Consumer Electronics in Italy

July 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Electronics industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Computers and Peripherals
  • In-Car Entertainment
  • Home Audio and Cinema
  • Home Video
  • Imaging Devices
  • Mobile Phones
  • Portable Players
  • Wearable Electronics

If you're in the Consumer Electronics industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Electronics in Italy report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Electronics in Italy?
  • Which are the leading brands in Italy?
  • How are products distributed in Italy?
  • How is the rise of e-commerce changing the retail landscape?
  • How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
  • How are considerations such as urban development and the rise in single-person households driving sales growth?
  • Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Consumer Electronics in Italy

Consumer electronics in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
Table 1 Sales of Consumer Electronics by Category: Volume 2018-2023
Table 2 Sales of Consumer Electronics by Category: Value 2018-2023
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2019-2023
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2020-2023
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2018-2023
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2023-2028
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2023-2028
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2023-2028
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources

Computers and Peripherals in Italy

KEY DATA FINDINGS

Consumers concerned about spending, while reconditioned laptops grow in importance
Desktops declines at a slower rate than laptops
Hewlett-Packard remains the largest player
Transition to Windows 11 will fuel demand for new computers, while reconditioned products will also remain popular
Eye fatigue in focus in the future
E-commerce to build on stronger consumer base, while neighbourhood stores look to provision of technical assistance
Table 12 Sales of Computers and Peripherals by Category: Volume 2018-2023
Table 13 Sales of Computers and Peripherals by Category: Value 2018-2023
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2018-2023
Table 16 Sales of Computers by Category: Business Volume 2018-2023
Table 17 Sales of Computers by Category: Business Value MSP 2018-2023
Table 18 Sales of Computers by Category: Business Volume Growth 2018-2023
Table 19 Sales of Computers by Category: Business Value MSP Growth 2018-2023
Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2019-2023
Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2020-2023
Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2018-2023
Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2023-2028
Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2023-2028
Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2023-2028
Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2023-2028
Table 27 Forecast Sales of Computers by Category: Business Volume 2023-2028
Table 28 Forecast Sales of Computers by Category: Business Value MSP 2023-2028
Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2023-2028
Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2023-2028

In-Car Entertainment in Italy

KEY DATA FINDINGS

Sales of new cars down
Online is a good fit for consumers looking for in-car entertainment products
From manufacturer of in-car navigation systems to creator of maps
Infotainment to become standard
Music listening and audiobooks sales up
Cars will become data platforms
Table 31 Sales of In-Car Entertainment by Category: Volume 2018-2023
Table 32 Sales of In-Car Entertainment by Category: Value 2018-2023
Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2018-2023
Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2018-2023
Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2019-2023
Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2020-2023
Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2018-2023
Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2023-2028
Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2023-2028
Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2023-2028
Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2023-2028

Home Audio and Cinema in Italy

KEY DATA FINDINGS

Listening to podcasts is an established habit for many
Vinyl records are back
Sony retains lead
Increasing integration
New media means new challenges
Thinner TVs reduce space for speakers
Table 42 Sales of Home Audio and Cinema by Category: Volume 2018-2023
Table 43 Sales of Home Audio and Cinema by Category: Value 2018-2023
Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2018-2023
Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2018-2023
Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2019-2023
Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2020-2023
Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2019-2023
Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2023-2028
Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2023-2028
Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2023-2028
Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2023-2028

Home Video in Italy

KEY DATA FINDINGS

TVs not allowed in bedrooms
Video watching increasing
LG gains lead
Streaming makes TV ownership less compelling
Isolation prompts willingness to spend more time outside of home
No government stimulus on the horizon
Table 53 Sales of Home Video by Category: Volume 2018-2023
Table 54 Sales of Home Video by Category: Value 2018-2023
Table 55 Sales of Home Video by Category: % Volume Growth 2018-2023
Table 56 Sales of Home Video by Category: % Value Growth 2018-2023
Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023
Table 58 NBO Company Shares of Home Video: % Volume 2019-2023
Table 59 LBN Brand Shares of Home Video: % Volume 2020-2023
Table 60 Distribution of Home Video by Channel: % Volume 2018-2023
Table 61 Forecast Sales of Home Video by Category: Volume 2023-2028
Table 62 Forecast Sales of Home Video by Category: Value 2023-2028
Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2023-2028
Table 64 Forecast Sales of Home Video by Category: % Value Growth 2023-2028
Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2023-2028

Headphones in Italy

KEY DATA FINDINGS

Sports and health industries support sales of headphones
Headphones and impulse purchases
Streaming keeps sales up
Time for replacement approaching, while development of on-the-go streaming boosts demand
Co-living an opportunity for headphones, and need to adapt products for use with hearing devices
Growing demand for audiobooks to support sales
Table 66 Sales of Headphones by Category: Volume 2018-2023
Table 67 Sales of Headphones by Category: Value 2018-2023
Table 68 Sales of Headphones by Category: % Volume Growth 2018-2023
Table 69 Sales of Headphones by Category: % Value Growth 2018-2023
Table 70 NBO Company Shares of Headphones: % Volume 2019-2023
Table 71 LBN Brand Shares of Headphones: % Volume 2020-2023
Table 72 Distribution of Headphones by Channel: % Volume 2018-2023
Table 73 Forecast Sales of Headphones by Category: Volume 2023-2028
Table 74 Forecast Sales of Headphones by Category: Value 2023-2028
Table 75 Forecast Sales of Headphones by Category: % Volume Growth 2023-2028
Table 76 Forecast Sales of Headphones by Category: % Value Growth 2023-2028

Imaging Devices in Italy

KEY DATA FINDINGS

Smartphones taking over
High inflation reduces spending
Nital stays at the top
Continued shift towards more specialist consumer base, but other opportunities remain
New media, new content
Outdoor cameras not only to record fun activities
Table 77 Sales of Imaging Devices by Category: Volume 2018-2023
Table 78 Sales of Imaging Devices by Category: Value 2018-2023
Table 79 Sales of Imaging Devices by Category: % Volume Growth 2018-2023
Table 80 Sales of Imaging Devices by Category: % Value Growth 2018-2023
Table 81 NBO Company Shares of Imaging Devices: % Volume 2019-2023
Table 82 LBN Brand Shares of Imaging Devices: % Volume 2020-2023
Table 83 Distribution of Imaging Devices by Channel: % Volume 2018-2023
Table 84 Forecast Sales of Imaging Devices by Category: Volume 2023-2028
Table 85 Forecast Sales of Imaging Devices by Category: Value 2023-2028
Table 86 Forecast Sales of Imaging Devices by Category: % Volume Growth 2023-2028
Table 87 Forecast Sales of Imaging Devices by Category: % Value Growth 2023-2028

Mobile Phones in Italy

KEY DATA FINDINGS

Foldable and premium smartphones introduced in context of downward trend
New feature for iPhone14, and demand for iPhone13 up
Samsung heads to the metaverse
Smartphones as health devices
Replacement purchases the dominant driver
Smartphones as gates
Table 88 Sales of Mobile Phones by Category: Volume 2018-2023
Table 89 Sales of Mobile Phones by Category: Value 2018-2023
Table 90 Sales of Mobile Phones by Category: % Volume Growth 2018-2023
Table 91 Sales of Mobile Phones by Category: % Value Growth 2018-2023
Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2020-2023
Table 93 NBO Company Shares of Mobile Phones: % Volume 2019-2023
Table 94 LBN Brand Shares of Mobile Phones: % Volume 2020-2023
Table 95 Distribution of Mobile Phones by Channel: % Volume 2018-2023
Table 96 Forecast Sales of Mobile Phones by Category: Volume 2023-2028
Table 97 Forecast Sales of Mobile Phones by Category: Value 2023-2028
Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2023-2028
Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2023-2028
Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2023-2028

Portable Players in Italy

KEY DATA FINDINGS

Wireless speakers sees continued growth
Sony introduces new Walkman, while reading eBooks is not seen as a leisure activity
Picnics and music
Exercising and sport trending up
18app not renewed, effective 2024
Smart speakers to evolve to keep up
Table 101 Sales of Portable Players by Category: Volume 2018-2023
Table 102 Sales of Portable Players by Category: Value 2018-2023
Table 103 Sales of Portable Players by Category: % Volume Growth 2018-2023
Table 104 Sales of Portable Players by Category: % Value Growth 2018-2023
Table 105 NBO Company Shares of Portable Players: % Volume 2019-2023
Table 106 LBN Brand Shares of Portable Players: % Volume 2020-2023
Table 107 Distribution of Portable Players by Channel: % Volume 2018-2023
Table 108 Forecast Sales of Portable Players by Category: Volume 2023-2028
Table 109 Forecast Sales of Portable Players by Category: Value 2023-2028
Table 110 Forecast Sales of Portable Players by Category: % Volume Growth 2023-2028
Table 111 Forecast Sales of Portable Players by Category: % Value Growth 2023-2028

Wearable Electronics in Italy

KEY DATA FINDINGS

Smart watches pair with smartphone apps
Huawei e-commerce up, while Honor is amongst the most competitive brands
Apple gaining ground on leader
Competition from range of products as independents venture into selling smart watches
Focus on health and development of sleep monitoring ecosystems
Tough economy ahead
Table 112 Sales of Wearable Electronics by Category: Volume 2018-2023
Table 113 Sales of Wearable Electronics by Category: Value 2018-2023
Table 114 Sales of Wearable Electronics by Category: % Volume Growth 2018-2023
Table 115 Sales of Wearable Electronics by Category: % Value Growth 2018-2023
Table 116 NBO Company Shares of Wearable Electronics: % Volume 2019-2023
Table 117 LBN Brand Shares of Wearable Electronics: % Volume 2020-2023
Table 118 Distribution of Wearable Electronics by Channel: % Volume 2018-2023
Table 119 Forecast Sales of Wearable Electronics by Category: Volume 2023-2028
Table 120 Forecast Sales of Wearable Electronics by Category: Value 2023-2028
Table 121 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2023-2028
Table 122 Forecast Sales of Wearable Electronics by Category: % Value Growth 2023-2028
The following categories and subcategories are included:

Consumer Electronics

      • Desktops
        • Laptops
        • Tablets
      • Monitors
      • Printers
    • In-Car Navigation
    • In-Car Speakers
    • In-Dash Media Players
      • Audio Separates
      • Digital Media Player Docks
      • Hi-Fi Systems
      • Home Cinema and Speaker Systems
      • Speakers
      • Other Home Audio and Cinema
        • Analogue TVs
        • LCD TVs
        • OLED TVs
        • Plasma TVs
        • Other TVs
        • TV Combis
        • BD Players
        • DVD Players
        • Video Recorders
        • Mass Wireless Headbands
        • Premium Wireless Headbands
        • Mass Wireless Earphones
        • Premium Wireless Earphones
        • Mass TWS Earbuds
        • Premium TWS Earbuds
      • Digital Cameras
      • Digital Camcorders
      • Feature Phones
      • Smartphones
      • E-Readers
        • Portable Multimedia Players
        • Other Portable Media Players
      • Wireless Speakers
        • Activity Bands
        • Activity Watch (Analogue)
        • Activity Watch (Digital)
      • Smart Wearables

Consumer Electronics

Consumer Electronics refers to the sales of Computers and Peripherals, In-Home Consumer Electronics, In-Car Entertainment and Portable Consumer Electronics to the end consumer.

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This report originates from Passport, our Consumer Electronics research and analysis database.

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