Consumer Electronics in the United Arab Emirates

Consumer Electronics in the United Arab Emirates

EXECUTIVE SUMMARY

COVID-19 impact on consumer electronics

COVID-19 country impact

Company response

Retailing shift

What next for consumer electronics?

MARKET DATA

Table 1 Sales of Consumer Electronics by Category: Volume 2015-2020
Table 2 Sales of Consumer Electronics by Category: Value 2015-2020
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2016-2020
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2017-2020
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2015-2020
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2020-2025
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2020-2025
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Summary 1 Research Sources

Computers and Peripherals in the United Arab Emirates

KEY DATA FINDINGS

2020 IMPACT

The COVID-19 lockdown boosts sales for laptops, printers and monitors, as consumers create office spaces at home

Laptops benefit from a rising interest in gaming, with thin, lightweight models increasingly challenging the sales of tablets

Apple Inc continues to lead the landscape, recording positive growth in tablets, with sales boosted by the outbreak of COVID-19

RECOVERY AND OPPORTUNITIES

Growth will decline across the forecast period, as the economic recession impacts sales, and consumers have less motivation to invest in computers

Laptops is the only area to drive growth across the forecast period, benefiting from the demand for portability and convenience

Peripherals record a volume decline each year, with desktops suffering from the competition from laptops, with eco-friendly views damaging printer sales 

CATEGORY DATA

Table 12 Sales of Computers and Peripherals by Category: Volume 2015-2020
Table 13 Sales of Computers and Peripherals by Category: Value 2015-2020
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2015-2020
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2015-2020
Table 16 Sales of Computers by Category: Business Volume 2015-2020
Table 17 Sales of Computers by Category: Business Value MSP 2015-2020
Table 18 Sales of Computers by Category: Busines Volume Growth 2015-2020
Table 19 Sales of Computers by Category: Business Value MSP Growth 2015-2020
Table 20 Sales of Laptops by Form Factor 2018-2020
Table 21 Sales of Tablets by Operating System 2015-2020
Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2016-2020
Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2017-2020
Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2015-2020
Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2020-2025
Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2020-2025
Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2020-2025
Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2020-2025
Table 29 Forecast Sales of Computers by Category: Business Volume 2020-2025
Table 30 Forecast Sales of Computers by Category: Business Value MSP 2020-2025
Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2020-2025
Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2020-2025
Table 33 Forecast Sales of Laptops by Form Factor 2020-2025
Table 34 Forecast Sales of Tablets by Operating System 2020-2021

In-Car Entertainment in the United Arab Emirates

KEY DATA FINDINGS

2020 IMPACT

COVID-19 stifles growth, as store closures partner with lack of travel and increased price-sensitivity, resulting in reduced sales for 2020

Smartphones and pre-installed systems continue to challenge growth for the in-car entertainment landscape

Garmin retains its lead as LG Electronics partners with Qualcomm Technologies Inc to disrupt the in-car entertainment landscape

RECOVERY AND OPPORTUNITIES

In-car entertainment declines, as the economic recession partners with ongoing challenges within the industry

Built-in car entertainment systems will challenge growth across the forecast period

In-car navigation is set to record the deepest decline, challenged by both smartphones and in-built features

CATEGORY DATA

Table 35 Sales of In-Car Entertainment by Category: Volume 2015-2020
Table 36 Sales of In-Car Entertainment by Category: Value 2015-2020
Table 37 Sales of In-Car Entertainment by Category: % Volume Growth 2015-2020
Table 38 Sales of In-Car Entertainment by Category: % Value Growth 2015-2020
Table 39 NBO Company Shares of In-Car Entertainment: % Volume 2016-2020
Table 40 LBN Brand Shares of In-Car Entertainment: % Volume 2017-2020
Table 41 Distribution of In-Car Entertainment by Channel: % Volume 2015-2020
Table 42 Forecast Sales of In-Car Entertainment by Category: Volume 2020-2025
Table 43 Forecast Sales of In-Car Entertainment by Category: Value 2020-2025
Table 44 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2020-2025
Table 45 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2020-2025

Home Audio and Cinema in the United Arab Emirates

KEY DATA FINDINGS

2020 IMPACT

The outbreak of COVID-19 intensifies the decline in home audio and cinema, as consumers become increasingly price-sensitive

The competition from smartphones and tablets are ongoing threats for the home audio and cinema industry

International players continue to dominate home audio and video, however, all players record a decline in sales for 2020

RECOVERY AND OPPORTUNITIES

The economic recession partners with growing competition from wireless speakers, resulting in an ongoing decline in volume growth 

Digital media player docks record one of the steepest declines, as consumers view the product as outdated

High-quality products compete against wireless speakers, however, increase price-points lengthen replacement cycles

CATEGORY DATA

Table 46 Sales of Home Audio and Cinema by Category: Volume 2015-2020
Table 47 Sales of Home Audio and Cinema by Category: Value 2015-2020
Table 48 Sales of Home Audio and Cinema by Category: % Volume Growth 2015-2020
Table 49 Sales of Home Audio and Cinema by Category: % Value Growth 2015-2020
Table 50 NBO Company Shares of Home Audio and Cinema: % Volume 2016-2020
Table 51 LBN Brand Shares of Home Audio and Cinema: % Volume 2017-2020
Table 52 Distribution of Home Audio and Cinema by Channel: % Volume 2015-2020
Table 53 Forecast Sales of Home Audio and Cinema by Category: Volume 2020-2025
Table 54 Forecast Sales of Home Audio and Cinema by Category: Value 2020-2025
Table 55 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2020-2025
Table 56 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2020-2025

Home Video in the United Arab Emirates

KEY DATA FINDINGS

2020 IMPACT

COVID-19 reduces growth potential for OLED and LED TVs as consumers put a hold on high-ticket items

Streaming services boost sales of smart televisions; however, they damage volume growth for video players, reducing the need to purchase DVD or Blu-ray discs

Samsung maintains its lead, however, the player loses share, as TCL Corp boosts its position through offering promotions and lower price-points

RECOVERY AND OPPORTUNITIES

Home video will continue to record positive growth across the forecast period, driven by sales of OLED TVs 

Sporting events drive sales, as consumers invest in televisions to watch the postponed Olympic games, as well as FIFA 2022

Having benefited from the outbreak of COVID-19, e-commerce is set to grow as a distribution channel, across the forecast period

CATEGORY DATA

Table 57 Sales of Home Video by Category: Volume 2015-2020
Table 58 Sales of Home Video by Category: Value 2015-2020
Table 59 Sales of Home Video by Category: % Volume Growth 2015-2020
Table 60 Sales of Home Video by Category: % Value Growth 2015-2020
Table 61 Sales of LCD TVs by Network Connectivity: % Retail Volume 2015-2020
Table 62 Sales of OLED TVs by Network Connectivity: % Retail Volume 2015-2020
Table 63 NBO Company Shares of Home Video: % Volume 2016-2020
Table 64 LBN Brand Shares of Home Video: % Volume 2017-2020
Table 65 Distribution of Home Video by Channel: % Volume 2015-2020
Table 66 Forecast Sales of Home Video by Category: Volume 2020-2025
Table 67 Forecast Sales of Home Video by Category: Value 2020-2025
Table 68 Forecast Sales of Home Video by Category: % Volume Growth 2020-2025
Table 69 Forecast Sales of Home Video by Category: % Value Growth 2020-2025
Table 70 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2020-2025
Table 71 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2020-2025

Imaging Devices in the United Arab Emirates

KEY DATA FINDINGS

2020 IMPACT

COVID-19 restrictions impact sales as home seclusion reduces photo opportunities, while consumers focus on saving costs

Price-sensitivity partners with the competition from smartphones to dampen sales of digital cameras in 2020

International players continue to lead as new launches focus on innovation and quality to appeal to professional photographers

RECOVERY AND OPPORTUNITIES

A decline in volume growth will continue, as imaging devices is challenged by economic recession and competition from smartphones 

The volume decline in imaging devices will link to lack of innovation, as smartphone players continue to update their camera offerings

Professional photographers boost sales for SRL digital cameras, which is set to record growth towards the end of the forecast period

CATEGORY DATA

Table 72 Sales of Imaging Devices by Category: Volume 2015-2020
Table 73 Sales of Imaging Devices by Category: Value 2015-2020
Table 74 Sales of Imaging Devices by Category: % Volume Growth 2015-2020
Table 75 Sales of Imaging Devices by Category: % Value Growth 2015-2020
Table 76 Sales of Digital Cameras by Type: % Retail Volume 2015-2020
Table 77 NBO Company Shares of Imaging Devices: % Volume 2016-2020
Table 78 LBN Brand Shares of Imaging Devices: % Volume 2017-2020
Table 79 Distribution of Imaging Devices by Channel: % Volume 2015-2020
Table 80 Forecast Sales of Imaging Devices by Category: Volume 2020-2025
Table 81 Forecast Sales of Imaging Devices by Category: Value 2020-2025
Table 82 Forecast Sales of Imaging Devices by Category: % Volume Growth 2020-2025
Table 83 Forecast Sales of Imaging Devices by Category: % Value Growth 2020-2025
Table 84 Forecast Sales of Digital Cameras by Type: % Retail Volume 2020-2025

Portable Players in the United Arab Emirates

KEY DATA FINDINGS

2020 IMPACT

Portable media players records a double-digit volume decline as lockdown reduces the need for portable goods

Wireless speakers drive volume growth, benefiting as consumers work and study from home, with many preferencing wireless speakers over hi-fi systems

JBL Co continues to lead wireless speakers, boosting its share and volume growth as consumers invest in wireless speakers during the outbreak of COVID-19

RECOVERY AND OPPORTUNITIES

Volume growth increases in 2021, and volume growth is set to remain positive over the rest of the forecast period, boosted by wireless speakers 

E-readers will continue to record a decline over the forecast period, suffering from having only a niche audience of older consumers

As smart speakers become increasingly popular, volume growth will remain positive for portable players

CATEGORY DATA

Table 85 Sales of Portable Players by Category: Volume 2015-2020
Table 86 Sales of Portable Players by Category: Value 2015-2020
Table 87 Sales of Portable Players by Category: % Volume Growth 2015-2020
Table 88 Sales of Portable Players by Category: % Value Growth 2015-2020
Table 89 NBO Company Shares of Portable Players: % Volume 2016-2020
Table 90 LBN Brand Shares of Portable Players: % Volume 2017-2020
Table 91 Distribution of Portable Players by Channel: % Volume 2015-2020
Table 92 Forecast Sales of Portable Players by Category: Volume 2020-2025
Table 93 Forecast Sales of Portable Players by Category: Value 2020-2025
Table 94 Forecast Sales of Portable Players by Category: % Volume Growth 2020-2025
Table 95 Forecast Sales of Portable Players by Category: % Value Growth 2020-2025

Mobile Phones in the United Arab Emirates

KEY DATA FINDINGS

2020 IMPACT

Smartphone volume sales decline as consumers halt upgrading phones in a time of economic uncertainty

2020 saw the introduction of innovations for smartphones, including cameras with better resolution and 5G capabilities

Samsung continues to lead, increasing its volume sales as both Apple Inc and Huawei record a volume decline during the outbreak of COVID-19

RECOVERY AND OPPORTUNITIES

Volume growth is set to recover from 2021; however, feature phones will continue to record a double-digit decline

Consumers become more dependent on their smartphones, as innovation continues to boost positive volume growth across the forecast period

The use of e-commerce for mobile phones rises, as consumers feel confident ordering updated smartphones online

CATEGORY DATA

Table 96 Sales of Mobile Phones by Category: Volume 2015-2020
Table 97 Sales of Mobile Phones by Category: Value 2015-2020
Table 98 Sales of Mobile Phones by Category: % Volume Growth 2015-2020
Table 99 Sales of Mobile Phones by Category: % Value Growth 2015-2020
Table 100 Sales of Smartphones by Screen Size: % Retail Volume 2018-2020
Table 101 NBO Company Shares of Mobile Phones: % Volume 2016-2020
Table 102 LBN Brand Shares of Mobile Phones: % Volume 2017-2020
Table 103 Distribution of Mobile Phones by Channel: % Volume 2015-2020
Table 104 Forecast Sales of Mobile Phones by Category: Volume 2020-2025
Table 105 Forecast Sales of Mobile Phones by Category: Value 2020-2025
Table 106 Forecast Sales of Mobile Phones by Category: % Volume Growth 2020-2025
Table 107 Forecast Sales of Mobile Phones by Category: % Value Growth 2020-2025
Table 108 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2020-2025

Wearable Electronics in the United Arab Emirates

KEY DATA FINDINGS

2020 IMPACT

COVID-19 increases growth for wearable electronics, as consumers interest in health and wellness, is boosted by the outbreak of the virus

Smart wearables record the highest volume growth, as consumers appreciate the ease and convenience it brings to everyday life

International manufactures lead, with smartwatch players benefiting from a rising interest in health and wellness, due to the outbreak of COVID-19

RECOVERY AND OPPORTUNITIES

Despite the economic recession, wearable electronics continue to record positive growth, driven by smart wearables and activity watches (digital)

Smart wearables will lead volume growth across the forecast period, benefiting from the entry of more affordable offerings that boost sales

The government encourages healthy living, which is set to boost growth in wearable electronics across the forecast period 

CATEGORY DATA

Table 109 Sales of Wearable Electronics by Category: Volume 2015-2020
Table 110 Sales of Wearable Electronics by Category: Value 2015-2020
Table 111 Sales of Wearable Electronics by Category: % Volume Growth 2015-2020
Table 112 Sales of Wearable Electronics by Category: % Value Growth 2015-2020
Table 113 NBO Company Shares of Wearable Electronics: % Volume 2016-2020
Table 114 LBN Brand Shares of Wearable Electronics: % Volume 2017-2020
Table 115 Distribution of Wearable Electronics by Channel: % Volume 2015-2020
Table 116 Forecast Sales of Wearable Electronics by Category: Volume 2020-2025
Table 117 Forecast Sales of Wearable Electronics by Category: Value 2020-2025
Table 118 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2020-2025
Table 119 Forecast Sales of Wearable Electronics by Category: % Value Growth 2020-2025

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