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Learn moreOct 2020
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Consumer electronics in Ukraine is expected to record volume decline in 2020 due to the economic impact of COVID-19 and the consequent reduction in real purchasing power and difficulties importing consumer electronics. Home audio and cinema was particularly impacted as consumers cut back on big-ticket and discretionary purchases.
From 17 March, the government in Ukraine ordered the closure of most public places and facilities nationwide, except for pharmacies, banks, gas stations, insurance companies and grocery stores. All public events and gatherings of more than 10 people, including religious ceremonies, were banned.
Samsung Electronics Ukraine TOV maintained its lead in consumer electronics in 2020 due to its wide product portfolio and innovation in many categories, including televisions and smartphones which it also leads. Xiaomi followed Samsung, recording pleasing sales and share growth as it is considered to offer good value for money, which was especially important in 2020 as a result of the reduction of purchasing power and consequent cutting down on discretionary purchases due to COVID-19.
E-commerce remained the fastest-growing distribution channel within consumer electronics in Ukraine in 2020. With the temporary closure of stores, especially electronics and appliance specialist retailers, due to COVID-19, 2020 has seen a shift to e-commerce, which is expected to increase its share of total sales from 23% in 2019 to 31% in 2020.
Retail volume sales of consumer electronics in Ukraine are expected to recover in 2021 and record further growth over the rest of the forecast period to 2025. The economic downturn following the COVID-19 pandemic will, however, continue to impact buying power and consumer confidence, thereby limiting discretionary purchases as many consumers will weigh the significance of each major purchase.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Consumer Electronics industry in Ukraine with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Electronics industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Consumer Electronics market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.