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Country Report

Consumer Electronics in

Consumer Electronics in Italy

66 pages, Aug 2018

US$2,640

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Executive Summary

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Challenges in volume, solutions in value

Consumer electronics in Italy was challenged by declining volumes, mostly produced by categories lacking in innovation, such as in-car entertainment and home audio and cinema. Nevertheless, value sales maintained stable levels due to the success of premium, innovative and successful products such as OLED TVs and wireless speakers.

2018 witnesses boom of OLED TVs, but decline for smartphones

In 2018, Italian consumer electronics witnessed a strong performance by OLED TVs. This rather new technology is booming among Italian consumers.

Dynamism in competitive landscape – major shake-up through exits and joint ventures

Major changes in the competitive landscape were seen in imaging devices, in which Nikon closed a factory in China due to smartphone competition, Canon announced that it is exiting film cameras and Casio declared itself to be ready to exit the market. However, on the other hand, Samsung joined forces with Fuji Film in June 2018 to develop innovative sensor technology and improve their positions in imaging devices, while Sony made huge investments, hoping to surpass Nikon and Canon in digital cameras.

Trony bankruptcy is a warning for all big retailers as Amazon continues to gain share

Trony filed for bankruptcy in Italy, with 43 stores closing and 500 employees being made redundant. This was a great shock for the Italian retailing industry and society as a whole, with this a sign of the struggles commonly being experienced by large retailers.

Lifestyle changes will reshape consumer electronics

Growth opportunities have increased in what is a challenging Italian consumer electronics environment due to innovation in OLED TVs, wireless speakers and contactless payments solutions. Great change is predicted, which has already started in 2018: obsolete technologies will disappear and players have strong reasons to totally focus on innovation.

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Consumer Electronics Sample Report Consumer Electronics Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Electronics industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Electronics industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Italy for free:

The Consumer Electronics in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Electronics in Italy?
What is the fastest growing product category?
What consumer electronics segments are growing the fastest?
What are the major technology trends in new consumer electronics products?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Consumer Electronics in Italy

EXECUTIVE SUMMARY

Challenges in volume, solutions in value

2018 witnesses boom of OLED TVs, but decline for smartphones

Dynamism in competitive landscape – major shake-up through exits and joint ventures

Trony bankruptcy is a warning for all big retailers as Amazon continues to gain share

Lifestyle changes will reshape consumer electronics

MARKET DATA

Table 1 Sales of Consumer Electronics by Category: Volume 2013-2018
Table 2 Sales of Consumer Electronics by Category: Value 2013-2018
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Computers and Peripherals in Italy

HEADLINES

PROSPECTS

Laptops offers positive growth within computers and peripherals

For tablets, lack of new users results in sales dropping

Printers specialise offer to combat the drop in volume sales

COMPETITIVE LANDSCAPE

Fujitsu and Lenovo in a strategic partnership for computers

Microsoft launches Surface Book 2 in Italy

Porsche Design Book One

CATEGORY DATA

Table 12 Sales of Computers and Peripherals by Category: Volume 2013-2018
Table 13 Sales of Computers and Peripherals by Category: Value 2013-2018
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2013-2018
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2013-2018
Table 16 Sales of Computers by Category: Business Volume 2013-2018
Table 17 Sales of Computers by Category: Business Value MSP 2013-2018
Table 18 Sales of Computers by Category: Busines Volume Growth 2013-2018
Table 19 Sales of Computers by Category: Business Value MSP Growth 2013-2018
Table 20 Sales of Laptops by Form Factor 2017-2018
Table 21 Sales of Tablets by Operating System 2013-2018
Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2014-2018
Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2015-2018
Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2013-2018
Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2018-2023
Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2018-2023
Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2018-2023
Table 29 Forecast Sales of Computers by Category: Business Volume 2018-2023
Table 30 Forecast Sales of Computers by Category: Business Value MSP 2018-2023
Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2018-2023
Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2018-2023
Table 33 Forecast Sales of Laptops by Form Factor 2018-2023
Table 34 Forecast Sales of Tablets by Operating System 2016-2018

Home Audio and Cinema in Italy

HEADLINES

PROSPECTS

Intense promotional activity as a contrast to declining demand

Home audio and cinema loses relevance within in-home consumer electronics

Home audio and cinema missing autonomous inputs for growth

COMPETITIVE LANDSCAPE

Sony Italia SpA leads home audio and cinema in 2018

Award EISA 2017-2018 displays interesting innovations

Sonus Faber presents a new line Sonetto Collection

CATEGORY DATA

Table 35 Sales of Home Audio and Cinema by Category: Volume 2013-2018
Table 36 Sales of Home Audio and Cinema by Category: Value 2013-2018
Table 37 Sales of Home Audio and Cinema by Category: % Volume Growth 2013-2018
Table 38 Sales of Home Audio and Cinema by Category: % Value Growth 2013-2018
Table 39 NBO Company Shares of Home Audio and Cinema: % Volume 2014-2018
Table 40 LBN Brand Shares of Home Audio and Cinema: % Volume 2015-2018
Table 41 Distribution of Home Audio and Cinema by Channel: % Volume 2013-2018
Table 42 Forecast Sales of Home Audio and Cinema by Category: Volume 2018-2023
Table 43 Forecast Sales of Home Audio and Cinema by Category: Value 2018-2023
Table 44 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2018-2023
Table 45 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2018-2023

Home Video in Italy

HEADLINES

PROSPECTS

OLED TVs cont9inue booming

LCD TVs declines due to the rise of OLED TVs

DVD is disappearing while digital on-demand is growing

COMPETITIVE LANDSCAPE

Samsung launches Q9F, innovating in QLED (LCD) technology

Many launches in 2018 by major players, showing great dynamism

Several OLED TV launches announced in Italy, players fuel growing demand

CATEGORY DATA

Table 46 Sales of Home Video by Category: Volume 2013-2018
Table 47 Sales of Home Video by Category: Value 2013-2018
Table 48 Sales of Home Video by Category: % Volume Growth 2013-2018
Table 49 Sales of Home Video by Category: % Value Growth 2013-2018
Table 50 Sales of LCD TVs by Network Connectivity: % Retail Volume 2013-2018
Table 51 Sales of OLED TVs by Network Connectivity: % Retail Volume 2013-2018
Table 52 Sales of Plasma TVs by Network Connectivity: % Retail Volume 2013-2016
Table 53 NBO Company Shares of Home Video: % Volume 2014-2018
Table 54 LBN Brand Shares of Home Video: % Volume 2015-2018
Table 55 Distribution of Home Video by Channel: % Volume 2013-2018
Table 56 Forecast Sales of Home Video by Category: Volume 2018-2023
Table 57 Forecast Sales of Home Video by Category: Value 2018-2023
Table 58 Forecast Sales of Home Video by Category: % Volume Growth 2018-2023
Table 59 Forecast Sales of Home Video by Category: % Value Growth 2018-2023
Table 60 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023
Table 61 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2018-2023

Imaging Devices in Italy

HEADLINES

PROSPECTS

Digital cameras is shrinking due to smartphone competition

The return of instant cameras and of the physical presence of pictures

Mirrorless offers growth possibility for digital cameras

COMPETITIVE LANDSCAPE

Nikon closes a factory in China due to pressure from smartphones

Casio prepares to exit digital cameras

Sony makes huge investments to surpass Nikon and Canon in digital cameras

CATEGORY DATA

Table 62 Sales of Imaging Devices by Category: Volume 2013-2018
Table 63 Sales of Imaging Devices by Category: Value 2013-2018
Table 64 Sales of Imaging Devices by Category: % Volume Growth 2013-2018
Table 65 Sales of Imaging Devices by Category: % Value Growth 2013-2018
Table 66 Sales of Digital Cameras by Type: % Retail Volume 2013-2018
Table 67 NBO Company Shares of Imaging Devices: % Volume 2014-2018
Table 68 LBN Brand Shares of Imaging Devices: % Volume 2015-2018
Table 69 Distribution of Imaging Devices by Channel: % Volume 2013-2018
Table 70 Forecast Sales of Imaging Devices by Category: Volume 2018-2023
Table 71 Forecast Sales of Imaging Devices by Category: Value 2018-2023
Table 72 Forecast Sales of Imaging Devices by Category: % Volume Growth 2018-2023
Table 73 Forecast Sales of Imaging Devices by Category: % Value Growth 2018-2023
Table 74 Forecast Sales of Digital Cameras by Type: % Retail Volume 2018-2023

In-Car Entertainment in Italy

HEADLINES

PROSPECTS

In-car navigation drained by smartphone competition

Connectivity and infotainment are very important drivers

Motorcycle navigators, a dynamic niche

COMPETITIVE LANDSCAPE

TomTom launches TomTom GO Basic and TomTom Camper

MirrorLink improves safety while driving

Android Auto becomes wireless due to the launch of Android P

CATEGORY DATA

Table 75 Sales of In-Car Entertainment by Category: Volume 2013-2018
Table 76 Sales of In-Car Entertainment by Category: Value 2013-2018
Table 77 Sales of In-Car Entertainment by Category: % Volume Growth 2013-2018
Table 78 Sales of In-Car Entertainment by Category: % Value Growth 2013-2018
Table 79 NBO Company Shares of In-Car Entertainment: % Volume 2014-2018
Table 80 LBN Brand Shares of In-Car Entertainment: % Volume 2015-2018
Table 81 Distribution of In-Car Entertainment by Channel: % Volume 2013-2018
Table 82 Forecast Sales of In-Car Entertainment by Category: Volume 2018-2023
Table 83 Forecast Sales of In-Car Entertainment by Category: Value 2018-2023
Table 84 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2018-2023
Table 85 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2018-2023

Mobile Phones in Italy

HEADLINES

PROSPECTS

Volume sales decline, average prices grow

Contactless payments: Italian consumers getting used to Near Field Communication

Camera remains one of the most important drivers for smartphone purchases

COMPETITIVE LANDSCAPE

Leader Samsung unveils Samsung Pay

Two new Chinese brands enter Italian mobile phones

Motorola from Lenovo launches Moto Z2 Play and Moto G6

CATEGORY DATA

Table 86 Sales of Mobile Phones by Category: Volume 2013-2018
Table 87 Sales of Mobile Phones by Category: Value 2013-2018
Table 88 Sales of Mobile Phones by Category: % Volume Growth 2013-2018
Table 89 Sales of Mobile Phones by Category: % Value Growth 2013-2018
Table 90 Sales of Smartphones by Screen Size: % Retail Volume 2017-2018
Table 91 NBO Company Shares of Mobile Phones: % Volume 2014-2018
Table 92 LBN Brand Shares of Mobile Phones: % Volume 2015-2018
Table 93 Distribution of Mobile Phones by Channel: % Volume 2013-2018
Table 94 Forecast Sales of Mobile Phones by Category: Volume 2018-2023
Table 95 Forecast Sales of Mobile Phones by Category: Value 2018-2023
Table 96 Forecast Sales of Mobile Phones by Category: % Volume Growth 2018-2023
Table 97 Forecast Sales of Mobile Phones by Category: % Value Growth 2018-2023
Table 98 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2018-2023

Portable Players in Italy

HEADLINES

PROSPECTS

Future of wireless speakers based on smart home development rather than music

Google Home launches in Italy before competitors Amazon and Apple

E-readers – teachers and educational system revealed as interesting targets

COMPETITIVE LANDSCAPE

Sony continues to lead portable media players

Bixby Speaker by Samsung announces launch for 2018

Rakuten Kobo launches Kobo Clara HD e-reader in June 2018

CATEGORY DATA

Table 99 Sales of Portable Players by Category: Volume 2013-2018
Table 100 Sales of Portable Players by Category: Value 2013-2018
Table 101 Sales of Portable Players by Category: % Volume Growth 2013-2018
Table 102 Sales of Portable Players by Category: % Value Growth 2013-2018
Table 103 NBO Company Shares of Portable Players: % Volume 2014-2018
Table 104 LBN Brand Shares of Portable Players: % Volume 2015-2018
Table 105 Distribution of Portable Players by Channel: % Volume 2013-2018
Table 106 Forecast Sales of Portable Players by Category: Volume 2018-2023
Table 107 Forecast Sales of Portable Players by Category: Value 2018-2023
Table 108 Forecast Sales of Portable Players by Category: % Volume Growth 2018-2023
Table 109 Forecast Sales of Portable Players by Category: % Value Growth 2018-2023

Wearable Electronics in Italy

HEADLINES

PROSPECTS

Italy a strategic market for luxury wearable electronics

Health trend and the will to share fitness results on social media driving growth

New products expand category, new possibilities are appearing for players

COMPETITIVE LANDSCAPE

Fitbit Inc continues to lead wearable electronics in Italy

adidas announces exit from wearable electronics to focus on app fitness

Wearables made in Italy at CES 2018: Verso One from the Italian start-up Verso

CATEGORY DATA

Table 110 Sales of Wearable Electronics by Category: Volume 2013-2018
Table 111 Sales of Wearable Electronics by Category: Value 2013-2018
Table 112 Sales of Wearable Electronics by Category: % Volume Growth 2014-2018
Table 113 Sales of Wearable Electronics by Category: % Value Growth 2014-2018
Table 114 NBO Company Shares of Wearable Electronics: % Volume 2014-2018
Table 115 LBN Brand Shares of Wearable Electronics: % Volume 2015-2018
Table 116 Distribution of Wearable Electronics by Channel: % Volume 2014-2018
Table 117 Forecast Sales of Wearable Electronics by Category: Volume 2018-2023
Table 118 Forecast Sales of Wearable Electronics by Category: Value 2018-2023
Table 119 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2018-2023
Table 120 Forecast Sales of Wearable Electronics by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Consumer Electronics in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

Challenges in volume, solutions in value

2018 witnesses boom of OLED TVs, but decline for smartphones

Dynamism in competitive landscape – major shake-up through exits and joint ventures

Trony bankruptcy is a warning for all big retailers as Amazon continues to gain share

Lifestyle changes will reshape consumer electronics

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Consumer Electronics in Italy

EXECUTIVE SUMMARY

Challenges in volume, solutions in value

2018 witnesses boom of OLED TVs, but decline for smartphones

Dynamism in competitive landscape – major shake-up through exits and joint ventures

Trony bankruptcy is a warning for all big retailers as Amazon continues to gain share

Lifestyle changes will reshape consumer electronics

MARKET DATA

SOURCES

Computers and Peripherals in Italy

HEADLINES

PROSPECTS

Laptops offers positive growth within computers and peripherals

For tablets, lack of new users results in sales dropping

Printers specialise offer to combat the drop in volume sales

COMPETITIVE LANDSCAPE

Fujitsu and Lenovo in a strategic partnership for computers

Microsoft launches Surface Book 2 in Italy

Porsche Design Book One

CATEGORY DATA

Home Audio and Cinema in Italy

HEADLINES

PROSPECTS

Intense promotional activity as a contrast to declining demand

Home audio and cinema loses relevance within in-home consumer electronics

Home audio and cinema missing autonomous inputs for growth

COMPETITIVE LANDSCAPE

Sony Italia SpA leads home audio and cinema in 2018

Award EISA 2017-2018 displays interesting innovations

Sonus Faber presents a new line Sonetto Collection

CATEGORY DATA

Home Video in Italy

HEADLINES

PROSPECTS

OLED TVs cont9inue booming

LCD TVs declines due to the rise of OLED TVs

DVD is disappearing while digital on-demand is growing

COMPETITIVE LANDSCAPE

Samsung launches Q9F, innovating in QLED (LCD) technology

Many launches in 2018 by major players, showing great dynamism

Several OLED TV launches announced in Italy, players fuel growing demand

CATEGORY DATA

Imaging Devices in Italy

HEADLINES

PROSPECTS

Digital cameras is shrinking due to smartphone competition

The return of instant cameras and of the physical presence of pictures

Mirrorless offers growth possibility for digital cameras

COMPETITIVE LANDSCAPE

Nikon closes a factory in China due to pressure from smartphones

Casio prepares to exit digital cameras

Sony makes huge investments to surpass Nikon and Canon in digital cameras

CATEGORY DATA

In-Car Entertainment in Italy

HEADLINES

PROSPECTS

In-car navigation drained by smartphone competition

Connectivity and infotainment are very important drivers

Motorcycle navigators, a dynamic niche

COMPETITIVE LANDSCAPE

TomTom launches TomTom GO Basic and TomTom Camper

MirrorLink improves safety while driving

Android Auto becomes wireless due to the launch of Android P