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Country Report

Consumer Electronics in

Consumer Electronics in Singapore

61 pages, Aug 2018

US$2,640

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Executive Summary

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Consumer electronics displays positive performance but restricted by saturation

Consumer electronics in Singapore recorded an overall improved retail volume performance in 2018 compared to 2017, with several categories such as wireless speakers and activity watch (analogue) posting healthy growth. However, organic growth remains limited mainly due to high saturation and ownership of consumer electronics such as smartphones and laptops, where only replacement demand sustains sales.

Niche products sustains growth

Niche products in Singapore include wireless speakers, smart wearables, activity watch (analogue), and OLED televisions. Wireless speakers was the best performing category in 2018, posting strong volume and value growth.

Global brands remain steady yet competition is intensifying

Global manufacturers remain steady in retail computers and peripherals in Singapore with their local representatives Apple South Asia Pte Ltd, Samsung Asia Pte Ltd and Hewlett-Packard Singapore (Sales) Pte Ltd respectively leading in retail volume terms. However, global players are facing an increasing threat from local start-ups.

Growing importance of internet retailing and omni-channel strategy

While electronics and appliance specialist retailers retained its important status as a leading distribution channel for consumer electronics in Singapore, internet retailing is rapidly gaining in popularity. Accordingly, manufacturers and retailers are adopting an omni-channel strategy managing both online and offline channels.

Recovery expected over the forecast period

Over the forecast period, consumer electronics in Singapore is expected to recover in both value terms at constant 2018 prices and retail volume terms. Coupled with replacement demand sustaining product categories with high penetration, up-and-coming categories will drive volume and value growth.

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Consumer Electronics Sample Report Consumer Electronics Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Consumer Electronics industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Consumer Electronics industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Singapore for free:

The Consumer Electronics in Singapore market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Consumer Electronics in Singapore?
What is the fastest growing product category?
What consumer electronics segments are growing the fastest?
What are the major technology trends in new consumer electronics products?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?
How has the economic downturn shaped consumer purchasing behavior when it comes to consumer electronics?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Consumer Electronics in Singapore

EXECUTIVE SUMMARY

Consumer electronics displays positive performance but restricted by saturation

Niche products sustains growth

Global brands remain steady yet competition is intensifying

Growing importance of internet retailing and omni-channel strategy

Recovery expected over the forecast period

MARKET DATA

Table 1 Sales of Consumer Electronics by Category: Volume 2013-2018
Table 2 Sales of Consumer Electronics by Category: Value 2013-2018
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Computers and Peripherals in Singapore

HEADLINES

PROSPECTS

Demand for desktops continues to decline

Gaming to be driver for both laptops and desktops

More positive performance for business than retail for computers

COMPETITIVE LANDSCAPE

Big brands remain steady while facing growing threat from independent brands

Increasing interest in the new business of “PC As A Service”

CATEGORY DATA

Table 12 Sales of Computers and Peripherals by Category: Volume 2013-2018
Table 13 Sales of Computers and Peripherals by Category: Value 2013-2018
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2013-2018
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2013-2018
Table 16 Sales of Computers by Category: Business Volume 2013-2018
Table 17 Sales of Computers by Category: Business Value MSP 2013-2018
Table 18 Sales of Computers by Category: Busines Volume Growth 2013-2018
Table 19 Sales of Computers by Category: Business Value MSP Growth 2013-2018
Table 20 Sales of Laptops by Form Factor 2017-2018
Table 21 Sales of Tablets by Operating System 2013-2018
Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2014-2018
Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2015-2018
Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2013-2018
Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2018-2023
Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2018-2023
Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2018-2023
Table 29 Forecast Sales of Computers by Category: Business Volume 2018-2023
Table 30 Forecast Sales of Computers by Category: Business Value MSP 2018-2023
Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2018-2023
Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2018-2023
Table 33 Forecast Sales of Laptops by Form Factor 2018-2023
Table 34 Forecast Sales of Tablets by Operating System 2016-2018

Home Audio and Cinema in Singapore

HEADLINES

PROSPECTS

Changing pattern of audio consumption significantly impacts category

Target niche consumers desiring high quality in-home experience

COMPETITIVE LANDSCAPE

Global players lead home audio and cinema

Omni-channel strategy from Bang & Olufsen

CATEGORY DATA

Table 35 Sales of Home Audio and Cinema by Category: Volume 2013-2018
Table 36 Sales of Home Audio and Cinema by Category: Value 2013-2018
Table 37 Sales of Home Audio and Cinema by Category: % Volume Growth 2013-2018
Table 38 Sales of Home Audio and Cinema by Category: % Value Growth 2013-2018
Table 39 NBO Company Shares of Home Audio and Cinema: % Volume 2014-2018
Table 40 LBN Brand Shares of Home Audio and Cinema: % Volume 2015-2018
Table 41 Distribution of Home Audio and Cinema by Channel: % Volume 2013-2018
Table 42 Forecast Sales of Home Audio and Cinema by Category: Volume 2018-2023
Table 43 Forecast Sales of Home Audio and Cinema by Category: Value 2018-2023
Table 44 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2018-2023
Table 45 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2018-2023

Home Video in Singapore

HEADLINES

PROSPECTS

While volume remains stagnant in LCD TVs, unit price increases

OLED TVs remains relatively small in volume yet posts rapid growth

Penetration of internet smart TVs to accelerate

COMPETITIVE LANDSCAPE

LCD TVs led by Korean brands

LG remains dominant in OLED TVs

Televisions becoming smarter leveraging AI technology

CATEGORY DATA

Table 46 Sales of Home Video by Category: Volume 2013-2018
Table 47 Sales of Home Video by Category: Value 2013-2018
Table 48 Sales of Home Video by Category: % Volume Growth 2013-2018
Table 49 Sales of Home Video by Category: % Value Growth 2013-2018
Table 50 Sales of LCD TVs by Network Connectivity: % Retail Volume 2013-2018
Table 51 Sales of OLED TVs by Network Connectivity: % Retail Volume 2013-2018
Table 52 Sales of Plasma TVs by Network Connectivity: % Retail Volume 2013-2016
Table 53 NBO Company Shares of Home Video: % Volume 2014-2018
Table 54 LBN Brand Shares of Home Video: % Volume 2015-2018
Table 55 Distribution of Home Video by Channel: % Volume 2013-2018
Table 56 Forecast Sales of Home Video by Category: Volume 2018-2023
Table 57 Forecast Sales of Home Video by Category: Value 2018-2023
Table 58 Forecast Sales of Home Video by Category: % Volume Growth 2018-2023
Table 59 Forecast Sales of Home Video by Category: % Value Growth 2018-2023
Table 60 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023
Table 61 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2018-2023

Imaging Devices in Singapore

HEADLINES

PROSPECTS

Smartphones render fixed lens cameras obsolete

Compact camera systems rapidly gain share

COMPETITIVE LANDSCAPE

Sony and Canon lead cameras

Brands to continue improving technology

GoPro continues to lead camcorders

CATEGORY DATA

Table 62 Sales of Imaging Devices by Category: Volume 2013-2018
Table 63 Sales of Imaging Devices by Category: Value 2013-2018
Table 64 Sales of Imaging Devices by Category: % Volume Growth 2013-2018
Table 65 Sales of Imaging Devices by Category: % Value Growth 2013-2018
Table 66 Sales of Digital Cameras by Type: % Retail Volume 2013-2018
Table 67 NBO Company Shares of Imaging Devices: % Volume 2014-2018
Table 68 LBN Brand Shares of Imaging Devices: % Volume 2015-2018
Table 69 Distribution of Imaging Devices by Channel: % Volume 2013-2018
Table 70 Forecast Sales of Imaging Devices by Category: Volume 2018-2023
Table 71 Forecast Sales of Imaging Devices by Category: Value 2018-2023
Table 72 Forecast Sales of Imaging Devices by Category: % Volume Growth 2018-2023
Table 73 Forecast Sales of Imaging Devices by Category: % Value Growth 2018-2023
Table 74 Forecast Sales of Digital Cameras by Type: % Retail Volume 2018-2023

In-Car Entertainment in Singapore

HEADLINES

PROSPECTS

Smartphone usage impedes in-car navigation sales

Shrinking car ownership to negatively impact sales of in-car entertainment

COMPETITIVE LANDSCAPE

In-car entertainment remains relatively consolidated

AllBright continues to gain share within in-car navigation

In-car speakers in the hands of four brands

CATEGORY DATA

Table 75 Sales of In-Car Entertainment by Category: Volume 2013-2018
Table 76 Sales of In-Car Entertainment by Category: Value 2013-2018
Table 77 Sales of In-Car Entertainment by Category: % Volume Growth 2013-2018
Table 78 Sales of In-Car Entertainment by Category: % Value Growth 2013-2018
Table 79 NBO Company Shares of In-Car Entertainment: % Volume 2014-2018
Table 80 LBN Brand Shares of In-Car Entertainment: % Volume 2015-2018
Table 81 Distribution of In-Car Entertainment by Channel: % Volume 2013-2018
Table 82 Forecast Sales of In-Car Entertainment by Category: Volume 2018-2023
Table 83 Forecast Sales of In-Car Entertainment by Category: Value 2018-2023
Table 84 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2018-2023
Table 85 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2018-2023

Mobile Phones in Singapore

HEADLINES

PROSPECTS

Replacement demand to sustain smartphone sales

Novelty feature phones make a comeback

Increasing ubiquity of smartphones will maintain category’s relevance

COMPETITIVE LANDSCAPE

Apple retains leadership of mobile phones

Singapore Oppo Electronics makes highest gains

New brands feature bezel-free designs

CATEGORY DATA

Table 86 Sales of Mobile Phones by Category: Volume 2013-2018
Table 87 Sales of Mobile Phones by Category: Value 2013-2018
Table 88 Sales of Mobile Phones by Category: % Volume Growth 2013-2018
Table 89 Sales of Mobile Phones by Category: % Value Growth 2013-2018
Table 90 Sales of Smartphones by Screen Size: % Retail Volume 2017-2018
Table 91 NBO Company Shares of Mobile Phones: % Volume 2014-2018
Table 92 LBN Brand Shares of Mobile Phones: % Volume 2015-2018
Table 93 Distribution of Mobile Phones by Channel: % Volume 2013-2018
Table 94 Forecast Sales of Mobile Phones by Category: Volume 2018-2023
Table 95 Forecast Sales of Mobile Phones by Category: Value 2018-2023
Table 96 Forecast Sales of Mobile Phones by Category: % Volume Growth 2018-2023
Table 97 Forecast Sales of Mobile Phones by Category: % Value Growth 2018-2023
Table 98 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2018-2023

Portable Players in Singapore

HEADLINES

PROSPECTS

Smart wireless speakers growth expected

Portable media players declines, but finds a niche among audiophiles

COMPETITIVE LANDSCAPE

JBL leads fragmented wireless speakers

Google Home officially enters wireless speakers

CATEGORY DATA

Table 99 Sales of Portable Players by Category: Volume 2013-2018
Table 100 Sales of Portable Players by Category: Value 2013-2018
Table 101 Sales of Portable Players by Category: % Volume Growth 2013-2018
Table 102 Sales of Portable Players by Category: % Value Growth 2013-2018
Table 103 NBO Company Shares of Portable Players: % Volume 2014-2018
Table 104 LBN Brand Shares of Portable Players: % Volume 2015-2018
Table 105 Distribution of Portable Players by Channel: % Volume 2013-2018
Table 106 Forecast Sales of Portable Players by Category: Volume 2018-2023
Table 107 Forecast Sales of Portable Players by Category: Value 2018-2023
Table 108 Forecast Sales of Portable Players by Category: % Volume Growth 2018-2023
Table 109 Forecast Sales of Portable Players by Category: % Value Growth 2018-2023

Wearable Electronics in Singapore

HEADLINES

PROSPECTS

Activity watch (Analogue) outperforms all wearables

Private and public initiatives encourage fitness tracking

COMPETITIVE LANDSCAPE

Apple finds strategic partner in gyms

Fitbit launches new smart wearable

CATEGORY DATA

Table 110 Sales of Wearable Electronics by Category: Volume 2013-2018
Table 111 Sales of Wearable Electronics by Category: Value 2013-2018
Table 112 Sales of Wearable Electronics by Category: % Volume Growth 2014-2018
Table 113 Sales of Wearable Electronics by Category: % Value Growth 2014-2018
Table 114 NBO Company Shares of Wearable Electronics: % Volume 2014-2018
Table 115 LBN Brand Shares of Wearable Electronics: % Volume 2015-2018
Table 116 Distribution of Wearable Electronics by Channel: % Volume 2014-2018
Table 117 Forecast Sales of Wearable Electronics by Category: Volume 2018-2023
Table 118 Forecast Sales of Wearable Electronics by Category: Value 2018-2023
Table 119 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2018-2023
Table 120 Forecast Sales of Wearable Electronics by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Consumer Electronics in Singapore

New Report Guarantee

Executive Summary

New Report Guarantee

Consumer electronics displays positive performance but restricted by saturation

Niche products sustains growth

Global brands remain steady yet competition is intensifying

Growing importance of internet retailing and omni-channel strategy

Recovery expected over the forecast period

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Consumer Electronics in Singapore

EXECUTIVE SUMMARY

Consumer electronics displays positive performance but restricted by saturation

Niche products sustains growth

Global brands remain steady yet competition is intensifying

Growing importance of internet retailing and omni-channel strategy

Recovery expected over the forecast period

MARKET DATA

SOURCES

Computers and Peripherals in Singapore

HEADLINES

PROSPECTS

Demand for desktops continues to decline

Gaming to be driver for both laptops and desktops

More positive performance for business than retail for computers

COMPETITIVE LANDSCAPE

Big brands remain steady while facing growing threat from independent brands

Increasing interest in the new business of “PC As A Service”

CATEGORY DATA

Home Audio and Cinema in Singapore

HEADLINES

PROSPECTS

Changing pattern of audio consumption significantly impacts category

Target niche consumers desiring high quality in-home experience

COMPETITIVE LANDSCAPE

Global players lead home audio and cinema

Omni-channel strategy from Bang & Olufsen

CATEGORY DATA

Home Video in Singapore

HEADLINES

PROSPECTS

While volume remains stagnant in LCD TVs, unit price increases

OLED TVs remains relatively small in volume yet posts rapid growth

Penetration of internet smart TVs to accelerate

COMPETITIVE LANDSCAPE

LCD TVs led by Korean brands

LG remains dominant in OLED TVs

Televisions becoming smarter leveraging AI technology

CATEGORY DATA

Imaging Devices in Singapore

HEADLINES

PROSPECTS

Smartphones render fixed lens cameras obsolete

Compact camera systems rapidly gain share

COMPETITIVE LANDSCAPE

Sony and Canon lead cameras

Brands to continue improving technology

GoPro continues to lead camcorders

CATEGORY DATA

In-Car Entertainment in Singapore

HEADLINES

PROSPECTS

Smartphone usage impedes in-car navigation sales

Shrinking car ownership to negatively impact sales of in-car entertainment

COMPETITIVE LANDSCAPE

In-car entertainment remains relatively consolidated

AllBright continues to gain share within in-car navigation

In-car speakers in the hands of four brands

CATEGORY DATA

Mobile Phones in Singapore

HEADLINES

PROSPECTS

Replacement demand to sustain smartphone sales