Consumer Electronics in Italy

August 2020
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Electronics industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Computers and Peripherals
  • In-Car Entertainment
  • Home Audio and Cinema
  • Home Video
  • Imaging Devices
  • Mobile Phones
  • Portable Players
  • Wearable Electronics

If you're in the Consumer Electronics industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Electronics in Italy report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Electronics in Italy?
  • Which are the leading brands in Italy?
  • How are products distributed in Italy?
  • How is the rise of e-commerce changing the retail landscape?
  • How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
  • How are considerations such as urban development and the rise in single-person households driving sales growth?
  • Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
  • Where is future growth expected to be most dynamic?

Consumer Electronics in Italy

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics
COVID-19 country impact
Company response
Retailing shift
What next for consumer electronics?

MARKET DATA

Table 1 Sales of Consumer Electronics by Category: Volume 2015-2020 Table 2 Sales of Consumer Electronics by Category: Value 2015-2020 Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2015-2020 Table 4 Sales of Consumer Electronics by Category: % Value Growth 2015-2020 Table 5 NBO Company Shares of Consumer Electronics: % Volume 2016-2020 Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2017-2020 Table 7 Distribution of Consumer Electronics by Channel: % Volume 2015-2020 Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2020-2025 Table 9 Forecast Sales of Consumer Electronics by Category: Value 2020-2025 Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2020-2025 Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Summary 1 Research Sources

Computers and Peripherals in Italy

KEY DATA FINDINGS

2020 IMPACT

Working from home and remote schooling drive up demand
E-commerce makes significant gains, while independents look to reinvent themselves
COVID-19 brings end to Xerox’s plans to acquire HP

RECOVERY AND OPPORTUNITIES

Experiences of lockdown set to support demand for products for home working and learning
Gaming to support growth in monitors and laptops
Bleak outlook for desktops

CATEGORY DATA

Table 12 Sales of Computers and Peripherals by Category: Volume 2015-2020 Table 13 Sales of Computers and Peripherals by Category: Value 2015-2020 Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2015-2020 Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2015-2020 Table 16 Sales of Computers by Category: Business Volume 2015-2020 Table 17 Sales of Computers by Category: Business Value MSP 2015-2020 Table 18 Sales of Computers by Category: Busines Volume Growth 2015-2020 Table 19 Sales of Computers by Category: Business Value MSP Growth 2015-2020 Table 20 Sales of Laptops by Form Factor 2018-2020 Table 21 Sales of Tablets by Operating System 2015-2020 Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2016-2020 Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2017-2020 Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2015-2020 Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2020-2025 Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2020-2025 Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2020-2025 Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2020-2025 Table 29 Forecast Sales of Computers by Category: Business Volume 2020-2025 Table 30 Forecast Sales of Computers by Category: Business Value MSP 2020-2025 Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2020-2025 Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2020-2025 Table 33 Forecast Sales of Laptops by Form Factor 2020-2025 Table 34 Forecast Sales of Tablets by Operating System 2020-2021

In-Car Entertainment in Italy

KEY DATA FINDINGS

2020 IMPACT

Suspension of car sales hits category
Italians traditionally concerned about privacy
Companies face challenging conditions

RECOVERY AND OPPORTUNITIES

In-car entertainment faces continued decline
5G to create opportunities and challenges
ADAS set to affect in-car entertainment

CATEGORY DATA

Table 35 Sales of In-Car Entertainment by Category: Volume 2015-2020 Table 36 Sales of In-Car Entertainment by Category: Value 2015-2020 Table 37 Sales of In-Car Entertainment by Category: % Volume Growth 2015-2020 Table 38 Sales of In-Car Entertainment by Category: % Value Growth 2015-2020 Table 39 NBO Company Shares of In-Car Entertainment: % Volume 2016-2020 Table 40 LBN Brand Shares of In-Car Entertainment: % Volume 2017-2020 Table 41 Distribution of In-Car Entertainment by Channel: % Volume 2015-2020 Table 42 Forecast Sales of In-Car Entertainment by Category: Volume 2020-2025 Table 43 Forecast Sales of In-Car Entertainment by Category: Value 2020-2025 Table 44 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2020-2025 Table 45 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2020-2025

Home Audio and Cinema in Italy

KEY DATA FINDINGS

2020 IMPACT

COVID-19 reinforces trend of decline
Soundbars prove compatible with modern viewing trends
Major players reassessing focus of investment

RECOVERY AND OPPORTUNITIES

Unfavourable economic environment
Connectivity represents a growing threat
Potential lies in upmarket niches

CATEGORY DATA

Table 46 Sales of Home Audio and Cinema by Category: Volume 2015-2020 Table 47 Sales of Home Audio and Cinema by Category: Value 2015-2020 Table 48 Sales of Home Audio and Cinema by Category: % Volume Growth 2015-2020 Table 49 Sales of Home Audio and Cinema by Category: % Value Growth 2015-2020 Table 50 NBO Company Shares of Home Audio and Cinema: % Volume 2016-2020 Table 51 LBN Brand Shares of Home Audio and Cinema: % Volume 2017-2020 Table 52 Distribution of Home Audio and Cinema by Channel: % Volume 2015-2020 Table 53 Forecast Sales of Home Audio and Cinema by Category: Volume 2020-2025 Table 54 Forecast Sales of Home Audio and Cinema by Category: Value 2020-2025 Table 55 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2020-2025 Table 56 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2020-2025

Home Video in Italy

KEY DATA FINDINGS

2020 IMPACT

Lockdown reinforces interest in high-quality TV viewing experiences
Frequency change boosting demand for new TVs
Major players launch new products as lockdown increases consumer viewing

RECOVERY AND OPPORTUNITIES

Growing demand for more immersive viewing experiences and connectivity
Economic environment may encourage consumers to focus on the home
TV disposal could provide an opportunity for retailers

CATEGORY DATA

Table 57 Sales of Home Video by Category: Volume 2015-2020 Table 58 Sales of Home Video by Category: Value 2015-2020 Table 59 Sales of Home Video by Category: % Volume Growth 2015-2020 Table 60 Sales of Home Video by Category: % Value Growth 2015-2020 Table 61 Sales of LCD TVs by Network Connectivity: % Retail Volume 2015-2020 Table 62 Sales of OLED TVs by Network Connectivity: % Retail Volume 2015-2020 Table 63 NBO Company Shares of Home Video: % Volume 2016-2020 Table 64 LBN Brand Shares of Home Video: % Volume 2017-2020 Table 65 Distribution of Home Video by Channel: % Volume 2015-2020 Table 66 Forecast Sales of Home Video by Category: Volume 2020-2025 Table 67 Forecast Sales of Home Video by Category: Value 2020-2025 Table 68 Forecast Sales of Home Video by Category: % Volume Growth 2020-2025 Table 69 Forecast Sales of Home Video by Category: % Value Growth 2020-2025 Table 70 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2020-2025 Table 71 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2020-2025

Imaging Devices in Italy

KEY DATA FINDINGS

2020 IMPACT

COVID-19 travel restrictions adversely affect sales
Remaining demand moving upmarket
Companies focusing on interaction between imaging devices and other products

RECOVERY AND OPPORTUNITIES

Competition from smartphones set to drive category upmarket
Consumer economic concerns set to dampen mass-market demand
Revival of interest in instant cameras may endure

CATEGORY DATA

Table 72 Sales of Imaging Devices by Category: Volume 2015-2020 Table 73 Sales of Imaging Devices by Category: Value 2015-2020 Table 74 Sales of Imaging Devices by Category: % Volume Growth 2015-2020 Table 75 Sales of Imaging Devices by Category: % Value Growth 2015-2020 Table 76 Sales of Digital Cameras by Type: % Retail Volume 2015-2020 Table 77 NBO Company Shares of Imaging Devices: % Volume 2016-2020 Table 78 LBN Brand Shares of Imaging Devices: % Volume 2017-2020 Table 79 Distribution of Imaging Devices by Channel: % Volume 2015-2020 Table 80 Forecast Sales of Imaging Devices by Category: Volume 2020-2025 Table 81 Forecast Sales of Imaging Devices by Category: Value 2020-2025 Table 82 Forecast Sales of Imaging Devices by Category: % Volume Growth 2020-2025 Table 83 Forecast Sales of Imaging Devices by Category: % Value Growth 2020-2025 Table 84 Forecast Sales of Digital Cameras by Type: % Retail Volume 2020-2025

Portable Players in Italy

KEY DATA FINDINGS

2020 IMPACT

Lockdown bolsters trend to audio books
Strong demand for smart speakers
Samsung leads, but Amazon grows in importance during lockdown

RECOVERY AND OPPORTUNITIES

Growing potential for smart speakers
Potential for educational use of e-readers
Privacy violations remain a concern

CATEGORY DATA

Table 85 Sales of Portable Players by Category: Volume 2015-2020 Table 86 Sales of Portable Players by Category: Value 2015-2020 Table 87 Sales of Portable Players by Category: % Volume Growth 2015-2020 Table 88 Sales of Portable Players by Category: % Value Growth 2015-2020 Table 89 NBO Company Shares of Portable Players: % Volume 2016-2020 Table 90 LBN Brand Shares of Portable Players: % Volume 2017-2020 Table 91 Distribution of Portable Players by Channel: % Volume 2015-2020 Table 92 Forecast Sales of Portable Players by Category: Volume 2020-2025 Table 93 Forecast Sales of Portable Players by Category: Value 2020-2025 Table 94 Forecast Sales of Portable Players by Category: % Volume Growth 2020-2025 Table 95 Forecast Sales of Portable Players by Category: % Value Growth 2020-2025

Mobile Phones in Italy

KEY DATA FINDINGS

2020 IMPACT

COVID-19 exerts negative impact across production, retailing and consumer sentiment
Lockdown undermines demand for feature phones
Chinese companies remain popular

RECOVERY AND OPPORTUNITIES

Smartphones set to return to growth by the end of the forecast period
5G and streaming set to boost smartphone demand
Continued decline for feature phones

CATEGORY DATA

Table 96 Sales of Mobile Phones by Category: Volume 2015-2020 Table 97 Sales of Mobile Phones by Category: Value 2015-2020 Table 98 Sales of Mobile Phones by Category: % Volume Growth 2015-2020 Table 99 Sales of Mobile Phones by Category: % Value Growth 2015-2020 Table 100 Sales of Smartphones by Screen Size: % Retail Volume 2018-2020 Table 101 NBO Company Shares of Mobile Phones: % Volume 2016-2020 Table 102 LBN Brand Shares of Mobile Phones: % Volume 2017-2020 Table 103 Distribution of Mobile Phones by Channel: % Volume 2015-2020 Table 104 Forecast Sales of Mobile Phones by Category: Volume 2020-2025 Table 105 Forecast Sales of Mobile Phones by Category: Value 2020-2025 Table 106 Forecast Sales of Mobile Phones by Category: % Volume Growth 2020-2025 Table 107 Forecast Sales of Mobile Phones by Category: % Value Growth 2020-2025 Table 108 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2020-2025

Wearable Electronics in Italy

KEY DATA FINDINGS

2020 IMPACT

Concerns about lockdown lifestyles boost interest in exercise
Growing focus on mobility amongst manufacturers
Google acquires leader, while Garmin launches virtual cycling tour

RECOVERY AND OPPORTUNITIES

Consumers set to move from bands to watches
Connectivity with smartphones to be an increasingly important feature
Economic crisis may impede development of luxury wearables

CATEGORY DATA

Table 109 Sales of Wearable Electronics by Category: Volume 2015-2020 Table 110 Sales of Wearable Electronics by Category: Value 2015-2020 Table 111 Sales of Wearable Electronics by Category: % Volume Growth 2015-2020 Table 112 Sales of Wearable Electronics by Category: % Value Growth 2015-2020 Table 113 NBO Company Shares of Wearable Electronics: % Volume 2016-2020 Table 114 LBN Brand Shares of Wearable Electronics: % Volume 2017-2020 Table 115 Distribution of Wearable Electronics by Channel: % Volume 2015-2020 Table 116 Forecast Sales of Wearable Electronics by Category: Volume 2020-2025 Table 117 Forecast Sales of Wearable Electronics by Category: Value 2020-2025 Table 118 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2020-2025 Table 119 Forecast Sales of Wearable Electronics by Category: % Value Growth 2020-2025
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This report originates from Passport, our Consumer Electronics research and analysis database.

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