Executive Summary
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
COVID-19 impact on consumer electronics
The outbreak of COVID-19 in Sweden is predicted to lead to a deeper decline in volume growth for consumer electronics, with an overall volume decline of 8% expected for 2020, compared to 5% recorded in 2019. Home audio and cinema, in-car entertainment and imaging devices are the areas set to record the most significant decline in growth.
COVID-19 country impact
There have been no restrictions or lockdowns in Sweden, except for a ban on gatherings of more than 50 people that was introduced on 29 March (except for schools and workplaces). There have been recommendations from the Public Institute of Health that people should not travel outside of the country or even inside the country, unless absolutely necessary, but no strict rules were in place to limit this.
Company response
Samsung Electronics Nordic AB is set to lead the competitive landscape in 2020, extending its market share and recording an increase in volume growth, despite the outbreak of COVID-19. The player is set to record double-digit volume growth for its monitor sales, benefiting from consumers keen to create home offices, reaching for the recognisable, quality brand Samsung.
Retailing shift
COVID-19 is changing the retailing landscape in Sweden, with a more pronounced shift seen towards e-commerce retailing, despite retailers in the country not being forced to closed. With consumers wary of catching the virus, e-commerce and home delivery quickly became a preferred method of shopping for many, with store-based outlets also doubling their collection points, to account for the increased volume of orders placed online.
What next for consumer electronics?
The outbreak of COVID-19 in Sweden is set to lead to a deeper volume decline for consumer electronics in 2020, as increased price sensitivity partners with consumers reluctancy to browse instore, stifling growth for the year.
Files are delivered directly into your account within a few minutes of purchase.
Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Consumer Electronics industry in Sweden with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Consumer Electronics industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Sweden for free:
The Consumer Electronics in Sweden market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Consumer Electronics in Sweden?
- What is the fastest growing product category?
- What consumer electronics segments are growing the fastest?
- What are the major technology trends in new consumer electronics products?
- How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?
- How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Consumer Electronics market research database.
Table of Contents
Consumer Electronics in Sweden
EXECUTIVE SUMMARY
COVID-19 impact on consumer electronics
COVID-19 country impact
Company response
Retailing shift
What next for consumer electronics?
MARKET DATA
Table 1 Sales of Consumer Electronics by Category: Volume 2015-2020
Table 2 Sales of Consumer Electronics by Category: Value 2015-2020
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2016-2020
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2017-2020
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2015-2020
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2020-2025
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2020-2025
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 1 Research Sources
Computers and Peripherals in Sweden
KEY DATA FINDINGS
2020 IMPACT
Sales are boosted by the requirement for some consumers to have a home office; however, overall volume growth will suffer from increased price-sensitivity
Despite the need for in-home entertainment, tablets are set to record the sharpest volume decline, as consumers focus on household essentials
Apple continues to lead, however, high-price points sees the player recording a decline in unit sales, while Lenovo and Huawei Technologies record an increase
RECOVERY AND OPPORTUNITIES
The economic recession is set to challenge the landscape across the full forecast period, as computers and peripherals continue to record volume decline
Laptops is set to have the most positive performance, despite negative volume growth for most of the forecast period
Desktops and printers record the worst performance over the forecast period, with a growing demand for sustainability and portable electronics damaging growth
CATEGORY DATA
Table 12 Sales of Computers and Peripherals by Category: Volume 2015-2020
Table 13 Sales of Computers and Peripherals by Category: Value 2015-2020
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2015-2020
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2015-2020
Table 16 Sales of Computers by Category: Business Volume 2015-2020
Table 17 Sales of Computers by Category: Business Value MSP 2015-2020
Table 18 Sales of Computers by Category: Busines Volume Growth 2015-2020
Table 19 Sales of Computers by Category: Business Value MSP Growth 2015-2020
Table 20 Sales of Laptops by Form Factor 2018-2020
Table 21 Sales of Tablets by Operating System 2015-2020
Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2016-2020
Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2017-2020
Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2015-2020
Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2020-2025
Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2020-2025
Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2020-2025
Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2020-2025
Table 29 Forecast Sales of Computers by Category: Business Volume 2020-2025
Table 30 Forecast Sales of Computers by Category: Business Value MSP 2020-2025
Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2020-2025
Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2020-2025
Table 33 Forecast Sales of Laptops by Form Factor 2020-2025
Table 34 Forecast Sales of Tablets by Operating System 2020-2021
In-Car Entertainment in Sweden
KEY DATA FINDINGS
2020 IMPACT
The outbreak of COVID-19 limits car journeys, as modern cars also dampened growth, due to the high quality of their inbuilt features
Smartphones continue to challenge volume growth for in-car entertainment, with car navigation systems predicted to see the sharpest decline in volume growth for 2020
Garmin leads, however it loses both market share and volume sales in 2020, due to the outbreak of COVID-19 and consumers increased time spent at home
RECOVERY AND OPPORTUNITIES
In-car entertainment will record a double-digit decline across the forecast period, as the economic recession partners with consumers questioning car ownership
Smartphones will remain the key challenge to volume sales across the forecast period, offering navigation systems and media players to consumers
The quality of in-built navigation systems and in-car speakers further damages sales and volume growth for in-car entertainment
CATEGORY DATA
Table 35 Sales of In-Car Entertainment by Category: Volume 2015-2020
Table 36 Sales of In-Car Entertainment by Category: Value 2015-2020
Table 37 Sales of In-Car Entertainment by Category: % Volume Growth 2015-2020
Table 38 Sales of In-Car Entertainment by Category: % Value Growth 2015-2020
Table 39 NBO Company Shares of In-Car Entertainment: % Volume 2016-2020
Table 40 LBN Brand Shares of In-Car Entertainment: % Volume 2017-2020
Table 41 Distribution of In-Car Entertainment by Channel: % Volume 2015-2020
Table 42 Forecast Sales of In-Car Entertainment by Category: Volume 2020-2025
Table 43 Forecast Sales of In-Car Entertainment by Category: Value 2020-2025
Table 44 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2020-2025
Table 45 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2020-2025
Home Audio and Cinema in Sweden
KEY DATA FINDINGS
2020 IMPACT
COVID-19 reduces spending while home audio and cinema suffers from the competition from mobile options and wireless speakers
Soundbars are increasingly preferred for their sleek designs, aligning with the demand for modern, clean, minimalist aesthetics
Samsung retains its lead, while premium player Sonos records a decline in volume sales, due to the outbreak of COVID-19 and increased price-sensitivity
RECOVERY AND OPPORTUNITIES
With COVID-19 damaging volume growth in 2020, forecast volume growth is set to struggle as consumers demand convenient, aesthetically pleasing goods
Advanced quality leads to higher price-points and longer replacement cycles, which dampens volume growth across the forecast period
Digital media player docks set to exit the landscape, however, increased love of vinyl records creates an opportunity for future volume growth in home audio
CATEGORY DATA
Table 46 Sales of Home Audio and Cinema by Category: Volume 2015-2020
Table 47 Sales of Home Audio and Cinema by Category: Value 2015-2020
Table 48 Sales of Home Audio and Cinema by Category: % Volume Growth 2015-2020
Table 49 Sales of Home Audio and Cinema by Category: % Value Growth 2015-2020
Table 50 NBO Company Shares of Home Audio and Cinema: % Volume 2016-2020
Table 51 LBN Brand Shares of Home Audio and Cinema: % Volume 2017-2020
Table 52 Distribution of Home Audio and Cinema by Channel: % Volume 2015-2020
Table 53 Forecast Sales of Home Audio and Cinema by Category: Volume 2020-2025
Table 54 Forecast Sales of Home Audio and Cinema by Category: Value 2020-2025
Table 55 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2020-2025
Table 56 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2020-2025
Home Video in Sweden
KEY DATA FINDINGS
2020 IMPACT
Double-digit volume growth is recorded for OLED TVs, as staying at home results in an uplift of television use throughout the country
The demand for video players falls, as streaming services become increasingly popular throughout the country
Samsung leads, despite recording a decline in volume sales, as TCL Europe records the highest increase in volume growth, benefiting from affordable price points
RECOVERY AND OPPORTUNITIES
A decline in volume growth will be the result of the economic recession, partnered with video players becoming increasingly redundant
OLED TVs is set to drive growth, as LCD TVs suffer from a lack of innovation, and a reduction in television sets per household
Sales of OLED TVs will be supported by major sporting events, including those cancelled in 2020 due to the outbreak of COVID-19
CATEGORY DATA
Table 57 Sales of Home Video by Category: Volume 2015-2020
Table 58 Sales of Home Video by Category: Value 2015-2020
Table 59 Sales of Home Video by Category: % Volume Growth 2015-2020
Table 60 Sales of Home Video by Category: % Value Growth 2015-2020
Table 61 Sales of LCD TVs by Network Connectivity: % Retail Volume 2015-2020
Table 62 Sales of OLED TVs by Network Connectivity: % Retail Volume 2015-2020
Table 63 NBO Company Shares of Home Video: % Volume 2016-2020
Table 64 LBN Brand Shares of Home Video: % Volume 2017-2020
Table 65 Distribution of Home Video by Channel: % Volume 2015-2020
Table 66 Forecast Sales of Home Video by Category: Volume 2020-2025
Table 67 Forecast Sales of Home Video by Category: Value 2020-2025
Table 68 Forecast Sales of Home Video by Category: % Volume Growth 2020-2025
Table 69 Forecast Sales of Home Video by Category: % Value Growth 2020-2025
Table 70 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2020-2025
Table 71 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2020-2025
Imaging Devices in Sweden
KEY DATA FINDINGS
2020 IMPACT
As consumers stay at home, a decline of day trips, travel and outings decreases the demand for image devices, increasing negative sales results
Smartphones are increasingly challenging sales in 2020, as they offer high-quality cameras to consumers
The competitive landscape is concentrated, as ongoing volume decline leads to major international players taking the bulk of share
RECOVERY AND OPPORTUNITIES
Volume decline will continue, as the economic recession challenges imaging devices, with digital cameras hit the worst
Smartphones continue to challenge imaging devices, as new launches focus on innovative camera features to attract buyers
Compact system cameras records a deeper decline in the early forecast period, as the economic recession lengthens professionals replacement cycles
CATEGORY DATA
Table 72 Sales of Imaging Devices by Category: Volume 2015-2020
Table 73 Sales of Imaging Devices by Category: Value 2015-2020
Table 74 Sales of Imaging Devices by Category: % Volume Growth 2015-2020
Table 75 Sales of Imaging Devices by Category: % Value Growth 2015-2020
Table 76 Sales of Digital Cameras by Type: % Retail Volume 2015-2020
Table 77 NBO Company Shares of Imaging Devices: % Volume 2016-2020
Table 78 LBN Brand Shares of Imaging Devices: % Volume 2017-2020
Table 79 Distribution of Imaging Devices by Channel: % Volume 2015-2020
Table 80 Forecast Sales of Imaging Devices by Category: Volume 2020-2025
Table 81 Forecast Sales of Imaging Devices by Category: Value 2020-2025
Table 82 Forecast Sales of Imaging Devices by Category: % Volume Growth 2020-2025
Table 83 Forecast Sales of Imaging Devices by Category: % Value Growth 2020-2025
Table 84 Forecast Sales of Digital Cameras by Type: % Retail Volume 2020-2025
Portable Players in Sweden
KEY DATA FINDINGS
2020 IMPACT
The outbreak of COVID-19 increases price-sensitivity and leads to a reduced need for portable goods, dampening volume growth for portable players
Wireless speakers benefit from offering convenient, portable solutions; however, the outbreak of COVID-19 stifles growth in 2020
Alphabet Inc declines, and Amazon loses share to Storytel, which offers affordable in-home entertainment during the COVID-19 outbreak
RECOVERY AND OPPORTUNITIES
Volume growth is not set to recover over the forecast period, as financial insecurity due to COVID-19, impacts sales of portable players
Wireless speakers record the best performance and drive sales, while other areas remain challenged by smartphone innovations
E-readers record a volume decline over the forecast period, as the competition and innovation from smartphones dampen sales
CATEGORY DATA
Table 85 Sales of Portable Players by Category: Volume 2015-2020
Table 86 Sales of Portable Players by Category: Value 2015-2020
Table 87 Sales of Portable Players by Category: % Volume Growth 2015-2020
Table 88 Sales of Portable Players by Category: % Value Growth 2015-2020
Table 89 NBO Company Shares of Portable Players: % Volume 2016-2020
Table 90 LBN Brand Shares of Portable Players: % Volume 2017-2020
Table 91 Distribution of Portable Players by Channel: % Volume 2015-2020
Table 92 Forecast Sales of Portable Players by Category: Volume 2020-2025
Table 93 Forecast Sales of Portable Players by Category: Value 2020-2025
Table 94 Forecast Sales of Portable Players by Category: % Volume Growth 2020-2025
Table 95 Forecast Sales of Portable Players by Category: % Value Growth 2020-2025
Mobile Phones in Sweden
KEY DATA FINDINGS
2020 IMPACT
COVID-19 deepens the volume decline for mobile phones, while smartphones continue to suffer from long replacement cycles
COVID-19 leads to a decline in growth for feature phones, while the decline of smartphones is the result of ongoing challenges in the industry
Samsung consolidates its lead, with Apple suffering due to high-price points, as COVID-19 increases consumers price-sensitivity
RECOVERY AND OPPORTUNITIES
Volume growth is not set to recover, as feature phones record a double-digit decline as the economic recession curbs spending on secondary phones
Lengthening replacement cycles, high price-points and market saturation lead to a decline in volume growth for smartphones
5G will roll out across the forecast period, potentially improving the performance of mobile phones
CATEGORY DATA
Table 96 Sales of Mobile Phones by Category: Volume 2015-2020
Table 97 Sales of Mobile Phones by Category: Value 2015-2020
Table 98 Sales of Mobile Phones by Category: % Volume Growth 2015-2020
Table 99 Sales of Mobile Phones by Category: % Value Growth 2015-2020
Table 100 Sales of Smartphones by Screen Size: % Retail Volume 2018-2020
Table 101 NBO Company Shares of Mobile Phones: % Volume 2016-2020
Table 102 LBN Brand Shares of Mobile Phones: % Volume 2017-2020
Table 103 Distribution of Mobile Phones by Channel: % Volume 2015-2020
Table 104 Forecast Sales of Mobile Phones by Category: Volume 2020-2025
Table 105 Forecast Sales of Mobile Phones by Category: Value 2020-2025
Table 106 Forecast Sales of Mobile Phones by Category: % Volume Growth 2020-2025
Table 107 Forecast Sales of Mobile Phones by Category: % Value Growth 2020-2025
Table 108 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2020-2025
Wearable Electronics in Sweden
KEY DATA FINDINGS
2020 IMPACT
COVID-19 leads to a decline in volume growth for wearable electronics, as on-the-go lifestyles are limited by the encouragement to stay at home
Appeal for activity watches (analogue) is rising, through a broader range that includes aesthetically pleasing designs
Apple continues to lose share due to high-price points, as Fossil and Xiaomi record positive growth
RECOVERY AND OPPORTUNITIES
Electronic wearables record positive growth in 2021, as the on-the-go lifestyle returns to Sweden
The health and wellness trend is bolstered by the outbreak of COVID-19 as some consumers increase their focus on overall wellbeing
Despite the economic recession, smart wearables enjoy positive growth in the early forecast period, benefiting from offering innovation and aesthetic appeal
CATEGORY DATA
Table 109 Sales of Wearable Electronics by Category: Volume 2015-2020
Table 110 Sales of Wearable Electronics by Category: Value 2015-2020
Table 111 Sales of Wearable Electronics by Category: % Volume Growth 2015-2020
Table 112 Sales of Wearable Electronics by Category: % Value Growth 2015-2020
Table 113 NBO Company Shares of Wearable Electronics: % Volume 2016-2020
Table 114 LBN Brand Shares of Wearable Electronics: % Volume 2017-2020
Table 115 Distribution of Wearable Electronics by Channel: % Volume 2015-2020
Table 116 Forecast Sales of Wearable Electronics by Category: Volume 2020-2025
Table 117 Forecast Sales of Wearable Electronics by Category: Value 2020-2025
Table 118 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2020-2025
Table 119 Forecast Sales of Wearable Electronics by Category: % Value Growth 2020-2025