Entertainment by Category: Value 2016-2021 Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2016-2021 Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2016-2021 Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2017-2021 Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2018-2021 Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2016-2021 Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2021-2026 Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2021-2026 Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2021-2026 Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2021-2026

Home Audio and Cinema in Argentina

KEY DATA FINDINGS

2021 DEVELOPMENTS

Home seclusion continues to stall decline in demand for home audio and cinema in 2021
Sound towers continues to suffer from lack of social occasions in 2021
Local player New San continues outperforming Sony Argentina in 2021

PROSPECTS AND OPPORTUNITIES

Lack of convenience likely to reduce home audio and cinema’s attractiveness over the forecast period
Streaming services set to strengthen home audio and cinema’s decline during the forecast period
Soundbars set to be an unexpected driver for home audio and cinema over the forecast period

CATEGORY DATA

Table 42 Sales of Home Audio and Cinema by Category: Volume 2016-2021 Table 43 Sales of Home Audio and Cinema by Category: Value 2016-2021 Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2016-2021 Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2016-2021 Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2017-2021 Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2018-2021 Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2017-2021 Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2021-2026 Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2021-2026 Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2021-2026 Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2021-2026

Home Video in Argentina

KEY DATA FINDINGS

2021 DEVELOPMENTS

Demand for larger-screened TVs continues to rise in 2021
Hypermarket channel remains relatively resilient in home video in 2021
Philips consolidates its leading position while local players remain strong in 2021

PROSPECTS AND OPPORTUNITIES

Television screens set to become larger thereby growing the premium segment over the forecast period
Streaming remains a threat if brands do not visualise it as an ally over the forecast period
Demand for video players is expected to languish soon

CATEGORY DATA

Table 53 Sales of Home Video by Category: Volume 2016-2021 Table 54 Sales of Home Video by Category: Value 2016-2021 Table 55 Sales of Home Video by Category: % Volume Growth 2016-2021 Table 56 Sales of Home Video by Category: % Value Growth 2016-2021 Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2016-2021 Table 58 NBO Company Shares of Home Video: % Volume 2017-2021 Table 59 LBN Brand Shares of Home Video: % Volume 2018-2021 Table 60 Distribution of Home Video by Channel: % Volume 2016-2021 Table 61 Forecast Sales of Home Video by Category: Volume 2021-2026 Table 62 Forecast Sales of Home Video by Category: Value 2021-2026 Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2021-2026 Table 64 Forecast Sales of Home Video by Category: % Value Growth 2021-2026 Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2021-2026

Imaging Devices in Argentina

KEY DATA FINDINGS

2021 DEVELOPMENTS

High smartphone penetration and innovation jeopardises demand for imaging devices in 2021
Action cameras’ demand stalls once again due to COVID-19
Sony and Noblex continues to lead in digital cameras and camcorders in 2021

PROSPECTS AND OPPORTUNITIES

Smartphones set to continue reducing need for imaging devices over the forecast period, with smartphone innovation focusing on camera quality
Digital cameras likely to become niche in the long-run
Demand for digital camcorders set to see boost from action cameras during the forecast period

CATEGORY DATA

Table 66 Sales of Imaging Devices by Category: Volume 2016-2021 Table 67 Sales of Imaging Devices by Category: Value 2016-2021 Table 68 Sales of Imaging Devices by Category: % Volume Growth 2016-2021 Table 69 Sales of Imaging Devices by Category: % Value Growth 2016-2021 Table 70 NBO Company Shares of Imaging Devices: % Volume 2017-2021 Table 71 LBN Brand Shares of Imaging Devices: % Volume 2018-2021 Table 72 Distribution of Imaging Devices by Channel: % Volume 2016-2021 Table 73 Forecast Sales of Imaging Devices by Category: Volume 2021-2026 Table 74 Forecast Sales of Imaging Devices by Category: Value 2021-2026 Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2021-2026 Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2021-2026

Portable Players in Argentina

KEY DATA FINDINGS

2021 DEVELOPMENTS

Demand for wireless speakers remains positive in 2021
iPod and other portable music players are démodé in 2021
No clear leader in a fragmented portable players category in 2021

PROSPECTS AND OPPORTUNITIES

Strong growth potential for wireless speakers over the forecast period thanks to portability and compatibility with other devices
Unit prices of portable players expected to fall over the forecast period as new wireless speaker brands become available at lower price points
Books’ high prices an opportunity for e-readers, but lack of Spanish content, the preference for physical books and competing digital devices dampens growth

CATEGORY DATA

Table 77 Sales of Portable Players by Category: Volume 2016-2021 Table 78 Sales of Portable Players by Category: Value 2016-2021 Table 79 Sales of Portable Players by Category: % Volume Growth 2016-2021 Table 80 Sales of Portable Players by Category: % Value Growth 2016-2021 Table 81 NBO Company Shares of Portable Players: % Volume 2017-2021 Table 82 LBN Brand Shares of Portable Players: % Volume 2017-2021 Table 83 Distribution of Portable Players by Channel: % Volume 2016-2021 Table 84 Forecast Sales of Portable Players by Category: Volume 2021-2026 Table 85 Forecast Sales of Portable Players by Category: Value 2021-2026 Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2021-2026 Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2021-2026

Mobile Phones in Argentina

KEY DATA FINDINGS

2021 DEVELOPMENTS

Mobile phones sees robust growth in 2021 as consumers upgrade smartphones but demand tempered by shortages of chips and semi-conductors
Informal market shrinks due to travel limitations in 2021
Samsung and Motorola continue dominating mobile phones in 2021

PROSPECTS AND OPPORTUNITIES

Smartphones’ positive outlook based on portability, multifunctionality and compatibility
M-commerce to outperform traditional e-commerce during the forecast period
Financing will continue driving sales of mobile phones over the forecast period

CATEGORY DATA

Table 88 Sales of Mobile Phones by Category: Volume 2016-2021 Table 89 Sales of Mobile Phones by Category: Value 2016-2021 Table 90 Sales of Mobile Phones by Category: % Volume Growth 2016-2021 Table 91 Sales of Mobile Phones by Category: % Value Growth 2016-2021 Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2018-2021 Table 93 NBO Company Shares of Mobile Phones: % Volume 2017-2021 Table 94 LBN Brand Shares of Mobile Phones: % Volume 2018-2021 Table 95 Distribution of Mobile Phones by Channel: % Volume 2017-2021 Table 96 Forecast Sales of Mobile Phones by Category: Volume 2021-2026 Table 97 Forecast Sales of Mobile Phones by Category: Value 2021-2026 Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2021-2026 Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2021-2026 Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2021-2026

Wearable Electronics in Argentina

KEY DATA FINDINGS

2021 DEVELOPMENTS

Awareness and new brands as well as healthy lifestyles boosts demand for wearable electronics in 2021
E-commerce supports increase in demand of wearable electronics in 2021
Samsung retains its leadership but has growing competition as new players enter the landscape in 2021

PROSPECTS AND OPPORTUNITIES

Average unit price is set to decline as more affordable brands enter the wearable electronics landscape
Runners and other sports enthusiasts likely to be increasingly attracted by innovative functionalities of wearable electronics
Activity bands and activity watches (analogue) set to continue being unpopular with consumers over the forecast period

CATEGORY DATA

Table 101 Sales of Wearable Electronics by Category: Volume 2016-2021 Table 102 Sales of Wearable Electronics by Category: Value 2016-2021 Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2016-2021 Table 104 Sales of Wearable Electronics by Category: % Value Growth 2016-2021 Table 105 NBO Company Shares of Wearable Electronics: % Volume 2017-2021 Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2018-2021 Table 107 Distribution of Wearable Electronics by Channel: % Volume 2016-2021 Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2021-2026 Table 109 Forecast Sales of Wearable Electronics by Category: Value 2021-2026 Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2021-2026 Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2021-2026

Headphones in Argentina

KEY DATA FINDINGS

2021 DEVELOPMENTS

Growing interest in headphones leads to greater demand in 2021
E-commerce is fertile ground for growth in 2021
TWS earbuds sees sales growth thanks to new brands and innovation in 2021

PROSPECTS AND OPPORTUNITIES

Demand for TWS earbuds likely to grow to the detriment of wireless earphones over the forecast period
Massification of TWS earbuds expected during the forecast period thanks to the entry of more affordable brands
Both premium and mass TWS earbuds brands set to grow in demand during the forecast period

CATEGORY DATA

Table 112 Sales of Headphones by Category: Volume 2016-2021 Table 113 Sales of Headphones by Category: Value 2016-2021 Table 114 Sales of Headphones by Category: % Volume Growth 2016-2021 Table 115 Sales of Headphones by Category: % Value Growth 2016-2021 Table 116 NBO Company Shares of Headphones: % Volume 2017-2021 Table 117 LBN Brand Shares of Headphones: % Volume 2018-2021 Table 118 Distribution of Headphones by Channel: % Volume 2016-2021 Table 119 Forecast Sales of Headphones by Category: Volume 2021-2026 Table 120 Forecast Sales of Headphones by Category: Value 2021-2026 Table 121 Forecast Sales of Headphones by Category: % Volume Growth 2021-2026 Table 122 Forecast Sales of Headphones by Category: % Value Growth 2021-2026
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This report originates from Passport, our Consumer Electronics research and analysis database.

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