Consumer Electronics in Indonesia

July 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Electronics industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Computers and Peripherals
  • In-Car Entertainment
  • Home Audio and Cinema
  • Home Video
  • Imaging Devices
  • Mobile Phones
  • Portable Players
  • Wearable Electronics

If you're in the Consumer Electronics industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Electronics in Indonesia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Electronics in Indonesia?
  • Which are the leading brands in Indonesia?
  • How are products distributed in Indonesia?
  • How is the rise of e-commerce changing the retail landscape?
  • How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
  • How are considerations such as urban development and the rise in single-person households driving sales growth?
  • Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
  • Where is future growth expected to be most dynamic?

Consumer Electronics in Indonesia

EXECUTIVE SUMMARY

Consumer electronics in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?

MARKET DATA

Table 1 Sales of Consumer Electronics by Category: Volume 2017-2022 Table 2 Sales of Consumer Electronics by Category: Value 2017-2022 Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2017-2022 Table 4 Sales of Consumer Electronics by Category: % Value Growth 2017-2022 Table 5 NBO Company Shares of Consumer Electronics: % Volume 2018-2022 Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2019-2022 Table 7 Distribution of Consumer Electronics by Channel: % Volume 2017-2022 Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2022-2027 Table 9 Forecast Sales of Consumer Electronics by Category: Value 2022-2027 Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2022-2027 Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources

Computers and Peripherals in Indonesia

KEY DATA FINDINGS

2022 DEVELOPMENTS

Laptops continue to drive sales within computers and peripherals in 2022
E-sports helping to drive demand for computers and peripherals
Asus leads but Chinese manufacturers look set to play a bigger role following new product launches

PROSPECTS AND OPPORTUNITIES

The shift to remote working expected to remain a key growth driver
Laptops favoured over desktops but popularity of smartphones could limit stronger growth
Asus set to benefit from its strong reputation for supporting e-sports

CATEGORY DATA

Table 12 Sales of Computers and Peripherals by Category: Volume 2017-2022 Table 13 Sales of Computers and Peripherals by Category: Value 2017-2022 Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2017-2022 Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2017-2022 Table 16 Sales of Computers by Category: Business Volume 2017-2022 Table 17 Sales of Computers by Category: Business Value MSP 2017-2022 Table 18 Sales of Computers by Category: Business Volume Growth 2017-2022 Table 19 Sales of Computers by Category: Business Value MSP Growth 2017-2022 Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2018-2022 Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2019-2022 Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2017-2022 Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2022-2027 Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2022-2027 Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2022-2027 Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2022-2027 Table 27 Forecast Sales of Computers by Category: Business Volume 2022-2027 Table 28 Forecast Sales of Computers by Category: Business Value MSP 2022-2027 Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2022-2027 Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2022-2027

In-Car Entertainment in Indonesia

KEY DATA FINDINGS

2022 DEVELOPMENTS

Pre-installed products threaten sales of in-car entertainment
Limited development seen in in-car speakers and in-dash media players as economic pressures take their toll
Pioneer retains a healthy lead despite growing competition from cheaper Chinese brands

PROSPECTS AND OPPORTUNITIES

Pre-equipped features in new cars likely to render in-car entertainment obsolete
Players will need to market and distinguish the unique benefits of their products to keep consumers engaged
Smartphones remain an existential threat to sales of in-car entertainment

CATEGORY DATA

Table 31 Sales of In-Car Entertainment by Category: Volume 2017-2022 Table 32 Sales of In-Car Entertainment by Category: Value 2017-2022 Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2017-2022 Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2017-2022 Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2018-2022 Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2019-2022 Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2017-2022 Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2022-2027 Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2022-2027 Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2022-2027 Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2022-2027

Home Audio and Cinema in Indonesia

KEY DATA FINDINGS

2022 DEVELOPMENTS

Soundbars remains a popular trend as consumers look for the cinema experience at home
Convenience a key influence on sales and distribution
Polytron retains its lead thanks to affordable pricing strategy

PROSPECTS AND OPPORTUNITIES

The search for improved sound quality set to be a key sales trigger
Sound bars set to continue fuelling growth
Online sales likely to stabilise due to preference for store-based retailing

CATEGORY DATA

Table 42 Sales of Home Audio and Cinema by Category: Volume 2017-2022 Table 43 Sales of Home Audio and Cinema by Category: Value 2017-2022 Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2017-2022 Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2017-2022 Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2018-2022 Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2019-2022 Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2018-2022 Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2022-2027 Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2022-2027 Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2022-2027 Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2022-2027

Home Video in Indonesia

KEY DATA FINDINGS

2022 DEVELOPMENTS

Televisions continue to benefit from “essential” status in Indonesian homes
Video players fast becoming obsolete due to video streaming and satellite services
LG retains the lead as international brands cement their dominance

PROSPECTS AND OPPORTUNITIES

Improving economy should incentivise more consumers to upgrade their televisions
Little hope of recovery for video players as technology moves on
Chinese on the menu with the attraction of more affordable prices

CATEGORY DATA

Table 53 Sales of Home Video by Category: Volume 2017-2022 Table 54 Sales of Home Video by Category: Value 2017-2022 Table 55 Sales of Home Video by Category: % Volume Growth 2017-2022 Table 56 Sales of Home Video by Category: % Value Growth 2017-2022 Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2017-2022 Table 58 NBO Company Shares of Home Video: % Volume 2018-2022 Table 59 LBN Brand Shares of Home Video: % Volume 2019-2022 Table 60 Distribution of Home Video by Channel: % Volume 2017-2022 Table 61 Forecast Sales of Home Video by Category: Volume 2022-2027 Table 62 Forecast Sales of Home Video by Category: Value 2022-2027 Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2022-2027 Table 64 Forecast Sales of Home Video by Category: % Value Growth 2022-2027 Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2022-2027

Headphones in Indonesia

KEY DATA FINDINGS

2022 DEVELOPMENTS

Demand for headphones growing as consumers start to see the need for these products
TWS earbuds the big winner as consumers become mobile again
Samsung retains the lead with BTS collaboration baring fruit

PROSPECTS AND OPPORTUNITIES

Demand for headphones set to continue growing
TWS earbuds set to dominate the category with sales growth being driven by new product development
Chinese brands expected to challenge Samsung’s lead over the forecast period

CATEGORY DATA

Table 66 Sales of Headphones by Category: Volume 2017-2022 Table 67 Sales of Headphones by Category: Value 2017-2022 Table 68 Sales of Headphones by Category: % Volume Growth 2017-2022 Table 69 Sales of Headphones by Category: % Value Growth 2017-2022 Table 70 NBO Company Shares of Headphones: % Volume 2018-2022 Table 71 LBN Brand Shares of Headphones: % Volume 2019-2022 Table 72 Distribution of Headphones by Channel: % Volume 2017-2022 Table 73 Forecast Sales of Headphones by Category: Volume 2022-2027 Table 74 Forecast Sales of Headphones by Category: Value 2022-2027 Table 75 Forecast Sales of Headphones by Category: % Volume Growth 2022-2027 Table 76 Forecast Sales of Headphones by Category: % Value Growth 2022-2027

Imaging Devices in Indonesia

KEY DATA FINDINGS

2022 DEVELOPMENTS

Competition from smartphones continues to grow as their in-built cameras become increasingly sophisticated
E-commerce continues to gain share despite the popularity of appliances and electronics specialists
Canon retains the lead while Sony focuses on content creators

PROSPECTS AND OPPORTUNITIES

Smartphones likely to remain a significant threat to the future of imaging devices
Digital camcorders likely to gradually disappear from the market
Canon expected to retain the lead but players will need to engage younger consumers to remain relevant

CATEGORY DATA

Table 77 Sales of Imaging Devices by Category: Volume 2017-2022 Table 78 Sales of Imaging Devices by Category: Value 2017-2022 Table 79 Sales of Imaging Devices by Category: % Volume Growth 2017-2022 Table 80 Sales of Imaging Devices by Category: % Value Growth 2017-2022 Table 81 NBO Company Shares of Imaging Devices: % Volume 2018-2022 Table 82 LBN Brand Shares of Imaging Devices: % Volume 2019-2022 Table 83 Distribution of Imaging Devices by Channel: % Volume 2017-2022 Table 84 Forecast Sales of Imaging Devices by Category: Volume 2022-2027 Table 85 Forecast Sales of Imaging Devices by Category: Value 2022-2027 Table 86 Forecast Sales of Imaging Devices by Category: % Volume Growth 2022-2027 Table 87 Forecast Sales of Imaging Devices by Category: % Value Growth 2022-2027

Mobile Phones in Indonesia

KEY DATA FINDINGS

2022 DEVELOPMENTS

Economic recovery and new government initiative key growth drivers in 2022
Consumers focus on smartphones with high-quality camera features
Oppo retains the lead by targeting the affordable smartphone segment

PROSPECTS AND OPPORTUNITIES

Affordable smartphones likely to continue fuelling volume growth
Investment in innovation required as consumers demand more from their smartphones
Competition expected to intensify with distribution set to play a key role

CATEGORY DATA

Table 88 Sales of Mobile Phones by Category: Volume 2017-2022 Table 89 Sales of Mobile Phones by Category: Value 2017-2022 Table 90 Sales of Mobile Phones by Category: % Volume Growth 2017-2022 Table 91 Sales of Mobile Phones by Category: % Value Growth 2017-2022 Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2019-2022 Table 93 NBO Company Shares of Mobile Phones: % Volume 2018-2022 Table 94 LBN Brand Shares of Mobile Phones: % Volume 2019-2022 Table 95 Distribution of Mobile Phones by Channel: % Volume 2017-2022 Table 96 Forecast Sales of Mobile Phones by Category: Volume 2022-2027 Table 97 Forecast Sales of Mobile Phones by Category: Value 2022-2027 Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2022-2027 Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2022-2027 Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2022-2027

Portable Players in Indonesia

KEY DATA FINDINGS

2022 DEVELOPMENTS

Popularity of smartphones having a mixed impact on sales of portable players
JBL takes the lead in 2022 with wide assortment of wireless speakers
Online sales thriving as consumers look for savings

PROSPECTS AND OPPORTUNITIES

Competition from smartphones too much for portable media players and e-readers
Wireless speakers likely to remain the main sales driver within portable players
Consumers expected to trade up within wireless speakers while e-commerce is likely to remain a key growth driver

CATEGORY DATA

Table 101 Sales of Portable Players by Category: Volume 2017-2022 Table 102 Sales of Portable Players by Category: Value 2017-2022 Table 103 Sales of Portable Players by Category: % Volume Growth 2017-2022 Table 104 Sales of Portable Players by Category: % Value Growth 2017-2022 Table 105 NBO Company Shares of Portable Players: % Volume 2018-2022 Table 106 LBN Brand Shares of Portable Players: % Volume 2019-2022 Table 107 Distribution of Portable Players by Channel: % Volume 2017-2022 Table 108 Forecast Sales of Portable Players by Category: Volume 2022-2027 Table 109 Forecast Sales of Portable Players by Category: Value 2022-2027 Table 110 Forecast Sales of Portable Players by Category: % Volume Growth 2022-2027 Table 111 Forecast Sales of Portable Players by Category: % Value Growth 2022-2027

Wearable Electronics in Indonesia

KEY DATA FINDINGS

2022 DEVELOPMENTS

Health and fitness and cashless payments big growth drivers for wearable electronics
New product launches continue to be seen with Apple and Samsung both launching new models
Amazfit on the rise thanks to good balance of style and value

PROSPECTS AND OPPORTUNITIES

Wearable electronics looks set for further expansion
Appearance and functionality will remain key to attracting consumers
Innovation at the heart of the category

CATEGORY DATA

Table 112 Sales of Wearable Electronics by Category: Volume 2017-2022 Table 113 Sales of Wearable Electronics by Category: Value 2017-2022 Table 114 Sales of Wearable Electronics by Category: % Volume Growth 2017-2022 Table 115 Sales of Wearable Electronics by Category: % Value Growth 2017-2022 Table 116 NBO Company Shares of Wearable Electronics: % Volume 2018-2022 Table 117 LBN Brand Shares of Wearable Electronics: % Volume 2019-2022 Table 118 Distribution of Wearable Electronics by Channel: % Volume 2017-2022 Table 119 Forecast Sales of Wearable Electronics by Category: Volume 2022-2027 Table 120 Forecast Sales of Wearable Electronics by Category: Value 2022-2027 Table 121 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2022-2027 Table 122 Forecast Sales of Wearable Electronics by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Consumer Electronics

      • Desktops
        • Laptops
        • Tablets
      • Monitors
      • Printers
    • In-Car Navigation
    • In-Car Speakers
    • In-Dash Media Players
      • Audio Separates
      • Digital Media Player Docks
      • Hi-Fi Systems
      • Home Cinema and Speaker Systems
      • Speakers
      • Other Home Audio and Cinema
        • Analogue TVs
        • LCD TVs
        • OLED TVs
        • Plasma TVs
        • Other TVs
        • TV Combis
        • BD Players
        • DVD Players
        • Video Recorders
        • Mass Wireless Headbands
        • Premium Wireless Headbands
        • Mass Wireless Earphones
        • Premium Wireless Earphones
        • Mass TWS Earbuds
        • Premium TWS Earbuds
      • Digital Cameras
      • Digital Camcorders
      • Feature Phones
      • Smartphones
      • E-Readers
        • Portable Multimedia Players
        • Other Portable Media Players
      • Wireless Speakers
        • Activity Bands
        • Activity Watch (Analogue)
        • Activity Watch (Digital)
      • Smart Wearables

Consumer Electronics

Consumer Electronics refers to the sales of Computers and Peripherals, In-Home Consumer Electronics, In-Car Entertainment and Portable Consumer Electronics to the end consumer.

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This report originates from Passport, our Consumer Electronics research and analysis database.

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