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Country Report

Consumer Electronics in

Consumer Electronics in Chile

Oct 2020

US$2,650

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Executive Summary

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COVID-19 impact on consumer electronics

What could be evaluated as major changes in people’s lifestyles caused by the COVID-19 pandemic in Chile, such as curfew, movement restrictions, army checkpoints, store closures and overall uncertainty over the future, were situations that, to a major extent, were already present in the country in the final quarter of 2019, when peaceful, but also violent, protests erupted in the country, resulting in discussions about social issues, episodes of looting and the declaration of a State of Constitutional Exception. Against this backdrop, sales channels were already being impacted and had already started a transition towards improving their online operations, even before the COVID-19 outbreak began in the country.

COVID-19 country impact

Chile is one of the most heavily impacted South America countries by the COVID-19 pandemic, as well as the one that is performing the most tests per million inhabitants. Despite initially seeming to have control of the spread of the virus and a low mortality rate, during the months of May and June the country experienced an increase in the occupation rate of intensive care beds, above 90% on many days.

Company response

In addition to the global refocusing strategies of major international players, such as Sony, which was struggling for profitability in mobile phones and decided to pull out of smartphones in Chile, other companies, such as LG in TVs, were experiencing supply chain problems that were therefore also affecting their competitive positioning.

Retailing shift

Impacted by the looting and closure of physical stores during the protests that affected Chile in the final quarter of 2019, many mixed retailers were having problems with cashflow, which were only worsened by the COVID-19 pandemic. As the most important sales channel for nearly all consumers electronics categories and for the Chilean economy as a whole, their recovery is extremely important for the performances in the years to come.

What next for consumer electronics?

With the expected reopening of physical stores in late 2020 and early 2021, it is expected that the consumer electronics market in Chile will see a recovery in 2021. The return of outdoor activities will boost the sales of wearables, which are continuously offering new benefits to users, and will also see car sales return to normal levels, helping to improve the in-car entertainment performance.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Electronics industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Electronics industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Chile for free:

The Consumer Electronics in Chile market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Electronics in Chile?
What is the fastest growing product category?
What consumer electronics segments are growing the fastest?
What are the major technology trends in new consumer electronics products?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Request more information

Consumer Electronics in Chile

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics

COVID-19 country impact

Company response

Retailing shift

What next for consumer electronics?

MARKET DATA

Table 1 Sales of Consumer Electronics by Category: Volume 2015-2020
Table 2 Sales of Consumer Electronics by Category: Value 2015-2020
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2016-2020
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2017-2020
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2015-2020
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2020-2025
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2020-2025
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Summary 1 Research Sources

Computers and Peripherals in Chile

KEY DATA FINDINGS

2020 IMPACT

Protests and pricing as factors in e-commerce growth

Increasing focus on products suited to home use during travel restrictions and lockdowns

Stay-at-home use was already a key factor in category sales before the arrival of the pandemic

RECOVERY AND OPPORTUNITIES

Blurring the boundaries between laptops and tablets

Cloud services to expand revenues

Entertainment rises and sales driver

CATEGORY DATA

Table 12 Sales of Computers and Peripherals by Category: Volume 2015-2020
Table 13 Sales of Computers and Peripherals by Category: Value 2015-2020
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2015-2020
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2015-2020
Table 16 Sales of Computers by Category: Business Volume 2015-2020
Table 17 Sales of Computers by Category: Business Value MSP 2015-2020
Table 18 Sales of Computers by Category: Busines Volume Growth 2015-2020
Table 19 Sales of Computers by Category: Business Value MSP Growth 2015-2020
Table 20 Sales of Laptops by Form Factor 2018-2020
Table 21 Sales of Tablets by Operating System 2015-2020
Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2016-2020
Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2017-2020
Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2015-2020
Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2020-2025
Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2020-2025
Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2020-2025
Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2020-2025
Table 29 Forecast Sales of Computers by Category: Business Volume 2020-2025
Table 30 Forecast Sales of Computers by Category: Business Value MSP 2020-2025
Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2020-2025
Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2020-2025
Table 33 Forecast Sales of Laptops by Form Factor 2020-2025
Table 34 Forecast Sales of Tablets by Operating System 2020-2021

In-Car Entertainment in Chile

KEY DATA FINDINGS

2020 IMPACT

Fewer cars sold weakens the demand for in-car entertainment

Chileans are increasingly worried about car theft

Car connectivity is a must have

RECOVERY AND OPPORTUNITIES

Availability is a key issue

GPS tracking devices open for possibilities

Alternative brands gain space in in-dash media players

CATEGORY DATA

Table 35 Sales of In-Car Entertainment by Category: Volume 2015-2020
Table 36 Sales of In-Car Entertainment by Category: Value 2015-2020
Table 37 Sales of In-Car Entertainment by Category: % Volume Growth 2015-2020
Table 38 Sales of In-Car Entertainment by Category: % Value Growth 2015-2020
Table 39 NBO Company Shares of In-Car Entertainment: % Volume 2016-2020
Table 40 LBN Brand Shares of In-Car Entertainment: % Volume 2017-2020
Table 41 Distribution of In-Car Entertainment by Channel: % Volume 2015-2020
Table 42 Forecast Sales of In-Car Entertainment by Category: Volume 2020-2025
Table 43 Forecast Sales of In-Car Entertainment by Category: Value 2020-2025
Table 44 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2020-2025
Table 45 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2020-2025

Home Audio and Cinema in Chile

KEY DATA FINDINGS

2020 IMPACT

Cross-category substitution impacts home audio and cinema

Social distancing and retail closures negatively affects the category

Less is more for soundbars

RECOVERY AND OPPORTUNITIES

Online availability is key

Leading players moving upmarket and leaving the economy segment to Chinese and local brands

Stock planning will make a difference

CATEGORY DATA

Table 46 Sales of Home Audio and Cinema by Category: Volume 2015-2020
Table 47 Sales of Home Audio and Cinema by Category: Value 2015-2020
Table 48 Sales of Home Audio and Cinema by Category: % Volume Growth 2015-2020
Table 49 Sales of Home Audio and Cinema by Category: % Value Growth 2015-2020
Table 50 NBO Company Shares of Home Audio and Cinema: % Volume 2016-2020
Table 51 LBN Brand Shares of Home Audio and Cinema: % Volume 2017-2020
Table 52 Distribution of Home Audio and Cinema by Channel: % Volume 2015-2020
Table 53 Forecast Sales of Home Audio and Cinema by Category: Volume 2020-2025
Table 54 Forecast Sales of Home Audio and Cinema by Category: Value 2020-2025
Table 55 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2020-2025
Table 56 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2020-2025

Home Video in Chile

KEY DATA FINDINGS

2020 IMPACT

Lack of major sports events driving TV sales down

TVs is an increasingly dynamic and competitive category, despite its falling sales

Large manufacturers moving away from selling individual video players

RECOVERY AND OPPORTUNITIES

Remote purchasing represents a challenge for TV sales

A brighter future is expected, with a strong sales rebound in 2021

Economic scenario and high prices undermine OLED TVs growth

CATEGORY DATA

Table 57 Sales of Home Video by Category: Volume 2015-2020
Table 58 Sales of Home Video by Category: Value 2015-2020
Table 59 Sales of Home Video by Category: % Volume Growth 2015-2020
Table 60 Sales of Home Video by Category: % Value Growth 2015-2020
Table 61 Sales of LCD TVs by Network Connectivity: % Retail Volume 2015-2020
Table 62 Sales of OLED TVs by Network Connectivity: % Retail Volume 2015-2020
Table 63 NBO Company Shares of Home Video: % Volume 2016-2020
Table 64 LBN Brand Shares of Home Video: % Volume 2017-2020
Table 65 Distribution of Home Video by Channel: % Volume 2015-2020
Table 66 Forecast Sales of Home Video by Category: Volume 2020-2025
Table 67 Forecast Sales of Home Video by Category: Value 2020-2025
Table 68 Forecast Sales of Home Video by Category: % Volume Growth 2020-2025
Table 69 Forecast Sales of Home Video by Category: % Value Growth 2020-2025
Table 70 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2020-2025
Table 71 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2020-2025

Imaging Devices in Chile

KEY DATA FINDINGS

2020 IMPACT

Versatility to help digital cameras fight smartphones

Instagramers and TikTokers push the need for better imaging devices

Generic camcorders gaining share

RECOVERY AND OPPORTUNITIES

Recording the “new normal”

Online presence is key

360 cameras finding a niche

CATEGORY DATA

Table 72 Sales of Imaging Devices by Category: Volume 2015-2020
Table 73 Sales of Imaging Devices by Category: Value 2015-2020
Table 74 Sales of Imaging Devices by Category: % Volume Growth 2015-2020
Table 75 Sales of Imaging Devices by Category: % Value Growth 2015-2020
Table 76 Sales of Digital Cameras by Type: % Retail Volume 2015-2020
Table 77 NBO Company Shares of Imaging Devices: % Volume 2016-2020
Table 78 LBN Brand Shares of Imaging Devices: % Volume 2017-2020
Table 79 Distribution of Imaging Devices by Channel: % Volume 2015-2020
Table 80 Forecast Sales of Imaging Devices by Category: Volume 2020-2025
Table 81 Forecast Sales of Imaging Devices by Category: Value 2020-2025
Table 82 Forecast Sales of Imaging Devices by Category: % Volume Growth 2020-2025
Table 83 Forecast Sales of Imaging Devices by Category: % Value Growth 2020-2025
Table 84 Forecast Sales of Digital Cameras by Type: % Retail Volume 2020-2025

Portable Players in Chile

KEY DATA FINDINGS

2020 IMPACT

Economy products gaining share in what are uncertain times

Voice assistant speakers are still generally for the higher socioeconomic levels

Lack of competition in e-readers

RECOVERY AND OPPORTUNITIES

Online availability will be a differential

Further technology improvements will help drive continued growth in wireless speakers

Streaming continues to negatively affect portable media players

CATEGORY DATA

Table 85 Sales of Portable Players by Category: Volume 2015-2020
Table 86 Sales of Portable Players by Category: Value 2015-2020
Table 87 Sales of Portable Players by Category: % Volume Growth 2015-2020
Table 88 Sales of Portable Players by Category: % Value Growth 2015-2020
Table 89 NBO Company Shares of Portable Players: % Volume 2016-2020
Table 90 LBN Brand Shares of Portable Players: % Volume 2017-2020
Table 91 Distribution of Portable Players by Channel: % Volume 2015-2020
Table 92 Forecast Sales of Portable Players by Category: Volume 2020-2025
Table 93 Forecast Sales of Portable Players by Category: Value 2020-2025
Table 94 Forecast Sales of Portable Players by Category: % Volume Growth 2020-2025
Table 95 Forecast Sales of Portable Players by Category: % Value Growth 2020-2025

Mobile Phones in Chile

KEY DATA FINDINGS

2020 IMPACT

Mixed retailers’ crisis impacts smartphones business model

Refurbished smartphones gain space in all sales channels

Back to the future as players target corporate users with retro models like iPhone 6s

RECOVERY AND OPPORTUNITIES

Sony withdraws from mobile phone category in Chile

Price war and departure of Sony resulting in concentration in mobile phones

Oppo looking to enter mobile phones in Chile

CATEGORY DATA

Table 96 Sales of Mobile Phones by Category: Volume 2015-2020
Table 97 Sales of Mobile Phones by Category: Value 2015-2020
Table 98 Sales of Mobile Phones by Category: % Volume Growth 2015-2020
Table 99 Sales of Mobile Phones by Category: % Value Growth 2015-2020
Table 100 Sales of Smartphones by Screen Size: % Retail Volume 2018-2020
Table 101 NBO Company Shares of Mobile Phones: % Volume 2016-2020
Table 102 LBN Brand Shares of Mobile Phones: % Volume 2017-2020
Table 103 Distribution of Mobile Phones by Channel: % Volume 2015-2020
Table 104 Forecast Sales of Mobile Phones by Category: Volume 2020-2025
Table 105 Forecast Sales of Mobile Phones by Category: Value 2020-2025
Table 106 Forecast Sales of Mobile Phones by Category: % Volume Growth 2020-2025
Table 107 Forecast Sales of Mobile Phones by Category: % Value Growth 2020-2025
Table 108 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2020-2025

Wearable Electronics in Chile

KEY DATA FINDINGS

2020 IMPACT

Online sales help pick up the slack from store closures during unrest and the pandemic

Chinese players making cheaper options with displays more widely available

Contactless payments through wearables

RECOVERY AND OPPORTUNITIES

#StayAtHome friendly

Chinese brands continue to grow

Independence on the horizon

CATEGORY DATA

Table 109 Sales of Wearable Electronics by Category: Volume 2015-2020
Table 110 Sales of Wearable Electronics by Category: Value 2015-2020
Table 111 Sales of Wearable Electronics by Category: % Volume Growth 2015-2020
Table 112 Sales of Wearable Electronics by Category: % Value Growth 2015-2020
Table 113 NBO Company Shares of Wearable Electronics: % Volume 2016-2020
Table 114 LBN Brand Shares of Wearable Electronics: % Volume 2017-2020
Table 115 Distribution of Wearable Electronics by Channel: % Volume 2015-2020
Table 116 Forecast Sales of Wearable Electronics by Category: Volume 2020-2025
Table 117 Forecast Sales of Wearable Electronics by Category: Value 2020-2025
Table 118 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2020-2025
Table 119 Forecast Sales of Wearable Electronics by Category: % Value Growth 2020-2025

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Megatrends

Country Report

Consumer Electronics in Chile

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on consumer electronics

COVID-19 country impact

Company response

Retailing shift

What next for consumer electronics?

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Consumer Electronics in Chile

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics

COVID-19 country impact

Company response

Retailing shift

What next for consumer electronics?

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Computers and Peripherals in Chile

KEY DATA FINDINGS

2020 IMPACT

Protests and pricing as factors in e-commerce growth

Increasing focus on products suited to home use during travel restrictions and lockdowns

Stay-at-home use was already a key factor in category sales before the arrival of the pandemic

RECOVERY AND OPPORTUNITIES

Blurring the boundaries between laptops and tablets

Cloud services to expand revenues

Entertainment rises and sales driver

CATEGORY DATA

In-Car Entertainment in Chile

KEY DATA FINDINGS

2020 IMPACT

Fewer cars sold weakens the demand for in-car entertainment

Chileans are increasingly worried about car theft

Car connectivity is a must have

RECOVERY AND OPPORTUNITIES

Availability is a key issue

GPS tracking devices open for possibilities

Alternative brands gain space in in-dash media players

CATEGORY DATA

Home Audio and Cinema in Chile

KEY DATA FINDINGS

2020 IMPACT

Cross-category substitution impacts home audio and cinema

Social distancing and retail closures negatively affects the category

Less is more for soundbars

RECOVERY AND OPPORTUNITIES

Online availability is key

Leading players moving upmarket and leaving the economy segment to Chinese and local brands

Stock planning will make a difference

CATEGORY DATA

Home Video in Chile

KEY DATA FINDINGS

2020 IMPACT

Lack of major sports events driving TV sales down

TVs is an increasingly dynamic and competitive category, despite its falling sales

Large manufacturers moving away from selling individual video players

RECOVERY AND OPPORTUNITIES

Remote purchasing represents a challenge for TV sales

A brighter future is expected, with a strong sales rebound in 2021

Economic scenario and high prices undermine OLED TVs growth

CATEGORY DATA

Imaging Devices in Chile

KEY DATA FINDINGS

2020 IMPACT

Versatility to help digital cameras fight smartphones

Instagramers and TikTokers push the need for better imaging devices

Generic camcorders gaining share

RECOVERY AND OPPORTUNITIES