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Country Report

Consumer Electronics in

Consumer Electronics in Taiwan

67 pages, Aug 2018

US$2,640

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Executive Summary

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Socioeconomic trends fuel replacement of older electronics with newer products

Trends such as digitalisation, healthier lifestyles and shrinking home sizes in Taiwan continued to have a significant impact on different consumer electronics categories in 2018. These trends led more consumers to replace bulkier, outdated and obsolete electronic devices with multifunctional and portable alternatives.

Wireless speakers and wearable electronics among the standout performers

Most product types in Taiwan’s highly mature consumer electronics market experienced stable or declining demand in 2018. Despite their maturity, categories such as smartphones, computers and home video performed reasonably well, as many consumers consider these product types to be necessities.

Samsung, AsusTek and Apple remain the market leaders

Samsung Electronics Taiwan Co Ltd led consumer electronics in Taiwan in retail volume terms in 2018, closely followed by AsusTek Computer Inc and Apple Inc. All three companies maintain wide product portfolios covering multiple categories.

Consumers continue to favour electronics and appliance specialist retailers

Electronics and appliance specialist retailers remained the leading distribution channel for consumer electronics in Taiwan in retail volume sales terms in 2018. Taiwanese consumers like to visit such outlets to obtain expert advice from in-store assistants and experience products first-hand before buying.

Maturity and competition from substitutes will dictate category performances

Broadly speaking, consumer electronics categories in Taiwan can be classed as new, mature or declining. New categories, which include wearable electronics and wireless speakers, are expected to continue performing strongly over the forecast period due to the fact that they are well positioned to benefit from socioeconomic trends such as shrinking home sizes and busier urban lifestyles.

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Consumer Electronics Sample Report Consumer Electronics Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Electronics industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Electronics industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Taiwan for free:

The Consumer Electronics in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Electronics in Taiwan?
What is the fastest growing product category?
What consumer electronics segments are growing the fastest?
What are the major technology trends in new consumer electronics products?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Consumer Electronics in Taiwan

EXECUTIVE SUMMARY

Socioeconomic trends fuel replacement of older electronics with newer products

Wireless speakers and wearable electronics among the standout performers

Samsung, AsusTek and Apple remain the market leaders

Consumers continue to favour electronics and appliance specialist retailers

Maturity and competition from substitutes will dictate category performances

MARKET DATA

Table 1 Sales of Consumer Electronics by Category: Volume 2013-2018
Table 2 Sales of Consumer Electronics by Category: Value 2013-2018
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Computers and Peripherals in Taiwan

HEADLINES

PROSPECTS

Polarisation increasingly evident in computers

Consumers show growing preference for multifunctional and portable products

Digitalisation benefits computers but reduces demand for some peripherals

COMPETITIVE LANDSCAPE

Manufacturers focus on improving performance and design

International brands aim to strengthen their presence

Strong domestic brands lead computers and peripherals

CATEGORY DATA

Table 12 Sales of Computers and Peripherals by Category: Volume 2013-2018
Table 13 Sales of Computers and Peripherals by Category: Value 2013-2018
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2013-2018
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2013-2018
Table 16 Sales of Computers by Category: Business Volume 2013-2018
Table 17 Sales of Computers by Category: Business Value MSP 2013-2018
Table 18 Sales of Computers by Category: Busines Volume Growth 2013-2018
Table 19 Sales of Computers by Category: Business Value MSP Growth 2013-2018
Table 20 Sales of Laptops by Form Factor 2017-2018
Table 21 Sales of Tablets by Operating System 2013-2018
Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2014-2018
Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2015-2018
Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2013-2018
Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2018-2023
Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2018-2023
Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2018-2023
Table 29 Forecast Sales of Computers by Category: Business Volume 2018-2023
Table 30 Forecast Sales of Computers by Category: Business Value MSP 2018-2023
Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2018-2023
Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2018-2023
Table 33 Forecast Sales of Laptops by Form Factor 2018-2023
Table 34 Forecast Sales of Tablets by Operating System 2016-2018

Home Audio and Cinema in Taiwan

HEADLINES

PROSPECTS

Changing music consumption patterns hamper demand in home audio and cinema

Older and bulkier product types lose out as wireless speakers gain popularity

Specialist retailers provide “experiential spaces” to attract consumers

COMPETITIVE LANDSCAPE

Panasonic maintains its leading position

International brands remain dominant

Philips and Pioneer outperform most other leading brands

CATEGORY DATA

Table 35 Sales of Home Audio and Cinema by Category: Volume 2013-2018
Table 36 Sales of Home Audio and Cinema by Category: Value 2013-2018
Table 37 Sales of Home Audio and Cinema by Category: % Volume Growth 2013-2018
Table 38 Sales of Home Audio and Cinema by Category: % Value Growth 2013-2018
Table 39 NBO Company Shares of Home Audio and Cinema: % Volume 2014-2018
Table 40 LBN Brand Shares of Home Audio and Cinema: % Volume 2015-2018
Table 41 Distribution of Home Audio and Cinema by Channel: % Volume 2013-2018
Table 42 Forecast Sales of Home Audio and Cinema by Category: Volume 2018-2023
Table 43 Forecast Sales of Home Audio and Cinema by Category: Value 2018-2023
Table 44 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2018-2023
Table 45 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2018-2023

Home Video in Taiwan

HEADLINES

PROSPECTS

New content viewing platforms inhibit demand for televisions

Rising demand for higher resolution and smart products drives unit price increase

OLED TVs remains a niche category due to price sensitivity among consumers

COMPETITIVE LANDSCAPE

Panasonic continues to lead home video in 2018

Domestic players maintain a strong presence thanks to competitive prices

Competition in OLED TVs intensifies as international brands launch new products

CATEGORY DATA

Table 46 Sales of Home Video by Category: Volume 2013-2018
Table 47 Sales of Home Video by Category: Value 2013-2018
Table 48 Sales of Home Video by Category: % Volume Growth 2013-2018
Table 49 Sales of Home Video by Category: % Value Growth 2013-2018
Table 50 Sales of LCD TVs by Network Connectivity: % Retail Volume 2013-2018
Table 51 Sales of Plasma TVs by Network Connectivity: % Retail Volume 2013-2016
Table 52 NBO Company Shares of Home Video: % Volume 2014-2018
Table 53 LBN Brand Shares of Home Video: % Volume 2015-2018
Table 54 Distribution of Home Video by Channel: % Volume 2013-2018
Table 55 Forecast Sales of Home Video by Category: Volume 2018-2023
Table 56 Forecast Sales of Home Video by Category: Value 2018-2023
Table 57 Forecast Sales of Home Video by Category: % Volume Growth 2018-2023
Table 58 Forecast Sales of Home Video by Category: % Value Growth 2018-2023
Table 59 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023

Imaging Devices in Taiwan

HEADLINES

PROSPECTS

Ubiquity of smartphones restricts demand for imaging devices

Action camcorders gain popularity in Taiwan

Enthusiasts and professionals continue to favour SLR and compact system cameras

COMPETITIVE LANDSCAPE

Canon remains the overall leader in imaging devices

International players continue to dominate

More players introduce action camcorders

CATEGORY DATA

Table 60 Sales of Imaging Devices by Category: Volume 2013-2018
Table 61 Sales of Imaging Devices by Category: Value 2013-2018
Table 62 Sales of Imaging Devices by Category: % Volume Growth 2013-2018
Table 63 Sales of Imaging Devices by Category: % Value Growth 2013-2018
Table 64 Sales of Digital Cameras by Type: % Retail Volume 2013-2018
Table 65 NBO Company Shares of Imaging Devices: % Volume 2014-2018
Table 66 LBN Brand Shares of Imaging Devices: % Volume 2015-2018
Table 67 Distribution of Imaging Devices by Channel: % Volume 2013-2018
Table 68 Forecast Sales of Imaging Devices by Category: Volume 2018-2023
Table 69 Forecast Sales of Imaging Devices by Category: Value 2018-2023
Table 70 Forecast Sales of Imaging Devices by Category: % Volume Growth 2018-2023
Table 71 Forecast Sales of Imaging Devices by Category: % Value Growth 2018-2023
Table 72 Forecast Sales of Digital Cameras by Type: % Retail Volume 2018-2023

In-Car Entertainment in Taiwan

HEADLINES

PROSPECTS

High smartphone usage hinders demand for in-car navigation products

New car sales and use of portable devices limit demand for in-dash media players

Rise of connected cars could provide new opportunities for in-car devices

COMPETITIVE LANDSCAPE

Trust in international brands remains high among Taiwanese consumers

Local brands seek to gain ground by integrating new technologies

CATEGORY DATA

Table 73 Sales of In-Car Entertainment by Category: Volume 2013-2018
Table 74 Sales of In-Car Entertainment by Category: Value 2013-2018
Table 75 Sales of In-Car Entertainment by Category: % Volume Growth 2013-2018
Table 76 Sales of In-Car Entertainment by Category: % Value Growth 2013-2018
Table 77 NBO Company Shares of In-Car Entertainment: % Volume 2014-2018
Table 78 LBN Brand Shares of In-Car Entertainment: % Volume 2015-2018
Table 79 Distribution of In-Car Entertainment by Channel: % Volume 2013-2018
Table 80 Forecast Sales of In-Car Entertainment by Category: Volume 2018-2023
Table 81 Forecast Sales of In-Car Entertainment by Category: Value 2018-2023
Table 82 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2018-2023
Table 83 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2018-2023

Mobile Phones in Taiwan

HEADLINES

PROSPECTS

Rising internet usage helps to sustain demand for smartphones despite saturation

Growing popularity of mobile gaming benefits smartphones

Telco-operated stores lead mobile phones distribution

COMPETITIVE LANDSCAPE

Samsung and iPhone remain the leaders in smartphones

Chinese players work to strengthen their presence in smartphones

Increasing price competition squeezes margins of telecoms companies

CATEGORY DATA

Table 84 Sales of Mobile Phones by Category: Volume 2013-2018
Table 85 Sales of Mobile Phones by Category: Value 2013-2018
Table 86 Sales of Mobile Phones by Category: % Volume Growth 2013-2018
Table 87 Sales of Mobile Phones by Category: % Value Growth 2013-2018
Table 88 Sales of Smartphones by Screen Size: % Retail Volume 2017-2018
Table 89 NBO Company Shares of Mobile Phones: % Volume 2014-2018
Table 90 LBN Brand Shares of Mobile Phones: % Volume 2015-2018
Table 91 Distribution of Mobile Phones by Channel: % Volume 2013-2018
Table 92 Forecast Sales of Mobile Phones by Category: Volume 2018-2023
Table 93 Forecast Sales of Mobile Phones by Category: Value 2018-2023
Table 94 Forecast Sales of Mobile Phones by Category: % Volume Growth 2018-2023
Table 95 Forecast Sales of Mobile Phones by Category: % Value Growth 2018-2023
Table 96 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2018-2023

Portable Players in Taiwan

HEADLINES

PROSPECTS

Smart wireless speakers attract growing interest in Taiwan

Lack of connectivity causes demand for portable media players to decline

Internet retailing set to gain ground in wireless speakers distribution

COMPETITIVE LANDSCAPE

Philips continues to lead wireless speakers

Wireless speakers players focus on sound quality to differentiate their brands

Manufacturers of smart wireless speakers set to make volume share gains

CATEGORY DATA

Table 97 Sales of Portable Players by Category: Volume 2013-2018
Table 98 Sales of Portable Players by Category: Value 2013-2018
Table 99 Sales of Portable Players by Category: % Volume Growth 2013-2018
Table 100 Sales of Portable Players by Category: % Value Growth 2013-2018
Table 101 NBO Company Shares of Portable Players: % Volume 2014-2018
Table 102 LBN Brand Shares of Portable Players: % Volume 2015-2018
Table 103 Distribution of Portable Players by Channel: % Volume 2013-2018
Table 104 Forecast Sales of Portable Players by Category: Volume 2018-2023
Table 105 Forecast Sales of Portable Players by Category: Value 2018-2023
Table 106 Forecast Sales of Portable Players by Category: % Volume Growth 2018-2023
Table 107 Forecast Sales of Portable Players by Category: % Value Growth 2018-2023

Wearable Electronics in Taiwan

HEADLINES

PROSPECTS

Watches increasingly seen as more than just accessories

Rising health awareness in Taiwan bodes well for wearable electronics

Different brands pursue diverse retail distribution strategies

COMPETITIVE LANDSCAPE

Xiaomi leads activity wearables thanks to success of its entry-level products

Garmin shifts focus from activity watches and bands to smart wearables

Luxury watch brands show growing interest in wearable electronics

CATEGORY DATA

Table 108 Sales of Wearable Electronics by Category: Volume 2013-2018
Table 109 Sales of Wearable Electronics by Category: Value 2013-2018
Table 110 Sales of Wearable Electronics by Category: % Volume Growth 2014-2018
Table 111 Sales of Wearable Electronics by Category: % Value Growth 2014-2018
Table 112 NBO Company Shares of Wearable Electronics: % Volume 2014-2018
Table 113 LBN Brand Shares of Wearable Electronics: % Volume 2015-2018
Table 114 Distribution of Wearable Electronics by Channel: % Volume 2014-2018
Table 115 Forecast Sales of Wearable Electronics by Category: Volume 2018-2023
Table 116 Forecast Sales of Wearable Electronics by Category: Value 2018-2023
Table 117 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2018-2023
Table 118 Forecast Sales of Wearable Electronics by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Consumer Electronics in Taiwan

New Report Guarantee

Executive Summary

New Report Guarantee

Socioeconomic trends fuel replacement of older electronics with newer products

Wireless speakers and wearable electronics among the standout performers

Samsung, AsusTek and Apple remain the market leaders

Consumers continue to favour electronics and appliance specialist retailers

Maturity and competition from substitutes will dictate category performances

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Consumer Electronics in Taiwan

EXECUTIVE SUMMARY

Socioeconomic trends fuel replacement of older electronics with newer products

Wireless speakers and wearable electronics among the standout performers

Samsung, AsusTek and Apple remain the market leaders

Consumers continue to favour electronics and appliance specialist retailers

Maturity and competition from substitutes will dictate category performances

MARKET DATA

SOURCES

Computers and Peripherals in Taiwan

HEADLINES

PROSPECTS

Polarisation increasingly evident in computers

Consumers show growing preference for multifunctional and portable products

Digitalisation benefits computers but reduces demand for some peripherals

COMPETITIVE LANDSCAPE

Manufacturers focus on improving performance and design

International brands aim to strengthen their presence

Strong domestic brands lead computers and peripherals

CATEGORY DATA

Home Audio and Cinema in Taiwan

HEADLINES

PROSPECTS

Changing music consumption patterns hamper demand in home audio and cinema

Older and bulkier product types lose out as wireless speakers gain popularity

Specialist retailers provide “experiential spaces” to attract consumers

COMPETITIVE LANDSCAPE

Panasonic maintains its leading position

International brands remain dominant

Philips and Pioneer outperform most other leading brands

CATEGORY DATA

Home Video in Taiwan

HEADLINES

PROSPECTS

New content viewing platforms inhibit demand for televisions

Rising demand for higher resolution and smart products drives unit price increase

OLED TVs remains a niche category due to price sensitivity among consumers

COMPETITIVE LANDSCAPE

Panasonic continues to lead home video in 2018

Domestic players maintain a strong presence thanks to competitive prices

Competition in OLED TVs intensifies as international brands launch new products

CATEGORY DATA

Imaging Devices in Taiwan

HEADLINES

PROSPECTS

Ubiquity of smartphones restricts demand for imaging devices

Action camcorders gain popularity in Taiwan

Enthusiasts and professionals continue to favour SLR and compact system cameras

COMPETITIVE LANDSCAPE

Canon remains the overall leader in imaging devices

International players continue to dominate

More players introduce action camcorders

CATEGORY DATA

In-Car Entertainment in Taiwan

HEADLINES

PROSPECTS

High smartphone usage hinders demand for in-car navigation products

New car sales and use of portable devices limit demand for in-dash media players

Rise of connected cars could provide new opportunities for in-car devices

COMPETITIVE LANDSCAPE

Trust in international brands remains high among Taiwanese consumers

Local brands seek to gain ground by integrating new technologies

CATEGORY DATA