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Learn moreAug 2019
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In 2019, desktop computers, in-car navigation, Hi-fi systems, video players, single-function portable players, digital cameras and feature phones all continued to see declining volume growth, while in-dock media players, soundbars, wireless speakers, smart TVs, smartphones and wearable electronics generated higher demand and some even thrived. While much of the volume decline can be attributed to higher unit prices, most of the declining categories lost ground to smartphones with higher functionality and various other Wi-Fi or Bluetooth-enabled devices and products that were more portable, convenient, lightweight and/or compact.
Towards 2019, the Indonesian government aimed to encourage domestic industries, including consumer electronics, with a focus on reducing competition posed by imports. The government is thus providing tax incentives in the form of tax allowances and tax holidays via the Minister of Finance’s Corporate Income Tax Deduction Facilities.
In Indonesia, the Korean brands LG and Samsung, particularly Samsung, remain strong within consumer electronics, with Samsung leading overall on the strength of its lead in smartphones, by far the largest category. The company also ranks second in numerous categories, notably LCD TVs and both types of consumer wearables.
Distribution of consumer electronics within Indonesia was more widespread in 2019 than it was a decade ago, and it is expected to continue expanding as producers introduce more new consumer electronics in popular categories that offer high technology at affordable prices. Although internet retailing continued to grow its volume share in 2019, consumers still tend to prefer shopping for consumer electronics at modern electronics and appliance specialist retailers in shopping centres in urban areas.
All of the consumer electronics products that gained traction in 2019 are expected to continue seeing steady or strong volume growth over the 2019-2024 forecast period, notably OLED TVs, wireless speakers, soundbars and smartphones. Those amongst Indonesia’s massive younger population that engage in sports and fitness regimes are expected to find wearable electronics – especially activity watches with advanced features at affordable prices – increasingly affordable.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Consumer Electronics industry in Indonesia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Electronics industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Indonesia for free:
The Consumer Electronics in Indonesia market research report includes:
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Why buy this report?
This industry report originates from Passport, our Consumer Electronics market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.