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Country Report

Consumer Electronics in

Consumer Electronics in Indonesia

67 pages, Aug 2018

US$2,640

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Executive Summary

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Indonesians stop shopping for consumer electronics and retail stores close

Overall, consumer electronics saw another sluggish year in Indonesia in 2018. Tax regulations contributed to the sales decline.

Full-view display is a new trend – brands copy the design of the iPhone X

Full-view display (bezel-less) is a new trend in consumer electronics. From TVs to smartphones, all producers are racing to enable consumers to watch on a bigger screen.

Strong variations in performance

Two famous Korean electronics brands, LG and Samsung, are very strong in Indonesia; particularly Samsung. They have been present in the market for nearly 30 years, and both brands produce a wide range of consumer electronics, from home entertainment to mobile communication.

Wider distribution: modern stores and e-commerce grow rapidly

A decade ago, people (especially in Jakarta) would go to the electronics centre Harco Mangga Dua to shop for products such as home theatre systems, televisions and cameras. However, now the distribution of consumer electronics is more widespread.

Spark of optimism during a difficult time

Consumer electronics in Indonesia is heavily dependent on the exchange rate of the rupiah against the US dollar. The exchange rate in the first quarter of 2018 showed that the rupiah was weakening against the US dollar.

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Consumer Electronics Sample Report Consumer Electronics Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Electronics industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Electronics industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Indonesia for free:

The Consumer Electronics in Indonesia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Electronics in Indonesia?
What is the fastest growing product category?
What consumer electronics segments are growing the fastest?
What are the major technology trends in new consumer electronics products?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Consumer Electronics in Indonesia

EXECUTIVE SUMMARY

Indonesians stop shopping for consumer electronics and retail stores close

Full-view display is a new trend – brands copy the design of the iPhone X

Strong variations in performance

Wider distribution: modern stores and e-commerce grow rapidly

Spark of optimism during a difficult time

MARKET DATA

Table 1 Sales of Consumer Electronics by Category: Volume 2013-2018
Table 2 Sales of Consumer Electronics by Category: Value 2013-2018
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Computers and Peripherals in Indonesia

HEADLINES

PROSPECTS

Desktops and tablets are abandoned for laptops

Monitors for professionals decline, but increase for gaming

Entrepreneurs increase their demand for printers

COMPETITIVE LANDSCAPE

Lenovo and Asus lead desktops and laptops

LG and Samsung dominate monitors

Canon, HP, and Epson dominate printers

CATEGORY DATA

Table 12 Sales of Computers and Peripherals by Category: Volume 2013-2018
Table 13 Sales of Computers and Peripherals by Category: Value 2013-2018
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2013-2018
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2013-2018
Table 16 Sales of Computers by Category: Business Volume 2013-2018
Table 17 Sales of Computers by Category: Business Value MSP 2013-2018
Table 18 Sales of Computers by Category: Busines Volume Growth 2013-2018
Table 19 Sales of Computers by Category: Business Value MSP Growth 2013-2018
Table 20 Sales of Laptops by Form Factor 2017-2018
Table 21 Sales of Tablets by Operating System 2013-2018
Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2014-2018
Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2015-2018
Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2013-2018
Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2018-2023
Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2018-2023
Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2018-2023
Table 29 Forecast Sales of Computers by Category: Business Volume 2018-2023
Table 30 Forecast Sales of Computers by Category: Business Value MSP 2018-2023
Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2018-2023
Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2018-2023
Table 33 Forecast Sales of Laptops by Form Factor 2018-2023
Table 34 Forecast Sales of Tablets by Operating System 2016-2018

Home Audio and Cinema in Indonesia

HEADLINES

PROSPECTS

Sound bars are the future in home audio and cinema

Wireless speakers are preferred to digital media player docks

Hi-fi systems is eroded by music streaming in urban areas

COMPETITIVE LANDSCAPE

A local brand leads home audio and cinema

Samsung introduces Soundbar; Sony is its toughest rival

Bose leads the premium segment

CATEGORY DATA

Table 35 Sales of Home Audio and Cinema by Category: Volume 2013-2018
Table 36 Sales of Home Audio and Cinema by Category: Value 2013-2018
Table 37 Sales of Home Audio and Cinema by Category: % Volume Growth 2013-2018
Table 38 Sales of Home Audio and Cinema by Category: % Value Growth 2013-2018
Table 39 NBO Company Shares of Home Audio and Cinema: % Volume 2014-2018
Table 40 LBN Brand Shares of Home Audio and Cinema: % Volume 2015-2018
Table 41 Distribution of Home Audio and Cinema by Channel: % Volume 2013-2018
Table 42 Forecast Sales of Home Audio and Cinema by Category: Volume 2018-2023
Table 43 Forecast Sales of Home Audio and Cinema by Category: Value 2018-2023
Table 44 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2018-2023
Table 45 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2018-2023

Home Video in Indonesia

HEADLINES

PROSPECTS

Analogue and plasma TVs are discontinued, smart TVs are pushed

OLED TVs become more affordable, although LCD TVs remain popular

Video players are abandoned, as streaming is popular in urban areas

COMPETITIVE LANDSCAPE

LG leads televisions, followed by Samsung

LG and Polytron compete strongly in video players

Sony, Samsung and Panasonic enter OLED TVs

CATEGORY DATA

Table 46 Sales of Home Video by Category: Volume 2013-2018
Table 47 Sales of Home Video by Category: Value 2013-2018
Table 48 Sales of Home Video by Category: % Volume Growth 2013-2018
Table 49 Sales of Home Video by Category: % Value Growth 2013-2018
Table 50 Sales of LCD TVs by Network Connectivity: % Retail Volume 2013-2018
Table 51 Sales of OLED TVs by Network Connectivity: % Retail Volume 2013-2018
Table 52 Sales of Plasma TVs by Network Connectivity: % Retail Volume 2013-2016
Table 53 NBO Company Shares of Home Video: % Volume 2014-2018
Table 54 LBN Brand Shares of Home Video: % Volume 2015-2018
Table 55 Distribution of Home Video by Channel: % Volume 2013-2018
Table 56 Forecast Sales of Home Video by Category: Volume 2018-2023
Table 57 Forecast Sales of Home Video by Category: Value 2018-2023
Table 58 Forecast Sales of Home Video by Category: % Volume Growth 2018-2023
Table 59 Forecast Sales of Home Video by Category: % Value Growth 2018-2023
Table 60 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023
Table 61 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2018-2023

Imaging Devices in Indonesia

HEADLINES

PROSPECTS

Pocket cameras in freefall, and a shift is seen from DSLR cameras to mirrorless

Hybrid camera: Polaroid camera mixed with digital technology

Digital camcorders are being abandoned, action cameras are developing

COMPETITIVE LANDSCAPE

Canon leads cameras in Indonesia

FujiFilm benefits from Instax and mirrorless cameras

Sony and JVC lead camcorders, GoPro is a popular brand in action cameras

CATEGORY DATA

Table 62 Sales of Imaging Devices by Category: Volume 2013-2018
Table 63 Sales of Imaging Devices by Category: Value 2013-2018
Table 64 Sales of Imaging Devices by Category: % Volume Growth 2013-2018
Table 65 Sales of Imaging Devices by Category: % Value Growth 2013-2018
Table 66 Sales of Digital Cameras by Type: % Retail Volume 2013-2018
Table 67 NBO Company Shares of Imaging Devices: % Volume 2014-2018
Table 68 LBN Brand Shares of Imaging Devices: % Volume 2015-2018
Table 69 Distribution of Imaging Devices by Channel: % Volume 2013-2018
Table 70 Forecast Sales of Imaging Devices by Category: Volume 2018-2023
Table 71 Forecast Sales of Imaging Devices by Category: Value 2018-2023
Table 72 Forecast Sales of Imaging Devices by Category: % Volume Growth 2018-2023
Table 73 Forecast Sales of Imaging Devices by Category: % Value Growth 2018-2023
Table 74 Forecast Sales of Digital Cameras by Type: % Retail Volume 2018-2023

In-Car Entertainment in Indonesia

HEADLINES

PROSPECTS

In-car navigation is replaced by navigation apps on smartphones

In-car speakers declines due to better sound quality from pre-installed units

Affordable city cars offer potential for in-dash media players

COMPETITIVE LANDSCAPE

Garmin continues to lead in-car navigation

In-dash media players is led by Pioneer

Pioneer also leads in-car speakers

CATEGORY DATA

Table 75 Sales of In-Car Entertainment by Category: Volume 2013-2018
Table 76 Sales of In-Car Entertainment by Category: Value 2013-2018
Table 77 Sales of In-Car Entertainment by Category: % Volume Growth 2013-2018
Table 78 Sales of In-Car Entertainment by Category: % Value Growth 2013-2018
Table 79 NBO Company Shares of In-Car Entertainment: % Volume 2014-2018
Table 80 LBN Brand Shares of In-Car Entertainment: % Volume 2015-2018
Table 81 Distribution of In-Car Entertainment by Channel: % Volume 2013-2018
Table 82 Forecast Sales of In-Car Entertainment by Category: Volume 2018-2023
Table 83 Forecast Sales of In-Car Entertainment by Category: Value 2018-2023
Table 84 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2018-2023
Table 85 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2018-2023

Mobile Phones in Indonesia

HEADLINES

PROSPECTS

Smartphones has potential in Indonesia

Feature phones still has high sales, but smartphones are getting more affordable

Research and development: camera quality and memory capacity

COMPETITIVE LANDSCAPE

Chinese entrants: Vivo and Xiaomi

iPhone X design copied by many brands

The relaunch of the Nokia 3310 and 4G feature phones

CATEGORY DATA

Table 86 Sales of Mobile Phones by Category: Volume 2013-2018
Table 87 Sales of Mobile Phones by Category: Value 2013-2018
Table 88 Sales of Mobile Phones by Category: % Volume Growth 2013-2018
Table 89 Sales of Mobile Phones by Category: % Value Growth 2013-2018
Table 90 Sales of Smartphones by Screen Size: % Retail Volume 2017-2018
Table 91 NBO Company Shares of Mobile Phones: % Volume 2014-2018
Table 92 LBN Brand Shares of Mobile Phones: % Volume 2015-2018
Table 93 Distribution of Mobile Phones by Channel: % Volume 2013-2018
Table 94 Forecast Sales of Mobile Phones by Category: Volume 2018-2023
Table 95 Forecast Sales of Mobile Phones by Category: Value 2018-2023
Table 96 Forecast Sales of Mobile Phones by Category: % Volume Growth 2018-2023
Table 97 Forecast Sales of Mobile Phones by Category: % Value Growth 2018-2023
Table 98 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2018-2023

Portable Players in Indonesia

HEADLINES

PROSPECTS

E-reader function is included in tablets and Indonesians prefer paper books

Online streaming and media storage make portable media players outdated

Wireless speakers for hearing music together

COMPETITIVE LANDSCAPE

Kindle rules e-readers in Indonesia

iPod is discontinued in 2017, Sony takes over

Bose and JBL are getting stronger, Monster launches new products

CATEGORY DATA

Table 99 Sales of Portable Players by Category: Volume 2013-2018
Table 100 Sales of Portable Players by Category: Value 2013-2018
Table 101 Sales of Portable Players by Category: % Volume Growth 2013-2018
Table 102 Sales of Portable Players by Category: % Value Growth 2013-2018
Table 103 NBO Company Shares of Portable Players: % Volume 2014-2018
Table 104 LBN Brand Shares of Portable Players: % Volume 2015-2018
Table 105 Distribution of Portable Players by Channel: % Volume 2013-2018
Table 106 Forecast Sales of Portable Players by Category: Volume 2018-2023
Table 107 Forecast Sales of Portable Players by Category: Value 2018-2023
Table 108 Forecast Sales of Portable Players by Category: % Volume Growth 2018-2023
Table 109 Forecast Sales of Portable Players by Category: % Value Growth 2018-2023

Wearable Electronics in Indonesia

HEADLINES

PROSPECTS

Wearable electronics sees growth in Indonesia

Activity bands slows

Fashion companies enter smartwatches

COMPETITIVE LANDSCAPE

Samsung and Apple dominate smart wearables, Motorola and Garmin expand

Fitbit acquires Pebble, Xiaomi leads activity wearables

adidas discontinues wearable devices, shifting to software

CATEGORY DATA

Table 110 Sales of Wearable Electronics by Category: Volume 2013-2018
Table 111 Sales of Wearable Electronics by Category: Value 2013-2018
Table 112 Sales of Wearable Electronics by Category: % Volume Growth 2014-2018
Table 113 Sales of Wearable Electronics by Category: % Value Growth 2014-2018
Table 114 NBO Company Shares of Wearable Electronics: % Volume 2014-2018
Table 115 LBN Brand Shares of Wearable Electronics: % Volume 2015-2018
Table 116 Distribution of Wearable Electronics by Channel: % Volume 2014-2018
Table 117 Forecast Sales of Wearable Electronics by Category: Volume 2018-2023
Table 118 Forecast Sales of Wearable Electronics by Category: Value 2018-2023
Table 119 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2018-2023
Table 120 Forecast Sales of Wearable Electronics by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Consumer Electronics in Indonesia

New Report Guarantee

Executive Summary

New Report Guarantee

Indonesians stop shopping for consumer electronics and retail stores close

Full-view display is a new trend – brands copy the design of the iPhone X

Strong variations in performance

Wider distribution: modern stores and e-commerce grow rapidly

Spark of optimism during a difficult time

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Consumer Electronics in Indonesia

EXECUTIVE SUMMARY

Indonesians stop shopping for consumer electronics and retail stores close

Full-view display is a new trend – brands copy the design of the iPhone X

Strong variations in performance

Wider distribution: modern stores and e-commerce grow rapidly

Spark of optimism during a difficult time

MARKET DATA

SOURCES

Computers and Peripherals in Indonesia

HEADLINES

PROSPECTS

Desktops and tablets are abandoned for laptops

Monitors for professionals decline, but increase for gaming

Entrepreneurs increase their demand for printers

COMPETITIVE LANDSCAPE

Lenovo and Asus lead desktops and laptops

LG and Samsung dominate monitors

Canon, HP, and Epson dominate printers

CATEGORY DATA

Home Audio and Cinema in Indonesia

HEADLINES

PROSPECTS

Sound bars are the future in home audio and cinema

Wireless speakers are preferred to digital media player docks

Hi-fi systems is eroded by music streaming in urban areas

COMPETITIVE LANDSCAPE

A local brand leads home audio and cinema

Samsung introduces Soundbar; Sony is its toughest rival

Bose leads the premium segment

CATEGORY DATA

Home Video in Indonesia

HEADLINES

PROSPECTS

Analogue and plasma TVs are discontinued, smart TVs are pushed

OLED TVs become more affordable, although LCD TVs remain popular

Video players are abandoned, as streaming is popular in urban areas

COMPETITIVE LANDSCAPE

LG leads televisions, followed by Samsung

LG and Polytron compete strongly in video players

Sony, Samsung and Panasonic enter OLED TVs

CATEGORY DATA

Imaging Devices in Indonesia

HEADLINES

PROSPECTS

Pocket cameras in freefall, and a shift is seen from DSLR cameras to mirrorless

Hybrid camera: Polaroid camera mixed with digital technology

Digital camcorders are being abandoned, action cameras are developing

COMPETITIVE LANDSCAPE

Canon leads cameras in Indonesia

FujiFilm benefits from Instax and mirrorless cameras

Sony and JVC lead camcorders, GoPro is a popular brand in action cameras

CATEGORY DATA

In-Car Entertainment in Indonesia

HEADLINES

PROSPECTS

In-car navigation is replaced by navigation apps on smartphones

In-car speakers declines due to better sound quality from pre-installed units

Affordable city cars offer potential for in-dash media players

COMPETITIVE LANDSCAPE

Garmin continues to lead in-car navigation

In-dash media players is led by Pioneer

Pioneer also leads in-car speakers