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Country Report

Consumer Electronics in

Consumer Electronics in Chile

66 pages, Aug 2017

US$2,640

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Executive Summary

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Consumer electronics sees a second consecutive year of growth in 2017

Consumer electronics in Chile continued to grow in retail volume sales terms in 2017 as Chileans wanted to be at the forefront of new technology. Local consumers’ demand for connected devices led to innovation and higher levels of consumption. Importantly, they could choose from an expanding selection of lower-priced options in all categories.

Smartphones continues to see strong retail volume sales growth

Smartphones maintained double-digit retail volume sales growth in 2017. Lower prices and a wide range of models informed strong sales growth. Moreover, intense competition among telecom operators to provide the best service at the lowest price, the introduction of portable mobile numbers and the entry of new brands, such as Huawei, stimulated demand.

The competitive environment is becoming more varied

The competitive environment is becoming larger and more varied. Already established brands have developed their offer to provide more options to local consumers. In addition, new Asian options are more economic and within reach of the average consumer. These developments have encouraged Chileans to be more adventurous and try newer and more innovative brands.

Electronics and appliance specialists and mixed retailers dominate sales

Electronics and appliance specialist retailers and department stores accounted for the majority of retail volume sales of consumer electronics in 2017. Retailers like abcdin, Pc-Factory, Falabella, Paris and Ripley dedicate large space to consumer electronics to enable the public to see and try out products. Their online stores are also receiving significant investment with online sales increasing year-on-year.

Consumer electronics is expected to see varied performances

While some more mature product types, such as feature phones, portable multimedia players and digital cameras, are expected to see a decline in retail volume sales over the forecast period, others are set to witness growth. Meanwhile, connected types like wearable electronics and smartphones are set to see strong retail volume growth. Overall, consumer electronics in Chile is set to see a much improved performance in retail volume CAGR terms compared with the review period.

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Consumer Electronics Sample Report Consumer Electronics Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Electronics industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Electronics industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Chile for free:

The Consumer Electronics in Chile market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Electronics in Chile?
What is the fastest growing product category?
What consumer electronics segments are growing the fastest?
What are the major technology trends in new consumer electronics products?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

Want to find out more about this report?

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Consumer Electronics in Chile

EXECUTIVE SUMMARY

Consumer electronics sees a second consecutive year of growth in 2017

Smartphones continues to see strong retail volume sales growth

The competitive environment is becoming more varied

Electronics and appliance specialists and mixed retailers dominate sales

Consumer electronics is expected to see varied performances

KEY TRENDS AND DEVELOPMENTS

Growth is driven by Argentinian visitors and internet retailing

Outlook

Mixed retailers need to innovate to retain customers

Outlook

The smartphone becomes a device of prime importance

Outlook

MARKET DATA

Table 1 Sales of Consumer Electronics by Category: Volume 2012-2017
Table 2 Sales of Consumer Electronics by Category: Value 2012-2017
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2012-2017
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2013-2017
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2014-2017
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2012-2017
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2017-2022
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2017-2022
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2017-2022
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Consumer Electronics in Chile - Company Profiles

AD Retail SA in Consumer Electronics (Chile)

STRATEGIC DIRECTION

KEY FACTS

Summary 2 AD Retail SA: Key Facts
Summary 3 AD Retail SA: Key Facts

COMPANY BACKGROUND

Chart 1 AD Retail SA: abcdin in Santiago
Chart 2 AD Retail SA: abcdin in Santiago

INTERNET STRATEGY

COMPETITIVE POSITIONING

Summary 4 AD Retail SA: Competitive Position 2016

Telefónica Chile SA in Consumer Electronics (Chile)

STRATEGIC DIRECTION

KEY FACTS

Summary 5 Telefónica Chile SA: Key Facts
Summary 6 Telefónica Chile SA: Operational Indicators

COMPETITIVE POSITIONING

Computers and Peripherals in Chile

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 12 Sales of Computers and Peripherals by Category: Volume 2012-2017
Table 13 Sales of Computers and Peripherals by Category: Value 2012-2017
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2012-2017
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2012-2017
Table 16 Sales of Computers by Category: Business Volume 2012-2017
Table 17 Sales of Computers by Category: Business Value MSP 2012-2017
Table 18 Sales of Computers by Category: Busines Volume Growth 2012-2017
Table 19 Sales of Computers by Category: Business Value MSP Growth 2012-2017
Table 20 Sales of Laptops by Form Factor 2016-2017
Table 21 Sales of Tablets by Operating System 2012-2017
Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2013-2017
Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2014-2017
Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2012-2017
Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2017-2022
Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2017-2022
Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2017-2022
Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2017-2022
Table 29 Forecast Sales of Computers by Category: Business Volume 2017-2022
Table 30 Forecast Sales of Computers by Category: Business Value MSP 2017-2022
Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2017-2022
Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2017-2022
Table 33 Forecast Sales of Laptops by Form Factor 2017-2022
Table 34 Forecast Sales of Tablets by Operating System 2016-2018

Home Audio and Cinema in Chile

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 35 Sales of Home Audio and Cinema by Category: Volume 2012-2017
Table 36 Sales of Home Audio and Cinema by Category: Value 2012-2017
Table 37 Sales of Home Audio and Cinema by Category: % Volume Growth 2012-2017
Table 38 Sales of Home Audio and Cinema by Category: % Value Growth 2012-2017
Table 39 NBO Company Shares of Home Audio and Cinema: % Volume 2013-2017
Table 40 LBN Brand Shares of Home Audio and Cinema: % Volume 2014-2017
Table 41 Distribution of Home Audio and Cinema by Channel: % Volume 2012-2017
Table 42 Forecast Sales of Home Audio and Cinema by Category: Volume 2017-2022
Table 43 Forecast Sales of Home Audio and Cinema by Category: Value 2017-2022
Table 44 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2017-2022
Table 45 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2017-2022

Home Video in Chile

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 46 Sales of Home Video by Category: Volume 2012-2017
Table 47 Sales of Home Video by Category: Value 2012-2017
Table 48 Sales of Home Video by Category: % Volume Growth 2012-2017
Table 49 Sales of Home Video by Category: % Value Growth 2012-2017
Table 50 Sales of LCD TVs by Network Connectivity: % Retail Volume 2012-2017
Table 51 Sales of Plasma TVs by Network Connectivity: % Retail Volume 2012-2017
Table 52 NBO Company Shares of Home Video: % Volume 2013-2017
Table 53 LBN Brand Shares of Home Video: % Volume 2014-2017
Table 54 Distribution of Home Video by Channel: % Volume 2012-2017
Table 55 Forecast Sales of Home Video by Category: Volume 2017-2022
Table 56 Forecast Sales of Home Video by Category: Value 2017-2022
Table 57 Forecast Sales of Home Video by Category: % Volume Growth 2017-2022
Table 58 Forecast Sales of Home Video by Category: % Value Growth 2017-2022
Table 59 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2017-2022

Imaging Devices in Chile

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 60 Sales of Imaging Devices by Category: Volume 2012-2017
Table 61 Sales of Imaging Devices by Category: Value 2012-2017
Table 62 Sales of Imaging Devices by Category: % Volume Growth 2012-2017
Table 63 Sales of Imaging Devices by Category: % Value Growth 2012-2017
Table 64 Sales of Digital Cameras by Type: % Retail Volume 2012-2017
Table 65 NBO Company Shares of Imaging Devices: % Volume 2013-2017
Table 66 LBN Brand Shares of Imaging Devices: % Volume 2014-2017
Table 67 Distribution of Imaging Devices by Channel: % Volume 2012-2017
Table 68 Forecast Sales of Imaging Devices by Category: Volume 2017-2022
Table 69 Forecast Sales of Imaging Devices by Category: Value 2017-2022
Table 70 Forecast Sales of Imaging Devices by Category: % Volume Growth 2017-2022
Table 71 Forecast Sales of Imaging Devices by Category: % Value Growth 2017-2022
Table 72 Forecast Sales of Digital Cameras by Type: % Retail Volume 2017-2022

In-Car Entertainment in Chile

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 73 Sales of In-Car Entertainment by Category: Volume 2012-2017
Table 74 Sales of In-Car Entertainment by Category: Value 2012-2017
Table 75 Sales of In-Car Entertainment by Category: % Volume Growth 2012-2017
Table 76 Sales of In-Car Entertainment by Category: % Value Growth 2012-2017
Table 77 NBO Company Shares of In-Car Entertainment: % Volume 2013-2017
Table 78 LBN Brand Shares of In-Car Entertainment: % Volume 2014-2017
Table 79 Distribution of In-Car Entertainment by Channel: % Volume 2012-2017
Table 80 Forecast Sales of In-Car Entertainment by Category: Volume 2017-2022
Table 81 Forecast Sales of In-Car Entertainment by Category: Value 2017-2022
Table 82 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2017-2022
Table 83 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2017-2022

Mobile Phones in Chile

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 84 Sales of Mobile Phones by Category: Volume 2012-2017
Table 85 Sales of Mobile Phones by Category: Value 2012-2017
Table 86 Sales of Mobile Phones by Category: % Volume Growth 2012-2017
Table 87 Sales of Mobile Phones by Category: % Value Growth 2012-2017
Table 88 Sales of Smartphones by Screen Size: % Retail Volume 2016-2017
Table 89 NBO Company Shares of Mobile Phones: % Volume 2013-2017
Table 90 LBN Brand Shares of Mobile Phones: % Volume 2014-2017
Table 91 Distribution of Mobile Phones by Channel: % Volume 2012-2017
Table 92 Forecast Sales of Mobile Phones by Category: Volume 2017-2022
Table 93 Forecast Sales of Mobile Phones by Category: Value 2017-2022
Table 94 Forecast Sales of Mobile Phones by Category: % Volume Growth 2017-2022
Table 95 Forecast Sales of Mobile Phones by Category: % Value Growth 2017-2022
Table 96 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2017-2022

Portable Players in Chile

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 97 Sales of Portable Players by Category: Volume 2012-2017
Table 98 Sales of Portable Players by Category: Value 2012-2017
Table 99 Sales of Portable Players by Category: % Volume Growth 2012-2017
Table 100 Sales of Portable Players by Category: % Value Growth 2012-2017
Table 101 NBO Company Shares of Portable Players: % Volume 2013-2017
Table 102 LBN Brand Shares of Portable Players: % Volume 2014-2017
Table 103 Distribution of Portable Players by Channel: % Volume 2012-2017
Table 104 Forecast Sales of Portable Players by Category: Volume 2017-2022
Table 105 Forecast Sales of Portable Players by Category: Value 2017-2022
Table 106 Forecast Sales of Portable Players by Category: % Volume Growth 2017-2022
Table 107 Forecast Sales of Portable Players by Category: % Value Growth 2017-2022

Wearable Electronics in Chile

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 108 Sales of Wearable Electronics by Category: Volume 2012-2107
Table 109 Sales of Wearable Electronics by Category: Value 2012-2107
Table 110 Sales of Wearable Electronics by Category: % Volume Growth 2014-2017
Table 111 Sales of Wearable Electronics by Category: % Value Growth 2014-2017
Table 112 NBO Company Shares of Wearable Electronics: % Volume 2013-2017
Table 113 LBN Brand Shares of Wearable Electronics: % Volume 2014-2017
Table 114 Distribution of Wearable Electronics by Channel: % Volume 2013-2017
Table 115 Forecast Sales of Wearable Electronics by Category: Volume 2017-2022
Table 116 Forecast Sales of Wearable Electronics by Category: Value 2017-2022
Table 117 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2017-2022
Table 118 Forecast Sales of Wearable Electronics by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Consumer Electronics in Chile

New Report Guarantee

Executive Summary

New Report Guarantee

Consumer electronics sees a second consecutive year of growth in 2017

Smartphones continues to see strong retail volume sales growth

The competitive environment is becoming more varied

Electronics and appliance specialists and mixed retailers dominate sales

Consumer electronics is expected to see varied performances

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Consumer Electronics in Chile

EXECUTIVE SUMMARY

Consumer electronics sees a second consecutive year of growth in 2017

Smartphones continues to see strong retail volume sales growth

The competitive environment is becoming more varied

Electronics and appliance specialists and mixed retailers dominate sales

Consumer electronics is expected to see varied performances

KEY TRENDS AND DEVELOPMENTS

Growth is driven by Argentinian visitors and internet retailing

Mixed retailers need to innovate to retain customers

The smartphone becomes a device of prime importance

MARKET DATA

SOURCES

Consumer Electronics in Chile - Company Profiles

AD Retail SA in Consumer Electronics (Chile)

STRATEGIC DIRECTION

KEY FACTS

COMPANY BACKGROUND

INTERNET STRATEGY

COMPETITIVE POSITIONING

Telefónica Chile SA in Consumer Electronics (Chile)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Computers and Peripherals in Chile

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Home Audio and Cinema in Chile

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Home Video in Chile

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Imaging Devices in Chile

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

In-Car Entertainment in Chile

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Mobile Phones in Chile

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Portable Players in Chile

HEADLINES

TRENDS