Consumer Electronics in Sweden

August 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Electronics industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Computers and Peripherals
  • In-Car Entertainment
  • Home Audio and Cinema
  • Home Video
  • Imaging Devices
  • Mobile Phones
  • Portable Players
  • Wearable Electronics

If you're in the Consumer Electronics industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Electronics in Sweden report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Electronics in Sweden?
  • Which are the leading brands in Sweden?
  • How are products distributed in Sweden?
  • How is the rise of e-commerce changing the retail landscape?
  • How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
  • How are considerations such as urban development and the rise in single-person households driving sales growth?
  • Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Consumer Electronics in Sweden

Consumer electronics in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
Table 1 Sales of Consumer Electronics by Category: Volume 2018-2023
Table 2 Sales of Consumer Electronics by Category: Value 2018-2023
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2019-2023
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2020-2023
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2018-2023
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2023-2028
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2023-2028
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2023-2028
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources

Computers and Peripherals in Sweden

KEY DATA FINDINGS

Sales continue to decline against a backdrop of economic uncertainty
Desktops losing favour as consumers look for portability and less clutter
Prices rise as manufacturing costs continue to spiral
Financial pressures likely to undermine growth
Tablets could lose sales to Chromebooks
Seamless connectivity likely to feature prominently in new product development
Table 12 Sales of Computers and Peripherals by Category: Volume 2018-2023
Table 13 Sales of Computers and Peripherals by Category: Value 2018-2023
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2018-2023
Table 16 Sales of Computers by Category: Business Volume 2018-2023
Table 17 Sales of Computers by Category: Business Value MSP 2018-2023
Table 18 Sales of Computers by Category: Business Volume Growth 2018-2023
Table 19 Sales of Computers by Category: Business Value MSP Growth 2018-2023
Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2019-2023
Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2020-2023
Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2018-2023
Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2023-2028
Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2023-2028
Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2023-2028
Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2023-2028
Table 27 Forecast Sales of Computers by Category: Business Volume 2023-2028
Table 28 Forecast Sales of Computers by Category: Business Value MSP 2023-2028
Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2023-2028
Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2023-2028

In-Car Entertainment in Sweden

KEY DATA FINDINGS

In-Car Entertainment remains on a downward trajectory
In-Car Entertainment losing relevance
Competitive landscape remains consolidated with key players gaining share
Bleak outlook for In-Car Navigation
Players likely to switch their focus away from the mass market and towards niche groups
Green Swedes adjusting their approach to car ownership
Table 31 Sales of In-Car Entertainment by Category: Volume 2018-2023
Table 32 Sales of In-Car Entertainment by Category: Value 2018-2023
Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2018-2023
Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2018-2023
Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2019-2023
Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2020-2023
Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2018-2023
Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2023-2028
Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2023-2028
Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2023-2028
Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2023-2028

Home Audio and Cinema in Sweden

KEY DATA FINDINGS

Weak economic sentiment applies further pressure on sales of home audio and cinema
Shift to smaller homes driving demand for compact home audio solutions
Little change in the competitive landscape as category leaders focus on premium products
Gloomy economic outlook likely to further limit demand
Wireless speakers present a huge threat to the future of home audio and cinema
Soundbars seen as the future of home audio and cinema
Table 42 Sales of Home Audio and Cinema by Category: Volume 2018-2023
Table 43 Sales of Home Audio and Cinema by Category: Value 2018-2023
Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2018-2023
Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2018-2023
Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2019-2023
Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2020-2023
Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2019-2023
Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2023-2028
Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2023-2028
Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2023-2028
Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2023-2028

Home Video in Sweden

KEY DATA FINDINGS

Sales of televisions return to growth in 2023 despite price pressures
Consumers looking to recreate the cinema experience at home
Consumers demand televisions that are better tailored to their needs
OLED TVs has a bright future backed by the entry of Samsung
Players could look to encourage more purchases through targeting specific audiences
End of the road for video players
Table 53 Sales of Home Video by Category: Volume 2018-2023
Table 54 Sales of Home Video by Category: Value 2018-2023
Table 55 Sales of Home Video by Category: % Volume Growth 2018-2023
Table 56 Sales of Home Video by Category: % Value Growth 2018-2023
Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023
Table 58 NBO Company Shares of Home Video: % Volume 2019-2023
Table 59 LBN Brand Shares of Home Video: % Volume 2020-2023
Table 60 Distribution of Home Video by Channel: % Volume 2018-2023
Table 61 Forecast Sales of Home Video by Category: Volume 2023-2028
Table 62 Forecast Sales of Home Video by Category: Value 2023-2028
Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2023-2028
Table 64 Forecast Sales of Home Video by Category: % Value Growth 2023-2028
Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2023-2028

Headphones in Sweden

KEY DATA FINDINGS

Consumers turn to TWS earbuds as they look for convenience and comfort on the move
Consumer behaviour remains altered by the impact of the pandemic
Gaming headsets and noise cancelling functionality two significant growth drivers
Growth expected to slow due to category maturity
TWS earbuds set for a bright future
Competitive environment set to intensify and expand
Table 66 Sales of Headphones by Category: Volume 2018-2023
Table 67 Sales of Headphones by Category: Value 2018-2023
Table 68 Sales of Headphones by Category: % Volume Growth 2018-2023
Table 69 Sales of Headphones by Category: % Value Growth 2018-2023
Table 70 NBO Company Shares of Headphones: % Volume 2019-2023
Table 71 LBN Brand Shares of Headphones: % Volume 2020-2023
Table 72 Distribution of Headphones by Channel: % Volume 2018-2023
Table 73 Forecast Sales of Headphones by Category: Volume 2023-2028
Table 74 Forecast Sales of Headphones by Category: Value 2023-2028
Table 75 Forecast Sales of Headphones by Category: % Volume Growth 2023-2028
Table 76 Forecast Sales of Headphones by Category: % Value Growth 2023-2028

Imaging Devices in Sweden

KEY DATA FINDINGS

Imaging devices losing mass appeal with growing focus on professionals and serious enthusiasts
Smartphones cannibalising sales of imaging devices thanks to increasingly sophisticated camera features
Travel and action cams still hold some appeal
Consumers expected to shun imaging devices in favour of their smartphones
Prices expected to rise as products become more sophisticated and advanced to reflect the market demand
Improved travel opportunities could present some opportunities for growth
Table 77 Sales of Imaging Devices by Category: Volume 2018-2023
Table 78 Sales of Imaging Devices by Category: Value 2018-2023
Table 79 Sales of Imaging Devices by Category: % Volume Growth 2018-2023
Table 80 Sales of Imaging Devices by Category: % Value Growth 2018-2023
Table 81 NBO Company Shares of Imaging Devices: % Volume 2019-2023
Table 82 LBN Brand Shares of Imaging Devices: % Volume 2020-2023
Table 83 Distribution of Imaging Devices by Channel: % Volume 2018-2023
Table 84 Forecast Sales of Imaging Devices by Category: Volume 2023-2028
Table 85 Forecast Sales of Imaging Devices by Category: Value 2023-2028
Table 86 Forecast Sales of Imaging Devices by Category: % Volume Growth 2023-2028
Table 87 Forecast Sales of Imaging Devices by Category: % Value Growth 2023-2028

Mobile Phones in Sweden

KEY DATA FINDINGS

Category maturity and economic pressures undermining demand for mobile phones
New players help to shake up the market
Sustainability a growing concern
Further declines predicted with consumers expected to replace their mobile phones less frequently
Apple and Samsung could see their dominance tested
Sustainability goals present threats and opportunities for smartphones
Table 88 Sales of Mobile Phones by Category: Volume 2018-2023
Table 89 Sales of Mobile Phones by Category: Value 2018-2023
Table 90 Sales of Mobile Phones by Category: % Volume Growth 2018-2023
Table 91 Sales of Mobile Phones by Category: % Value Growth 2018-2023
Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2020-2023
Table 93 NBO Company Shares of Mobile Phones: % Volume 2019-2023
Table 94 LBN Brand Shares of Mobile Phones: % Volume 2020-2023
Table 95 Distribution of Mobile Phones by Channel: % Volume 2018-2023
Table 96 Forecast Sales of Mobile Phones by Category: Volume 2023-2028
Table 97 Forecast Sales of Mobile Phones by Category: Value 2023-2028
Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2023-2028
Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2023-2028
Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2023-2028

Portable Players in Sweden

KEY DATA FINDINGS

Portable media players on the point of extinction as Apple ceases production of the iPod
Wireless speakers continues to grow as consumers look for connectivity, portability and convenience
Apple and Sonos set to bring new dynamism to wireless speakers
Sales of portable players likely to focus almost entirely on wireless speakers
Swedes closing the book on E-Readers
Growth set to slow as wireless speakers reach maturity
Table 101 Sales of Portable Players by Category: Volume 2018-2023
Table 102 Sales of Portable Players by Category: Value 2018-2023
Table 103 Sales of Portable Players by Category: % Volume Growth 2018-2023
Table 104 Sales of Portable Players by Category: % Value Growth 2018-2023
Table 105 NBO Company Shares of Portable Players: % Volume 2019-2023
Table 106 LBN Brand Shares of Portable Players: % Volume 2020-2023
Table 107 Distribution of Portable Players by Channel: % Volume 2018-2023
Table 108 Forecast Sales of Portable Players by Category: Volume 2023-2028
Table 109 Forecast Sales of Portable Players by Category: Value 2023-2028
Table 110 Forecast Sales of Portable Players by Category: % Volume Growth 2023-2028
Table 111 Forecast Sales of Portable Players by Category: % Value Growth 2023-2028

Wearable Electronics in Sweden

KEY DATA FINDINGS

Health and wellbeing key to growth
Consumers attracted to traditional and fashionable designs
Activity bands losing relevance thanks to the increasing functionality of smart wearables
Volume growth for smart wearables
Functionality key to the success of smart wearables
Activity bands likely to become a shrinking niche for concerned parents
Table 112 Sales of Wearable Electronics by Category: Volume 2018-2023
Table 113 Sales of Wearable Electronics by Category: Value 2018-2023
Table 114 Sales of Wearable Electronics by Category: % Volume Growth 2018-2023
Table 115 Sales of Wearable Electronics by Category: % Value Growth 2018-2023
Table 116 NBO Company Shares of Wearable Electronics: % Volume 2019-2023
Table 117 LBN Brand Shares of Wearable Electronics: % Volume 2020-2023
Table 118 Distribution of Wearable Electronics by Channel: % Volume 2018-2023
Table 119 Forecast Sales of Wearable Electronics by Category: Volume 2023-2028
Table 120 Forecast Sales of Wearable Electronics by Category: Value 2023-2028
Table 121 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2023-2028
Table 122 Forecast Sales of Wearable Electronics by Category: % Value Growth 2023-2028
The following categories and subcategories are included:

Consumer Electronics

      • Desktops
        • Laptops
        • Tablets
      • Monitors
      • Printers
    • In-Car Navigation
    • In-Car Speakers
    • In-Dash Media Players
      • Audio Separates
      • Digital Media Player Docks
      • Hi-Fi Systems
      • Home Cinema and Speaker Systems
      • Speakers
      • Other Home Audio and Cinema
        • Analogue TVs
        • LCD TVs
        • OLED TVs
        • Plasma TVs
        • Other TVs
        • TV Combis
        • BD Players
        • DVD Players
        • Video Recorders
        • Mass Wireless Headbands
        • Premium Wireless Headbands
        • Mass Wireless Earphones
        • Premium Wireless Earphones
        • Mass TWS Earbuds
        • Premium TWS Earbuds
      • Digital Cameras
      • Digital Camcorders
      • Feature Phones
      • Smartphones
      • E-Readers
        • Portable Multimedia Players
        • Other Portable Media Players
      • Wireless Speakers
        • Activity Bands
        • Activity Watch (Analogue)
        • Activity Watch (Digital)
      • Smart Wearables

Consumer Electronics

Consumer Electronics refers to the sales of Computers and Peripherals, In-Home Consumer Electronics, In-Car Entertainment and Portable Consumer Electronics to the end consumer.

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This report originates from Passport, our Consumer Electronics research and analysis database.

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