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Consumer Electronics in the Czech Republic
September 2022
Consumer electronics in 2022: The big picture
After a strong contraction in 2020, the Czech economy managed to get back on track exceeding all predictions and reaching a growth of 2.8% in 2021.
2022 key trends
After nearly two years of pandemic regulations, restrictions began to loosen in January 2022. From 14 March 2022, most restrictive measures (including the obligation to wear a face mask and present a COVID-19 pass to gain entry to public places and restaurants) were annulled.
Competitive landscape
Samsung Electronics continue to lead the channel in 2022 despite seeing an overall declining pattern in share over the review period. It benefits from its global reputation for quality and its presence in many consumer electronics categories including computers and peripherals, home audio and cinema, portable consumer electronics, imaging devices, mobile phones, and wearable electronics.
Retailing developments
Despite a slowdown in retail volume sales growth, e-commerce in the Czech Republic now holds over three quarters of the total distribution share. In fact, the largest Czech online store (Alza.
What next for consumer electronics?
Over the forecast period, retail volume growth rates are expected to see lower single-digit figures in categories that benefitted from the prolonged lockdowns and restrictions. Such categories include computers and peripherals and in-home electronics.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Electronics industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
Computers and Peripherals
In-Car Entertainment
Home Audio and Cinema
Home Video
Imaging Devices
Mobile Phones
Portable Players
Wearable Electronics
If you're in the Consumer Electronics industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Electronics in Czech Republic report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Consumer Electronics in Czech Republic?
Which are the leading brands in Czech Republic?
How are products distributed in Czech Republic?
How is the rise of e-commerce changing the retail landscape?
How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
How are considerations such as urban development and the rise in single-person households driving sales growth?
Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
Where is future growth expected to be most dynamic?
Consumer Electronics in the Czech Republic
EXECUTIVE SUMMARY
Consumer electronics in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
MARKET DATA
Table 1 Sales of Consumer Electronics by Category: Volume 2017-2022Table 2 Sales of Consumer Electronics by Category: Value 2017-2022Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2017-2022Table 4 Sales of Consumer Electronics by Category: % Value Growth 2017-2022Table 5 NBO Company Shares of Consumer Electronics: % Volume 2018-2022Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2019-2022Table 7 Distribution of Consumer Electronics by Channel: % Volume 2017-2022Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2022-2027Table 9 Forecast Sales of Consumer Electronics by Category: Value 2022-2027Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2022-2027Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
Computers and Peripherals in the Czech Republic
KEY DATA FINDINGS
2022 DEVELOPMENTS
Economic crisis leads to zero volume growth although pandemic trend for multi-use monitors continues
Manufacturers turn their focus to more profitable business channel in the face of chip shortages
New launches from both retailers and major brands, including online retailer Alza.cz
PROSPECTS AND OPPORTUNITIES
After record growth in the pandemic, the category is set for declines
B2B and sales via educational institutes will benefit in a post-pandemic revamp
Printers are set to return to a declining trajectory forcing manufacturers to develop models with cost optimisation
CATEGORY DATA
Table 12 Sales of Computers and Peripherals by Category: Volume 2017-2022Table 13 Sales of Computers and Peripherals by Category: Value 2017-2022Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2017-2022Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2017-2022Table 16 Sales of Computers by Category: Business Volume 2017-2022Table 17 Sales of Computers by Category: Business Value MSP 2017-2022Table 18 Sales of Computers by Category: Business Volume Growth 2017-2022Table 19 Sales of Computers by Category: Business Value MSP Growth 2017-2022Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2018-2022Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2019-2022Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2017-2022Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2022-2027Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2022-2027Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2022-2027Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2022-2027Table 27 Forecast Sales of Computers by Category: Business Volume 2022-2027Table 28 Forecast Sales of Computers by Category: Business Value MSP 2022-2027Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2022-2027Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2022-2027
In-Car Entertainment in the Czech Republic
KEY DATA FINDINGS
2022 DEVELOPMENTS
Smartphone and pre-installed system usage continue to hamper category sales
Removal of pandemic restrictions has limited impact on declining trend for in-car speakers and in-dash media players
TomTom International to hang on to leadership in in-car entertainment in 2021 despite ongoing decline of in-car navigation
PROSPECTS AND OPPORTUNITIES
Recovery of in-car entertainment is highly unlikely with such systems being perceived as outdated
Potential boost for demand via second-hand cars will not be enough to generate volume growth
E-commerce set to increase its importance as distribution channel for in-car entertainment over the forecast period
CATEGORY DATA
Table 31 Sales of In-Car Entertainment by Category: Volume 2017-2022Table 32 Sales of In-Car Entertainment by Category: Value 2017-2022Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2017-2022Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2017-2022Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2018-2022Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2019-2022Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2017-2022Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2022-2027Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2022-2027Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2022-2027Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2022-2027
Home Audio and Cinema in the Czech Republic
KEY DATA FINDINGS
2022 DEVELOPMENTS
Home audio and cinema is gradually becoming a niche category
Home cinema and speaker systems is the only category to buck the declining trend
Asian-based brands continue to dominate sales of home audio
PROSPECTS AND OPPORTUNITIES
Category outlook remains quite bleak with audio-enthusiasts the only focus
E-commerce is likely continue its domination across home audio and cinema
Connectivity continues to be important but will have limited impact on volume sales
CATEGORY DATA
Table 42 Sales of Home Audio and Cinema by Category: Volume 2017-2022Table 43 Sales of Home Audio and Cinema by Category: Value 2017-2022Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2017-2022Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2017-2022Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2018-2022Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2019-2022Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2018-2022Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2022-2027Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2022-2027Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2022-2027Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2022-2027
Home Video in the Czech Republic
KEY DATA FINDINGS
2022 DEVELOPMENTS
Wider adoption of online and streaming services leads to a further fall of BD and DVD players; televisions remain affected by supply disruptions
Samsung continue lead category thanks to frequent new product launches
Panasonic ceases production of televisions whilst Xiaomi enters the category
PROSPECTS AND OPPORTUNITIES
Smart TVs are set to become standard with budget smart TVs set to gain share
Limited developments expected in video players due to lack of consumer interest
Expansion of usage to boost interest in owning more than one TV
CATEGORY DATA
Table 53 Sales of Home Video by Category: Volume 2017-2022Table 54 Sales of Home Video by Category: Value 2017-2022Table 55 Sales of Home Video by Category: % Volume Growth 2017-2022Table 56 Sales of Home Video by Category: % Value Growth 2017-2022Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2017-2022Table 58 NBO Company Shares of Home Video: % Volume 2018-2022Table 59 LBN Brand Shares of Home Video: % Volume 2019-2022Table 60 Distribution of Home Video by Channel: % Volume 2017-2022Table 61 Forecast Sales of Home Video by Category: Volume 2022-2027Table 62 Forecast Sales of Home Video by Category: Value 2022-2027Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2022-2027Table 64 Forecast Sales of Home Video by Category: % Value Growth 2022-2027Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2022-2027
Headphones in the Czech Republic
KEY DATA FINDINGS
2022 DEVELOPMENTS
TWS earbuds continues to gain momentum as average unit prices drop
Wireless headbands to continue growing thanks to the popularity of gaming
Apple continues to lead TWS earbuds despite other players releasing cheaper alternatives
PROSPECTS AND OPPORTUNITIES
TWS earbuds to drive robust growth in headphones whilst wireless earphones continue to see falling sales
Influx of new wireless models to continue; GN Store Nord set to acquire SteelSeries
E-commerce will continue to play an important role in headphones
CATEGORY DATA
Table 66 Sales of Headphones by Category: Volume 2017-2022Table 67 Sales of Headphones by Category: Value 2017-2022Table 68 Sales of Headphones by Category: % Volume Growth 2017-2022Table 69 Sales of Headphones by Category: % Value Growth 2017-2022Table 70 NBO Company Shares of Headphones: % Volume 2018-2022Table 71 LBN Brand Shares of Headphones: % Volume 2019-2022Table 72 Distribution of Headphones by Channel: % Volume 2017-2022Table 73 Forecast Sales of Headphones by Category: Volume 2022-2027Table 74 Forecast Sales of Headphones by Category: Value 2022-2027Table 75 Forecast Sales of Headphones by Category: % Volume Growth 2022-2027Table 76 Forecast Sales of Headphones by Category: % Value Growth 2022-2027
Imaging Devices in the Czech Republic
KEY DATA FINDINGS
2022 DEVELOPMENTS
Demand for action cameras is driven by relaxation of pandemic restrictions and desire to create good social media content
Digital cameras remain under threat from smartphones with
Ultra HD feature drives volume sales of digital camcorders
PROSPECTS AND OPPORTUNITIES
Heightened price-sensitivity and smartphone competition to limit future sales
Players to add value and diversify into alternate categories to sustain revenue
Despite small shift towards appliances and electronics specialists, e-commerce will retain its dominant lead
CATEGORY DATA
Table 77 Sales of Imaging Devices by Category: Volume 2017-2022Table 78 Sales of Imaging Devices by Category: Value 2017-2022Table 79 Sales of Imaging Devices by Category: % Volume Growth 2017-2022Table 80 Sales of Imaging Devices by Category: % Value Growth 2017-2022Table 81 NBO Company Shares of Imaging Devices: % Volume 2018-2022Table 82 LBN Brand Shares of Imaging Devices: % Volume 2019-2022Table 83 Distribution of Imaging Devices by Channel: % Volume 2017-2022Table 84 Forecast Sales of Imaging Devices by Category: Volume 2022-2027Table 85 Forecast Sales of Imaging Devices by Category: Value 2022-2027Table 86 Forecast Sales of Imaging Devices by Category: % Volume Growth 2022-2027Table 87 Forecast Sales of Imaging Devices by Category: % Value Growth 2022-2027
Mobile Phones in the Czech Republic
KEY DATA FINDINGS
2022 DEVELOPMENTS
Shortage of microchips boosts unit prices and plagues volume sales, creating a boost for the second-hand market
Samsung hangs onto lead against Xiaomi whilst newcomers Realme, Vivo, and Opop showcase ambitious plans
Smartphones continue to see growth with 5G overtaking 4G
PROSPECTS AND OPPORTUNITIES
Feature phone will continue downward trend but will not disappear
Under continued economic difficulties, second-hand business is set to thrive
Microchip shortage to continue as premium smartphones see greatest traction
CATEGORY DATA
Table 88 Sales of Mobile Phones by Category: Volume 2017-2022Table 89 Sales of Mobile Phones by Category: Value 2017-2022Table 90 Sales of Mobile Phones by Category: % Volume Growth 2017-2022Table 91 Sales of Mobile Phones by Category: % Value Growth 2017-2022Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2019-2022Table 93 NBO Company Shares of Mobile Phones: % Volume 2018-2022Table 94 LBN Brand Shares of Mobile Phones: % Volume 2019-2022Table 95 Distribution of Mobile Phones by Channel: % Volume 2017-2022Table 96 Forecast Sales of Mobile Phones by Category: Volume 2022-2027Table 97 Forecast Sales of Mobile Phones by Category: Value 2022-2027Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2022-2027Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2022-2027Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2022-2027
Portable Players in the Czech Republic
KEY DATA FINDINGS
2022 DEVELOPMENTS
Continuous declining trend means that e-readers has limited innovation
Wireless speakers continue their success with Apple’s cheaper HomePod Mini helping the brand gain share
Pandemic only strengthened the shift toward online shopping
PROSPECTS AND OPPORTUNITIES
Premium wireless speakers to gain more share and desire for minimalist aesthetic influences innovations
Portable media players set to become cheaper as demand declines
Expected launch of AlzaPower in smart speakers will further shift sales online
CATEGORY DATA
Table 101 Sales of Portable Players by Category: Volume 2017-2022Table 102 Sales of Portable Players by Category: Value 2017-2022Table 103 Sales of Portable Players by Category: % Volume Growth 2017-2022Table 104 Sales of Portable Players by Category: % Value Growth 2017-2022Table 105 NBO Company Shares of Portable Players: % Volume 2018-2022Table 106 LBN Brand Shares of Portable Players: % Volume 2019-2022Table 107 Distribution of Portable Players by Channel: % Volume 2017-2022Table 108 Forecast Sales of Portable Players by Category: Volume 2022-2027Table 109 Forecast Sales of Portable Players by Category: Value 2022-2027Table 110 Forecast Sales of Portable Players by Category: % Volume Growth 2022-2027Table 111 Forecast Sales of Portable Players by Category: % Value Growth 2022-2027
Wearable Electronics in the Czech Republic
KEY DATA FINDINGS
2022 DEVELOPMENTS
Despite bleak economy, wearable electronics sales are rising sharply thanks to focus on health and fitness
Smartwatches see increased unit prices as consumers seek additional functionality
Overall leader Xiaomi closes in on Apple in smart wearables; fourth-ranked Huawei slows its share decline with new launches
PROSPECTS AND OPPORTUNITIES
Greater fitness monitoring and aesthetic designs will boost sales prospects
LTE smartwatches gain popularity across entire consumer base
Children’s smart wearables could create strong opportunities for growth
CATEGORY DATA
Table 112 Sales of Wearable Electronics by Category: Volume 2017-2022Table 113 Sales of Wearable Electronics by Category: Value 2017-2022Table 114 Sales of Wearable Electronics by Category: % Volume Growth 2017-2022Table 115 Sales of Wearable Electronics by Category: % Value Growth 2017-2022Table 116 NBO Company Shares of Wearable Electronics: % Volume 2018-2022Table 117 LBN Brand Shares of Wearable Electronics: % Volume 2019-2022Table 118 Distribution of Wearable Electronics by Channel: % Volume 2017-2022Table 119 Forecast Sales of Wearable Electronics by Category: Volume 2022-2027Table 120 Forecast Sales of Wearable Electronics by Category: Value 2022-2027Table 121 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2022-2027Table 122 Forecast Sales of Wearable Electronics by Category: % Value Growth 2022-2027
The following categories and subcategories are included:
Consumer Electronics
Desktops
Laptops
Tablets
Monitors
Printers
In-Car Navigation
In-Car Speakers
In-Dash Media Players
Audio Separates
Digital Media Player Docks
Hi-Fi Systems
Home Cinema and Speaker Systems
Speakers
Other Home Audio and Cinema
Analogue TVs
LCD TVs
OLED TVs
Plasma TVs
Other TVs
TV Combis
BD Players
DVD Players
Video Recorders
Mass Wireless Headbands
Premium Wireless Headbands
Mass Wireless Earphones
Premium Wireless Earphones
Mass TWS Earbuds
Premium TWS Earbuds
Digital Cameras
Digital Camcorders
Feature Phones
Smartphones
E-Readers
Portable Multimedia Players
Other Portable Media Players
Wireless Speakers
Activity Bands
Activity Watch (Analogue)
Activity Watch (Digital)
Smart Wearables
Consumer Electronics
Consumer Electronics refers to the sales of Computers and Peripherals, In-Home Consumer Electronics, In-Car Entertainment and Portable Consumer Electronics to the end consumer.