Consumer electronics continued to decline in retail volume terms in 2019. However, within this, individual categories saw very different performances.
Smart assistants have started to be used by Italian consumers, although for the time being the main uses are related to the control of appliances, doors and windows, lighting and heating systems. Other uses include seeking information, asking for advice and playing music.
Samsung Electronics continued to lead consumer electronics with a stable retail volume share in 2019. The company has a wide presence across most categories within consumer electronics, and leads large categories including mobile phones and home video.
In March 2018, DPS Group was declared bankrupt in Italy, leading to the closure of 43 Trony electronics and appliance specialist retailers. This was a major shock for Italian retailing and society as a whole, with this a sign of the struggles commonly being experienced by large retailers.
Consumer electronics is expected to continue to see a retail volume decline in the forecast period, similar to that seen in the review period. As in 2019, this decline is despite the positive performances expected in some categories.
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This industry report originates from Passport, our Consumer Electronics market research database.