Consumer Electronics in Sweden

August 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Electronics industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Computers and Peripherals
  • In-Car Entertainment
  • Home Audio and Cinema
  • Home Video
  • Imaging Devices
  • Mobile Phones
  • Portable Players
  • Wearable Electronics

If you're in the Consumer Electronics industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Electronics in Sweden report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Electronics in Sweden?
  • Which are the leading brands in Sweden?
  • How are products distributed in Sweden?
  • How is the rise of e-commerce changing the retail landscape?
  • How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
  • How are considerations such as urban development and the rise in single-person households driving sales growth?
  • Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
  • Where is future growth expected to be most dynamic?

Consumer Electronics in Sweden

EXECUTIVE SUMMARY

Consumer electronics in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?

MARKET DATA

Table 1 Sales of Consumer Electronics by Category: Volume 2017-2022 Table 2 Sales of Consumer Electronics by Category: Value 2017-2022 Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2017-2022 Table 4 Sales of Consumer Electronics by Category: % Value Growth 2017-2022 Table 5 NBO Company Shares of Consumer Electronics: % Volume 2018-2022 Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2019-2022 Table 7 Distribution of Consumer Electronics by Channel: % Volume 2017-2022 Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2022-2027 Table 9 Forecast Sales of Consumer Electronics by Category: Value 2022-2027 Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2022-2027 Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources

Computers and Peripherals in Sweden

KEY DATA FINDINGS

2022 DEVELOPMENTS

Pandemic-induced growth in sales of laptops and desktops sales slows down
Supply chain issues and inflation exert pressures on computers and peripherals market
As the impact of the pandemic fades, e-commerce surge will become less persistent

PROSPECTS AND OPPORTUNITIES

Decreasing demand will drag down sales of computers and peripherals
Supply chain issues to persist throughout the early stages of the forecast period
Gaming to remain popular in Sweden, even after the influence of the pandemic wanes

CATEGORY DATA

Table 12 Sales of Computers and Peripherals by Category: Volume 2017-2022 Table 13 Sales of Computers and Peripherals by Category: Value 2017-2022 Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2017-2022 Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2017-2022 Table 16 Sales of Computers by Category: Business Volume 2017-2022 Table 17 Sales of Computers by Category: Business Value MSP 2017-2022 Table 18 Sales of Computers by Category: Business Volume Growth 2017-2022 Table 19 Sales of Computers by Category: Business Value MSP Growth 2017-2022 Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2018-2022 Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2019-2022 Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2017-2022 Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2022-2027 Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2022-2027 Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2022-2027 Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2022-2027 Table 27 Forecast Sales of Computers by Category: Business Volume 2022-2027 Table 28 Forecast Sales of Computers by Category: Business Value MSP 2022-2027 Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2022-2027 Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2022-2027

In-Car Entertainment in Sweden

KEY DATA FINDINGS

2022 DEVELOPMENTS

Plummeting new car sales expected to drag down in-car entertainment sales
Smartphones and pre-installed devices cannibalise sales of in-car entertainment equipment
Garmin, Pioneer and Alpine remain the leaders in in-car entertainment

PROSPECTS AND OPPORTUNITIES

Continued sales declines ahead for in-car navigation due to proliferation of alternatives
Pre-existing challenges set to remain due to lower levels of consumer confidence
Environmental concerns and reduced car dependence to contribute to sales declines

CATEGORY DATA

Table 31 Sales of In-Car Entertainment by Category: Volume 2017-2022 Table 32 Sales of In-Car Entertainment by Category: Value 2017-2022 Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2017-2022 Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2017-2022 Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2018-2022 Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2019-2022 Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2017-2022 Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2022-2027 Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2022-2027 Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2022-2027 Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2022-2027

Home Audio and Cinema in Sweden

KEY DATA FINDINGS

2022 DEVELOPMENTS

Gloomy economic outlook and presence of substitutes weigh heavily on demand
Smaller homes contain less space for home audio and cinema equipment
Samsung, Philips and Sony remain leaders in home audio and cinema

PROSPECTS AND OPPORTUNITIES

Economic fragility and substitution trend to continue to put the squeeze on demand
Supply chain constraints, inflation and premiumisation to accelerate unit price growth
Slimmer TVs set to provide growth opportunities for soundbars

CATEGORY DATA

Table 42 Sales of Home Audio and Cinema by Category: Volume 2017-2022 Table 43 Sales of Home Audio and Cinema by Category: Value 2017-2022 Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2017-2022 Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2017-2022 Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2018-2022 Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2019-2022 Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2018-2022 Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2022-2027 Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2022-2027 Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2022-2027 Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2022-2027

Home Video in Sweden

KEY DATA FINDINGS

2022 DEVELOPMENTS

Continued shift towards bigger, premium quality TVs in 2022
The popularity of OLED TVs supports home video sales
E-commerce retains its enhanced relevance while continuing to gain sales share

PROSPECTS AND OPPORTUNITIES

Economic uncertainty and return to pre-pandemic norms to further dampen volume sales
TV OS consolidation is moving closer towards becoming a reality
Video players expected to become increasingly obsolete

CATEGORY DATA

Table 53 Sales of Home Video by Category: Volume 2017-2022 Table 54 Sales of Home Video by Category: Value 2017-2022 Table 55 Sales of Home Video by Category: % Volume Growth 2017-2022 Table 56 Sales of Home Video by Category: % Value Growth 2017-2022 Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2017-2022 Table 58 NBO Company Shares of Home Video: % Volume 2018-2022 Table 59 LBN Brand Shares of Home Video: % Volume 2019-2022 Table 60 Distribution of Home Video by Channel: % Volume 2017-2022 Table 61 Forecast Sales of Home Video by Category: Volume 2022-2027 Table 62 Forecast Sales of Home Video by Category: Value 2022-2027 Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2022-2027 Table 64 Forecast Sales of Home Video by Category: % Value Growth 2022-2027 Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2022-2027

Headphones in Sweden

KEY DATA FINDINGS

2022 DEVELOPMENTS

Demand for headphones slows down in 2022 due to maturity and economic uncertainty
Lifestyle changes continue to have an influence on consumer purchasing decisions
TWS earbuds serves as the main driver of growth in headphones during 2022

PROSPECTS AND OPPORTUNITIES

TWS earbuds set to remain particularly popular among consumers
E-commerce set to continue playing an important role in the distribution of headphones
Consumers likely to be more open to new brands as category players proliferate

CATEGORY DATA

Table 66 Sales of Headphones by Category: Volume 2017-2022 Table 67 Sales of Headphones by Category: Value 2017-2022 Table 68 Sales of Headphones by Category: % Volume Growth 2017-2022 Table 69 Sales of Headphones by Category: % Value Growth 2017-2022 Table 70 NBO Company Shares of Headphones: % Volume 2018-2022 Table 71 LBN Brand Shares of Headphones: % Volume 2019-2022 Table 72 Distribution of Headphones by Channel: % Volume 2017-2022 Table 73 Forecast Sales of Headphones by Category: Volume 2022-2027 Table 74 Forecast Sales of Headphones by Category: Value 2022-2027 Table 75 Forecast Sales of Headphones by Category: % Volume Growth 2022-2027 Table 76 Forecast Sales of Headphones by Category: % Value Growth 2022-2027

Imaging Devices in Sweden

KEY DATA FINDINGS

2022 DEVELOPMENTS

Prices on the rise amid supply chain constraints, inflation and the shift towards premium products
Imaging devices remains a niche category for professionals and advanced hobbyists
Competition from smartphones continues to represent a major challenge in 2022

PROSPECTS AND OPPORTUNITIES

Sales declines ahead as economic uncertainty and rising prices discourage replacement purchases
Ongoing decline in demand for digital cameras as smartphone cameras improve
Increased travel to provide some support to demand for imaging devices

CATEGORY DATA

Table 77 Sales of Imaging Devices by Category: Volume 2017-2022 Table 78 Sales of Imaging Devices by Category: Value 2017-2022 Table 79 Sales of Imaging Devices by Category: % Volume Growth 2017-2022 Table 80 Sales of Imaging Devices by Category: % Value Growth 2017-2022 Table 81 NBO Company Shares of Imaging Devices: % Volume 2018-2022 Table 82 LBN Brand Shares of Imaging Devices: % Volume 2019-2022 Table 83 Distribution of Imaging Devices by Channel: % Volume 2017-2022 Table 84 Forecast Sales of Imaging Devices by Category: Volume 2022-2027 Table 85 Forecast Sales of Imaging Devices by Category: Value 2022-2027 Table 86 Forecast Sales of Imaging Devices by Category: % Volume Growth 2022-2027 Table 87 Forecast Sales of Imaging Devices by Category: % Value Growth 2022-2027

Mobile Phones in Sweden

KEY DATA FINDINGS

2022 DEVELOPMENTS

Temporary rebound in demand for smartphones
Cost-competitive Chinese brands continue to gain ground over more expensive rivals
Interest in Huawei mobile phones nosedives due to security and humanitarian concerns

PROSPECTS AND OPPORTUNITIES

Saturation and higher prices will undermine growth potential in smartphones
Chinese brands set to pose a significant threat to the current category leaders
Feature phones to record sharp volume declines as spending on secondary phones falls

CATEGORY DATA

Table 88 Sales of Mobile Phones by Category: Volume 2017-2022 Table 89 Sales of Mobile Phones by Category: Value 2017-2022 Table 90 Sales of Mobile Phones by Category: % Volume Growth 2017-2022 Table 91 Sales of Mobile Phones by Category: % Value Growth 2017-2022 Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2019-2022 Table 93 NBO Company Shares of Mobile Phones: % Volume 2018-2022 Table 94 LBN Brand Shares of Mobile Phones: % Volume 2019-2022 Table 95 Distribution of Mobile Phones by Channel: % Volume 2017-2022 Table 96 Forecast Sales of Mobile Phones by Category: Volume 2022-2027 Table 97 Forecast Sales of Mobile Phones by Category: Value 2022-2027 Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2022-2027 Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2022-2027 Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2022-2027

Portable Players in Sweden

KEY DATA FINDINGS

2022 DEVELOPMENTS

Portable players continues its downward spiral as sales continue to fall
Wireless speakers registers modest growth as consumers value practicality
Sales of e-readers continue to decline due to the increasing presence of substitutes

PROSPECTS AND OPPORTUNITIES

Higher price sensitivity and competition from smartphones to exert pressure on sales
E-readers to continue declining due to competition from more advanced alternatives
Wireless speakers is set to remain the one bright spot in portable players

CATEGORY DATA

Table 101 Sales of Portable Players by Category: Volume 2017-2022 Table 102 Sales of Portable Players by Category: Value 2017-2022 Table 103 Sales of Portable Players by Category: % Volume Growth 2017-2022 Table 104 Sales of Portable Players by Category: % Value Growth 2017-2022 Table 105 NBO Company Shares of Portable Players: % Volume 2018-2022 Table 106 LBN Brand Shares of Portable Players: % Volume 2019-2022 Table 107 Distribution of Portable Players by Channel: % Volume 2017-2022 Table 108 Forecast Sales of Portable Players by Category: Volume 2022-2027 Table 109 Forecast Sales of Portable Players by Category: Value 2022-2027 Table 110 Forecast Sales of Portable Players by Category: % Volume Growth 2022-2027 Table 111 Forecast Sales of Portable Players by Category: % Value Growth 2022-2027

Wearable Electronics in Sweden

KEY DATA FINDINGS

2022 DEVELOPMENTS

Continued consumer interest in health monitoring functions of wearable electronics
Increased functionality and aesthetic appeal remain major drivers of sales growth
Value growth of smart wearables sustained by premiumisation and higher prices

PROSPECTS AND OPPORTUNITIES

Wearable electronics to continue growing due to increasingly sophisticated functions
Smartphone manufacturers set to continue expanding into wearable electronics
E-commerce to remain the preferred distribution channel for wearable electronics

CATEGORY DATA

Table 112 Sales of Wearable Electronics by Category: Volume 2017-2022 Table 113 Sales of Wearable Electronics by Category: Value 2017-2022 Table 114 Sales of Wearable Electronics by Category: % Volume Growth 2017-2022 Table 115 Sales of Wearable Electronics by Category: % Value Growth 2017-2022 Table 116 NBO Company Shares of Wearable Electronics: % Volume 2018-2022 Table 117 LBN Brand Shares of Wearable Electronics: % Volume 2019-2022 Table 118 Distribution of Wearable Electronics by Channel: % Volume 2017-2022 Table 119 Forecast Sales of Wearable Electronics by Category: Volume 2022-2027 Table 120 Forecast Sales of Wearable Electronics by Category: Value 2022-2027 Table 121 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2022-2027 Table 122 Forecast Sales of Wearable Electronics by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Consumer Electronics

      • Desktops
        • Laptops
        • Tablets
      • Monitors
      • Printers
    • In-Car Navigation
    • In-Car Speakers
    • In-Dash Media Players
      • Audio Separates
      • Digital Media Player Docks
      • Hi-Fi Systems
      • Home Cinema and Speaker Systems
      • Speakers
      • Other Home Audio and Cinema
        • Analogue TVs
        • LCD TVs
        • OLED TVs
        • Plasma TVs
        • Other TVs
        • TV Combis
        • BD Players
        • DVD Players
        • Video Recorders
        • Mass Wireless Headbands
        • Premium Wireless Headbands
        • Mass Wireless Earphones
        • Premium Wireless Earphones
        • Mass TWS Earbuds
        • Premium TWS Earbuds
      • Digital Cameras
      • Digital Camcorders
      • Feature Phones
      • Smartphones
      • E-Readers
        • Portable Multimedia Players
        • Other Portable Media Players
      • Wireless Speakers
        • Activity Bands
        • Activity Watch (Analogue)
        • Activity Watch (Digital)
      • Smart Wearables

Consumer Electronics

Consumer Electronics refers to the sales of Computers and Peripherals, In-Home Consumer Electronics, In-Car Entertainment and Portable Consumer Electronics to the end consumer.

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This report originates from Passport, our Consumer Electronics research and analysis database.

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