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Consumer Electronics in Italy

July 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Electronics industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Computers and Peripherals
  • In-Car Entertainment
  • Home Audio and Cinema
  • Home Video
  • Imaging Devices
  • Mobile Phones
  • Portable Players
  • Wearable Electronics

If you're in the Consumer Electronics industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Electronics in Italy report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Electronics in Italy?
  • Which are the leading brands in Italy?
  • How are products distributed in Italy?
  • How is the rise of e-commerce changing the retail landscape?
  • How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
  • How are considerations such as urban development and the rise in single-person households driving sales growth?
  • Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Consumer Electronics in Italy

Consumer electronics in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
Table 1 Sales of Consumer Electronics by Category: Volume 2017-2022
Table 2 Sales of Consumer Electronics by Category: Value 2017-2022
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2017-2022
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2018-2022
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2019-2022
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2017-2022
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2022-2027
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2022-2027
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2022-2027
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Computers and Peripherals in Italy

KEY DATA FINDINGS

New brands gain visibility, while B2B operators take what is available
Multi-functional printers at risk of being hacked
Hewlett-Packard to retain top spot
Reconditioned products as a way to save
More powerful desktops and sustained demand for monitors
E-commerce to build on stronger consumer base, while neighbourhood stores look to provision of technical assistance
Table 12 Sales of Computers and Peripherals by Category: Volume 2017-2022
Table 13 Sales of Computers and Peripherals by Category: Value 2017-2022
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2017-2022
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2017-2022
Table 16 Sales of Computers by Category: Business Volume 2017-2022
Table 17 Sales of Computers by Category: Business Value MSP 2017-2022
Table 18 Sales of Computers by Category: Business Volume Growth 2017-2022
Table 19 Sales of Computers by Category: Business Value MSP Growth 2017-2022
Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2018-2022
Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2019-2022
Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2017-2022
Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2022-2027
Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2022-2027
Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2022-2027
Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2022-2027
Table 27 Forecast Sales of Computers by Category: Business Volume 2022-2027
Table 28 Forecast Sales of Computers by Category: Business Value MSP 2022-2027
Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2022-2027
Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2022-2027

In-Car Entertainment in Italy

KEY DATA FINDINGS

Endless online shelves present an opportunity
Auditel to track audience data
From manufacturer of in-car navigation systems to creators of maps
Large use of private cars
Consumers getting used to in-car entertainment
Potential in the development of partnerships
Table 31 Sales of In-Car Entertainment by Category: Volume 2017-2022
Table 32 Sales of In-Car Entertainment by Category: Value 2017-2022
Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2017-2022
Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2017-2022
Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2018-2022
Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2019-2022
Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2017-2022
Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2022-2027
Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2022-2027
Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2022-2027
Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2022-2027

Home Audio and Cinema in Italy

KEY DATA FINDINGS

Improved audio experience at home
Sales of TVs support sales of soundbars, while smart speakers take share from traditional products
Smart speakers stealing share from traditional home audio
Soundbars in bundle with new TVs, and increasing integration with the IoT
Government bonus for TVs supports sales of other in-home products
Less in demand products will remain available through independents
Table 42 Sales of Home Audio and Cinema by Category: Volume 2017-2022
Table 43 Sales of Home Audio and Cinema by Category: Value 2017-2022
Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2017-2022
Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2017-2022
Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2018-2022
Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2019-2022
Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2018-2022
Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2022-2027
Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2022-2027
Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2022-2027
Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2022-2027

Home Video in Italy

KEY DATA FINDINGS

Switch off of frequencies boosts sales of TVs
Consumers look to Black Friday to find TV deals
Samsung to stay top, while Sony sees continued share decline
Consumers buying decoders will have to buy a new TV at some point
Western European local branches in a better position for import and distribution
Greater connectivity, while video players become obsolete
Table 53 Sales of Home Video by Category: Volume 2017-2022
Table 54 Sales of Home Video by Category: Value 2017-2022
Table 55 Sales of Home Video by Category: % Volume Growth 2017-2022
Table 56 Sales of Home Video by Category: % Value Growth 2017-2022
Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2017-2022
Table 58 NBO Company Shares of Home Video: % Volume 2018-2022
Table 59 LBN Brand Shares of Home Video: % Volume 2019-2022
Table 60 Distribution of Home Video by Channel: % Volume 2017-2022
Table 61 Forecast Sales of Home Video by Category: Volume 2022-2027
Table 62 Forecast Sales of Home Video by Category: Value 2022-2027
Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2022-2027
Table 64 Forecast Sales of Home Video by Category: % Value Growth 2022-2027
Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2022-2027

Headphones in Italy

KEY DATA FINDINGS

Headphones in vogue for Black Month
Gaming headbands continue to grow
E-commerce share continues to grow
Summer sales peak thanks to demand for mobility
Growth of content platforms will support need for on-the go audio
Headphones becoming ubiquitous
Table 66 Sales of Headphones by Category: Volume 2017-2022
Table 67 Sales of Headphones by Category: Value 2017-2022
Table 68 Sales of Headphones by Category: % Volume Growth 2017-2022
Table 69 Sales of Headphones by Category: % Value Growth 2017-2022
Table 70 NBO Company Shares of Headphones: % Volume 2018-2022
Table 71 LBN Brand Shares of Headphones: % Volume 2019-2022
Table 72 Distribution of Headphones by Channel: % Volume 2017-2022
Table 73 Forecast Sales of Headphones by Category: Volume 2022-2027
Table 74 Forecast Sales of Headphones by Category: Value 2022-2027
Table 75 Forecast Sales of Headphones by Category: % Volume Growth 2022-2027
Table 76 Forecast Sales of Headphones by Category: % Value Growth 2022-2027

Imaging Devices in Italy

KEY DATA FINDINGS

Action cams sales up in summer
Digital cameras moves upmarket
E-commerce continues to strengthen position in category
Increasing smartphone sophistication threatens imaging devices
Inflation to encourage consumers to reduce travel spending
Digital cameras as on-the-go products
Table 77 Sales of Imaging Devices by Category: Volume 2017-2022
Table 78 Sales of Imaging Devices by Category: Value 2017-2022
Table 79 Sales of Imaging Devices by Category: % Volume Growth 2017-2022
Table 80 Sales of Imaging Devices by Category: % Value Growth 2017-2022
Table 81 NBO Company Shares of Imaging Devices: % Volume 2018-2022
Table 82 LBN Brand Shares of Imaging Devices: % Volume 2019-2022
Table 83 Distribution of Imaging Devices by Channel: % Volume 2017-2022
Table 84 Forecast Sales of Imaging Devices by Category: Volume 2022-2027
Table 85 Forecast Sales of Imaging Devices by Category: Value 2022-2027
Table 86 Forecast Sales of Imaging Devices by Category: % Volume Growth 2022-2027
Table 87 Forecast Sales of Imaging Devices by Category: % Value Growth 2022-2027

Mobile Phones in Italy

KEY DATA FINDINGS

In-app purchases extend music content
Xiaomi and other Far East brands grow
Oppo collaborates with Hasselblad
More affordable premium phones in demand
Feature phones will continue to decline
Smartphones with older consumers in mind
Table 88 Sales of Mobile Phones by Category: Volume 2017-2022
Table 89 Sales of Mobile Phones by Category: Value 2017-2022
Table 90 Sales of Mobile Phones by Category: % Volume Growth 2017-2022
Table 91 Sales of Mobile Phones by Category: % Value Growth 2017-2022
Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2019-2022
Table 93 NBO Company Shares of Mobile Phones: % Volume 2018-2022
Table 94 LBN Brand Shares of Mobile Phones: % Volume 2019-2022
Table 95 Distribution of Mobile Phones by Channel: % Volume 2017-2022
Table 96 Forecast Sales of Mobile Phones by Category: Volume 2022-2027
Table 97 Forecast Sales of Mobile Phones by Category: Value 2022-2027
Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2022-2027
Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2022-2027
Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2022-2027

Portable Players in Italy

KEY DATA FINDINGS

Home Pod Mini gets to Italy
Echo Show offers competition to smart speakers
Home audio brands have wireless speakers in their portfolios
People will continue to meet outdoors
Wireless speakers bridging with other products
Audiobooks will continue to grow
Table 101 Sales of Portable Players by Category: Volume 2017-2022
Table 102 Sales of Portable Players by Category: Value 2017-2022
Table 103 Sales of Portable Players by Category: % Volume Growth 2017-2022
Table 104 Sales of Portable Players by Category: % Value Growth 2017-2022
Table 105 NBO Company Shares of Portable Players: % Volume 2018-2022
Table 106 LBN Brand Shares of Portable Players: % Volume 2019-2022
Table 107 Distribution of Portable Players by Channel: % Volume 2017-2022
Table 108 Forecast Sales of Portable Players by Category: Volume 2022-2027
Table 109 Forecast Sales of Portable Players by Category: Value 2022-2027
Table 110 Forecast Sales of Portable Players by Category: % Volume Growth 2022-2027
Table 111 Forecast Sales of Portable Players by Category: % Value Growth 2022-2027

Wearable Electronics in Italy

KEY DATA FINDINGS

No news from Fossil
Wearables targeting active lifestyle
Luxury brands and gender segmentation
Health and wellness to remain a key factor
Competition from traditional and non-traditional products
Unit price of smartwatches declining
Table 112 Sales of Wearable Electronics by Category: Volume 2017-2022
Table 113 Sales of Wearable Electronics by Category: Value 2017-2022
Table 114 Sales of Wearable Electronics by Category: % Volume Growth 2017-2022
Table 115 Sales of Wearable Electronics by Category: % Value Growth 2017-2022
Table 116 NBO Company Shares of Wearable Electronics: % Volume 2018-2022
Table 117 LBN Brand Shares of Wearable Electronics: % Volume 2019-2022
Table 118 Distribution of Wearable Electronics by Channel: % Volume 2017-2022
Table 119 Forecast Sales of Wearable Electronics by Category: Volume 2022-2027
Table 120 Forecast Sales of Wearable Electronics by Category: Value 2022-2027
Table 121 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2022-2027
Table 122 Forecast Sales of Wearable Electronics by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Consumer Electronics

      • Desktops
        • Laptops
        • Tablets
      • Monitors
      • Printers
    • In-Car Navigation
    • In-Car Speakers
    • In-Dash Media Players
      • Audio Separates
      • Digital Media Player Docks
      • Hi-Fi Systems
      • Home Cinema and Speaker Systems
      • Speakers
      • Other Home Audio and Cinema
        • Analogue TVs
        • LCD TVs
        • OLED TVs
        • Plasma TVs
        • Other TVs
        • TV Combis
        • BD Players
        • DVD Players
        • Video Recorders
        • Mass Wireless Headbands
        • Premium Wireless Headbands
        • Mass Wireless Earphones
        • Premium Wireless Earphones
        • Mass TWS Earbuds
        • Premium TWS Earbuds
      • Digital Cameras
      • Digital Camcorders
      • Feature Phones
      • Smartphones
      • E-Readers
        • Portable Multimedia Players
        • Other Portable Media Players
      • Wireless Speakers
        • Activity Bands
        • Activity Watch (Analogue)
        • Activity Watch (Digital)
      • Smart Wearables

Consumer Electronics

Consumer Electronics refers to the sales of Computers and Peripherals, In-Home Consumer Electronics, In-Car Entertainment and Portable Consumer Electronics to the end consumer.

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This report originates from Passport, our Consumer Electronics research and analysis database.

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