While the country enjoyed economic expansion in quarter one of 2018, the economy contracted during the second half of the year and into the first quarter of 2019. Although a modest recovery is expected in the second half of 2019, the economy is expected to end the year in recession.
Consumers continue to prize consumer electronics that provide them with portability, multifunctionality and compatibility. Undoubtedly, smartphones are a prime example of this and therefore saw strong growth over the review period, particularly in the early years.
Samsung was the leading player in some of the most important categories within consumer electronics in Argentina in 2019. The sophisticated design, aggressive advertising and the proven quality of its products are the major factors supporting its leading position in smartphones, wearable electronics and tablets.
Electronics and appliance specialist retailers is the main distribution channel for consumer electronics in Argentina as consumers believe they can receive superior and more personalised attention in these outlets. These outlets also provide discounts thanks to their associations with commercial banks.
Consumer electronics in Argentina has been historically dominated by international brands. However, after the lift of the import tariff in April 2017, the number and volume of imported brands further increased.
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Discover the latest market trends and uncover sources of future market growth for the Consumer Electronics industry in Argentina with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Consumer Electronics market research database.