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Country Report

Consumer Electronics in

Consumer Electronics in the United Arab Emirates

Aug 2019

US$2,640

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Executive Summary

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Consumer electronics sees stronger volume growth in 2019 as economy settles down after the VAT introduction

In 2018, VAT of 5% was introduced across the United Arab Emirates. The consumer electronics market in United Arab Emirates therefore witnessed slower volume growth across most of the categories in 2018 as a significant number of consumers in the United Arab Emirates postponed their purchases, as uncertainty remained high.

Consumer awareness of technology and innovation reshaping consumer electronics

In 2019, a more renewed and detailed focus on innovations and enhanced technologies in electronic devices was a major area of development for leading market players. Improved display and resolution was seen in smartphones as well as the introduction of the triple-lens rear camera with built-in AI features being launched by major brands.

Samsung continues to lead while Huawei’s share remains volatile

Samsung remained the clear leader in consumer electronics in 2019, benefiting from its strength in smartphones, tablets and TVs. The company is capitalising on its strong portfolio of products, offering a wide range of pricing options.

Internet retailing the fastest-growing distribution channel

The internet remained the fastest-growing retailing channel in consumer electronics in 2019. Operating an informative and easy-to-use internet retailing site is increasingly important for driving sales in consumer electronics, with many consumers checking prices and ranges online before or during shopping trips.

Expo 2020 expected to boost forecast period growth

World Expo 2020 is expected to benefit consumer electronics and overall economic growth in the United Arab Emirates, boosting the surging shopping tourism in the forecast period. Retail sales will see stronger annual growth in both volume and current value terms over the forecast period compared to the review period performances.

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Consumer Electronics Sample Report Consumer Electronics Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Electronics industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Electronics industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in United Arab Emirates for free:

The Consumer Electronics in United Arab Emirates market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Electronics in United Arab Emirates?
What is the fastest growing product category?
What consumer electronics segments are growing the fastest?
What are the major technology trends in new consumer electronics products?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Consumer Electronics in the United Arab Emirates

EXECUTIVE SUMMARY

Consumer electronics sees stronger volume growth in 2019 as economy settles down after the VAT introduction

Consumer awareness of technology and innovation reshaping consumer electronics

Samsung continues to lead while Huawei’s share remains volatile

Internet retailing the fastest-growing distribution channel

Expo 2020 expected to boost forecast period growth

MARKET DATA

Table 1 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 2 Sales of Consumer Electronics by Category: Value 2014-2019
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Computers and Peripherals in the United Arab Emirates

HEADLINES

PROSPECTS

Demand for computers and peripherals continues to decline

Convertible laptops will continue to be a prominent growth driver

Gaming laptops and desktops gain share

COMPETITIVE LANDSCAPE

Hewlett-Packard continues to lead desktops, laptops and peripherals

Apple continues to lead tablet sales

International players dominate computers and peripherals

CATEGORY DATA

Table 12 Sales of Computers and Peripherals by Category: Volume 2014-2019
Table 13 Sales of Computers and Peripherals by Category: Value 2014-2019
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2014-2019
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2014-2019
Table 16 Sales of Computers by Category: Business Volume 2014-2019
Table 17 Sales of Computers by Category: Business Value MSP 2014-2019
Table 18 Sales of Computers by Category: Busines Volume Growth 2014-2019
Table 19 Sales of Computers by Category: Business Value MSP Growth 2014-2019
Table 20 Sales of Laptops by Form Factor 2018-2019
Table 21 Sales of Tablets by Operating System 2014-2019
Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2015-2019
Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2016-2019
Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2014-2019
Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2019-2024
Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2019-2024
Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2019-2024
Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2019-2024
Table 29 Forecast Sales of Computers by Category: Business Volume 2019-2024
Table 30 Forecast Sales of Computers by Category: Business Value MSP 2019-2024
Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2019-2024
Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2019-2024
Table 33 Forecast Sales of Laptops by Form Factor 2019-2024
Table 34 Forecast Sales of Tablets by Operating System 2019-2024

Home Audio and Cinema in the United Arab Emirates

HEADLINES

PROSPECTS

Demand will continue to decline over the forecast period

Innovation needed in design and technology

Hypermarkets will remain the dominant distribution channel

COMPETITIVE LANDSCAPE

International players dominate home audio and video

Consumer brand awareness on the rise

Innovation in design one of the priorities among manufacturers

CATEGORY DATA

Table 35 Sales of Home Audio and Cinema by Category: Volume 2014-2019
Table 36 Sales of Home Audio and Cinema by Category: Value 2014-2019
Table 37 Sales of Home Audio and Cinema by Category: % Volume Growth 2014-2019
Table 38 Sales of Home Audio and Cinema by Category: % Value Growth 2014-2019
Table 39 NBO Company Shares of Home Audio and Cinema: % Volume 2015-2019
Table 40 LBN Brand Shares of Home Audio and Cinema: % Volume 2016-2019
Table 41 Distribution of Home Audio and Cinema by Channel: % Volume 2014-2019
Table 42 Forecast Sales of Home Audio and Cinema by Category: Volume 2019-2024
Table 43 Forecast Sales of Home Audio and Cinema by Category: Value 2019-2024
Table 44 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2019-2024
Table 45 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2019-2024

Home Video in the United Arab Emirates

HEADLINES

PROSPECTS

2019 ICC World Cup increases TV volume sales in the United Arab Emirates

Home video waiting for innovation to drive demand

Internet retailing to grow as a distribution channel

COMPETITIVE LANDSCAPE

Samsung leads home video

International brands continue to dominate home video

Competition starting to heat up in OLED TVs

CATEGORY DATA

Table 46 Sales of Home Video by Category: Volume 2014-2019
Table 47 Sales of Home Video by Category: Value 2014-2019
Table 48 Sales of Home Video by Category: % Volume Growth 2014-2019
Table 49 Sales of Home Video by Category: % Value Growth 2014-2019
Table 50 Sales of LCD TVs by Network Connectivity: % Retail Volume 2014-2019
Table 51 Sales of OLED TVs by Network Connectivity: % Retail Volume 2014-2019
Table 52 NBO Company Shares of Home Video: % Volume 2015-2019
Table 53 LBN Brand Shares of Home Video: % Volume 2016-2019
Table 54 Distribution of Home Video by Channel: % Volume 2014-2019
Table 55 Forecast Sales of Home Video by Category: Volume 2019-2024
Table 56 Forecast Sales of Home Video by Category: Value 2019-2024
Table 57 Forecast Sales of Home Video by Category: % Volume Growth 2019-2024
Table 58 Forecast Sales of Home Video by Category: % Value Growth 2019-2024
Table 59 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2019-2024
Table 60 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2019-2024

Imaging Devices in the United Arab Emirates

HEADLINES

PROSPECTS

Imaging devices still declining

Camcorders is expected see new innovations

Professional photographers to keep demand for digital cameras alive

COMPETITIVE LANDSCAPE

Canon Middle East FZ-LLC remains the clear leader

GoPro Inc continues to lead digital camcorders

International brands continue to dominate imaging devices

CATEGORY DATA

Table 61 Sales of Imaging Devices by Category: Volume 2014-2019
Table 62 Sales of Imaging Devices by Category: Value 2014-2019
Table 63 Sales of Imaging Devices by Category: % Volume Growth 2014-2019
Table 64 Sales of Imaging Devices by Category: % Value Growth 2014-2019
Table 65 Sales of Digital Cameras by Type: % Retail Volume 2014-2019
Table 66 NBO Company Shares of Imaging Devices: % Volume 2015-2019
Table 67 LBN Brand Shares of Imaging Devices: % Volume 2016-2019
Table 68 Distribution of Imaging Devices by Channel: % Volume 2014-2019
Table 69 Forecast Sales of Imaging Devices by Category: Volume 2019-2024
Table 70 Forecast Sales of Imaging Devices by Category: Value 2019-2024
Table 71 Forecast Sales of Imaging Devices by Category: % Volume Growth 2019-2024
Table 72 Forecast Sales of Imaging Devices by Category: % Value Growth 2019-2024
Table 73 Forecast Sales of Digital Cameras by Type: % Retail Volume 2019-2024

In-Car Entertainment in the United Arab Emirates

HEADLINES

PROSPECTS

The decline in in-car entertainment will remain significant over the forecast period

In-car navigation to decline further

Other non-grocery specialists channel dominates retail distribution

COMPETITIVE LANDSCAPE

Garmin leads in-car navigation retail volume sales

Sony continues to lead in-dash media players

Other non-grocery specialists remain the leading outlets for in-car entertainment products

CATEGORY DATA

Table 74 Sales of In-Car Entertainment by Category: Volume 2014-2019
Table 75 Sales of In-Car Entertainment by Category: Value 2014-2019
Table 76 Sales of In-Car Entertainment by Category: % Volume Growth 2014-2019
Table 77 Sales of In-Car Entertainment by Category: % Value Growth 2014-2019
Table 78 NBO Company Shares of In-Car Entertainment: % Volume 2015-2019
Table 79 LBN Brand Shares of In-Car Entertainment: % Volume 2016-2019
Table 80 Distribution of In-Car Entertainment by Channel: % Volume 2014-2019
Table 81 Forecast Sales of In-Car Entertainment by Category: Volume 2019-2024
Table 82 Forecast Sales of In-Car Entertainment by Category: Value 2019-2024
Table 83 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2019-2024
Table 84 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2019-2024

Mobile Phones in the United Arab Emirates

HEADLINES

Portable Players in the United Arab Emirates

HEADLINES

PROSPECTS

Wireless speakers to boost overall portable player sales

E-readers to continue declining

Economy brands to perform well in portable media players

COMPETITIVE LANDSCAPE

JBL Co continues to lead wireless speakers

Amazon Kindle remains popular in e-readers

Apple leads in portable media players

CATEGORY DATA

Table 85 Sales of Portable Players by Category: Volume 2014-2019
Table 86 Sales of Portable Players by Category: Value 2014-2019
Table 87 Sales of Portable Players by Category: % Volume Growth 2014-2019
Table 88 Sales of Portable Players by Category: % Value Growth 2014-2019
Table 89 NBO Company Shares of Portable Players: % Volume 2015-2019
Table 90 LBN Brand Shares of Portable Players: % Volume 2016-2019
Table 91 Distribution of Portable Players by Channel: % Volume 2014-2019
Table 92 Forecast Sales of Portable Players by Category: Volume 2019-2024
Table 93 Forecast Sales of Portable Players by Category: Value 2019-2024
Table 94 Forecast Sales of Portable Players by Category: % Volume Growth 2019-2024
Table 95 Forecast Sales of Portable Players by Category: % Value Growth 2019-2024

Wearable Electronics in the United Arab Emirates

HEADLINES

PROSPECTS

The government encourages improvements in the quality of life

Innovation in luxury design attracts consumer interest

Wearable electronics to become a fashion symbol

COMPETITIVE LANDSCAPE

Samsung Gulf Electronics FZE leads smart wearables

Fitbit Inc continues to lead activity wearables

International players continue to lead wearable electronics

CATEGORY DATA

Table 96 Sales of Wearable Electronics by Category: Volume 2014-2019
Table 97 Sales of Wearable Electronics by Category: Value 2014-2019
Table 98 Sales of Wearable Electronics by Category: % Volume Growth 2014-2019
Table 99 Sales of Wearable Electronics by Category: % Value Growth 2014-2019
Table 100 NBO Company Shares of Wearable Electronics: % Volume 2015-2019
Table 101 LBN Brand Shares of Wearable Electronics: % Volume 2016-2019
Table 102 Distribution of Wearable Electronics by Channel: % Volume 2015-2019
Table 103 Forecast Sales of Wearable Electronics by Category: Volume 2019-2024
Table 104 Forecast Sales of Wearable Electronics by Category: Value 2019-2024
Table 105 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2019-2024
Table 106 Forecast Sales of Wearable Electronics by Category: % Value Growth 2019-2024

Mobile Phones in the United Arab Emirates

HEADLINES

PROSPECTS

Consumers becomes more and more dependent on their smartphones

Unit prices of mobile phones to determine the leading brands

Network providers to play vital role in shaping the mobile phones category

COMPETITIVE LANDSCAPE

Nokia maintains its lead in feature phones

Strong competition in smartphones

Facial recognition security feature gains popularity in smartphones

CATEGORY DATA

Table 107 Sales of Mobile Phones by Category: Volume 2014-2019
Table 108 Sales of Mobile Phones by Category: Value 2014-2019
Table 109 Sales of Mobile Phones by Category: % Volume Growth 2014-2019
Table 110 Sales of Mobile Phones by Category: % Value Growth 2014-2019
Table 111 Sales of Smartphones by Screen Size: % Retail Volume 2018-2019
Table 112 NBO Company Shares of Mobile Phones: % Volume 2015-2019
Table 113 LBN Brand Shares of Mobile Phones: % Volume 2016-2019
Table 114 Distribution of Mobile Phones by Channel: % Volume 2014-2019
Table 115 Forecast Sales of Mobile Phones by Category: Volume 2019-2024
Table 116 Forecast Sales of Mobile Phones by Category: Value 2019-2024
Table 117 Forecast Sales of Mobile Phones by Category: % Volume Growth 2019-2024
Table 118 Forecast Sales of Mobile Phones by Category: % Value Growth 2019-2024
Table 119 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2019-2024

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Megatrends

Country Report

Consumer Electronics in the United Arab Emirates

New Report Guarantee

Executive Summary

New Report Guarantee

Consumer electronics sees stronger volume growth in 2019 as economy settles down after the VAT introduction

Consumer awareness of technology and innovation reshaping consumer electronics

Samsung continues to lead while Huawei’s share remains volatile

Internet retailing the fastest-growing distribution channel

Expo 2020 expected to boost forecast period growth

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Consumer Electronics in the United Arab Emirates

EXECUTIVE SUMMARY

Consumer electronics sees stronger volume growth in 2019 as economy settles down after the VAT introduction

Consumer awareness of technology and innovation reshaping consumer electronics

Samsung continues to lead while Huawei’s share remains volatile

Internet retailing the fastest-growing distribution channel

Expo 2020 expected to boost forecast period growth

MARKET DATA

SOURCES

Computers and Peripherals in the United Arab Emirates

HEADLINES

PROSPECTS

Demand for computers and peripherals continues to decline

Convertible laptops will continue to be a prominent growth driver

Gaming laptops and desktops gain share

COMPETITIVE LANDSCAPE

Hewlett-Packard continues to lead desktops, laptops and peripherals

Apple continues to lead tablet sales

International players dominate computers and peripherals

CATEGORY DATA

Home Audio and Cinema in the United Arab Emirates

HEADLINES

PROSPECTS

Demand will continue to decline over the forecast period

Innovation needed in design and technology

Hypermarkets will remain the dominant distribution channel

COMPETITIVE LANDSCAPE

International players dominate home audio and video

Consumer brand awareness on the rise

Innovation in design one of the priorities among manufacturers

CATEGORY DATA

Home Video in the United Arab Emirates

HEADLINES

PROSPECTS

2019 ICC World Cup increases TV volume sales in the United Arab Emirates

Home video waiting for innovation to drive demand

Internet retailing to grow as a distribution channel

COMPETITIVE LANDSCAPE

Samsung leads home video

International brands continue to dominate home video

Competition starting to heat up in OLED TVs

CATEGORY DATA

Imaging Devices in the United Arab Emirates

HEADLINES

PROSPECTS

Imaging devices still declining

Camcorders is expected see new innovations

Professional photographers to keep demand for digital cameras alive

COMPETITIVE LANDSCAPE

Canon Middle East FZ-LLC remains the clear leader

GoPro Inc continues to lead digital camcorders

International brands continue to dominate imaging devices

CATEGORY DATA

In-Car Entertainment in the United Arab Emirates

HEADLINES

PROSPECTS

The decline in in-car entertainment will remain significant over the forecast period

In-car navigation to decline further

Other non-grocery specialists channel dominates retail distribution

COMPETITIVE LANDSCAPE

Garmin leads in-car navigation retail volume sales

Sony continues to lead in-dash media players

Other non-grocery specialists remain the leading outlets for in-car entertainment products