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Learn moreOct 2020
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The outbreak of COVID-19 in the United Arab Emirates resulted in various curfew regulations, store closures, lockdowns and working limitations. As a result, 2020 is set to see a slowdown in economic activity, with volume growth for consumer electronics, predicted to decline by 1% in 2020, compared to growth of 3% in 2019.
From 23 March, the government urged people to only leave their homes to go to work or in an emergency. On 31 March, Al Ras, one of Dubai's most densely populated areas, was placed under lockdown for two weeks, preventing all residents from leaving or entering the area.
Samsung Gulf Electronics is expected to remain the clear leader in consumer electronics in 2020, growing its market share and benefiting from its strength in smartphones, tablets and televisions. Unlike second player Apple Inc, Samsung is also set to record positive volume sales growth in 2020, with its wearable electronics recording double-digit growth, with sales of tablets also being boosted by the increase in home seclusion.
E-commerce is set to posts a substantial increase in 2020, due to the outbreak of COVID-19 in the country. With the pandemic resulting in shop closures, shortened operating hours, age restrictions and a limitation of the number of customers allowed in at one time, many people avoided stores, unless they were purchasing essential items.
The outbreak of COVID-19 is expected to result in a volume decline of 1% for consumer electronics in 2020, compared to volume growth of 2% in 2019. This decline in volume growth is predicted to be the result of increased price-sensitivity, store closures and home seclusion, all of which will reduce sales.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Consumer Electronics industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Electronics industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Consumer Electronics market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.