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Consumer Electronics in Hungary
August 2021
Sales of consumer electronics are affected by COVID-19
The first half of 2021 was marked with strict COVID-19 measures. Consumers had to stay at home which positively impacted computers and peripherals, televisions and headphones.
Product innovation is a key sales driver for consumer electronics
Several non-COVID-19 trends impacted sales of consumer electronics. Firstly, sales of television were positively affected by popular sport events that took place in 2021, such as Ice Hockey World Championship, European Football Championship or Summer Olympics in Tokyo.
Xiaomi gains sales share within the competitive landscape of consumer electronics
Not only prices were attractive by the Chinese manufacturer Xiaomi. The company was present in many categories of consumer electronics and continued to innovate its product portfolio with new products within wearable electronics or smartphones, and new strategies, such as its smartphones were offered in product portfolios of big telco service providers or increasing the Xiaomi attachment ratio (smartphone + connected Xiaomi smart products).
E-commerce gaining sales share among channels
Due to COVID-19 measures, resulting in lockdowns, many retail stores were closed and consumers were forced to purchase consumer electronics on the internet. After these measures were released, many consumers had positive experience with online shopping and the fear of getting COVID-19 prevailed, despite retail store openings and therefore, many consumers stuck with purchasing consumer electronics via e-commerce.
Prospects for consumer electronics are positive
Sales growth of consumer electronics over the forecast period will result from increasing performance of individual categories. More consumers are likely to more explore wearable electronics and use them in their everyday life.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Electronics industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
Computers and Peripherals
In-Car Entertainment
Home Audio and Cinema
Home Video
Imaging Devices
Mobile Phones
Portable Players
Wearable Electronics
If you're in the Consumer Electronics industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Electronics in Hungary report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Consumer Electronics in Hungary?
Which are the leading brands in Hungary?
How are products distributed in Hungary?
How is the rise of e-commerce changing the retail landscape?
How has COVID-19 and accordant macroeconomic and retail disruption impacted consumer demand?
How are considerations such as urban development and the rise in single-person households driving sales growth?
Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
Where is future growth expected to be most dynamic?
Consumer Electronics in Hungary
EXECUTIVE SUMMARY
Sales of consumer electronics are affected by COVID-19
Product innovation is a key sales driver for consumer electronics
Xiaomi gains sales share within the competitive landscape of consumer electronics
E-commerce gaining sales share among channels
Prospects for consumer electronics are positive
MARKET DATA
Table 1 Sales of Consumer Electronics by Category: Volume 2016-2021Table 2 Sales of Consumer Electronics by Category: Value 2016-2021Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2016-2021Table 4 Sales of Consumer Electronics by Category: % Value Growth 2016-2021Table 5 NBO Company Shares of Consumer Electronics: % Volume 2017-2021Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2018-2021Table 7 Distribution of Consumer Electronics by Channel: % Volume 2016-2021Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2021-2026Table 9 Forecast Sales of Consumer Electronics by Category: Value 2021-2026Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2021-2026Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
Computers and Peripherals in Hungary
KEY DATA FINDINGS
2021 DEVELOPMENTS
Laptops attracting more consumers
Companies active in new product development
Printers benefit from home schooling
PROSPECTS AND OPPORTUNITIES
Volume sales stagnation of laptops is expected
Monitors expected to record strongest volume sales growth
Desktops and tablets set to see sales decline
CATEGORY DATA
Table 12 Sales of Computers and Peripherals by Category: Volume 2016-2021Table 13 Sales of Computers and Peripherals by Category: Value 2016-2021Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2016-2021Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2016-2021Table 16 Sales of Computers by Category: Business Volume 2016-2021Table 17 Sales of Computers by Category: Business Value MSP 2016-2021Table 18 Sales of Computers by Category: Busines Volume Growth 2016-2021Table 19 Sales of Computers by Category: Business Value MSP Growth 2016-2021Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2017-2021Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2018-2021Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2016-2021Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2021-2026Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2021-2026Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2021-2026Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2021-2026Table 27 Forecast Sales of Computers by Category: Business Volume 2021-2026Table 28 Forecast Sales of Computers by Category: Business Value MSP 2021-2026Table 29 Forecast Sales of Computers by Category: Busines Volume Growth 2021-2026Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2021-2026
In-Car Entertainment in Hungary
KEY DATA FINDINGS
2021 DEVELOPMENTS
Not a bright year for in-car navigation
In-car speakers and in-dash media players continue to struggle
E-commerce continues to grow its share
PROSPECTS AND OPPORTUNITIES
Continuing decline in sales of in-car navigation is expected
In-car speakers and in-dash media players will attract less attention
The share of e-commerce is expected to further grow
CATEGORY DATA
Table 31 Sales of In-Car Entertainment by Category: Volume 2016-2021Table 32 Sales of In-Car Entertainment by Category: Value 2016-2021Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2016-2021Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2016-2021Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2017-2021Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2018-2021Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2016-2021Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2021-2026Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2021-2026Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2021-2026Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2021-2026
Home Audio and Cinema in Hungary
KEY DATA FINDINGS
2021 DEVELOPMENTS
The popularity of home audio and cinema declines
Speakers is the only category seeing volume sales growth
Sony innovates its product portfolio within home audio and cinema
PROSPECTS AND OPPORTUNITIES
Prospects for home audio and cinema are negative
Speakers is not expected to continue to grow
Product innovations within home audio and cinema are set to remain rare
CATEGORY DATA
Table 42 Sales of Home Audio and Cinema by Category: Volume 2016-2021Table 43 Sales of Home Audio and Cinema by Category: Value 2016-2021Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2016-2021Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2016-2021Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2017-2021Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2018-2021Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2017-2021Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2021-2026Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2021-2026Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2021-2026Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2021-2026
Home Video in Hungary
KEY DATA FINDINGS
2021 DEVELOPMENTS
Consumers looking for new LCD TVs
OLED TVs attract more Hungarians
Video players no longer called for by most consumers
PROSPECTS AND OPPORTUNITIES
Slow growth predicted for LCD TVs
OLED TVs to continue to captivate consumers
Smarter, larger and higher-res TVs to power stronger home video performance
CATEGORY DATA
Table 53 Sales of Home Video by Category: Volume 2016-2021Table 54 Sales of Home Video by Category: Value 2016-2021Table 55 Sales of Home Video by Category: % Volume Growth 2016-2021Table 56 Sales of Home Video by Category: % Value Growth 2016-2021Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2016-2021Table 58 NBO Company Shares of Home Video: % Volume 2017-2021Table 59 LBN Brand Shares of Home Video: % Volume 2018-2021Table 60 Distribution of Home Video by Channel: % Volume 2016-2021Table 61 Forecast Sales of Home Video by Category: Volume 2021-2026Table 62 Forecast Sales of Home Video by Category: Value 2021-2026Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2021-2026Table 64 Forecast Sales of Home Video by Category: % Value Growth 2021-2026Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2021-2026
Imaging Devices in Hungary
KEY DATA FINDINGS
2021 DEVELOPMENTS
Digital cameras deemed less necessary by consumers
Picture quality of digital camcorders gains in importance for consumers
Lesser decline posted by camcorders versus cameras
PROSPECTS AND OPPORTUNITIES
Negative prospects for imaging devices
More consumers are expected to look for MILC cameras
Digital camcorders is predicted to face continuous decline in sales
CATEGORY DATA
Table 66 Sales of Imaging Devices by Category: Volume 2016-2021Table 67 Sales of Imaging Devices by Category: Value 2016-2021Table 68 Sales of Imaging Devices by Category: % Volume Growth 2016-2021Table 69 Sales of Imaging Devices by Category: % Value Growth 2016-2021Table 70 NBO Company Shares of Imaging Devices: % Volume 2017-2021Table 71 LBN Brand Shares of Imaging Devices: % Volume 2018-2021Table 72 Distribution of Imaging Devices by Channel: % Volume 2016-2021Table 73 Forecast Sales of Imaging Devices by Category: Volume 2021-2026Table 74 Forecast Sales of Imaging Devices by Category: Value 2021-2026Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2021-2026Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2021-2026
Portable Players in Hungary
KEY DATA FINDINGS
2021 DEVELOPMENTS
E-readers attracting fewer consumers
Wireless speakers gaining sales
Portable media players loses further ground
PROSPECTS AND OPPORTUNITIES
Deeper decline is expected for e-readers
Wireless speakers poised to keep driving overall sales
Stronger decline in portable media players is predicted
CATEGORY DATA
Table 77 Sales of Portable Players by Category: Volume 2016-2021Table 78 Sales of Portable Players by Category: Value 2016-2021Table 79 Sales of Portable Players by Category: % Volume Growth 2016-2021Table 80 Sales of Portable Players by Category: % Value Growth 2016-2021Table 81 NBO Company Shares of Portable Players: % Volume 2017-2021Table 82 LBN Brand Shares of Portable Players: % Volume 2017-2021Table 83 Distribution of Portable Players by Channel: % Volume 2016-2021Table 84 Forecast Sales of Portable Players by Category: Volume 2021-2026Table 85 Forecast Sales of Portable Players by Category: Value 2021-2026Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2021-2026Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2021-2026
Mobile Phones in Hungary
KEY DATA FINDINGS
2021 DEVELOPMENTS
Smartphones sales growth picking up again
Xiaomi achieves the biggest sales share growth in smartphones
The leading innovative player in smartphones is Samsung
PROSPECTS AND OPPORTUNITIES
Volume growth unlikely to be averaged over forecast period
Samsung expected to lose further share
Smartphone screen sizes will be a bigger deal
CATEGORY DATA
Table 88 Sales of Mobile Phones by Category: Volume 2016-2021Table 89 Sales of Mobile Phones by Category: Value 2016-2021Table 90 Sales of Mobile Phones by Category: % Volume Growth 2016-2021Table 91 Sales of Mobile Phones by Category: % Value Growth 2016-2021Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2018-2021Table 93 NBO Company Shares of Mobile Phones: % Volume 2017-2021Table 94 LBN Brand Shares of Mobile Phones: % Volume 2018-2021Table 95 Distribution of Mobile Phones by Channel: % Volume 2017-2021Table 96 Forecast Sales of Mobile Phones by Category: Volume 2021-2026Table 97 Forecast Sales of Mobile Phones by Category: Value 2021-2026Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2021-2026Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2021-2026Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2021-2026
Wearable Electronics in Hungary
KEY DATA FINDINGS
2021 DEVELOPMENTS
Activity wearables in growing demand – during and after lockdowns
Xiaomi is runaway sales leader for activity wearables
Smart wearables continues to see strong sales growth
PROSPECTS AND OPPORTUNITIES
Healthy and trendy appeal gives a bright outlook for the category
Shift in affordability predicted among devices
Facebook smartwatches on the horizon
CATEGORY DATA
Table 101 Sales of Wearable Electronics by Category: Volume 2016-2021Table 102 Sales of Wearable Electronics by Category: Value 2016-2021Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2016-2021Table 104 Sales of Wearable Electronics by Category: % Value Growth 2016-2021Table 105 NBO Company Shares of Wearable Electronics: % Volume 2017-2021Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2018-2021Table 107 Distribution of Wearable Electronics by Channel: % Volume 2016-2021Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2021-2026Table 109 Forecast Sales of Wearable Electronics by Category: Value 2021-2026Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2021-2026Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2021-2026
Headphones in Hungary
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales of wireless headbands boosted by COVID-19 measures
Wireless earphones record strong decline
Samsung is dominant in terms of NPDs
PROSPECTS AND OPPORTUNITIES
Wireless headbands projected to fall as COVID-19 measures ease
Wireless earphones will again be outperformed by TWS earbuds
New product development to amplify headphones performance
CATEGORY DATA
Table 112 Sales of Headphones by Category: Volume 2016-2021Table 113 Sales of Headphones by Category: Value 2016-2021Table 114 Sales of Headphones by Category: % Volume Growth 2016-2021Table 115 Sales of Headphones by Category: % Value Growth 2016-2021Table 116 NBO Company Shares of Headphones: % Volume 2017-2021Table 117 LBN Brand Shares of Headphones: % Volume 2018-2021Table 118 Distribution of Headphones by Channel: % Volume 2016-2021Table 119 Forecast Sales of Headphones by Category: Volume 2021-2026Table 120 Forecast Sales of Headphones by Category: Value 2021-2026Table 121 Forecast Sales of Headphones by Category: % Volume Growth 2021-2026Table 122 Forecast Sales of Headphones by Category: % Value Growth 2021-2026
The following categories and subcategories are included:
Consumer Electronics
Desktops
Laptops
Tablets
Monitors
Printers
In-Car Navigation
In-Car Speakers
In-Dash Media Players
Audio Separates
Digital Media Player Docks
Hi-Fi Systems
Home Cinema and Speaker Systems
Speakers
Other Home Audio and Cinema
Analogue TVs
LCD TVs
OLED TVs
Plasma TVs
Other TVs
TV Combis
BD Players
DVD Players
Video Recorders
Mass Wireless Headbands
Premium Wireless Headbands
Mass Wireless Earphones
Premium Wireless Earphones
Mass TWS Earbuds
Premium TWS Earbuds
Digital Cameras
Digital Camcorders
Feature Phones
Smartphones
E-Readers
Portable Multimedia Players
Other Portable Media Players
Wireless Speakers
Activity Bands
Activity Watch (Analogue)
Activity Watch (Digital)
Smart Wearables
Consumer Electronics
Consumer Electronics refers to the sales of Computers and Peripherals, In-Home Consumer Electronics, In-Car Entertainment and Portable Consumer Electronics to the end consumer.