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Country Report

Consumer Electronics in

Consumer Electronics in Denmark

Aug 2019

US$2,640

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Executive Summary

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Demand continues to fall, despite interest in convenient and innovative products

Consumer electronics continues to struggle in Denmark, with there being no signs of the market recovering in the foreseeable future. Furthermore, the emergence and growth of several product categories such as smartphones has only cannibalised sales in areas like portable media players and imaging devices.

Rising demand for new innovative products helps limit overall decline

Danish consumers continue to prefer consumer electronics offering convenience and connectivity, such as reasonably priced wireless and wearable products. Consequently, sales of manual audio devices and other such products, with the exception of soundbars and wireless speakers, continue to fall strongly as they do not offer the same convenience as wireless options.

Multinationals dominate despite growing competition from Chinese brands

Multinationals continue to account for the majority of sales in consumer electronics in Denmark. Such brands generally have a longstanding presence in the country and large portfolios, covering several categories and thus fostering strong brand awareness among consumers.

Traditional stores continue to lead sales, but internet retailing growing rapidly

Internet retailers sales continue to grow rapidly within consumer electronics, with such players generally offering cheaper prices, greater convenience and wide product portfolios. Danish consumers have also proven to be willing to purchase from non-Danish internet retailers, with the top five internet retailers all being foreign-based (Zalando, Amazon, H&M, Wish and eBay).

Outlook remains negative, but growing interest in convenience and connectivity

Consumer electronics volume sales are projected to continue declining over the coming years, albeit at a lower rate than during the review period. This is because of new emerging categories and growing interest in products that are more connected and capable of merging as much functionality as possible such as wireless speakers and smartphones.

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Consumer Electronics Sample Report Consumer Electronics Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Electronics industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Electronics industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Denmark for free:

The Consumer Electronics in Denmark market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Electronics in Denmark?
What is the fastest growing product category?
What consumer electronics segments are growing the fastest?
What are the major technology trends in new consumer electronics products?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Consumer Electronics in Denmark

EXECUTIVE SUMMARY

Demand continues to fall, despite interest in convenient and innovative products

Rising demand for new innovative products helps limit overall decline

Multinationals dominate despite growing competition from Chinese brands

Traditional stores continue to lead sales, but internet retailing growing rapidly

Outlook remains negative, but growing interest in convenience and connectivity

MARKET DATA

Table 1 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 2 Sales of Consumer Electronics by Category: Value 2014-2019
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Computers and Peripherals in Denmark

HEADLINES

PROSPECTS

Growth limited by high saturation, but gaming offers future potential

Interest in new innovative models boosts demand for laptops

Business and public sector customers still offer growth opportunities

COMPETITIVE LANDSCAPE

Apple remains in pole position but facing increasing price competition

Clear split in preferences between business and retail consumers

Huawei continues to gain sales share from leading players

CATEGORY DATA

Table 12 Sales of Computers and Peripherals by Category: Volume 2014-2019
Table 13 Sales of Computers and Peripherals by Category: Value 2014-2019
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2014-2019
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2014-2019
Table 16 Sales of Computers by Category: Business Volume 2014-2019
Table 17 Sales of Computers by Category: Business Value MSP 2014-2019
Table 18 Sales of Computers by Category: Busines Volume Growth 2014-2019
Table 19 Sales of Computers by Category: Business Value MSP Growth 2014-2019
Table 20 Sales of Laptops by Form Factor 2018-2019
Table 21 Sales of Tablets by Operating System 2014-2019
Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2015-2019
Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2016-2019
Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2014-2019
Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2019-2024
Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2019-2024
Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2019-2024
Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2019-2024
Table 29 Forecast Sales of Computers by Category: Business Volume 2019-2024
Table 30 Forecast Sales of Computers by Category: Business Value MSP 2019-2024
Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2019-2024
Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2019-2024
Table 33 Forecast Sales of Laptops by Form Factor 2019-2024
Table 34 Forecast Sales of Tablets by Operating System 2019-2024

Home Audio and Cinema in Denmark

HEADLINES

PROSPECTS

Wi-Fi and Bluetooth increasingly seen as essential among Danish consumers

No end in sight for decline in other home audio and cinema sales

Traditional retailers embracing e-commerce growth opportunities

COMPETITIVE LANDSCAPE

Samsung turning attention towards soundbars

Sonos continues to grow rapidly by embracing interior design trend

Bang & Olufsen repositions itself as luxury player

CATEGORY DATA

Table 35 Sales of Home Audio and Cinema by Category: Volume 2014-2019
Table 36 Sales of Home Audio and Cinema by Category: Value 2014-2019
Table 37 Sales of Home Audio and Cinema by Category: % Volume Growth 2014-2019
Table 38 Sales of Home Audio and Cinema by Category: % Value Growth 2014-2019
Table 39 NBO Company Shares of Home Audio and Cinema: % Volume 2015-2019
Table 40 LBN Brand Shares of Home Audio and Cinema: % Volume 2016-2019
Table 41 Distribution of Home Audio and Cinema by Channel: % Volume 2014-2019
Table 42 Forecast Sales of Home Audio and Cinema by Category: Volume 2019-2024
Table 43 Forecast Sales of Home Audio and Cinema by Category: Value 2019-2024
Table 44 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2019-2024
Table 45 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2019-2024

Home Video in Denmark

HEADLINES

PROSPECTS

Sluggish demand for replacements limits sales

Falling prices fuelling demand for OLED TVs

BD and DVD players sales continue to dwindle towards obsolescence

COMPETITIVE LANDSCAPE

Samsung repositions offering in line with interior design trend

LG focuses on innovation in response to growing competition within OLED TVs

Bang & Olufsen left flying the flag for Denmark within home video

CATEGORY DATA

Table 46 Sales of Home Video by Category: Volume 2014-2019
Table 47 Sales of Home Video by Category: Value 2014-2019
Table 48 Sales of Home Video by Category: % Volume Growth 2014-2019
Table 49 Sales of Home Video by Category: % Value Growth 2014-2019
Table 50 Sales of LCD TVs by Network Connectivity: % Retail Volume 2014-2019
Table 51 Sales of OLED TVs by Network Connectivity: % Retail Volume 2014-2019
Table 52 NBO Company Shares of Home Video: % Volume 2015-2019
Table 53 LBN Brand Shares of Home Video: % Volume 2016-2019
Table 54 Distribution of Home Video by Channel: % Volume 2014-2019
Table 55 Forecast Sales of Home Video by Category: Volume 2019-2024
Table 56 Forecast Sales of Home Video by Category: Value 2019-2024
Table 57 Forecast Sales of Home Video by Category: % Volume Growth 2019-2024
Table 58 Forecast Sales of Home Video by Category: % Value Growth 2019-2024
Table 59 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2019-2024
Table 60 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2019-2024

Imaging Devices in Denmark

HEADLINES

PROSPECTS

Imaging devices struggle to compete with high quality smartphone cameras

Camcorders offering stronger competition than digital cameras

Stronger growth potential for higher quality compact system cameras

COMPETITIVE LANDSCAPE

Canon maintaining leading position with focus on compact system cameras

GoPro continues to reap benefits from focus on action camcorders

Growing focus on high quality niches as manufacturers fight for survival

CATEGORY DATA

Table 61 Sales of Imaging Devices by Category: Volume 2014-2019
Table 62 Sales of Imaging Devices by Category: Value 2014-2019
Table 63 Sales of Imaging Devices by Category: % Volume Growth 2014-2019
Table 64 Sales of Imaging Devices by Category: % Value Growth 2014-2019
Table 65 Sales of Digital Cameras by Type: % Retail Volume 2014-2019
Table 66 NBO Company Shares of Imaging Devices: % Volume 2015-2019
Table 67 LBN Brand Shares of Imaging Devices: % Volume 2016-2019
Table 68 Distribution of Imaging Devices by Channel: % Volume 2014-2019
Table 69 Forecast Sales of Imaging Devices by Category: Volume 2019-2024
Table 70 Forecast Sales of Imaging Devices by Category: Value 2019-2024
Table 71 Forecast Sales of Imaging Devices by Category: % Volume Growth 2019-2024
Table 72 Forecast Sales of Imaging Devices by Category: % Value Growth 2019-2024
Table 73 Forecast Sales of Digital Cameras by Type: % Retail Volume 2019-2024

In-Car Entertainment in Denmark

HEADLINES

PROSPECTS

Decision to phase out FM radio to impact in-car media players sales

No end in sight for decline in sales of in-car navigation systems

Connected cars on the rise

COMPETITIVE LANDSCAPE

Garmin continues to dominate in-car navigation due to focus on innovation

Growth prospects limited by falling interest in GPS devices

Unique selling point key to success within in-dash media players

CATEGORY DATA

Table 74 Sales of In-Car Entertainment by Category: Volume 2014-2019
Table 75 Sales of In-Car Entertainment by Category: Value 2014-2019
Table 76 Sales of In-Car Entertainment by Category: % Volume Growth 2014-2019
Table 77 Sales of In-Car Entertainment by Category: % Value Growth 2014-2019
Table 78 NBO Company Shares of In-Car Entertainment: % Volume 2015-2019
Table 79 LBN Brand Shares of In-Car Entertainment: % Volume 2016-2019
Table 80 Distribution of In-Car Entertainment by Channel: % Volume 2014-2019
Table 81 Forecast Sales of In-Car Entertainment by Category: Volume 2019-2024
Table 82 Forecast Sales of In-Car Entertainment by Category: Value 2019-2024
Table 83 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2019-2024
Table 84 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2019-2024

Mobile Phones in Denmark

HEADLINES

PROSPECTS

Saturation and slowing replacement cycles limiting growth within smartphones

Scope for increase in penetration among seniors

Gradual phasing out of feature phones, despite demand among children and seniors

COMPETITIVE LANDSCAPE

New retail financing scheme to further consolidates Apple’s leading position

iPhone and Samsung facing growing pressure from cheaper Chinese brands

Doro regains leading position within feature phones

CATEGORY DATA

Table 85 Sales of Mobile Phones by Category: Volume 2014-2019
Table 86 Sales of Mobile Phones by Category: Value 2014-2019
Table 87 Sales of Mobile Phones by Category: % Volume Growth 2014-2019
Table 88 Sales of Mobile Phones by Category: % Value Growth 2014-2019
Table 89 Sales of Smartphones by Screen Size: % Retail Volume 2018-2019
Table 90 NBO Company Shares of Mobile Phones: % Volume 2015-2019
Table 91 LBN Brand Shares of Mobile Phones: % Volume 2016-2019
Table 92 Distribution of Mobile Phones by Channel: % Volume 2014-2019
Table 93 Forecast Sales of Mobile Phones by Category: Volume 2019-2024
Table 94 Forecast Sales of Mobile Phones by Category: Value 2019-2024
Table 95 Forecast Sales of Mobile Phones by Category: % Volume Growth 2019-2024
Table 96 Forecast Sales of Mobile Phones by Category: % Value Growth 2019-2024
Table 97 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2019-2024

Wearable Electronics in Denmark

HEADLINES

PROSPECTS

Health, fashion and tracking trends boost demand for analogue activity watches

Cheaper activity bands gaining share at expense of more expensive rivals

Continued scope for activity bands to grow

COMPETITIVE LANDSCAPE

Apple remains in pole position but facing growing low cost competition

Garmin shifting from in-car navigation to wearable electronics

Traditional watch players and fashion houses set to gain volume share

CATEGORY DATA

Table 98 Sales of Wearable Electronics by Category: Volume 2014-2019
Table 99 Sales of Wearable Electronics by Category: Value 2014-2019
Table 100 Sales of Wearable Electronics by Category: % Volume Growth 2014-2019
Table 101 Sales of Wearable Electronics by Category: % Value Growth 2014-2019
Table 102 NBO Company Shares of Wearable Electronics: % Volume 2015-2019
Table 103 LBN Brand Shares of Wearable Electronics: % Volume 2016-2019
Table 104 Distribution of Wearable Electronics by Channel: % Volume 2015-2019
Table 105 Forecast Sales of Wearable Electronics by Category: Volume 2019-2024
Table 106 Forecast Sales of Wearable Electronics by Category: Value 2019-2024
Table 107 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2019-2024
Table 108 Forecast Sales of Wearable Electronics by Category: % Value Growth 2019-2024

Portable Players in Denmark

HEADLINES

PROSPECTS

Connectivity and convenience trends fuelling demand for wireless speakers

New Danish language AI personal assistant technology attracting consumers

Other portable players continue to be phased out due to smartphone competition

COMPETITIVE LANDSCAPE

New Danish language compatibility boosts demand for Google Home

Strong brand awareness solidifies Kindle’s leading position in e-readers

Apple dominant within portable media players as rivals struggle to gain shelf space

CATEGORY DATA

Table 109 Sales of Portable Players by Category: Volume 2014-2019
Table 110 Sales of Portable Players by Category: Value 2014-2019
Table 111 Sales of Portable Players by Category: % Volume Growth 2014-2019
Table 112 Sales of Portable Players by Category: % Value Growth 2014-2019
Table 113 NBO Company Shares of Portable Players: % Volume 2015-2019
Table 114 LBN Brand Shares of Portable Players: % Volume 2016-2019
Table 115 Distribution of Portable Players by Channel: % Volume 2014-2019
Table 116 Forecast Sales of Portable Players by Category: Volume 2019-2024
Table 117 Forecast Sales of Portable Players by Category: Value 2019-2024
Table 118 Forecast Sales of Portable Players by Category: % Volume Growth 2019-2024
Table 119 Forecast Sales of Portable Players by Category: % Value Growth 2019-2024

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Megatrends

Country Report

Consumer Electronics in Denmark

New Report Guarantee

Executive Summary

New Report Guarantee

Demand continues to fall, despite interest in convenient and innovative products

Rising demand for new innovative products helps limit overall decline

Multinationals dominate despite growing competition from Chinese brands

Traditional stores continue to lead sales, but internet retailing growing rapidly

Outlook remains negative, but growing interest in convenience and connectivity

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Consumer Electronics in Denmark

EXECUTIVE SUMMARY

Demand continues to fall, despite interest in convenient and innovative products

Rising demand for new innovative products helps limit overall decline

Multinationals dominate despite growing competition from Chinese brands

Traditional stores continue to lead sales, but internet retailing growing rapidly

Outlook remains negative, but growing interest in convenience and connectivity

MARKET DATA

SOURCES

Computers and Peripherals in Denmark

HEADLINES

PROSPECTS

Growth limited by high saturation, but gaming offers future potential

Interest in new innovative models boosts demand for laptops

Business and public sector customers still offer growth opportunities

COMPETITIVE LANDSCAPE

Apple remains in pole position but facing increasing price competition

Clear split in preferences between business and retail consumers

Huawei continues to gain sales share from leading players

CATEGORY DATA

Home Audio and Cinema in Denmark

HEADLINES

PROSPECTS

Wi-Fi and Bluetooth increasingly seen as essential among Danish consumers

No end in sight for decline in other home audio and cinema sales

Traditional retailers embracing e-commerce growth opportunities

COMPETITIVE LANDSCAPE

Samsung turning attention towards soundbars

Sonos continues to grow rapidly by embracing interior design trend

Bang & Olufsen repositions itself as luxury player

CATEGORY DATA

Home Video in Denmark

HEADLINES

PROSPECTS

Sluggish demand for replacements limits sales

Falling prices fuelling demand for OLED TVs

BD and DVD players sales continue to dwindle towards obsolescence

COMPETITIVE LANDSCAPE

Samsung repositions offering in line with interior design trend

LG focuses on innovation in response to growing competition within OLED TVs

Bang & Olufsen left flying the flag for Denmark within home video

CATEGORY DATA

Imaging Devices in Denmark

HEADLINES

PROSPECTS

Imaging devices struggle to compete with high quality smartphone cameras

Camcorders offering stronger competition than digital cameras

Stronger growth potential for higher quality compact system cameras

COMPETITIVE LANDSCAPE

Canon maintaining leading position with focus on compact system cameras

GoPro continues to reap benefits from focus on action camcorders

Growing focus on high quality niches as manufacturers fight for survival

CATEGORY DATA

In-Car Entertainment in Denmark

HEADLINES

PROSPECTS

Decision to phase out FM radio to impact in-car media players sales

No end in sight for decline in sales of in-car navigation systems

Connected cars on the rise

COMPETITIVE LANDSCAPE

Garmin continues to dominate in-car navigation due to focus on innovation

Growth prospects limited by falling interest in GPS devices

Unique selling point key to success within in-dash media players