Consumer electronics in Chile continued to record a decline in retail volume terms in 2019. The performance in volume terms of this industry is closely linked to how smartphones, LCD TVs and laptops perform.
In 2019, there were two major retail trends influencing company strategies: e-commerce and omnichannel distribution. Chile has one of the highest electronic commerce spends per inhabitant in the world and the highest expenditure on electronic commerce per inhabitant in Latin America.
In terms of entry barriers, the Chilean market is seen as one of the more open markets in the region. It is common for users to look for a wide offer of brands and products with high-quality features in different categories.
Mixed retailers have developed a wide and strong presence, and Chilean consumers are used to visiting such outlets for consumer electronics purchases due to the great predominance of mixed retailers within the retail industry. The presence of mixed retailers throughout Chile allows them to reach the entire country in terms of availability, with this channel usually offering payment option services, which makes it easier for consumers to buy a higher-quality product that meets their expectations.
Although consumer electronics will continue to decline in volume terms over the forecast period, it is expected to record positive growth in current value terms. With every passing year, Chilean consumers are becoming more used to using technology as a source of information or to perform certain actions or services.
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Discover the latest market trends and uncover sources of future market growth for the Consumer Electronics industry in Chile with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Consumer Electronics market research database.