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Country Report

Consumer Electronics in

Consumer Electronics in Ukraine

66 pages, Aug 2018

US$2,640

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Economic recovery stimulates consumer electronics volume sales

A slight increase in consumer purchasing power boosted consumer electronics volume sales in 2018. On the one hand, consumers made purchases that they had postponed over the review period, especially within computers and peripherals, home video and mobile phones.

Mobility trend changing consumer preferences

In 2018, consumer electronics performed better than over the review period, with volume sales rising at a healthy rate. This can be attributed to improving consumer purchasing power.

Growing competition from new entries

Competition within most areas increased in 2018 due to the activities of leading companies, as well as increasing pressure from smaller players looking to improve their position. As a result, in 2018, the strongest volume growth was registered by Google TOV and U Watch (HK), which appeared in Ukraine only in 2017.

Internet retailing leads distribution growth

In 2018, internet retailing was the fastest growing distribution channel. There were a few factors behind this improvement.

Improving consumer electronics volume sales

Over the forecast period, consumer electronics is expected to see a positive volume CAGR. While overall volume sales declined during the review period as a result of the 2014-2015 crisis, the improving economy and rising consumer purchasing power will boost development over the forecast period.

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Consumer Electronics Sample Report Consumer Electronics Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Electronics industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Electronics industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Ukraine for free:

The Consumer Electronics in Ukraine market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Electronics in Ukraine?
What is the fastest growing product category?
What consumer electronics segments are growing the fastest?
What are the major technology trends in new consumer electronics products?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Consumer Electronics in Ukraine

EXECUTIVE SUMMARY

Economic recovery stimulates consumer electronics volume sales

Mobility trend changing consumer preferences

Growing competition from new entries

Internet retailing leads distribution growth

Improving consumer electronics volume sales

MARKET DATA

Table 1 Sales of Consumer Electronics by Category: Volume 2013-2018
Table 2 Sales of Consumer Electronics by Category: Value 2013-2018
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Computers and Peripherals in Ukraine

HEADLINES

PROSPECTS

Consumers and businesses buying more powerful computers

Increasing number of IT specialists positively impacting computers and peripherals

Economic recovery drives sales

COMPETITIVE LANDSCAPE

Lenovo Ukraine leads computers and peripherals sales

Ukrainian brands among outsiders

NEC Corp sees fastest volume growth

CATEGORY DATA

Table 12 Sales of Computers and Peripherals by Category: Volume 2013-2018
Table 13 Sales of Computers and Peripherals by Category: Value 2013-2018
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2013-2018
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2013-2018
Table 16 Sales of Computers by Category: Business Volume 2013-2018
Table 17 Sales of Computers by Category: Business Value MSP 2013-2018
Table 18 Sales of Computers by Category: Busines Volume Growth 2013-2018
Table 19 Sales of Computers by Category: Business Value MSP Growth 2013-2018
Table 20 Sales of Laptops by Form Factor 2017-2018
Table 21 Sales of Tablets by Operating System 2013-2018
Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2014-2018
Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2015-2018
Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2013-2018
Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2018-2023
Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2018-2023
Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2018-2023
Table 29 Forecast Sales of Computers by Category: Business Volume 2018-2023
Table 30 Forecast Sales of Computers by Category: Business Value MSP 2018-2023
Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2018-2023
Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2018-2023
Table 33 Forecast Sales of Laptops by Form Factor 2018-2023
Table 34 Forecast Sales of Tablets by Operating System 2016-2018

Home Audio and Cinema in Ukraine

HEADLINES

PROSPECTS

Wireless speakers have negative impact on home audio and cinema

Home audio and cinema losing popularity

Unit prices increase within most areas

COMPETITIVE LANDSCAPE

Yamaha Corp sees rise in sales

Mid and premium price brands see better results

Bose Corp posts fastest volume growth

CATEGORY DATA

Table 35 Sales of Home Audio and Cinema by Category: Volume 2013-2018
Table 36 Sales of Home Audio and Cinema by Category: Value 2013-2018
Table 37 Sales of Home Audio and Cinema by Category: % Volume Growth 2013-2018
Table 38 Sales of Home Audio and Cinema by Category: % Value Growth 2013-2018
Table 39 NBO Company Shares of Home Audio and Cinema: % Volume 2014-2018
Table 40 LBN Brand Shares of Home Audio and Cinema: % Volume 2015-2018
Table 41 Distribution of Home Audio and Cinema by Channel: % Volume 2013-2018
Table 42 Forecast Sales of Home Audio and Cinema by Category: Volume 2018-2023
Table 43 Forecast Sales of Home Audio and Cinema by Category: Value 2018-2023
Table 44 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2018-2023
Table 45 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2018-2023

Home Video in Ukraine

HEADLINES

PROSPECTS

Economic improvement stimulates recovery within home video

OLED TVs lead volume growth

BD players set to withdraw from market

COMPETITIVE LANDSCAPE

Samsung Electronics Ukraine ranks first

Newcomers see rise in volume sales

LG Electronics Ukraine a strong number two

CATEGORY DATA

Table 46 Sales of Home Video by Category: Volume 2013-2018
Table 47 Sales of Home Video by Category: Value 2013-2018
Table 48 Sales of Home Video by Category: % Volume Growth 2013-2018
Table 49 Sales of Home Video by Category: % Value Growth 2013-2018
Table 50 Sales of LCD TVs by Network Connectivity: % Retail Volume 2013-2018
Table 51 Sales of OLED TVs by Network Connectivity: % Retail Volume 2013-2018
Table 52 Sales of Plasma TVs by Network Connectivity: % Retail Volume 2013-2016
Table 53 NBO Company Shares of Home Video: % Volume 2014-2018
Table 54 LBN Brand Shares of Home Video: % Volume 2015-2018
Table 55 Distribution of Home Video by Channel: % Volume 2013-2018
Table 56 Forecast Sales of Home Video by Category: Volume 2018-2023
Table 57 Forecast Sales of Home Video by Category: Value 2018-2023
Table 58 Forecast Sales of Home Video by Category: % Volume Growth 2018-2023
Table 59 Forecast Sales of Home Video by Category: % Value Growth 2018-2023
Table 60 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023
Table 61 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2018-2023

Imaging Devices in Ukraine

HEADLINES

PROSPECTS

Demand for digital camcorders limits drop in imaging devices sales

Professional digital cameras displace amateur models

Popularisation of smartphones negatively affects imaging devices sales

COMPETITIVE LANDSCAPE

Canon Europa NV leads sales

MTI successfully introduces new line of digital camcorders

Xiaomi posts increase in volume sales

CATEGORY DATA

Table 62 Sales of Imaging Devices by Category: Volume 2013-2018
Table 63 Sales of Imaging Devices by Category: Value 2013-2018
Table 64 Sales of Imaging Devices by Category: % Volume Growth 2013-2018
Table 65 Sales of Imaging Devices by Category: % Value Growth 2013-2018
Table 66 Sales of Digital Cameras by Type: % Retail Volume 2013-2018
Table 67 NBO Company Shares of Imaging Devices: % Volume 2014-2018
Table 68 LBN Brand Shares of Imaging Devices: % Volume 2015-2018
Table 69 Distribution of Imaging Devices by Channel: % Volume 2013-2018
Table 70 Forecast Sales of Imaging Devices by Category: Volume 2018-2023
Table 71 Forecast Sales of Imaging Devices by Category: Value 2018-2023
Table 72 Forecast Sales of Imaging Devices by Category: % Volume Growth 2018-2023
Table 73 Forecast Sales of Imaging Devices by Category: % Value Growth 2018-2023
Table 74 Forecast Sales of Digital Cameras by Type: % Retail Volume 2018-2023

In-Car Entertainment in Ukraine

HEADLINES

PROSPECTS

In-dash media players drives in-car entertainment

Increasing unit prices within in-car entertainment

Rising demand for more functionality

COMPETITIVE LANDSCAPE

JVC Kenwood Ukraine remains sales leader

Elettromedia leads volume growth

Low-end brands improve volume sales

CATEGORY DATA

Table 75 Sales of In-Car Entertainment by Category: Volume 2013-2018
Table 76 Sales of In-Car Entertainment by Category: Value 2013-2018
Table 77 Sales of In-Car Entertainment by Category: % Volume Growth 2013-2018
Table 78 Sales of In-Car Entertainment by Category: % Value Growth 2013-2018
Table 79 NBO Company Shares of In-Car Entertainment: % Volume 2014-2018
Table 80 LBN Brand Shares of In-Car Entertainment: % Volume 2015-2018
Table 81 Distribution of In-Car Entertainment by Channel: % Volume 2013-2018
Table 82 Forecast Sales of In-Car Entertainment by Category: Volume 2018-2023
Table 83 Forecast Sales of In-Car Entertainment by Category: Value 2018-2023
Table 84 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2018-2023
Table 85 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2018-2023

Mobile Phones in Ukraine

HEADLINES

PROSPECTS

Growing mobile internet penetration drives smartphones sales

Most Ukrainians use services of two mobile operators

Unit prices rise within mobile phones

COMPETITIVE LANDSCAPE

Newcomers displace well-established players

Huawei Ukraine becomes sales leader

Intense competition within smartphones

CATEGORY DATA

Table 86 Sales of Mobile Phones by Category: Volume 2013-2018
Table 87 Sales of Mobile Phones by Category: Value 2013-2018
Table 88 Sales of Mobile Phones by Category: % Volume Growth 2013-2018
Table 89 Sales of Mobile Phones by Category: % Value Growth 2013-2018
Table 90 Sales of Smartphones by Screen Size: % Retail Volume 2017-2018
Table 91 NBO Company Shares of Mobile Phones: % Volume 2014-2018
Table 92 LBN Brand Shares of Mobile Phones: % Volume 2015-2018
Table 93 Distribution of Mobile Phones by Channel: % Volume 2013-2018
Table 94 Forecast Sales of Mobile Phones by Category: Volume 2018-2023
Table 95 Forecast Sales of Mobile Phones by Category: Value 2018-2023
Table 96 Forecast Sales of Mobile Phones by Category: % Volume Growth 2018-2023
Table 97 Forecast Sales of Mobile Phones by Category: % Value Growth 2018-2023
Table 98 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2018-2023

Portable Players in Ukraine

HEADLINES

PROSPECTS

Wireless speakers drive portable players sales

Smartphones make purchases in most areas unnecessary

Consumers within wireless speakers shift to medium price segment

COMPETITIVE LANDSCAPE

Harman International Industries leads portable players sales

Google posting rapid growth

Medium priced wireless speakers brands record significant rise in volume sales

CATEGORY DATA

Table 99 Sales of Portable Players by Category: Volume 2013-2018
Table 100 Sales of Portable Players by Category: Value 2013-2018
Table 101 Sales of Portable Players by Category: % Volume Growth 2013-2018
Table 102 Sales of Portable Players by Category: % Value Growth 2013-2018
Table 103 NBO Company Shares of Portable Players: % Volume 2014-2018
Table 104 LBN Brand Shares of Portable Players: % Volume 2015-2018
Table 105 Distribution of Portable Players by Channel: % Volume 2013-2018
Table 106 Forecast Sales of Portable Players by Category: Volume 2018-2023
Table 107 Forecast Sales of Portable Players by Category: Value 2018-2023
Table 108 Forecast Sales of Portable Players by Category: % Volume Growth 2018-2023
Table 109 Forecast Sales of Portable Players by Category: % Value Growth 2018-2023

Wearable Electronics in Ukraine

HEADLINES

PROSPECTS

Healthy lifestyle trend contributes to sales of wearable electronics

Smart wearables competes with other wearable electronics areas

Ukrainians ready to try new devices due to rising affordability

COMPETITIVE LANDSCAPE

Xiaomi leads volume sales

U Watch (HK) posts fastest volume growth

Smart wearables consumers remain brand oriented

CATEGORY DATA

Table 110 Sales of Wearable Electronics by Category: Volume 2013-2018
Table 111 Sales of Wearable Electronics by Category: Value 2013-2018
Table 112 Sales of Wearable Electronics by Category: % Volume Growth 2014-2018
Table 113 Sales of Wearable Electronics by Category: % Value Growth 2014-2018
Table 114 NBO Company Shares of Wearable Electronics: % Volume 2014-2018
Table 115 LBN Brand Shares of Wearable Electronics: % Volume 2015-2018
Table 116 Distribution of Wearable Electronics by Channel: % Volume 2014-2018
Table 117 Forecast Sales of Wearable Electronics by Category: Volume 2018-2023
Table 118 Forecast Sales of Wearable Electronics by Category: Value 2018-2023
Table 119 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2018-2023
Table 120 Forecast Sales of Wearable Electronics by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Consumer Electronics in Ukraine

New Report Guarantee

Executive Summary

New Report Guarantee

Economic recovery stimulates consumer electronics volume sales

Mobility trend changing consumer preferences

Growing competition from new entries

Internet retailing leads distribution growth

Improving consumer electronics volume sales

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Consumer Electronics in Ukraine

EXECUTIVE SUMMARY

Economic recovery stimulates consumer electronics volume sales

Mobility trend changing consumer preferences

Growing competition from new entries

Internet retailing leads distribution growth

Improving consumer electronics volume sales

MARKET DATA

SOURCES

Computers and Peripherals in Ukraine

HEADLINES

PROSPECTS

Consumers and businesses buying more powerful computers

Increasing number of IT specialists positively impacting computers and peripherals

Economic recovery drives sales

COMPETITIVE LANDSCAPE

Lenovo Ukraine leads computers and peripherals sales

Ukrainian brands among outsiders

NEC Corp sees fastest volume growth

CATEGORY DATA

Home Audio and Cinema in Ukraine

HEADLINES

PROSPECTS

Wireless speakers have negative impact on home audio and cinema

Home audio and cinema losing popularity

Unit prices increase within most areas

COMPETITIVE LANDSCAPE

Yamaha Corp sees rise in sales

Mid and premium price brands see better results

Bose Corp posts fastest volume growth

CATEGORY DATA

Home Video in Ukraine

HEADLINES

PROSPECTS

Economic improvement stimulates recovery within home video

OLED TVs lead volume growth

BD players set to withdraw from market

COMPETITIVE LANDSCAPE

Samsung Electronics Ukraine ranks first

Newcomers see rise in volume sales

LG Electronics Ukraine a strong number two

CATEGORY DATA

Imaging Devices in Ukraine

HEADLINES

PROSPECTS

Demand for digital camcorders limits drop in imaging devices sales

Professional digital cameras displace amateur models

Popularisation of smartphones negatively affects imaging devices sales

COMPETITIVE LANDSCAPE

Canon Europa NV leads sales

MTI successfully introduces new line of digital camcorders

Xiaomi posts increase in volume sales

CATEGORY DATA

In-Car Entertainment in Ukraine

HEADLINES

PROSPECTS

In-dash media players drives in-car entertainment

Increasing unit prices within in-car entertainment

Rising demand for more functionality

COMPETITIVE LANDSCAPE

JVC Kenwood Ukraine remains sales leader

Elettromedia leads volume growth

Low-end brands improve volume sales