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Learn moreAug 2020
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Italy has long been recognised as having a lower level of internet penetration and tech usage than other developed markets. However, COVID-19 has significantly bolstered digital engagement in the market, with lockdown and home seclusion encouraging even more sceptical consumers to adopt consumer electronics and online activity in their everyday lives.
The whole of Italy was declared a protected area by decree and placed under lockdown from 9 March 2020. This extended the restrictions already in force in Lombardy and the 14 northern provinces most affected by the COVID-19 infection, with nationwide lockdown lasting from 10 March until 3 April.
Samsung Electronics remained the largest player in consumer electronics in 2020, thanks to a wide presence extending across most categories within consumer electronics, and a strong position in large categories such as mobile phones and home video. The challenging conditions resulting from efforts to contain the spread of COVID-19, which are likely to be exacerbated by the economic fall-out of the pandemic, are reinforcing companies’ focus on restructuring in order to remain competitive.
The closure of non-essential retail outlets, including consumer electronics stores, and limitations on consumers leaving the house magnified the importance of e-commerce in the Italian market. In addition, consumers under lockdown increasingly appreciated the convenience and lack of risk of infection provided by the channel.
Lockdown measures aimed at limiting the spread of COVID-19 are set to have a severe impact on the economic environment, leading to significant increases in unemployment and considerably reduced consumer confidence and purchasing power. This is likely to exert a significant downward pressure on demand in many consumer electronics categories, and particularly those with single functions that are increasingly being performed by other, multi-functional products.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Consumer Electronics industry in Italy with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Electronics industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Consumer Electronics market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.