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Learn moreOct 2020
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The outbreak of COVID-19 in Argentina is predicted to negatively impact consumer electronics, with an overall volume decline of 20% expected for 2020. Home video, home audio and cinema and imaging devices are the areas set to record the most significant reduction in growth.
A lockdown was introduced across the country from 20 March 2020. During this time, consumers were required to stay at home, with only those workers in the armed forces, security forces, firemen, health workers and those working in the food industry, pharmacies, government roles, journalism, retail, telecommunications, public services, delivery services and energy services, permitted to leave home.
Samsung is predicted to retain its lead of the competitive landscape in 2020, however, due to its higher price-points, the player is set to lose share as consumers search for more affordable options during the outbreak of COVID-19. Therefore, while Samsung’s share decreases, Lenovo is set to record an uplift in share, along with Hewlett-Packard and Alcatel.
E-commerce has been slowly rising in Argentina, growing steadily for the past 15 years. As of 2019, e-commerce accounted for 16% of sales on the consumer electronics landscape.
The outbreak of COVID-19 in Argentina is set to lead to a double-digit volume decline for consumer electronics in 2020, as increased price-sensitivity partners with the economic crisis, dampening growth for the year.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Consumer Electronics industry in Argentina with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Electronics industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Argentina for free:
The Consumer Electronics in Argentina market research report includes:
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Why buy this report?
This industry report originates from Passport, our Consumer Electronics market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.