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Country Report

Consumer Electronics in

Consumer Electronics in Ukraine

78 pages, Aug 2017

US$2,640

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Consumer electronics posts mixed but generally improved performance

While consumer electronics in Ukraine recorded a slight drop in retail volume sales in 2017, the decline was much lower than the corresponding negative CAGR for the entire review period. This was largely thanks to macroeconomic improvements and the stabilisation of foreign exchange rates. These factors made Ukrainians more inclined to make consumer electronics purchases they had postponed over 2014-2015 due to economic uncertainty. Moreover, rising purchasing power among Ukrainians contributed to growth in unit prices for consumer electronics products in 2017, and this helped to ensure that the market continued to develop positively in current value growth terms despite the decline in retail volume sales.

Rising smartphone ownership affects several consumer electronics categories

The rising penetration of smartphones in Ukraine continued to affect several categories within the local consumer electronics market in 2017. For instance, the growing popularity of smartphones with larger screens had a negative impact on the performances of tablets and e-readers. However, there were some categories that benefited from this trend, with rising smartphone ownership supporting growth in retail volume sales of complementary mobile products such as wearable electronics, wireless speakers and digital media player docks.

Samsung Electronics Ukraine TOV maintains its market lead

Competition within Ukrainian consumer electronics continued to intensify in 2017, particularly between top three players Samsung Electronics Ukraine TOV, Xiaomi Inc and Zhuhai Meizu Electronic Technology Co Ltd. Samsung and Zhuhai Meizu continued to operate across multiple categories. Zhuhai Meizu meanwhile maintained its leading position in smartphones, which enabled it to increase its overall retail volume share within consumer electronics. Samsung remained the leading company in the market, but continued to see its retail volume share decline due to increasing competition from more affordable brands.

Internet retailing is the most dynamic distribution channel

Electronics and appliance specialist retailers remained the leading distribution channel for consumer electronics in value sales terms in 2017. Internet retailing ranked second in this regard, and was also the most dynamic channel in current value growth terms. Its performance was bolstered as electronics and appliance specialist retailers chains continued to pursue multi-channel strategies via the development of their online sales portals. These chains continued to remove certain products from the shelves of their brick-and-mortar outlets to cut storage costs, and instead encouraged consumers to buy them via their online stores.

Consumer electronics looks set to develop positively over the forecast period

Over the forecast period, consumer electronics in Ukraine is expected to post growth in retail volume sales and value sales at constant 2017 prices. It is expected that economic recovery will support the positive development of the market as a whole, as this will encourage many Ukrainians to make consumer electronics purchases that they postponed during the economic and political crisis of 2014-2015. However, despite the broadly positive outlook, not all market categories will see retail volume sales return to the pre-crisis levels of 2013. In line with the rising penetration of smartphones and mobile internet subscriptions, it is expected that demand for complementary connected devices that can be used while on-the-go will continue to grow steadily.

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Consumer Electronics Sample Report Consumer Electronics Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Electronics industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Electronics industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Ukraine for free:

The Consumer Electronics in Ukraine market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Electronics in Ukraine?
What is the fastest growing product category?
What consumer electronics segments are growing the fastest?
What are the major technology trends in new consumer electronics products?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Consumer Electronics in Ukraine

EXECUTIVE SUMMARY

Consumer electronics posts mixed but generally improved performance

Rising smartphone ownership affects several consumer electronics categories

Samsung Electronics Ukraine TOV maintains its market lead

Internet retailing is the most dynamic distribution channel

Consumer electronics looks set to develop positively over the forecast period

KEY TRENDS AND DEVELOPMENTS

Economic recovery drives up average unit prices in consumer electronics

Outlook

Store-based specialist retailers strengthen their online presence

Outlook

Roll out of 3G internet access bolsters demand for smartphones

Outlook

MARKET DATA

Table 1 Sales of Consumer Electronics by Category: Volume 2012-2017
Table 2 Sales of Consumer Electronics by Category: Value 2012-2017
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2012-2017
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2013-2017
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2014-2017
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2012-2017
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2017-2022
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2017-2022
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2017-2022
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Consumer Electronics in Ukraine - Company Profiles

Comfy Trade TOV in Consumer Electronics (Ukraine)

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Comfy-Trade TOV: Key Facts
Summary 3 Comfy-Trade TOV: Operational Indicators 2015-2016

COMPANY BACKGROUND

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Summary 4 Comfy-Trade TOV: Competitive Position 2016

Navigator TOV in Consumer Electronics (Ukraine)

STRATEGIC DIRECTION

KEY FACTS

Summary 5 Navigator TOV: Key Facts

COMPETITIVE POSITIONING

Summary 6 Navigator TOV: Competitive Position 2017

Computers and Peripherals in Ukraine

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 12 Sales of Computers and Peripherals by Category: Volume 2012-2017
Table 13 Sales of Computers and Peripherals by Category: Value 2012-2017
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2012-2017
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2012-2017
Table 16 Sales of Computers by Category: Business Volume 2012-2017
Table 17 Sales of Computers by Category: Business Value MSP 2012-2017
Table 18 Sales of Computers by Category: Busines Volume Growth 2012-2017
Table 19 Sales of Computers by Category: Business Value MSP Growth 2012-2017
Table 20 Sales of Laptops by Form Factor 2016-2017
Table 21 Sales of Tablets by Operating System 2012-2017
Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2013-2017
Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2014-2017
Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2012-2017
Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2017-2022
Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2017-2022
Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2017-2022
Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2017-2022
Table 29 Forecast Sales of Computers by Category: Business Volume 2017-2022
Table 30 Forecast Sales of Computers by Category: Business Value MSP 2017-2022
Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2017-2022
Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2017-2022
Table 33 Forecast Sales of Laptops by Form Factor 2017-2022
Table 34 Forecast Sales of Tablets by Operating System 2016-2018

Home Audio and Cinema in Ukraine

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 35 Sales of Home Audio and Cinema by Category: Volume 2012-2017
Table 36 Sales of Home Audio and Cinema by Category: Value 2012-2017
Table 37 Sales of Home Audio and Cinema by Category: % Volume Growth 2012-2017
Table 38 Sales of Home Audio and Cinema by Category: % Value Growth 2012-2017
Table 39 NBO Company Shares of Home Audio and Cinema: % Volume 2013-2017
Table 40 LBN Brand Shares of Home Audio and Cinema: % Volume 2014-2017
Table 41 Distribution of Home Audio and Cinema by Channel: % Volume 2012-2017
Table 42 Forecast Sales of Home Audio and Cinema by Category: Volume 2017-2022
Table 43 Forecast Sales of Home Audio and Cinema by Category: Value 2017-2022
Table 44 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2017-2022
Table 45 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2017-2022

Home Video in Ukraine

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 46 Sales of Home Video by Category: Volume 2012-2017
Table 47 Sales of Home Video by Category: Value 2012-2017
Table 48 Sales of Home Video by Category: % Volume Growth 2012-2017
Table 49 Sales of Home Video by Category: % Value Growth 2012-2017
Table 50 Sales of LCD TVs by Network Connectivity: % Retail Volume 2012-2017
Table 51 Sales of OLED TVs by Network Connectivity: % Retail Volume 2012-2017
Table 52 Sales of Plasma TVs by Network Connectivity: % Retail Volume 2012-2017
Table 53 NBO Company Shares of Home Video: % Volume 2013-2017
Table 54 LBN Brand Shares of Home Video: % Volume 2014-2017
Table 55 Distribution of Home Video by Channel: % Volume 2012-2017
Table 56 Forecast Sales of Home Video by Category: Volume 2017-2022
Table 57 Forecast Sales of Home Video by Category: Value 2017-2022
Table 58 Forecast Sales of Home Video by Category: % Volume Growth 2017-2022
Table 59 Forecast Sales of Home Video by Category: % Value Growth 2017-2022
Table 60 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2017-2022
Table 61 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2017-2022

Imaging Devices in Ukraine

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 62 Sales of Imaging Devices by Category: Volume 2012-2017
Table 63 Sales of Imaging Devices by Category: Value 2012-2017
Table 64 Sales of Imaging Devices by Category: % Volume Growth 2012-2017
Table 65 Sales of Imaging Devices by Category: % Value Growth 2012-2017
Table 66 Sales of Digital Cameras by Type: % Retail Volume 2012-2017
Table 67 NBO Company Shares of Imaging Devices: % Volume 2013-2017
Table 68 LBN Brand Shares of Imaging Devices: % Volume 2014-2017
Table 69 Distribution of Imaging Devices by Channel: % Volume 2012-2017
Table 70 Forecast Sales of Imaging Devices by Category: Volume 2017-2022
Table 71 Forecast Sales of Imaging Devices by Category: Value 2017-2022
Table 72 Forecast Sales of Imaging Devices by Category: % Volume Growth 2017-2022
Table 73 Forecast Sales of Imaging Devices by Category: % Value Growth 2017-2022
Table 74 Forecast Sales of Digital Cameras by Type: % Retail Volume 2017-2022

In-Car Entertainment in Ukraine

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 75 Sales of In-Car Entertainment by Category: Volume 2012-2017
Table 76 Sales of In-Car Entertainment by Category: Value 2012-2017
Table 77 Sales of In-Car Entertainment by Category: % Volume Growth 2012-2017
Table 78 Sales of In-Car Entertainment by Category: % Value Growth 2012-2017
Table 79 NBO Company Shares of In-Car Entertainment: % Volume 2013-2017
Table 80 LBN Brand Shares of In-Car Entertainment: % Volume 2014-2017
Table 81 Distribution of In-Car Entertainment by Channel: % Volume 2012-2017
Table 82 Forecast Sales of In-Car Entertainment by Category: Volume 2017-2022
Table 83 Forecast Sales of In-Car Entertainment by Category: Value 2017-2022
Table 84 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2017-2022
Table 85 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2017-2022

Mobile Phones in Ukraine

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 86 Sales of Mobile Phones by Category: Volume 2012-2017
Table 87 Sales of Mobile Phones by Category: Value 2012-2017
Table 88 Sales of Mobile Phones by Category: % Volume Growth 2012-2017
Table 89 Sales of Mobile Phones by Category: % Value Growth 2012-2017
Table 90 Sales of Smartphones by Screen Size: % Retail Volume 2016-2017
Table 91 NBO Company Shares of Mobile Phones: % Volume 2013-2017
Table 92 LBN Brand Shares of Mobile Phones: % Volume 2014-2017
Table 93 Distribution of Mobile Phones by Channel: % Volume 2012-2017
Table 94 Forecast Sales of Mobile Phones by Category: Volume 2017-2022
Table 95 Forecast Sales of Mobile Phones by Category: Value 2017-2022
Table 96 Forecast Sales of Mobile Phones by Category: % Volume Growth 2017-2022
Table 97 Forecast Sales of Mobile Phones by Category: % Value Growth 2017-2022
Table 98 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2017-2022

Portable Players in Ukraine

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 99 Sales of Portable Players by Category: Volume 2012-2017
Table 100 Sales of Portable Players by Category: Value 2012-2017
Table 101 Sales of Portable Players by Category: % Volume Growth 2012-2017
Table 102 Sales of Portable Players by Category: % Value Growth 2012-2017
Table 103 NBO Company Shares of Portable Players: % Volume 2013-2017
Table 104 LBN Brand Shares of Portable Players: % Volume 2014-2017
Table 105 Distribution of Portable Players by Channel: % Volume 2012-2017
Table 106 Forecast Sales of Portable Players by Category: Volume 2017-2022
Table 107 Forecast Sales of Portable Players by Category: Value 2017-2022
Table 108 Forecast Sales of Portable Players by Category: % Volume Growth 2017-2022
Table 109 Forecast Sales of Portable Players by Category: % Value Growth 2017-2022

Wearable Electronics in Ukraine

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 110 Sales of Wearable Electronics by Category: Volume 2012-2107
Table 111 Sales of Wearable Electronics by Category: Value 2012-2107
Table 112 Sales of Wearable Electronics by Category: % Volume Growth 2014-2017
Table 113 Sales of Wearable Electronics by Category: % Value Growth 2014-2017
Table 114 NBO Company Shares of Wearable Electronics: % Volume 2013-2017
Table 115 LBN Brand Shares of Wearable Electronics: % Volume 2014-2017
Table 116 Distribution of Wearable Electronics by Channel: % Volume 2013-2017
Table 117 Forecast Sales of Wearable Electronics by Category: Volume 2017-2022
Table 118 Forecast Sales of Wearable Electronics by Category: Value 2017-2022
Table 119 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2017-2022
Table 120 Forecast Sales of Wearable Electronics by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Consumer Electronics in Ukraine

New Report Guarantee

Executive Summary

New Report Guarantee

Consumer electronics posts mixed but generally improved performance

Rising smartphone ownership affects several consumer electronics categories

Samsung Electronics Ukraine TOV maintains its market lead

Internet retailing is the most dynamic distribution channel

Consumer electronics looks set to develop positively over the forecast period

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Consumer Electronics in Ukraine

EXECUTIVE SUMMARY

Consumer electronics posts mixed but generally improved performance

Rising smartphone ownership affects several consumer electronics categories

Samsung Electronics Ukraine TOV maintains its market lead

Internet retailing is the most dynamic distribution channel

Consumer electronics looks set to develop positively over the forecast period

KEY TRENDS AND DEVELOPMENTS

Economic recovery drives up average unit prices in consumer electronics

Store-based specialist retailers strengthen their online presence

Roll out of 3G internet access bolsters demand for smartphones

MARKET DATA

SOURCES

Consumer Electronics in Ukraine - Company Profiles

Comfy Trade TOV in Consumer Electronics (Ukraine)

STRATEGIC DIRECTION

KEY FACTS

COMPANY BACKGROUND

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Navigator TOV in Consumer Electronics (Ukraine)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Computers and Peripherals in Ukraine

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Home Audio and Cinema in Ukraine

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Home Video in Ukraine

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Imaging Devices in Ukraine

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

In-Car Entertainment in Ukraine

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Mobile Phones in Ukraine

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Portable Players in Ukraine

HEADLINES