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2026 Developments
Consumer electronics in Canada is experiencing a challenging environment in 2026, characterised by stagnant retail value and retail volume decline, with the average unit price rising by 3% as higher input costs, particularly for memory, are being transferred directly to buyers. The environment is being shaped by a combination of supply-side price pressures, consolidation of retail and brand ownership, and far-reaching regulatory changes, resulting in a landscape where value gains are unevenly distributed and growth is concentrated in selected product lines such as televisions, wireless headphones, and wearable electronics. For brands and manufacturers, the current context is less about traditional premiumisation and more about managing affordability through instalment credit, adapting to a highly concentrated retail channel dominated by Amazon and Best Buy, and addressing new product durability and transparency requirements driven by provincial regulation. The outlook remains moderately attractive for those able to pivot quickly to these new realities, leveraging flexible payment options, responding to regulatory demands for durability, and navigating the implications of shifting global brand control, while brands reliant on volume growth or premium positioning will face increasing headwinds as consumer price sensitivity intensifies.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Electronics industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Computers and Peripherals
- In-Car Entertainment
- Home Audio and Cinema
- Home Video
- Imaging Devices
- Mobile Phones
- Portable Players
- Wearable Electronics
If you're in the Consumer Electronics industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Electronics in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Electronics in Canada?
- Which are the leading brands in Canada?
- How are products distributed in Canada?
- How is the rise of e-commerce changing the retail landscape?
- How are considerations such as urban development and the rise in single-person households driving sales growth?
- Where is technology taking the market? Which products are pioneering growth? Which face obsolescence?
- Where is future growth expected to be most dynamic?
Consumer Electronics in Canada
2026 Developments
Key Data Insights
Chart 1 Key Industry Trends for Consumer Electronics
Apple and Best Buy Pass on Rising Memory Costs to Consumers, Not Premium Value
Tcl’S Acquisition of Sony’S Tv and Audio Business Shifts Control and Strategy
Chart 2 Sony–Tcl Venture Expands into Home Audio and Professional Display
Quebec’S Right-To-Repair Law Redefines Durability and Consumer Choice Nationwide
Chart 3 Volume Sales 2021-2031
Chart 4 Volume Sales by Category 2026
Instalment Credit and Trade-In to Reshape Value Strategy
Online Consolidation to Shift Bargaining Power to Key Players
Chart 5 Analyst Insight for Consumer Electronics
Quebec’S Statutory Warranty Set to Redefine Product Lifespans Nationwide
Chart 6 Forecast Volume Sales 2021-2031
Chart 7 Forecast Volume Sales by Category 2026-2031
Apple Increases Share as Mergers Reshape Competitive Control
Regulatory Shifts and Pricing Actions Open New Business Opportunities
Chart 8 Company Shares 2026
Chart 9 Brand Shares 2026
Offline Contraction Drives Structural Shift to E-Commerce
Channel Consolidation Concentrates Bargaining Power with Two Gatekeepers
Chart 10 Retail Channels 2021-2026
Bnpl Schemes Drive Affordability Innovation in Portable Electronics
Online Channel Consolidation Pushes Innovation Towards Digital Experiences
Provincial Regulation Compels Localised Product Development and Compliance Innovation
Chart 11 Economic Context for Consumer Electronics
Chart 12 Real Gdp Growth 2021-2031
Chart 13 Inflation 2021-2031
Chart 14 Consumer Context for Consumer Electronics
Chart 15 Population 2021-2031
Chart 16 Population by Generation 2026
Chart 17 Consumer Expenditure 2021-2031
Computers and Peripherals in Canada
Key Data Insights
Computers and Peripherals Summary
Best Buy Canada Shifts to Credit to Keep Sales Afloat
Chart 18 Best Buy Canada: Fewer Pcs Sold, Higher Profits as Memory Costs Lift Prices
Computers Holds Value as Peripherals Loses Pricing Power
Samsung Redefines Stores as Service and Fulfilment Hubs
Chart 19 Volume Sales 2021-2031
Chart 20 Volume Sales by Category 2026
Declining Volumes but Resilient Value Will Define the Outlook
Repairability Regulation Extends Product Lifespans and Curbs Replacements
Retailers to Focus on Repositioning Physical Stores as Service Hubs
Chart 21 Forecast Volume Sales 2021-2031
Chart 22 Forecast Volume Sales by Category 2026-2031
Apple Raises Prices to Protect Lead as Lenovo Gains Ground
Apple and Microsoft Pass on Cost Increases as Ai Pc Launch Looms
Chart 23 Company Shares 2026
Chart 24 Brand Shares 2026
Best Buy Canada Repositions Stores as Micro-Distribution Hubs
Apple and Samsung Drive Online Growth as Financing Replaces Discounting
Chart 25 Retail Channels 2021-2026
Chart 26 Economic Context for Computers and Peripherals
Chart 27 Real Gdp Growth 2021-2031
Chart 28 Inflation 2021-2031
Chart 29 Consumer Context for Computers and Peripherals
Chart 30 Population 2021-2031
Chart 31 Population by Generation 2026
Chart 32 Consumer Expenditure 2021-2031
In-Car Entertainment in Canada
Key Data Insights
In-Car Entertainment Summary
Pioneer Elevates Dashboard Upgrades as Fleet Ages Drive Resilient Demand
Chart 33 Pioneer's Sphera Delivers Dolby Atmos through Existing Car Speakers
The Reshaping of the Supplier Landscape as Aftermarket Narrows
Chart 34 Volume Sales 2021-2031
Chart 35 Volume Sales by Category 2026
Predicted Shift in Focus to Carmakers as Aftermarket Contracts
Smartphone Integration to Sustain Head Units While Navigation Devices Decline
Voice Control and Connectivity Innovations Set to Reshape the Upgrade Experience
Chart 36 Forecast Volume Sales 2021-2031
Chart 37 Forecast Volume Sales by Category 2026-2031
Garmin and Pioneer Consolidate Lead as Cockpit Focus Accelerates
Chart 38 Company Shares 2026
Chart 39 Brand Shares 2026
Retail E-Commerce Leads but Installation Drives Offline Resilience
Chart 40 Retail Channels 2021-2026
Chart 41 Economic Context for In-Car Entertainment
Chart 42 Real Gdp Growth 2021-2031
Chart 43 Inflation 2021-2031
Chart 44 Consumer Context for In-Car Entertainment
Chart 45 Population 2021-2031
Chart 46 Population by Generation 2026
Chart 47 Consumer Expenditure 2021-2031
Home Audio and Cinema in Canada
Key Data Insights
Home Audio and Cinema Summary
Soundbars Remain Resilient as Legacy Formats Experience Steep Declines
Samsung and Bose Redefine Premium with Accessible, Immersive Audio
Chart 48 Samsung Applies Wireless Atmos and Room Calibration to Entire Soundbar Range
Chart 49 Volume Sales 2021-2031
Chart 50 Volume Sales by Category 2026
Soundbars Set to Dominate as Traditional Audio Formats Rapidly Lose Ground
Leaders to Reshape the Competitive Hierarchy through Consolidation
E-Commerce Accelerates, Leaving Physical Retail Focused on Bundled Solutions
Chart 51 Forecast Volume Sales 2021-2031
Chart 52 Forecast Volume Sales by Category 2026-2031
Samsung’S Expanded Control Redefines Leadership through Strategic Acquisitions
Chart 53 Company Shares 2026
Chart 54 Brand Shares 2026
Retail E-Commerce Strengthens Dominance
Product Landscape Is Driving the Channel Transition Towards Online-First Retail
Chart 55 Retail Channels 2021-2026
Chart 56 Economic Context for Home Audio and Cinema
Chart 57 Real Gdp Growth 2021-2031
Chart 58 Inflation 2021-2031
Chart 59 Consumer Context for Home Audio and Cinema
Chart 60 Population 2021-2031
Chart 61 Population by Generation 2026
Chart 62 Consumer Expenditure 2021-2031
Home Video in Canada
Key Data Insights
Home Video Summary
Tcl Captures Leadership as Chinese Brands Redefine Ownership
Chart 63 Tcl's 2026 Range and Sony Joint Venture Reshape Competitive Structure in Home Video
Oled Enters Mainstream as Affordability Reshapes Buying Patterns
Fee Restructuring Targets Large Screens as Demand Shifts Upward
Chart 64 Volume Sales 2021-2031
Chart 65 Volume Sales by Category 2026
Display Technology Set to Drive Value Gains
Larger Screens and Home Retailers to Reshape the Purchase Journey
Population Growth and Rising Expenditure Will Underpin Long-Term Demand
Chart 66 Forecast Volume Sales 2021-2031
Chart 67 Forecast Volume Sales by Category 2026-2031
Tcl’S Acquisition Strategy Accelerates Leadership as Rivals Consolidate
Chart 68 Company Shares 2026
Chart 69 Brand Shares 2026
The Plateau in E-Commerce Sales of Home Video
Redistribution of Offline Retail Towards Alternative Channels
Chart 70 Retail Channels 2021-2026
Chart 71 Economic Context for Home Video
Chart 72 Real Gdp Growth 2021-2031
Chart 73 Inflation 2021-2031
Chart 74 Consumer Context for Home Video
Chart 75 Population 2021-2031
Chart 76 Population by Generation 2026
Chart 77 Consumer Expenditure 2021-2031
Wireless Headphones in Canada
Key Data Insights
Wireless Headphones Summary
Samsung Leverages Portfolio Depth to Defend the Mid-Tier Segment
Chart 78 Samsung Targets Fast-Growing Mid-Tier Segment with Galaxy Buds4 Launch
Tws Earbuds Consolidates Leadership as Neckbands Decline
Apple and Anker Navigate Regulatory and Retail Barriers for Growth
Chart 79 Volume Sales 2021-2031
Chart 80 Volume Sales by Category 2026
Apple and Tws Earbuds Set to Drive Trading up within Core Price Band
Provincial Regulations and Premiumisation Strategies to Reshape Competitive Landscape
Chart 81 Forecast Volume Sales 2021-2031
Chart 82 Forecast Volume Sales by Category 2026-2031
Apple Cedes Ground as Challengers and Acquisitions Reshape Brand Hierarchy
Feature Migration and Portfolio Depth Drive Trading up and New Entry Points
Chart 83 Company Shares 2026
Chart 84 Brand Shares 2026
Retail E-Commerce Consolidates Dominance as Offline Channels Fragment
Online-Native Brands and Importers Thrive under Stable Import Rules
Chart 85 Retail Channels 2021-2026
Chart 86 Economic Context for Wireless Headphones
Chart 87 Real Gdp Growth 2021-2031
Chart 88 Inflation 2021-2031
Chart 89 Consumer Context for Wireless Headphones
Chart 90 Population 2021-2031
Chart 91 Population by Generation 2026
Chart 92 Consumer Expenditure 2021-2031
Imaging Devices in Canada
Key Data Insights
Imaging Devices Summary
Om System Shifts to Premium Compacts as Entry-Level Disappears
Chart 93 Om System's Revived Pen Brings Compact Styling and Mid-Tier Pricing to Interchangeable-Lens Body
Fujifilm Drives Instant Camera Growth as Others Contract
Gopro Recapitalises to Maintain Supply as Independents Dwindle
Chart 94 Volume Sales 2021-2031
Chart 95 Volume Sales by Category 2026
Lens System Loyalty to Shape Future Buyer Retention
Supply Contraction and Range Risk Set to Accelerate Business Disruption
Missed Opportunity in Compacts Leaves Open Field for Innovators
Chart 96 Forecast Volume Sales 2021-2031
Chart 97 Forecast Volume Sales by Category 2026-2031
Canon and Sony Strengthen Leadership as Rivals Delay Launches
Chart 98 Company Shares 2026
Chart 99 Brand Shares 2026
Retail E-Commerce Strengthens Dominance with Further Share Gain
Specialist Dealers Sustain Used Trade with National E-Commerce
Chart 100 Retail Channels 2021-2026
Chart 101 Economic Context for Imaging Devices
Chart 102 Real Gdp Growth 2021-2031
Chart 103 Inflation 2021-2031
Chart 104 Consumer Context for Imaging Devices
Chart 105 Population 2021-2031
Chart 106 Population by Generation 2026
Chart 107 Consumer Expenditure 2021-2031
Mobile Phones in Canada
Key Data Insights
Mobile Phones Summary
Chart 108 Key Industry Trends for Mobile Phones
Apple Passes Memory Cost Surge to Consumers, Driving up Upgrade Costs
Smartphones Dominates as Feature Phones near Extinction
Crtc’S Fee Ban and Quebec’S Warranty Law Extend Device Lifespans
Chart 109 Quebec's Bill 29 Turns Durability into Disclosed, Comparable Attribute on Shelves for New Phones
Chart 110 Volume Sales 2021-2031
Chart 111 Volume Sales by Category 2026
Component Inflation and Regulatory Changes to Extend Device Lifespans
Chart 112 Analyst Insight for Mobile Phones
Quebec’S Warranty Law Set to Transform Durability into a Key Purchase Driver
Chart 113 Forecast Volume Sales 2021-2031
Chart 114 Forecast Volume Sales by Category 2026-2031
Apple and Samsung Cement Dominance as Rivals Exit and Innovation Narrows Choices
Product Launches Focus on Ai and Foldables as Brands Target Retention
Chart 115 Company Shares 2026
Chart 116 Brand Shares 2026
Carriers and Brands Accelerate Shift as E-Commerce Drives Unbundled Device and Plan
Direct Online Sales and Regulatory Reform Reshape Consumer Behaviour
Chart 117 Retail Channels 2021-2026
Storage Tier Architecture Becomes a Margin Protection Strategy
Manufacturer Financing Redefines the Device Ownership Proposition
Durability Engineered as a Disclosed Product Attribute
Chart 118 Economic Context for Mobile Phones
Chart 119 Real Gdp Growth 2021-2031
Chart 120 Inflation 2021-2031
Chart 121 Consumer Context for Mobile Phones
Chart 122 Population 2021-2031
Chart 123 Population by Generation 2026
Chart 124 Consumer Expenditure 2021-2031
Portable Players in Canada
Key Data Insights
Portable Players Summary
Google and Amazon Reshape Smart Speakers as Entry-Level Tier Disappears
Chart 125 Google's New Home Speaker Removes the Range's Cheap Entry Point
Sonos and Jbl Drive Ecosystem Expansion as Repairability and Range Breadth Win Buyers
Chart 126 Volume Sales 2021-2031
Chart 127 Volume Sales by Category 2026
Growth Expected to Be Driven by Wireless Speakers, with All Other Categories Set for Decline
Platform Suppliers Pivot to Subscription as Hardware Growth Slows
Chart 128 Forecast Volume Sales 2021-2031
Chart 129 Forecast Volume Sales by Category 2026-2031
Harman Increases Its Control of Wireless Speakers with Jbl
Changes in Company Structure, and Innovation by Amazon's Kindle
Chart 130 Company Shares 2026
Chart 131 Brand Shares 2026
Platform Companies Expand E-Commerce Lead as Physical Channels Lose Ground
Direct Sales and Bundled Services Challenge Traditional Audio Brands
Chart 132 Retail Channels 2021-2026
Chart 133 Economic Context for Portable Players
Chart 134 Real Gdp Growth 2021-2031
Chart 135 Inflation 2021-2031
Chart 136 Consumer Context for Portable Players
Chart 137 Population 2021-2031
Chart 138 Population by Generation 2026
Chart 139 Consumer Expenditure 2021-2031
Wearable Electronics in Canada
Key Data Insights
Wearable Electronics Summary
Chart 140 Key Industry Trends for Wearable Electronics
Google Narrows Fitbit’S Focus to Defend Entry-Level Sales
Chart 141 Google Redeploys the Fitbit Name to Hold the Entry-Level Activity Trackers Market While Absorbing Its Software into Google Health
Apple’S New Health Features Delayed by Regulatory Cycle
E-Commerce and Non-Carrier Routes Enable Chinese Brands to Expand
Chart 142 Volume Sales 2021-2031
Chart 143 Volume Sales by Category 2026
Huawei to Leverage Open Distribution to Reach New Buyers
Apple Faces Regulatory Delays While Smart Wearables Set to Drive Value
Fitbit and Wellness Budgets to Sustain Demand Amid Premiumisation
Chart 144 Forecast Volume Sales 2021-2031
Chart 145 Forecast Volume Sales by Category 2026-2031
Samsung and Google Leverage Innovation as Fitbit Cedes Share
Garmin and Huawei Challenge Subscription Models with New Launches
Chart 146 Company Shares 2026
Chart 147 Brand Shares 2026
Retail E-Commerce Extends Its Lead Due to Convenience and Product Breadth
Warehouse Clubs Sees a Rising Trend While Established Offline Channels Decline
Chart 148 Retail Channels 2021-2026
Where Innovation Is Being Directed
New Devices Launched in 2026
The Commercial Risk Carried by Health-Led Innovation
Chart 149 Economic Context for Wearable Electronics
Chart 150 Real Gdp Growth 2021-2031
Chart 151 Inflation 2021-2031
Chart 152 Consumer Context for Wearable Electronics
Chart 153 Population 2021-2031
Chart 154 Population by Generation 2026
Chart 155 Consumer Expenditure 2021-2031
Country Reports Disclaimer
The following categories and subcategories are included:
Consumer Electronics
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- Desktops
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- Laptops
- Tablets
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- Monitors
- Printers
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- In-Car Navigation
- In-Car Speakers
- In-Dash Media Players
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- Audio Separates
- Digital Media Player Docks
- Hi-Fi Systems
- Home Cinema and Speaker Systems
- Speakers
- Other Home Audio and Cinema
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- Analogue TVs
- LCD TVs
- OLED TVs
- Plasma TVs
- Other TVs
- TV Combis
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- BD Players
- DVD Players
- Video Recorders
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- Mass Wireless Headbands
- Premium Wireless Headbands
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- Mass Wireless Earphones
- Premium Wireless Earphones
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- Mass TWS Earbuds
- Premium TWS Earbuds
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- Digital Cameras
- Digital Camcorders
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- Feature Phones
- Smartphones
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- E-Readers
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- Portable Multimedia Players
- Other Portable Media Players
- Wireless Speakers
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- Activity Bands
- Activity Watch (Analogue)
- Activity Watch (Digital)
- Smart Wearables
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Consumer Electronics
Consumer Electronics refers to the sales of Computers and Peripherals, In-Home Consumer Electronics, In-Car Entertainment and Portable Consumer Electronics to the end consumer.
See all of our definitions
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This report originates from Passport, our Consumer Electronics research and analysis database.
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