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Country Report

Consumer Electronics in

Consumer Electronics in Denmark

63 pages, Aug 2018

US$2,640

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Executive Summary

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Volume sales decline further, with convenience products displaying the best results

Consumer electronics experienced some difficulties during 2018 that are expected to continue throughout the forecast period, albeit to a lesser degree. The emergence and growth of several product categories is furthermore projected to affect the overall market through the substitutional effects of smartphones on categories such as portable media players and imaging devices.

Mixed results seen in consumer electronics in Denmark during 2018, with convenient and novelty products performing well

Danish consumers continued to prefer consumer electronics offering convenience and connectivity, such as wireless products, and wearables and novelty products at a reasonable price. Audio categories of a manual nature and other such products, except for soundbars and wireless speakers, therefore showed a strong decline in 2018 as these products do not offer the same convenience as the wireless options do.

Multinationals hold a strong position on the Danish market but demand for Chinese brands is growing

The competitive landscape of consumer electronics is largely made up of multinational companies in Denmark. These brands generally have a longstanding presence on the Danish market and large portfolios, taking in several product categories, which has fostered strong brand awareness amongst consumers in Denmark.

Internet retailing is the fastest-growing channel, but physical stores will remain the largest players

Internet retailing is anticipated to continue exhibiting the strongest growth amongst the distribution channels in Denmark as it generally offers cheaper prices and growing convenience for consumers. Many Danes browse webstores online to find cheaper prices, payment alternatives and shipping offers.

Continued decline of consumer electronics anticipated with fluctuations in audio categories

Consumer electronics is projected to display a continued volume decline over the forecast period, albeit at a lower rate than in the review period. This is because of the new emerging categories and changing consumer preferences for consumer electronics goods that are more connected and to be able to merge as many services as possible into one device such as wireless speakers and smartphones.

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Consumer Electronics Sample Report Consumer Electronics Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Electronics industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Electronics industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Denmark for free:

The Consumer Electronics in Denmark market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Electronics in Denmark?
What is the fastest growing product category?
What consumer electronics segments are growing the fastest?
What are the major technology trends in new consumer electronics products?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Consumer Electronics in Denmark

EXECUTIVE SUMMARY

Volume sales decline further, with convenience products displaying the best results

Mixed results seen in consumer electronics in Denmark during 2018, with convenient and novelty products performing well

Multinationals hold a strong position on the Danish market but demand for Chinese brands is growing

Internet retailing is the fastest-growing channel, but physical stores will remain the largest players

Continued decline of consumer electronics anticipated with fluctuations in audio categories

MARKET DATA

Table 1 Sales of Consumer Electronics by Category: Volume 2013-2018
Table 2 Sales of Consumer Electronics by Category: Value 2013-2018
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Computers and Peripherals in Denmark

HEADLINES

PROSPECTS

Saturation of computer and peripherals prevents stronger growth

Laptops displays the strongest growth within computers and peripherals

Opportunities for business categories and public sectors

COMPETITIVE LANDSCAPE

Apple leads computers and peripherals in Denmark

Businesses and consumers demand different brands

Huawei consistently gains volume share

CATEGORY DATA

Table 12 Sales of Computers and Peripherals by Category: Volume 2013-2018
Table 13 Sales of Computers and Peripherals by Category: Value 2013-2018
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2013-2018
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2013-2018
Table 16 Sales of Computers by Category: Business Volume 2013-2018
Table 17 Sales of Computers by Category: Business Value MSP 2013-2018
Table 18 Sales of Computers by Category: Busines Volume Growth 2013-2018
Table 19 Sales of Computers by Category: Business Value MSP Growth 2013-2018
Table 20 Sales of Laptops by Form Factor 2017-2018
Table 21 Sales of Tablets by Operating System 2013-2018
Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2014-2018
Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2015-2018
Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2013-2018
Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2018-2023
Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2018-2023
Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2018-2023
Table 29 Forecast Sales of Computers by Category: Business Volume 2018-2023
Table 30 Forecast Sales of Computers by Category: Business Value MSP 2018-2023
Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2018-2023
Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2018-2023
Table 33 Forecast Sales of Laptops by Form Factor 2018-2023
Table 34 Forecast Sales of Tablets by Operating System 2016-2018

Home Audio and Cinema in Denmark

HEADLINES

PROSPECTS

Wi-Fi and Bluetooth a growing necessity for Danish consumers

“Other” home audio and cinema sees deep decline after strong growth in previous year

Phase-out of FM radio network is projected to affect sales of other home audio and cinema players

COMPETITIVE LANDSCAPE

Samsung remains the largest player within home audio and cinema players

Sonos continues to gain volume share during 2018

Bang & Olufsen is the largest domestic brand in home audio and cinema

CATEGORY DATA

Table 35 Sales of Home Audio and Cinema by Category: Volume 2013-2018
Table 36 Sales of Home Audio and Cinema by Category: Value 2013-2018
Table 37 Sales of Home Audio and Cinema by Category: % Volume Growth 2013-2018
Table 38 Sales of Home Audio and Cinema by Category: % Value Growth 2013-2018
Table 39 NBO Company Shares of Home Audio and Cinema: % Volume 2014-2018
Table 40 LBN Brand Shares of Home Audio and Cinema: % Volume 2015-2018
Table 41 Distribution of Home Audio and Cinema by Channel: % Volume 2013-2018
Table 42 Forecast Sales of Home Audio and Cinema by Category: Volume 2018-2023
Table 43 Forecast Sales of Home Audio and Cinema by Category: Value 2018-2023
Table 44 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2018-2023
Table 45 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2018-2023

Home Video in Denmark

HEADLINES

PROSPECTS

Previously high sales of TVs hindered higher sales

OLED TVs continues to see high growth and unit prices are expected to become lower

BD and DVD players continue to decline

COMPETITIVE LANDSCAPE

Samsung leads but is losing share within televisions

New players challenge LG’s dominant position within OLED TVs

Bang & Olufsen the sole domestic player in home video

CATEGORY DATA

Table 46 Sales of Home Video by Category: Volume 2013-2018
Table 47 Sales of Home Video by Category: Value 2013-2018
Table 48 Sales of Home Video by Category: % Volume Growth 2013-2018
Table 49 Sales of Home Video by Category: % Value Growth 2013-2018
Table 50 Sales of LCD TVs by Network Connectivity: % Retail Volume 2013-2018
Table 51 Sales of OLED TVs by Network Connectivity: % Retail Volume 2013-2018
Table 52 Sales of Plasma TVs by Network Connectivity: % Retail Volume 2013-2016
Table 53 NBO Company Shares of Home Video: % Volume 2014-2018
Table 54 LBN Brand Shares of Home Video: % Volume 2015-2018
Table 55 Distribution of Home Video by Channel: % Volume 2013-2018
Table 56 Forecast Sales of Home Video by Category: Volume 2018-2023
Table 57 Forecast Sales of Home Video by Category: Value 2018-2023
Table 58 Forecast Sales of Home Video by Category: % Volume Growth 2018-2023
Table 59 Forecast Sales of Home Video by Category: % Value Growth 2018-2023
Table 60 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023
Table 61 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2018-2023

Imaging Devices in Denmark

HEADLINES

PROSPECTS

Smartphone camera quality challenges the imaging devices

Camcorders projected to perform better than digital cameras in the forecast period

Compact system cameras projected to display continued growth in the forecast period

COMPETITIVE LANDSCAPE

Canon Danmark leads imaging devices with its camera brand

GoPro stands strong within camcorders

Manufacturers ought to focus on a niche in the forecast period

CATEGORY DATA

Table 62 Sales of Imaging Devices by Category: Volume 2013-2018
Table 63 Sales of Imaging Devices by Category: Value 2013-2018
Table 64 Sales of Imaging Devices by Category: % Volume Growth 2013-2018
Table 65 Sales of Imaging Devices by Category: % Value Growth 2013-2018
Table 66 Sales of Digital Cameras by Type: % Retail Volume 2013-2018
Table 67 NBO Company Shares of Imaging Devices: % Volume 2014-2018
Table 68 LBN Brand Shares of Imaging Devices: % Volume 2015-2018
Table 69 Distribution of Imaging Devices by Channel: % Volume 2013-2018
Table 70 Forecast Sales of Imaging Devices by Category: Volume 2018-2023
Table 71 Forecast Sales of Imaging Devices by Category: Value 2018-2023
Table 72 Forecast Sales of Imaging Devices by Category: % Volume Growth 2018-2023
Table 73 Forecast Sales of Imaging Devices by Category: % Value Growth 2018-2023
Table 74 Forecast Sales of Digital Cameras by Type: % Retail Volume 2018-2023

In-Car Entertainment in Denmark

HEADLINES

PROSPECTS

Phasing out of FM radio is expected to affect sales of in-car media players

Decline in sales of in-car navigation systems expected to continue

Connected cars on the rise

COMPETITIVE LANDSCAPE

Pioneer gains volume share

Shrinking demand for GPS limits the scope for players

Unique selling point is essential for in-dash media players

CATEGORY DATA

Table 75 Sales of In-Car Entertainment by Category: Volume 2013-2018
Table 76 Sales of In-Car Entertainment by Category: Value 2013-2018
Table 77 Sales of In-Car Entertainment by Category: % Volume Growth 2013-2018
Table 78 Sales of In-Car Entertainment by Category: % Value Growth 2013-2018
Table 79 NBO Company Shares of In-Car Entertainment: % Volume 2014-2018
Table 80 LBN Brand Shares of In-Car Entertainment: % Volume 2015-2018
Table 81 Distribution of In-Car Entertainment by Channel: % Volume 2013-2018
Table 82 Forecast Sales of In-Car Entertainment by Category: Volume 2018-2023
Table 83 Forecast Sales of In-Car Entertainment by Category: Value 2018-2023
Table 84 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2018-2023
Table 85 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2018-2023

Mobile Phones in Denmark

HEADLINES

PROSPECTS

Few growth opportunities within smartphones

Seniors is a growing and attractive target for smartphones

Feature phones are increasingly phased out

COMPETITIVE LANDSCAPE

Apple continues leading the Danish mobile phone landscape

Chinese brands challenge iPhone and Samsung

Microsoft’s Nokia brand surpasses Doro to rank first in feature phones

CATEGORY DATA

Table 86 Sales of Mobile Phones by Category: Volume 2013-2018
Table 87 Sales of Mobile Phones by Category: Value 2013-2018
Table 88 Sales of Mobile Phones by Category: % Volume Growth 2013-2018
Table 89 Sales of Mobile Phones by Category: % Value Growth 2013-2018
Table 90 Sales of Smartphones by Screen Size: % Retail Volume 2017-2018
Table 91 NBO Company Shares of Mobile Phones: % Volume 2014-2018
Table 92 LBN Brand Shares of Mobile Phones: % Volume 2015-2018
Table 93 Distribution of Mobile Phones by Channel: % Volume 2013-2018
Table 94 Forecast Sales of Mobile Phones by Category: Volume 2018-2023
Table 95 Forecast Sales of Mobile Phones by Category: Value 2018-2023
Table 96 Forecast Sales of Mobile Phones by Category: % Volume Growth 2018-2023
Table 97 Forecast Sales of Mobile Phones by Category: % Value Growth 2018-2023
Table 98 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2018-2023

Portable Players in Denmark

HEADLINES

PROSPECTS

Portable players to show mixed results in the forecast period

Demand for AI personal assistants and wireless speakers are projected to drive growth in the forecast period

Growing redundancy of other portable players

COMPETITIVE LANDSCAPE

Samsung maintains its lead in wireless speakers

Kindle holds its strong position within e-readers in Denmark

Apple dominant within portable media players

CATEGORY DATA

Table 99 Sales of Portable Players by Category: Volume 2013-2018
Table 100 Sales of Portable Players by Category: Value 2013-2018
Table 101 Sales of Portable Players by Category: % Volume Growth 2013-2018
Table 102 Sales of Portable Players by Category: % Value Growth 2013-2018
Table 103 NBO Company Shares of Portable Players: % Volume 2014-2018
Table 104 LBN Brand Shares of Portable Players: % Volume 2015-2018
Table 105 Distribution of Portable Players by Channel: % Volume 2013-2018
Table 106 Forecast Sales of Portable Players by Category: Volume 2018-2023
Table 107 Forecast Sales of Portable Players by Category: Value 2018-2023
Table 108 Forecast Sales of Portable Players by Category: % Volume Growth 2018-2023
Table 109 Forecast Sales of Portable Players by Category: % Value Growth 2018-2023

Wearable Electronics in Denmark

HEADLINES

PROSPECTS

Activity watches (analogue) exhibits the strongest growth

Cheaper activity bands are gaining popularity whilst more expensive ones are seeing sales decline

Continued scope for activity bands to grow

COMPETITIVE LANDSCAPE

Apple is the dominant player in smart wearables

Garmin is the leading player in activity wearables

Traditional watch players and fashion houses are expected to gain volume share in the forecast period

CATEGORY DATA

Table 110 Sales of Wearable Electronics by Category: Volume 2013-2018
Table 111 Sales of Wearable Electronics by Category: Value 2013-2018
Table 112 Sales of Wearable Electronics by Category: % Volume Growth 2013-2018
Table 113 Sales of Wearable Electronics by Category: % Value Growth 2013-2018
Table 114 NBO Company Shares of Wearable Electronics: % Volume 2014-2018
Table 115 LBN Brand Shares of Wearable Electronics: % Volume 2015-2018
Table 116 Distribution of Wearable Electronics by Channel: % Volume 2014-2018
Table 117 Forecast Sales of Wearable Electronics by Category: Volume 2018-2023
Table 118 Forecast Sales of Wearable Electronics by Category: Value 2018-2023
Table 119 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2018-2023
Table 120 Forecast Sales of Wearable Electronics by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Consumer Electronics in Denmark

New Report Guarantee

Executive Summary

New Report Guarantee

Volume sales decline further, with convenience products displaying the best results

Mixed results seen in consumer electronics in Denmark during 2018, with convenient and novelty products performing well

Multinationals hold a strong position on the Danish market but demand for Chinese brands is growing

Internet retailing is the fastest-growing channel, but physical stores will remain the largest players

Continued decline of consumer electronics anticipated with fluctuations in audio categories

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Consumer Electronics in Denmark

EXECUTIVE SUMMARY

Volume sales decline further, with convenience products displaying the best results

Mixed results seen in consumer electronics in Denmark during 2018, with convenient and novelty products performing well

Multinationals hold a strong position on the Danish market but demand for Chinese brands is growing

Internet retailing is the fastest-growing channel, but physical stores will remain the largest players

Continued decline of consumer electronics anticipated with fluctuations in audio categories

MARKET DATA

DEFINITIONS

SOURCES

Computers and Peripherals in Denmark

HEADLINES

PROSPECTS

Saturation of computer and peripherals prevents stronger growth

Laptops displays the strongest growth within computers and peripherals

Opportunities for business categories and public sectors

COMPETITIVE LANDSCAPE

Apple leads computers and peripherals in Denmark

Businesses and consumers demand different brands

Huawei consistently gains volume share

CATEGORY DATA

Home Audio and Cinema in Denmark

HEADLINES

PROSPECTS

Wi-Fi and Bluetooth a growing necessity for Danish consumers

“Other” home audio and cinema sees deep decline after strong growth in previous year

Phase-out of FM radio network is projected to affect sales of other home audio and cinema players

COMPETITIVE LANDSCAPE

Samsung remains the largest player within home audio and cinema players

Sonos continues to gain volume share during 2018

Bang & Olufsen is the largest domestic brand in home audio and cinema

CATEGORY DATA

Home Video in Denmark

HEADLINES

PROSPECTS

Previously high sales of TVs hindered higher sales

OLED TVs continues to see high growth and unit prices are expected to become lower

BD and DVD players continue to decline

COMPETITIVE LANDSCAPE

Samsung leads but is losing share within televisions

New players challenge LG’s dominant position within OLED TVs

Bang & Olufsen the sole domestic player in home video

CATEGORY DATA

Imaging Devices in Denmark

HEADLINES

PROSPECTS

Smartphone camera quality challenges the imaging devices

Camcorders projected to perform better than digital cameras in the forecast period

Compact system cameras projected to display continued growth in the forecast period

COMPETITIVE LANDSCAPE

Canon Danmark leads imaging devices with its camera brand

GoPro stands strong within camcorders

Manufacturers ought to focus on a niche in the forecast period

CATEGORY DATA

In-Car Entertainment in Denmark

HEADLINES

PROSPECTS

Phasing out of FM radio is expected to affect sales of in-car media players

Decline in sales of in-car navigation systems expected to continue

Connected cars on the rise

COMPETITIVE LANDSCAPE

Pioneer gains volume share

Shrinking demand for GPS limits the scope for players