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Country Report

Consumer Electronics in

Consumer Electronics in Chile

60 pages, Aug 2018

US$2,640

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Executive Summary

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Consumer electronics sees a retail volume decline in 2018

Consumer electronics in Chile showed a decline in retail volume terms in 2018. In the last few years, Argentineans helped to maintain high sales, but their presence in this market is now much lower than before.

The influx of Argentineans comes to a halt

From 2015, Chile was a “shopping bubble” for Argentineans. The difference in prices between the markets was a huge incentive to buy consumer electronics in Chile and take them back to their country.

The competitive environment leads to premiumisation

Smartphones, televisions and laptops are three mature categories which already have important penetration in Chilean society. New product lines with bigger screens or better software have been leading to rising sales of more premium products; most consumers have already been introduced to basic products, and they look forward to upgrading their devices to better-quality products.

Mixed retailers dominates, whilst internet retailing grows

Within the last five years, mixed retailers took the lead in the distribution of consumer electronics. This channel has changed the way in which consumers shop, and this was an important factor which contributed to its dominance in the last two years of the review period.

More access to other markets

Nowadays, consumers can reach other markets, such as the US or China, direct through e-commerce. Within consumer electronics, specifically portable electronics, it can be attractive for consumers to approach other markets to take advantage of lower prices, especially as delivery times have been improving year-on-year.

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Consumer Electronics Sample Report Consumer Electronics Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Electronics industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Electronics industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Chile for free:

The Consumer Electronics in Chile market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Electronics in Chile?
What is the fastest growing product category?
What consumer electronics segments are growing the fastest?
What are the major technology trends in new consumer electronics products?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Consumer Electronics in Chile

EXECUTIVE SUMMARY

Consumer electronics sees a retail volume decline in 2018

The influx of Argentineans comes to a halt

The competitive environment leads to premiumisation

Mixed retailers dominates, whilst internet retailing grows

More access to other markets

MARKET DATA

Table 1 Sales of Consumer Electronics by Category: Volume 2013-2018
Table 2 Sales of Consumer Electronics by Category: Value 2013-2018
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Computers and Peripherals in Chile

HEADLINES

PROSPECTS

Gaming is a growing segment

Retail volume sales of tablets decline, business sales increase

Monitors declines, whilst players in printers respond to consumers’ needs

COMPETITIVE LANDSCAPE

Hewlett-Packard Chile leads computers and peripherals

Lenovo grows despite decreasing sales of laptops

Samsung leads tablets

CATEGORY DATA

Table 12 Sales of Computers and Peripherals by Category: Volume 2013-2018
Table 13 Sales of Computers and Peripherals by Category: Value 2013-2018
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2013-2018
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2013-2018
Table 16 Sales of Computers by Category: Business Volume 2013-2018
Table 17 Sales of Computers by Category: Business Value MSP 2013-2018
Table 18 Sales of Computers by Category: Busines Volume Growth 2013-2018
Table 19 Sales of Computers by Category: Business Value MSP Growth 2013-2018
Table 20 Sales of Laptops by Form Factor 2017-2018
Table 21 Sales of Tablets by Operating System 2013-2018
Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2014-2018
Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2015-2018
Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2013-2018
Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2018-2023
Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2018-2023
Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2018-2023
Table 29 Forecast Sales of Computers by Category: Business Volume 2018-2023
Table 30 Forecast Sales of Computers by Category: Business Value MSP 2018-2023
Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2018-2023
Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2018-2023
Table 33 Forecast Sales of Laptops by Form Factor 2018-2023
Table 34 Forecast Sales of Tablets by Operating System 2016-2018

Home Audio and Cinema in Chile

HEADLINES

PROSPECTS

Hi-fi systems sees innovation

Digital media player docks lacks promise

Mixed retailers maintains its lead due to the experience offered

COMPETITIVE LANDSCAPE

Hi-fi systems sees the entry of new brands

Home audio and cinema is an international category

CATEGORY DATA

Table 35 Sales of Home Audio and Cinema by Category: Volume 2013-2018
Table 36 Sales of Home Audio and Cinema by Category: Value 2013-2018
Table 37 Sales of Home Audio and Cinema by Category: % Volume Growth 2013-2018
Table 38 Sales of Home Audio and Cinema by Category: % Value Growth 2013-2018
Table 39 NBO Company Shares of Home Audio and Cinema: % Volume 2014-2018
Table 40 LBN Brand Shares of Home Audio and Cinema: % Volume 2015-2018
Table 41 Distribution of Home Audio and Cinema by Channel: % Volume 2013-2018
Table 42 Forecast Sales of Home Audio and Cinema by Category: Volume 2018-2023
Table 43 Forecast Sales of Home Audio and Cinema by Category: Value 2018-2023
Table 44 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2018-2023
Table 45 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2018-2023

Home Video in Chile

HEADLINES

PROSPECTS

The World Cup in Russia leads to demand for a better visual experience

The end of the “LCDs to export” cycle

Video players declines due to the move away from physical content

COMPETITIVE LANDSCAPE

New competitors in OLED TVs

Samsung sees a decline in its volume share in LCD TVs

Smaller brands gain share in LCD TVs

CATEGORY DATA

Table 46 Sales of Home Video by Category: Volume 2013-2018
Table 47 Sales of Home Video by Category: Value 2013-2018
Table 48 Sales of Home Video by Category: % Volume Growth 2013-2018
Table 49 Sales of Home Video by Category: % Value Growth 2013-2018
Table 50 Sales of LCD TVs by Network Connectivity: % Retail Volume 2013-2018
Table 51 Sales of OLED TVs by Network Connectivity: % Retail Volume 2013-2018
Table 52 Sales of Plasma TVs by Network Connectivity: % Retail Volume 2013-2016
Table 53 NBO Company Shares of Home Video: % Volume 2014-2018
Table 54 LBN Brand Shares of Home Video: % Volume 2015-2018
Table 55 Distribution of Home Video by Channel: % Volume 2013-2018
Table 56 Forecast Sales of Home Video by Category: Volume 2018-2023
Table 57 Forecast Sales of Home Video by Category: Value 2018-2023
Table 58 Forecast Sales of Home Video by Category: % Volume Growth 2018-2023
Table 59 Forecast Sales of Home Video by Category: % Value Growth 2018-2023
Table 60 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023
Table 61 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2018-2023

Imaging Devices in Chile

HEADLINES

PROSPECTS

Traditional camcorders and compact cameras are still sold to baby boomers

Analogue cameras become popular amongst the younger generation

Digital cameras is another victim of smartphones

COMPETITIVE LANDSCAPE

Digital cameras is strongly led by Canon

Camcorders for recording adventures

SLR cameras expand their features

CATEGORY DATA

Table 62 Sales of Imaging Devices by Category: Volume 2013-2018
Table 63 Sales of Imaging Devices by Category: Value 2013-2018
Table 64 Sales of Imaging Devices by Category: % Volume Growth 2013-2018
Table 65 Sales of Imaging Devices by Category: % Value Growth 2013-2018
Table 66 Sales of Digital Cameras by Type: % Retail Volume 2013-2018
Table 67 NBO Company Shares of Imaging Devices: % Volume 2014-2018
Table 68 LBN Brand Shares of Imaging Devices: % Volume 2015-2018
Table 69 Distribution of Imaging Devices by Channel: % Volume 2013-2018
Table 70 Forecast Sales of Imaging Devices by Category: Volume 2018-2023
Table 71 Forecast Sales of Imaging Devices by Category: Value 2018-2023
Table 72 Forecast Sales of Imaging Devices by Category: % Volume Growth 2018-2023
Table 73 Forecast Sales of Imaging Devices by Category: % Value Growth 2018-2023
Table 74 Forecast Sales of Digital Cameras by Type: % Retail Volume 2018-2023

In-Car Entertainment in Chile

HEADLINES

PROSPECTS

In-car navigation is replaced by smartphone applications

The regulation “Santiago Respira” will affect car preferences

New models of cars have integrated technology

COMPETITIVE LANDSCAPE

Garmin is the last big player within in-car navigation

Pioneer leads in-car speakers

Sony improves its presence within in-dash media players

CATEGORY DATA

Table 75 Sales of In-Car Entertainment by Category: Volume 2013-2018
Table 76 Sales of In-Car Entertainment by Category: Value 2013-2018
Table 77 Sales of In-Car Entertainment by Category: % Volume Growth 2013-2018
Table 78 Sales of In-Car Entertainment by Category: % Value Growth 2013-2018
Table 79 NBO Company Shares of In-Car Entertainment: % Volume 2014-2018
Table 80 LBN Brand Shares of In-Car Entertainment: % Volume 2015-2018
Table 81 Distribution of In-Car Entertainment by Channel: % Volume 2013-2018
Table 82 Forecast Sales of In-Car Entertainment by Category: Volume 2018-2023
Table 83 Forecast Sales of In-Car Entertainment by Category: Value 2018-2023
Table 84 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2018-2023
Table 85 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2018-2023

Mobile Phones in Chile

HEADLINES

PROSPECTS

A return to normality for smartphones

Battery, camera, memory and screen size

Carriers offer consumers constant phone upgrades

COMPETITIVE LANDSCAPE

Feature phones

The leaders in smartphones

Number portability

CATEGORY DATA

Table 86 Sales of Mobile Phones by Category: Volume 2013-2018
Table 87 Sales of Mobile Phones by Category: Value 2013-2018
Table 88 Sales of Mobile Phones by Category: % Volume Growth 2013-2018
Table 89 Sales of Mobile Phones by Category: % Value Growth 2013-2018
Table 90 Sales of Smartphones by Screen Size: % Retail Volume 2017-2018
Table 91 NBO Company Shares of Mobile Phones: % Volume 2014-2018
Table 92 LBN Brand Shares of Mobile Phones: % Volume 2015-2018
Table 93 Distribution of Mobile Phones by Channel: % Volume 2013-2018
Table 94 Forecast Sales of Mobile Phones by Category: Volume 2018-2023
Table 95 Forecast Sales of Mobile Phones by Category: Value 2018-2023
Table 96 Forecast Sales of Mobile Phones by Category: % Volume Growth 2018-2023
Table 97 Forecast Sales of Mobile Phones by Category: % Value Growth 2018-2023
Table 98 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2018-2023

Portable Players in Chile

HEADLINES

PROSPECTS

E-readers remains a niche

Wireless speakers benefits from diversity

Portable media players is seeing a consistent decline

COMPETITIVE LANDSCAPE

Amazon.com’s Kindle continues to lead e-readers

Wireless speakers is a diverse category

Portable media players offer price convenience

CATEGORY DATA

Table 99 Sales of Portable Players by Category: Volume 2013-2018
Table 100 Sales of Portable Players by Category: Value 2013-2018
Table 101 Sales of Portable Players by Category: % Volume Growth 2013-2018
Table 102 Sales of Portable Players by Category: % Value Growth 2013-2018
Table 103 NBO Company Shares of Portable Players: % Volume 2014-2018
Table 104 LBN Brand Shares of Portable Players: % Volume 2015-2018
Table 105 Distribution of Portable Players by Channel: % Volume 2013-2018
Table 106 Forecast Sales of Portable Players by Category: Volume 2018-2023
Table 107 Forecast Sales of Portable Players by Category: Value 2018-2023
Table 108 Forecast Sales of Portable Players by Category: % Volume Growth 2018-2023
Table 109 Forecast Sales of Portable Players by Category: % Value Growth 2018-2023

Wearable Electronics in Chile

HEADLINES

PROSPECTS

Activity wearables – the new personal trainer

Smart wearables – looking for the “free phone” experience

Activity bands (analogue) – classy, smart products

COMPETITIVE LANDSCAPE

The leaders in smart wearables

Fitbit enters smart wearables

New product development – RedActiva

CATEGORY DATA

Table 110 Sales of Wearable Electronics by Category: Volume 2013-2018
Table 111 Sales of Wearable Electronics by Category: Value 2013-2018
Table 112 Sales of Wearable Electronics by Category: % Volume Growth 2014-2018
Table 113 Sales of Wearable Electronics by Category: % Value Growth 2014-2018
Table 114 NBO Company Shares of Wearable Electronics: % Volume 2014-2018
Table 115 LBN Brand Shares of Wearable Electronics: % Volume 2015-2018
Table 116 Distribution of Wearable Electronics by Channel: % Volume 2014-2018
Table 117 Forecast Sales of Wearable Electronics by Category: Volume 2018-2023
Table 118 Forecast Sales of Wearable Electronics by Category: Value 2018-2023
Table 119 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2018-2023
Table 120 Forecast Sales of Wearable Electronics by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Consumer Electronics in Chile

New Report Guarantee

Executive Summary

New Report Guarantee

Consumer electronics sees a retail volume decline in 2018

The influx of Argentineans comes to a halt

The competitive environment leads to premiumisation

Mixed retailers dominates, whilst internet retailing grows

More access to other markets

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Consumer Electronics in Chile

EXECUTIVE SUMMARY

Consumer electronics sees a retail volume decline in 2018

The influx of Argentineans comes to a halt

The competitive environment leads to premiumisation

Mixed retailers dominates, whilst internet retailing grows

More access to other markets

MARKET DATA

SOURCES

Computers and Peripherals in Chile

HEADLINES

PROSPECTS

Gaming is a growing segment

Retail volume sales of tablets decline, business sales increase

Monitors declines, whilst players in printers respond to consumers’ needs

COMPETITIVE LANDSCAPE

Hewlett-Packard Chile leads computers and peripherals

Lenovo grows despite decreasing sales of laptops

Samsung leads tablets

CATEGORY DATA

Home Audio and Cinema in Chile

HEADLINES

PROSPECTS

Hi-fi systems sees innovation

Digital media player docks lacks promise

Mixed retailers maintains its lead due to the experience offered

COMPETITIVE LANDSCAPE

Hi-fi systems sees the entry of new brands

Home audio and cinema is an international category

CATEGORY DATA

Home Video in Chile

HEADLINES

PROSPECTS

The World Cup in Russia leads to demand for a better visual experience

The end of the “LCDs to export” cycle

Video players declines due to the move away from physical content

COMPETITIVE LANDSCAPE

New competitors in OLED TVs

Samsung sees a decline in its volume share in LCD TVs

Smaller brands gain share in LCD TVs

CATEGORY DATA

Imaging Devices in Chile

HEADLINES

PROSPECTS

Traditional camcorders and compact cameras are still sold to baby boomers

Analogue cameras become popular amongst the younger generation

Digital cameras is another victim of smartphones

COMPETITIVE LANDSCAPE

Digital cameras is strongly led by Canon

Camcorders for recording adventures

SLR cameras expand their features

CATEGORY DATA

In-Car Entertainment in Chile

HEADLINES

PROSPECTS

In-car navigation is replaced by smartphone applications

The regulation “Santiago Respira” will affect car preferences

New models of cars have integrated technology

COMPETITIVE LANDSCAPE

Garmin is the last big player within in-car navigation

Pioneer leads in-car speakers

Sony improves its presence within in-dash media players

CATEGORY DATA