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Country Report

Consumer Electronics in

Consumer Electronics in the United Arab Emirates

67 pages, Aug 2018

US$2,640

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Executive Summary

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VAT affects consumer buying trends in 2018

2018 took off with the introduction of a 5% VAT in the United Arab Emirates. The market for consumer electronics in 2018 witnessed slower average volume growth across most of the categories compared to last year with wearable electronics, home video and mobile phones being amongst the notable exceptions.

A focus on content, design, display and faster processors drives innovation within consumer electronics

In 2018 leading market players focussed on new products carrying innovations and better technologies, particularly those resulting in better display and resolution. This was witnessed mainly amongst portable consumer electronics with enhanced features like AI hardware, facial recognition security features and wireless charging docks within smartphones, whilst within in-home entertainment televisions with screen sizes above 55-inches (139.

Samsung leads but shares remain volatile

Samsung was the clear leader in consumer electronics in 2018, benefiting from its strength in smartphones, tablets and TVs. The company is capitalising on its strong portfolio of products, offering a wide range of pricing options.

Hypermarkets and electronics and appliance specialist retailers lead sales of consumer electronics

The leading channel in consumer electronics continues to be electronics and appliance specialist retailers, benefiting from wide product and price ranges and the ability to offer expert advice. However, hypermarkets is narrowing the gap and slowly moving towards the leading position.

Smartphones and wearable electronics to drive forecast period growth

Consumer electronics is expected to continue to benefit from economic growth and surging shopping tourism in the forecast period. However, retail volume sales growth will be slower, compared to the review period.

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Consumer Electronics Sample Report Consumer Electronics Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Electronics industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Electronics industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in United Arab Emirates for free:

The Consumer Electronics in United Arab Emirates market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Electronics in United Arab Emirates?
What is the fastest growing product category?
What consumer electronics segments are growing the fastest?
What are the major technology trends in new consumer electronics products?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Consumer Electronics in the United Arab Emirates

EXECUTIVE SUMMARY

VAT affects consumer buying trends in 2018

A focus on content, design, display and faster processors drives innovation within consumer electronics

Samsung leads but shares remain volatile

Hypermarkets and electronics and appliance specialist retailers lead sales of consumer electronics

Smartphones and wearable electronics to drive forecast period growth

MARKET DATA

APPENDIX

Table 1 Sales of Consumer Electronics by Category: Volume 2013-2018
Table 2 Sales of Consumer Electronics by Category: Value 2013-2018
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Computers and Peripherals in the United Arab Emirates

HEADLINES

PROSPECTS

Category penetration rate dips

Convertible laptops emerges as prominent growth driver

Gaming laptops and desktops to grow

COMPETITIVE LANDSCAPE

HP continues to lead desktops, laptops and printers

Apple leads tablet sales, closely followed by Samsung

International players dominate the category in the United Arab Emirates

CATEGORY DATA

Table 12 Sales of Computers and Peripherals by Category: Volume 2013-2018
Table 13 Sales of Computers and Peripherals by Category: Value 2013-2018
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2013-2018
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2013-2018
Table 16 Sales of Computers by Category: Business Volume 2013-2018
Table 17 Sales of Computers by Category: Business Value MSP 2013-2018
Table 18 Sales of Computers by Category: Busines Volume Growth 2013-2018
Table 19 Sales of Computers by Category: Business Value MSP Growth 2013-2018
Table 20 Sales of Laptops by Form Factor 2017-2018
Table 21 Sales of Tablets by Operating System 2013-2018
Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2014-2018
Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2015-2018
Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2013-2018
Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2018-2023
Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2018-2023
Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2018-2023
Table 29 Forecast Sales of Computers by Category: Business Volume 2018-2023
Table 30 Forecast Sales of Computers by Category: Business Value MSP 2018-2023
Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2018-2023
Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2018-2023
Table 33 Forecast Sales of Laptops by Form Factor 2018-2023
Table 34 Forecast Sales of Tablets by Operating System 2016-2018

Home Audio and Cinema in the United Arab Emirates

HEADLINES

PROSPECTS

Substitute products reduce demand

Innovation in design and technology is expected

Hypermarkets will remain the dominant distribution channel

COMPETITIVE LANDSCAPE

International players dominate home audio and cinema category

Growing brand awareness amongst consumers

Manufacturers developing sleek designs to attract consumers

CATEGORY DATA

Table 35 Sales of Home Audio and Cinema by Category: Volume 2013-2018
Table 36 Sales of Home Audio and Cinema by Category: Value 2013-2018
Table 37 Sales of Home Audio and Cinema by Category: % Volume Growth 2013-2018
Table 38 Sales of Home Audio and Cinema by Category: % Value Growth 2013-2018
Table 39 NBO Company Shares of Home Audio and Cinema: % Volume 2014-2018
Table 40 LBN Brand Shares of Home Audio and Cinema: % Volume 2015-2018
Table 41 Distribution of Home Audio and Cinema by Channel: % Volume 2013-2018
Table 42 Forecast Sales of Home Audio and Cinema by Category: Volume 2018-2023
Table 43 Forecast Sales of Home Audio and Cinema by Category: Value 2018-2023
Table 44 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2018-2023
Table 45 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2018-2023

Home Video in the United Arab Emirates

HEADLINES

PROSPECTS

2018 FIFA World Cup increases TV volume sales in the United Arab Emirates

Home video volume growth to slow down over the forecast period

Hypermarkets remains the dominant distribution channel, but internet retailing is on the rise

COMPETITIVE LANDSCAPE

Samsung leads the home video category

International players dominate the home video landscape

Increase in brands for OLED TVs

CATEGORY DATA

Table 46 Sales of Home Video by Category: Volume 2013-2018
Table 47 Sales of Home Video by Category: Value 2013-2018
Table 48 Sales of Home Video by Category: % Volume Growth 2013-2018
Table 49 Sales of Home Video by Category: % Value Growth 2013-2018
Table 50 Sales of LCD TVs by Network Connectivity: % Retail Volume 2013-2018
Table 51 Sales of OLED TVs by Network Connectivity: % Retail Volume 2013-2018
Table 52 Sales of Plasma TVs by Network Connectivity: % Retail Volume 2013-2016
Table 53 NBO Company Shares of Home Video: % Volume 2014-2018
Table 54 LBN Brand Shares of Home Video: % Volume 2015-2018
Table 55 Distribution of Home Video by Channel: % Volume 2013-2018
Table 56 Forecast Sales of Home Video by Category: Volume 2018-2023
Table 57 Forecast Sales of Home Video by Category: Value 2018-2023
Table 58 Forecast Sales of Home Video by Category: % Volume Growth 2018-2023
Table 59 Forecast Sales of Home Video by Category: % Value Growth 2018-2023
Table 60 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023
Table 61 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2018-2023

Imaging Devices in the United Arab Emirates

HEADLINES

PROSPECTS

Sales of imaging devices continue to decline

Camcorders to see new innovations

Digital cameras to serve a niche

COMPETITIVE LANDSCAPE

Canon Middle East remains the category leader

GoPro leads camcorder category

International players continue to dominate the category

CATEGORY DATA

Table 62 Sales of Imaging Devices by Category: Volume 2013-2018
Table 63 Sales of Imaging Devices by Category: Value 2013-2018
Table 64 Sales of Imaging Devices by Category: % Volume Growth 2013-2018
Table 65 Sales of Imaging Devices by Category: % Value Growth 2013-2018
Table 66 Sales of Digital Cameras by Type: % Retail Volume 2013-2018
Table 67 NBO Company Shares of Imaging Devices: % Volume 2014-2018
Table 68 LBN Brand Shares of Imaging Devices: % Volume 2015-2018
Table 69 Distribution of Imaging Devices by Channel: % Volume 2013-2018
Table 70 Forecast Sales of Imaging Devices by Category: Volume 2018-2023
Table 71 Forecast Sales of Imaging Devices by Category: Value 2018-2023
Table 72 Forecast Sales of Imaging Devices by Category: % Volume Growth 2018-2023
Table 73 Forecast Sales of Imaging Devices by Category: % Value Growth 2018-2023
Table 74 Forecast Sales of Digital Cameras by Type: % Retail Volume 2018-2023

In-Car Entertainment in the United Arab Emirates

HEADLINES

PROSPECTS

High penetration of smartphones affects the category

The future appears bleak for in-car entertainment

“Other” non-grocery specialists dominates the distribution channel

COMPETITIVE LANDSCAPE

Garmin leads in-car navigation retail volume sales

Sony Gulf to lead in-dash media players

Car workshops remain the leading outlets for in-car entertainment products

CATEGORY DATA

Table 75 Sales of In-Car Entertainment by Category: Volume 2013-2018
Table 76 Sales of In-Car Entertainment by Category: Value 2013-2018
Table 77 Sales of In-Car Entertainment by Category: % Volume Growth 2013-2018
Table 78 Sales of In-Car Entertainment by Category: % Value Growth 2013-2018
Table 79 NBO Company Shares of In-Car Entertainment: % Volume 2014-2018
Table 80 LBN Brand Shares of In-Car Entertainment: % Volume 2015-2018
Table 81 Distribution of In-Car Entertainment by Channel: % Volume 2013-2018
Table 82 Forecast Sales of In-Car Entertainment by Category: Volume 2018-2023
Table 83 Forecast Sales of In-Car Entertainment by Category: Value 2018-2023
Table 84 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2018-2023
Table 85 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2018-2023

Mobile Phones in the United Arab Emirates

HEADLINES

PROSPECTS

Smartphones are being viewed as omnifunctional devices

Low-cost mobile phones emerging as favourable brands

Network providers to play a vital role in shaping mobile phones development

COMPETITIVE LANDSCAPE

Nokia maintains leadership in feature phones

Smartphones sees tough competition amongst manufacturers

New smartphone models introduced

CATEGORY DATA

Table 86 Sales of Mobile Phones by Category: Volume 2013-2018
Table 87 Sales of Mobile Phones by Category: Value 2013-2018
Table 88 Sales of Mobile Phones by Category: % Volume Growth 2013-2018
Table 89 Sales of Mobile Phones by Category: % Value Growth 2013-2018
Table 90 Sales of Smartphones by Screen Size: % Retail Volume 2017-2018
Table 91 NBO Company Shares of Mobile Phones: % Volume 2014-2018
Table 92 LBN Brand Shares of Mobile Phones: % Volume 2015-2018
Table 93 Distribution of Mobile Phones by Channel: % Volume 2013-2018
Table 94 Forecast Sales of Mobile Phones by Category: Volume 2018-2023
Table 95 Forecast Sales of Mobile Phones by Category: Value 2018-2023
Table 96 Forecast Sales of Mobile Phones by Category: % Volume Growth 2018-2023
Table 97 Forecast Sales of Mobile Phones by Category: % Value Growth 2018-2023
Table 98 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2018-2023

Portable Players in the United Arab Emirates

HEADLINES

PROSPECTS

Wireless speakers boost value sales of portable players

E-readers to continue declining

Mid-priced and economy brands preferred in portable media players

COMPETITIVE LANDSCAPE

JBL remains the leader in wireless speakers

Amazon thrives within e-readers

Apple leads in portable media players

CATEGORY DATA

Table 99 Sales of Portable Players by Category: Volume 2013-2018
Table 100 Sales of Portable Players by Category: Value 2013-2018
Table 101 Sales of Portable Players by Category: % Volume Growth 2013-2018
Table 102 Sales of Portable Players by Category: % Value Growth 2013-2018
Table 103 NBO Company Shares of Portable Players: % Volume 2014-2018
Table 104 LBN Brand Shares of Portable Players: % Volume 2015-2018
Table 105 Distribution of Portable Players by Channel: % Volume 2013-2018
Table 106 Forecast Sales of Portable Players by Category: Volume 2018-2023
Table 107 Forecast Sales of Portable Players by Category: Value 2018-2023
Table 108 Forecast Sales of Portable Players by Category: % Volume Growth 2018-2023
Table 109 Forecast Sales of Portable Players by Category: % Value Growth 2018-2023

Wearable Electronics in the United Arab Emirates

HEADLINES

PROSPECTS

Government takes initiatives on improving quality of life

Design innovation attracts interest

Wearable electronics as fashion symbols

COMPETITIVE LANDSCAPE

Samsung Gulf Electronics leads the smart wearables category

Fitbit leads activity wearable category

International players lead

CATEGORY DATA

Table 110 Sales of Wearable Electronics by Category: Volume 2013-2018
Table 111 Sales of Wearable Electronics by Category: Value 2013-2018
Table 112 Sales of Wearable Electronics by Category: % Volume Growth 2013-2018
Table 113 Sales of Wearable Electronics by Category: % Value Growth 2013-2018
Table 114 NBO Company Shares of Wearable Electronics: % Volume 2014-2018
Table 115 LBN Brand Shares of Wearable Electronics: % Volume 2015-2018
Table 116 Distribution of Wearable Electronics by Channel: % Volume 2014-2018
Table 117 Forecast Sales of Wearable Electronics by Category: Volume 2018-2023
Table 118 Forecast Sales of Wearable Electronics by Category: Value 2018-2023
Table 119 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2018-2023
Table 120 Forecast Sales of Wearable Electronics by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Consumer Electronics in the United Arab Emirates

New Report Guarantee

Executive Summary

New Report Guarantee

VAT affects consumer buying trends in 2018

A focus on content, design, display and faster processors drives innovation within consumer electronics

Samsung leads but shares remain volatile

Hypermarkets and electronics and appliance specialist retailers lead sales of consumer electronics

Smartphones and wearable electronics to drive forecast period growth

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Consumer Electronics in the United Arab Emirates

EXECUTIVE SUMMARY

VAT affects consumer buying trends in 2018

A focus on content, design, display and faster processors drives innovation within consumer electronics

Samsung leads but shares remain volatile

Hypermarkets and electronics and appliance specialist retailers lead sales of consumer electronics

Smartphones and wearable electronics to drive forecast period growth

MARKET DATA

APPENDIX

DEFINITIONS

SOURCES

Computers and Peripherals in the United Arab Emirates

HEADLINES

PROSPECTS

Category penetration rate dips

Convertible laptops emerges as prominent growth driver

Gaming laptops and desktops to grow

COMPETITIVE LANDSCAPE

HP continues to lead desktops, laptops and printers

Apple leads tablet sales, closely followed by Samsung

International players dominate the category in the United Arab Emirates

CATEGORY DATA

Home Audio and Cinema in the United Arab Emirates

HEADLINES

PROSPECTS

Substitute products reduce demand

Innovation in design and technology is expected

Hypermarkets will remain the dominant distribution channel

COMPETITIVE LANDSCAPE

International players dominate home audio and cinema category

Growing brand awareness amongst consumers

Manufacturers developing sleek designs to attract consumers

CATEGORY DATA

Home Video in the United Arab Emirates

HEADLINES

PROSPECTS

2018 FIFA World Cup increases TV volume sales in the United Arab Emirates

Home video volume growth to slow down over the forecast period

Hypermarkets remains the dominant distribution channel, but internet retailing is on the rise

COMPETITIVE LANDSCAPE

Samsung leads the home video category

International players dominate the home video landscape

Increase in brands for OLED TVs

CATEGORY DATA

Imaging Devices in the United Arab Emirates

HEADLINES

PROSPECTS

Sales of imaging devices continue to decline

Camcorders to see new innovations

Digital cameras to serve a niche

COMPETITIVE LANDSCAPE

Canon Middle East remains the category leader

GoPro leads camcorder category

International players continue to dominate the category

CATEGORY DATA

In-Car Entertainment in the United Arab Emirates

HEADLINES

PROSPECTS

High penetration of smartphones affects the category

The future appears bleak for in-car entertainment

“Other” non-grocery specialists dominates the distribution channel

COMPETITIVE LANDSCAPE

Garmin leads in-car navigation retail volume sales