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Country Report

Consumer Electronics in

Consumer Electronics in Chile

66 pages, Aug 2017

US$2,640

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Consumer electronics sees a second consecutive year of growth in 2017

Consumer electronics in Chile continued to grow in retail volume sales terms in 2017 as Chileans wanted to be at the forefront of new technology. Local consumers’ demand for connected devices led to innovation and higher levels of consumption. Importantly, they could choose from an expanding selection of lower-priced options in all categories.

Smartphones continues to see strong retail volume sales growth

Smartphones maintained double-digit retail volume sales growth in 2017. Lower prices and a wide range of models informed strong sales growth. Moreover, intense competition among telecom operators to provide the best service at the lowest price, the introduction of portable mobile numbers and the entry of new brands, such as Huawei, stimulated demand.

The competitive environment is becoming more varied

The competitive environment is becoming larger and more varied. Already established brands have developed their offer to provide more options to local consumers. In addition, new Asian options are more economic and within reach of the average consumer. These developments have encouraged Chileans to be more adventurous and try newer and more innovative brands.

Electronics and appliance specialists and mixed retailers dominate sales

Electronics and appliance specialist retailers and department stores accounted for the majority of retail volume sales of consumer electronics in 2017. Retailers like abcdin, Pc-Factory, Falabella, Paris and Ripley dedicate large space to consumer electronics to enable the public to see and try out products. Their online stores are also receiving significant investment with online sales increasing year-on-year.

Consumer electronics is expected to see varied performances

While some more mature product types, such as feature phones, portable multimedia players and digital cameras, are expected to see a decline in retail volume sales over the forecast period, others are set to witness growth. Meanwhile, connected types like wearable electronics and smartphones are set to see strong retail volume growth. Overall, consumer electronics in Chile is set to see a much improved performance in retail volume CAGR terms compared with the review period.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Electronics industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Electronics industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Chile for free:

The Consumer Electronics in Chile market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Electronics in Chile?
What is the fastest growing product category?
What consumer electronics segments are growing the fastest?
What are the major technology trends in new consumer electronics products?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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