Consumer Electronics in Argentina

Consumer Electronics in Argentina

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics

COVID-19 country impact

Company response

Retailing shift

What next for consumer electronics?

MARKET DATA

Table 1 Sales of Consumer Electronics by Category: Volume 2015-2020
Table 2 Sales of Consumer Electronics by Category: Value 2015-2020
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2016-2020
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2017-2020
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2015-2020
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2020-2025
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2020-2025
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Summary 1 Research Sources

Computers and Peripherals in Argentina

KEY DATA FINDINGS

2020 IMPACT

Laptops lead the landscape, as consumers invest in home office equipment during the COVID-19 lockdown

E-commerce sales rise as consumers prefer the safer way of shopping from home

Hewlett-Packard leads the landscape, as Epson Argentina increases its share, benefiting from rising sales of printers as consumers create home-offices

RECOVERY AND OPPORTUNITIES

The economic recession will continue to challenge sales, as computers and peripherals records an even deeper volume decline across the forecast period

Desktop sales set to suffer as laptops benefit from being portable, whereas tablets face competition from smartphones and laptops

Printers and monitors record ongoing volume declines as lack of portability partners with eco-friendly activities to dampen sales across the forecast period

CATEGORY DATA

Table 12 Sales of Computers and Peripherals by Category: Volume 2015-2020
Table 13 Sales of Computers and Peripherals by Category: Value 2015-2020
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2015-2020
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2015-2020
Table 16 Sales of Computers by Category: Business Volume 2015-2020
Table 17 Sales of Computers by Category: Business Value MSP 2015-2020
Table 18 Sales of Computers by Category: Busines Volume Growth 2015-2020
Table 19 Sales of Computers by Category: Business Value MSP Growth 2015-2020
Table 20 Sales of Laptops by Form Factor 2018-2020
Table 21 Sales of Tablets by Operating System 2015-2020
Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2016-2020
Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2017-2020
Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2015-2020
Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2020-2025
Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2020-2025
Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2020-2025
Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2020-2025
Table 29 Forecast Sales of Computers by Category: Business Volume 2020-2025
Table 30 Forecast Sales of Computers by Category: Business Value MSP 2020-2025
Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2020-2025
Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2020-2025
Table 33 Forecast Sales of Laptops by Form Factor 2020-2025
Table 34 Forecast Sales of Tablets by Operating System 2020-2021

In-Car Entertainment in Argentina

KEY DATA FINDINGS

2020 IMPACT

Home seclusion partners with existing industry challenges, leading to a double-digit decline for in-car entertainment in 2020

In-car navigation records the steepest decline, facing competition from both smartphones and in-built navigation systems

Electronic System SA retains its lead; however, all players record a double-digit volume sales decline, as consumers fail to invest heavily in in-car entertainment

RECOVERY AND OPPORTUNITIES

Growth for in-car entertainment will remain negative across the forecast period; however, it will not be as severe as in 2020

In-dash media players is set to lead sales over the forecast period, as a decline in sales of new vehicles boosts volume share

The high level of informality within in-dash media players and in-car speakers, impacts sales from formal sources across the forecast period

CATEGORY DATA

Table 35 Sales of In-Car Entertainment by Category: Volume 2015-2020
Table 36 Sales of In-Car Entertainment by Category: Value 2015-2020
Table 37 Sales of In-Car Entertainment by Category: % Volume Growth 2015-2020
Table 38 Sales of In-Car Entertainment by Category: % Value Growth 2015-2020
Table 39 NBO Company Shares of In-Car Entertainment: % Volume 2016-2020
Table 40 LBN Brand Shares of In-Car Entertainment: % Volume 2017-2020
Table 41 Distribution of In-Car Entertainment by Channel: % Volume 2015-2020
Table 42 Forecast Sales of In-Car Entertainment by Category: Volume 2020-2025
Table 43 Forecast Sales of In-Car Entertainment by Category: Value 2020-2025
Table 44 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2020-2025
Table 45 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2020-2025

Home Audio and Cinema in Argentina

KEY DATA FINDINGS

2020 IMPACT

COVID-19 increases price-sensitivity while boosting subscriptions to streaming services, both of which harm home audio and cinema sales

Lack of portability and competition from wireless speakers and sound towers challenges growth for home audio and cinema

Leader LG moves from recording positive volume sales in 2019 to a double-digit decline as multinational players are challenged by increasing price-sensitivity

RECOVERY AND OPPORTUNITIES

The economic recession and increasing popularity of wireless speakers leads to a double-digit decline for home audio and cinema

Digital media player docks see an ongoing double-digit decline, recording the worst performance across the forecast period

The growing popularity of sound towers will continue to challenge growth for hi-fi systems, which will record a double-digit decline for the next five years

CATEGORY DATA

Table 46 Sales of Home Audio and Cinema by Category: Volume 2015-2020
Table 47 Sales of Home Audio and Cinema by Category: Value 2015-2020
Table 48 Sales of Home Audio and Cinema by Category: % Volume Growth 2015-2020
Table 49 Sales of Home Audio and Cinema by Category: % Value Growth 2015-2020
Table 50 NBO Company Shares of Home Audio and Cinema: % Volume 2016-2020
Table 51 LBN Brand Shares of Home Audio and Cinema: % Volume 2017-2020
Table 52 Distribution of Home Audio and Cinema by Channel: % Volume 2015-2020
Table 53 Forecast Sales of Home Audio and Cinema by Category: Volume 2020-2025
Table 54 Forecast Sales of Home Audio and Cinema by Category: Value 2020-2025
Table 55 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2020-2025
Table 56 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2020-2025

Home Video in Argentina

KEY DATA FINDINGS

2020 IMPACT

Growth suffers as financial concerns rise, with LCD TVs recording the deepest double-digit decline

Sales of larger-screened TV’s hampered as the COVID-19 outbreak creates supply issues from China

Sony leads the brand landscape, improving its share, as the economic recession leads to a decline in share and growth for the more expensive player, Samsung

RECOVERY AND OPPORTUNITIES

Volume growth is set to recover, as consumers who halted purchases of televisions in 2020, invest over the forecast period

Sporting events will drive sales of television sets over the forecast period, as OLED TVs drive the bulk of volume growth

Modern retailers and e-commerce set to strengthen, both having benefited from the outbreak of COVID-19 and the closure of specialist retailers

CATEGORY DATA

Table 57 Sales of Home Video by Category: Volume 2015-2020
Table 58 Sales of Home Video by Category: Value 2015-2020
Table 59 Sales of Home Video by Category: % Volume Growth 2015-2020
Table 60 Sales of Home Video by Category: % Value Growth 2015-2020
Table 61 Sales of LCD TVs by Network Connectivity: % Retail Volume 2015-2020
Table 62 Sales of OLED TVs by Network Connectivity: % Retail Volume 2015-2020
Table 63 NBO Company Shares of Home Video: % Volume 2016-2020
Table 64 LBN Brand Shares of Home Video: % Volume 2017-2020
Table 65 Distribution of Home Video by Channel: % Volume 2015-2020
Table 66 Forecast Sales of Home Video by Category: Volume 2020-2025
Table 67 Forecast Sales of Home Video by Category: Value 2020-2025
Table 68 Forecast Sales of Home Video by Category: % Volume Growth 2020-2025
Table 69 Forecast Sales of Home Video by Category: % Value Growth 2020-2025
Table 70 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2020-2025
Table 71 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2020-2025

Imaging Devices in Argentina

KEY DATA FINDINGS

2020 IMPACT

Digital camcorders declines due to home seclusion, while all imaging devices face competition from smartphones

The competition from smartphones leaves digital cameras a small audience of professional photographers, which supports sales of high-end digital cameras

Sony Argentina gains huge market share in 2020, as digital action camcorders struggle for sales during a time of home seclusion

RECOVERY AND OPPORTUNITIES

A double-digit volume decline will continue over the forecast period, as the economic recession and competition from smartphones damages sales

Smartphones continue to lead to a decline in growth for imaging devices, with smartphone innovation focusing on camera quality

Fixed lens cameras record the deepest decline, while compact system cameras benefit from being the choice of professional photographers

CATEGORY DATA

Table 72 Sales of Imaging Devices by Category: Volume 2015-2020
Table 73 Sales of Imaging Devices by Category: Value 2015-2020
Table 74 Sales of Imaging Devices by Category: % Volume Growth 2015-2020
Table 75 Sales of Imaging Devices by Category: % Value Growth 2015-2020
Table 76 Sales of Digital Cameras by Type: % Retail Volume 2015-2020
Table 77 NBO Company Shares of Imaging Devices: % Volume 2016-2020
Table 78 LBN Brand Shares of Imaging Devices: % Volume 2017-2020
Table 79 Distribution of Imaging Devices by Channel: % Volume 2015-2020
Table 80 Forecast Sales of Imaging Devices by Category: Volume 2020-2025
Table 81 Forecast Sales of Imaging Devices by Category: Value 2020-2025
Table 82 Forecast Sales of Imaging Devices by Category: % Volume Growth 2020-2025
Table 83 Forecast Sales of Imaging Devices by Category: % Value Growth 2020-2025
Table 84 Forecast Sales of Digital Cameras by Type: % Retail Volume 2020-2025

Portable Players in Argentina

KEY DATA FINDINGS

2020 IMPACT

Sales of wireless speakers peak in Q1 and Q2 of 2020, as consumers add wireless speakers to their home office set-ups

Portable media players struggle as home seclusion partners with competition from smartphones and electronic wearables, to challenge volume growth in 2020

Philips retains its overall lead, as Sony and Samsung struggle to retain share during the economic recession

RECOVERY AND OPPORTUNITIES

Growth recovers in 2021, and wireless speakers drive positive results over the forecast period

Alternative media players and smartwatches damage growth for portable media players over the forecast period

A lack of Spanish content, the preference for physical books and competing digital devices dampens growth for e-readers

CATEGORY DATA

Table 85 Sales of Portable Players by Category: Volume 2015-2020
Table 86 Sales of Portable Players by Category: Value 2015-2020
Table 87 Sales of Portable Players by Category: % Volume Growth 2015-2020
Table 88 Sales of Portable Players by Category: % Value Growth 2015-2020
Table 89 NBO Company Shares of Portable Players: % Volume 2016-2020
Table 90 LBN Brand Shares of Portable Players: % Volume 2017-2020
Table 91 Distribution of Portable Players by Channel: % Volume 2015-2020
Table 92 Forecast Sales of Portable Players by Category: Volume 2020-2025
Table 93 Forecast Sales of Portable Players by Category: Value 2020-2025
Table 94 Forecast Sales of Portable Players by Category: % Volume Growth 2020-2025
Table 95 Forecast Sales of Portable Players by Category: % Value Growth 2020-2025

Mobile Phones in Argentina

KEY DATA FINDINGS

2020 IMPACT

Smartphones suffer due to the outbreak of COVID-19 and the economic recession; however, the wide variety enables consumers to select cheaper models

The up rise in the use of e-commerce during 2020 is a good result for smartphones

Motorola benefits from lower price-points during the economic crisis, gaining share from leader Samsung

RECOVERY AND OPPORTUNITIES

Volume growth will recover in 2021, led by smartphones as sales of feature phones record an ongoing double-digit decline

Key features such as large screens and good picture definition will boost growth across the forecast period

Positive outlook for smartphones, however, replacement cycles are set to lengthen, creating another challenge for the industry

CATEGORY DATA

Table 96 Sales of Mobile Phones by Category: Volume 2015-2020
Table 97 Sales of Mobile Phones by Category: Value 2015-2020
Table 98 Sales of Mobile Phones by Category: % Volume Growth 2015-2020
Table 99 Sales of Mobile Phones by Category: % Value Growth 2015-2020
Table 100 Sales of Smartphones by Screen Size: % Retail Volume 2018-2020
Table 101 NBO Company Shares of Mobile Phones: % Volume 2016-2020
Table 102 LBN Brand Shares of Mobile Phones: % Volume 2017-2020
Table 103 Distribution of Mobile Phones by Channel: % Volume 2015-2020
Table 104 Forecast Sales of Mobile Phones by Category: Volume 2020-2025
Table 105 Forecast Sales of Mobile Phones by Category: Value 2020-2025
Table 106 Forecast Sales of Mobile Phones by Category: % Volume Growth 2020-2025
Table 107 Forecast Sales of Mobile Phones by Category: % Value Growth 2020-2025
Table 108 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2020-2025

Wearable Electronics in Argentina

KEY DATA FINDINGS

2020 IMPACT

The lack of outdoor activity dampens growth for wearable electronics, as COVID-19 requires consumers to stay at home

Smart wearables is the only product set to record volume growth in 2020, benefiting from its rising popularity; being a convenient everyday item

Samsung has growing competition as new players enter the landscape, as LG runs a campaign where consumers receive a free LG W7 smartwatch

RECOVERY AND OPPORTUNITIES

Wearable electronics records positive growth in 2021, as consumers engage in outdoor activities once more

The outbreak of COVID-19 is set to boost the health and wellness trend, as a rising amount of consumers increase their focus on overall wellbeing

E-commerce increases its growth potential after a boost in sales throughout 2020

CATEGORY DATA

Table 109 Sales of Wearable Electronics by Category: Volume 2015-2020
Table 110 Sales of Wearable Electronics by Category: Value 2015-2020
Table 111 Sales of Wearable Electronics by Category: % Volume Growth 2015-2020
Table 112 Sales of Wearable Electronics by Category: % Value Growth 2015-2020
Table 113 NBO Company Shares of Wearable Electronics: % Volume 2016-2020
Table 114 LBN Brand Shares of Wearable Electronics: % Volume 2017-2020
Table 115 Distribution of Wearable Electronics by Channel: % Volume 2015-2020
Table 116 Forecast Sales of Wearable Electronics by Category: Volume 2020-2025
Table 117 Forecast Sales of Wearable Electronics by Category: Value 2020-2025
Table 118 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2020-2025
Table 119 Forecast Sales of Wearable Electronics by Category: % Value Growth 2020-2025

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