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Country Report

Consumer Electronics in

Consumer Electronics in Ukraine

6 pages, Aug 2019

US$2,640

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Executive Summary

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Rising stability continues to boost demand for consumer electronics

The improving economy continues to boost consumer purchasing power and consumer electronics volume sales in Ukraine. On the one hand, consumers are making purchases that they had postponed over the review period as a result of the recent economic and political crisis, especially within computers and peripherals, home video and mobile phones.

Shift towards convenience and mobility impacting consumer demand

In addition to rising consumer purchasing power, the mobility trend is also impacting consumer preferences within consumer electronics. Ukrainians are living more and more active lifestyles and spending less time at home and traveling.

New entries and innovative product developments fuelling competition

Competition is intensifying in most areas due to the activities of leading companies, as well as increasing pressure from smaller players looking to improve their position. Google TOV and U Watch are performing particularly well, with the former company only entering wireless speakers at the end of the review period and since posting rapid growth, albeit from a small base.

Convenient internet retailers continue to gain distribution share

Internet retailing remains the fastest growing distribution channel within consumer electronics in Ukraine. This can be attributed to a number of factors.

Rising disposable incomes to continue fuelling sales over forecast period

Consumer electronics is expected to continue posting healthy volume growth over the forecast period. While overall volume sales declined during the review period as a result of the 2014-15 crisis, the improving economy and rising consumer purchasing power will boost development over the coming years.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Electronics industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Electronics industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Ukraine for free:

The Consumer Electronics in Ukraine market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Electronics in Ukraine?
What is the fastest growing product category?
What consumer electronics segments are growing the fastest?
What are the major technology trends in new consumer electronics products?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Consumer Electronics in Ukraine

EXECUTIVE SUMMARY

Rising stability continues to boost demand for consumer electronics

Shift towards convenience and mobility impacting consumer demand

New entries and innovative product developments fuelling competition

Convenient internet retailers continue to gain distribution share

Rising disposable incomes to continue fuelling sales over forecast period

MARKET DATA

Table 1 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 2 Sales of Consumer Electronics by Category: Value 2014-2019
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Computers and Peripherals in Ukraine

HEADLINES

PROSPECTS

Shift to higher spec models among both consumers and businesses

Growing popularity of smartphones continues to negatively impact sales

Bleak prospects for forecast period sales despite recovering economy

COMPETITIVE LANDSCAPE

Lenovo remains in pole position thanks to wide product offering

Ukrainian brands struggling to compete with international players

Focus on affordability helps Apple consolidate leading position in tablets

CATEGORY DATA

Table 12 Sales of Computers and Peripherals by Category: Volume 2014-2019
Table 13 Sales of Computers and Peripherals by Category: Value 2014-2019
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2014-2019
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2014-2019
Table 16 Sales of Computers by Category: Business Volume 2014-2019
Table 17 Sales of Computers by Category: Business Value MSP 2014-2019
Table 18 Sales of Computers by Category: Busines Volume Growth 2014-2019
Table 19 Sales of Computers by Category: Business Value MSP Growth 2014-2019
Table 20 Sales of Laptops by Form Factor 2018-2019
Table 21 Sales of Tablets by Operating System 2014-2019
Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2015-2019
Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2016-2019
Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2014-2019
Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2019-2024
Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2019-2024
Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2019-2024
Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2019-2024
Table 29 Forecast Sales of Computers by Category: Business Volume 2019-2024
Table 30 Forecast Sales of Computers by Category: Business Value MSP 2019-2024
Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2019-2024
Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2019-2024
Table 33 Forecast Sales of Laptops by Form Factor 2019-2024
Table 34 Forecast Sales of Tablets by Operating System 2019-2024

Home Audio and Cinema in Ukraine

HEADLINES

PROSPECTS

Intense competition from wireless speakers negatively impacting sales

Demand increasingly limited to high income users looking for high spec models

Shift to higher quality fuelling unit price growth

COMPETITIVE LANDSCAPE

Yamaha consolidates leading position by targeting higher income consumers

Mid-premium players face growing competition from high quality low-end brands

Exit of some brands in response to dwindling sales

CATEGORY DATA

Table 35 Sales of Home Audio and Cinema by Category: Volume 2014-2019
Table 36 Sales of Home Audio and Cinema by Category: Value 2014-2019
Table 37 Sales of Home Audio and Cinema by Category: % Volume Growth 2014-2019
Table 38 Sales of Home Audio and Cinema by Category: % Value Growth 2014-2019
Table 39 NBO Company Shares of Home Audio and Cinema: % Volume 2015-2019
Table 40 LBN Brand Shares of Home Audio and Cinema: % Volume 2016-2019
Table 41 Distribution of Home Audio and Cinema by Channel: % Volume 2014-2019
Table 42 Forecast Sales of Home Audio and Cinema by Category: Volume 2019-2024
Table 43 Forecast Sales of Home Audio and Cinema by Category: Value 2019-2024
Table 44 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2019-2024
Table 45 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2019-2024

Home Video in Ukraine

HEADLINES

PROSPECTS

Improving economy fuelling demand for higher spec LCD TVs

Demand for OLED TVs rising rapidly, although sales remain niche

BD players close to exiting market

COMPETITIVE LANDSCAPE

Leading player Samsung expanding OLED TV presence

Rising sales attract new lower cost players

LG increasingly focusing on OLED TVs

CATEGORY DATA

Table 46 Sales of Home Video by Category: Volume 2014-2019
Table 47 Sales of Home Video by Category: Value 2014-2019
Table 48 Sales of Home Video by Category: % Volume Growth 2014-2019
Table 49 Sales of Home Video by Category: % Value Growth 2014-2019
Table 50 Sales of LCD TVs by Network Connectivity: % Retail Volume 2014-2019
Table 51 Sales of OLED TVs by Network Connectivity: % Retail Volume 2014-2019
Table 52 NBO Company Shares of Home Video: % Volume 2015-2019
Table 53 LBN Brand Shares of Home Video: % Volume 2016-2019
Table 54 Distribution of Home Video by Channel: % Volume 2014-2019
Table 55 Forecast Sales of Home Video by Category: Volume 2019-2024
Table 56 Forecast Sales of Home Video by Category: Value 2019-2024
Table 57 Forecast Sales of Home Video by Category: % Volume Growth 2019-2024
Table 58 Forecast Sales of Home Video by Category: % Value Growth 2019-2024
Table 59 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2019-2024
Table 60 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2019-2024

Imaging Devices in Ukraine

HEADLINES

PROSPECTS

Sales hit hard by widespread popularity of smartphones

Rising demand for action cameras helps limit decline in overall volume sales

Shift towards professional digital cameras fuels unit prices

COMPETITIVE LANDSCAPE

Leading players invest in innovation in response to declining sales

New MTI digital camcorder range proves popular with consumers

Xiaomi continues to expand consumer base by focusing on affordability

CATEGORY DATA

Table 61 Sales of Imaging Devices by Category: Volume 2014-2019
Table 62 Sales of Imaging Devices by Category: Value 2014-2019
Table 63 Sales of Imaging Devices by Category: % Volume Growth 2014-2019
Table 64 Sales of Imaging Devices by Category: % Value Growth 2014-2019
Table 65 Sales of Digital Cameras by Type: % Retail Volume 2014-2019
Table 66 NBO Company Shares of Imaging Devices: % Volume 2015-2019
Table 67 LBN Brand Shares of Imaging Devices: % Volume 2016-2019
Table 68 Distribution of Imaging Devices by Channel: % Volume 2014-2019
Table 69 Forecast Sales of Imaging Devices by Category: Volume 2019-2024
Table 70 Forecast Sales of Imaging Devices by Category: Value 2019-2024
Table 71 Forecast Sales of Imaging Devices by Category: % Volume Growth 2019-2024
Table 72 Forecast Sales of Imaging Devices by Category: % Value Growth 2019-2024
Table 73 Forecast Sales of Digital Cameras by Type: % Retail Volume 2019-2024

In-Car Entertainment in Ukraine

HEADLINES

PROSPECTS

Shift to modern vehicles negatively impacting in-dash media players sales

Rising demand for better quality fuelling unit prices

Demand increasingly limited to niche group of high-spec users

COMPETITIVE LANDSCAPE

Garmin recovers to consolidate leading position within in-car navigation

Leading multinationals facing growing competition from smaller players

Low-end brands improve volume sales

CATEGORY DATA

Table 74 Sales of In-Car Entertainment by Category: Volume 2014-2019
Table 75 Sales of In-Car Entertainment by Category: Value 2014-2019
Table 76 Sales of In-Car Entertainment by Category: % Volume Growth 2014-2019
Table 77 Sales of In-Car Entertainment by Category: % Value Growth 2014-2019
Table 78 NBO Company Shares of In-Car Entertainment: % Volume 2015-2019
Table 79 LBN Brand Shares of In-Car Entertainment: % Volume 2016-2019
Table 80 Distribution of In-Car Entertainment by Channel: % Volume 2014-2019
Table 81 Forecast Sales of In-Car Entertainment by Category: Volume 2019-2024
Table 82 Forecast Sales of In-Car Entertainment by Category: Value 2019-2024
Table 83 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2019-2024
Table 84 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2019-2024

Mobile Phones in Ukraine

HEADLINES

PROSPECTS

Improving mobile internet penetration driving smartphones sales

Shift away from using two mobile operator services

Shift to higher quality models fuels unit prices within mobile phones

COMPETITIVE LANDSCAPE

Leading brands facing growing pressure from newcomers

Huawei continues to gain share by targeting local consumers

Leading brands facing competition from new low price players in smartphones

CATEGORY DATA

Table 85 Sales of Mobile Phones by Category: Volume 2014-2019
Table 86 Sales of Mobile Phones by Category: Value 2014-2019
Table 87 Sales of Mobile Phones by Category: % Volume Growth 2014-2019
Table 88 Sales of Mobile Phones by Category: % Value Growth 2014-2019
Table 89 Sales of Smartphones by Screen Size: % Retail Volume 2018-2019
Table 90 NBO Company Shares of Mobile Phones: % Volume 2015-2019
Table 91 LBN Brand Shares of Mobile Phones: % Volume 2016-2019
Table 92 Distribution of Mobile Phones by Channel: % Volume 2014-2019
Table 93 Forecast Sales of Mobile Phones by Category: Volume 2019-2024
Table 94 Forecast Sales of Mobile Phones by Category: Value 2019-2024
Table 95 Forecast Sales of Mobile Phones by Category: % Volume Growth 2019-2024
Table 96 Forecast Sales of Mobile Phones by Category: % Value Growth 2019-2024
Table 97 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2019-2024

Portable Players in Ukraine

HEADLINES

PROSPECTS

Rising demand for wireless speakers limits overall decline in sales

Multi-functionality of smartphones making purchases in most areas unnecessary

Shift to higher spec wireless speakers fuels unit prices

COMPETITIVE LANDSCAPE

JBL continues to lead wireless speakers with optimum price-quality mix

Google continues to gain ground rapidly in wireless speakers

Medium priced wireless speakers brands record significant rise in volume sales

CATEGORY DATA

Table 98 Sales of Portable Players by Category: Volume 2014-2019
Table 99 Sales of Portable Players by Category: Value 2014-2019
Table 100 Sales of Portable Players by Category: % Volume Growth 2014-2019
Table 101 Sales of Portable Players by Category: % Value Growth 2014-2019
Table 102 NBO Company Shares of Portable Players: % Volume 2015-2019
Table 103 LBN Brand Shares of Portable Players: % Volume 2016-2019
Table 104 Distribution of Portable Players by Channel: % Volume 2014-2019
Table 105 Forecast Sales of Portable Players by Category: Volume 2019-2024
Table 106 Forecast Sales of Portable Players by Category: Value 2019-2024
Table 107 Forecast Sales of Portable Players by Category: % Volume Growth 2019-2024
Table 108 Forecast Sales of Portable Players by Category: % Value Growth 2019-2024

Wearable Electronics in Ukraine

HEADLINES

PROSPECTS

Demand boosted by rising consumer health and wellness awareness

Multi-functionality ensures smart wearables continue to drive growth

Rising affordability boosts interest in new models

COMPETITIVE LANDSCAPE

Xiaomi consolidates leading position with offering of affordable brands

Strong competition from new players offering affordable ranges

Smart wearables consumers remain brand oriented

CATEGORY DATA

Table 109 Sales of Wearable Electronics by Category: Volume 2014-2019
Table 110 Sales of Wearable Electronics by Category: Value 2014-2019
Table 111 Sales of Wearable Electronics by Category: % Volume Growth 2014-2019
Table 112 Sales of Wearable Electronics by Category: % Value Growth 2014-2019
Table 113 NBO Company Shares of Wearable Electronics: % Volume 2015-2019
Table 114 LBN Brand Shares of Wearable Electronics: % Volume 2016-2019
Table 115 Distribution of Wearable Electronics by Channel: % Volume 2015-2019
Table 116 Forecast Sales of Wearable Electronics by Category: Volume 2019-2024
Table 117 Forecast Sales of Wearable Electronics by Category: Value 2019-2024
Table 118 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2019-2024
Table 119 Forecast Sales of Wearable Electronics by Category: % Value Growth 2019-2024

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Megatrends

Country Report

Consumer Electronics in Ukraine

New Report Guarantee

Executive Summary

New Report Guarantee

Rising stability continues to boost demand for consumer electronics

Shift towards convenience and mobility impacting consumer demand

New entries and innovative product developments fuelling competition

Convenient internet retailers continue to gain distribution share

Rising disposable incomes to continue fuelling sales over forecast period

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Consumer Electronics in Ukraine

EXECUTIVE SUMMARY

Rising stability continues to boost demand for consumer electronics

Shift towards convenience and mobility impacting consumer demand

New entries and innovative product developments fuelling competition

Convenient internet retailers continue to gain distribution share

Rising disposable incomes to continue fuelling sales over forecast period

MARKET DATA

SOURCES

Computers and Peripherals in Ukraine

HEADLINES

PROSPECTS

Shift to higher spec models among both consumers and businesses

Growing popularity of smartphones continues to negatively impact sales

Bleak prospects for forecast period sales despite recovering economy

COMPETITIVE LANDSCAPE

Lenovo remains in pole position thanks to wide product offering

Ukrainian brands struggling to compete with international players

Focus on affordability helps Apple consolidate leading position in tablets

CATEGORY DATA

Home Audio and Cinema in Ukraine

HEADLINES

PROSPECTS

Intense competition from wireless speakers negatively impacting sales

Demand increasingly limited to high income users looking for high spec models

Shift to higher quality fuelling unit price growth

COMPETITIVE LANDSCAPE

Yamaha consolidates leading position by targeting higher income consumers

Mid-premium players face growing competition from high quality low-end brands

Exit of some brands in response to dwindling sales

CATEGORY DATA

Home Video in Ukraine

HEADLINES

PROSPECTS

Improving economy fuelling demand for higher spec LCD TVs

Demand for OLED TVs rising rapidly, although sales remain niche

BD players close to exiting market

COMPETITIVE LANDSCAPE

Leading player Samsung expanding OLED TV presence

Rising sales attract new lower cost players

LG increasingly focusing on OLED TVs

CATEGORY DATA

Imaging Devices in Ukraine

HEADLINES

PROSPECTS

Sales hit hard by widespread popularity of smartphones

Rising demand for action cameras helps limit decline in overall volume sales

Shift towards professional digital cameras fuels unit prices

COMPETITIVE LANDSCAPE

Leading players invest in innovation in response to declining sales

New MTI digital camcorder range proves popular with consumers

Xiaomi continues to expand consumer base by focusing on affordability

CATEGORY DATA

In-Car Entertainment in Ukraine

HEADLINES

PROSPECTS

Shift to modern vehicles negatively impacting in-dash media players sales

Rising demand for better quality fuelling unit prices

Demand increasingly limited to niche group of high-spec users

COMPETITIVE LANDSCAPE

Garmin recovers to consolidate leading position within in-car navigation

Leading multinationals facing growing competition from smaller players

Low-end brands improve volume sales

CATEGORY DATA